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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

MxM Live with Subhash Kamath

A candid interview with the CEO of BBH-Publicis Worldwide who took charge of self-regulatory body Advertising Standards Council of India (ASCI) as chairman

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INTERVIEWS, NEWS

By Pradyuman Maheshwari

Last Thursday, September 10, CEO of BBH-Publicis Worldwide Subhash Kamath was unanimously elected Chairman of the Advertising Standards Council of India (ASCI). We interviewed him a day later as part of the MxM Live Leadership Series, and Kamath was, as always, his candid best. But first a disclosure, I have been a part of ASCI’s Consumer Complaints Council for a few years, but that I must tell you is purely coincidental.

A little about Kamath: He has been in the business of building brands for over three decades (32 years, to be precise), 22 of which have been in senior leadership roles. Over those many years, he has worked in renowned creative agencies in India like Ogilvy, Trikaya Grey, Ambience Publicis and Bates 141. He was one of the founding Managing Partners at BBH India in 2009 and currently serves as the CEO for BBH & Publicis Worldwide, India which is part of the Publicis Groupe.

Kamath has been an active member of The Ad Club in the past and has served on the Board of Governors of the Advertising Standards Council of India (ASCI) since 2010. He plays in a rock band called ‘Wanted Yesterday’, and is crazy about cricket, single malts and good food.

Sit back. Watch. Enjoy. Like.