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Tag: Ad Club

  • A nationwide Brand Identity Design Contest

    Ad Club Bangalore Launches ‘LogoJam’

    The Ad Club Bangalore has launched LogoJam, a logo revamp challenge event designed to crowdsource a fresh, vibrant brand identity. Designers from across India are invited to craft a new brand identity that reflects The Ad Club’s commitment to “creativity, community, and the cutting-edge future of advertising”. The contest will run from July 8 to 19, 2024 and the winner will receive a monetary reward of INR 50,000.

    “We are in the process of re-visioning the role of Advertising Club Bangalore and our aim with LogoJam is to be collaborative and inclusive in our approach to set the new identity of Ad Club Bangalore,” said Laeeq Ali, President of The Ad Club Bangalore. “The new identity should symbolize Ad Club Bangalore’s core values of innovation, collaboration, leadership, and excellence. It will capture the spirit and future-forward approach of this community-focused, non-profit organisation. From events like the Inspiration Room series to a vibrant member network, the club is committed to fostering a thriving community of advertising professionals,”

    Winners of the “LogoJam” challenge will not only receive a monetary reward of INR 50,000 but will also gain significant exposure through a publication feature in The Ad Club platforms, offering unparalleled recognition and potential future collaborations with The Ad Club and its members.

    “As Ad Club Bangalore evolves, we believe our visual identity too should evolve. I am excited to lead this initiative to find the new identity that will be a beacon of our commitment to lead the advertising industry into a new era,” added Nigel Mathew, a member of the executive committee.

  • A series of thought leadership programmes for Marketing and Advertising Professionals

    Ad Club Bangalore launches Inspiration Room

    The Ad Club Bangalore has announced the launche of the Inspiration Room, a new initiative designed to inspire and educate the advertising and marketing community. This series of thought leadership programmes will offer a wide range of formats fostering a dynamic exchange of ideas.

    Said Laeeq Ali, Founder of Origami Creative and President of Ad Club Bangalore: “We are very excited to launch the Inspiration Room series. This initiative is conceived to be a series of high-quality masterclasses, talk shows, discussions and workshops, where creative professionals will get to hear from the experts and interact with the best.”

    The first programme in the Inspiration Room series was a roundtable discussion focusing on Generative AI.

  • It will be the 42nd edition of the event

    Ad Club Madras announces Maddys 2024

    The Advertising Club of Madras, one of the oldest and active advertising club in the country, has announced the 42nd edition of its flagship event – the Maddys.

    Said S Balasubramanian, President of the Chennai-based Advertising Club Madras: “In line with the evolving trends within our industry, we have introduced several new categories and revitalised existing segments, thus ensuring a more comprehensive scope. Our aim in making these adjustments is to broaden our reach and enhance accessibility for a diverse array of participants. Through these updates, we aspire to celebrate and acknowledge advertising talents across various domains.”

    Added Surej Salim, Secretary of Advertising Club Madras: “Embarking on our 42nd Maddys Advertising Awards journey, we’ve meticulously crafted 146 categories, a testament to our profound industry research and insightful conversations with both the advertising fraternity and clients. This extensive array truly encapsulates the breadth and depth of modern advertising and ensures that every agency, regardless of size, finds a platform to shine, with each work meticulously evaluated by our eminent jury. The Maddys 2024 promises to be a celebration of diversity, innovation, and excellence, setting new standards in the dynamic world of advertising.”

    Detailed information about the revamped categories and entry guidelines will be available on the official Maddys website – https://adclubmadras.com/maddys2024/

  • Entries are open for the awards

    Ad Club campaign for Abby

    The Advertising Club has unveiled a campaign for the upcoming Abby Awards powered by One Show 2024.

    Speaking on the initiative, Ajay Kakar, Chairperson, Awards Governing Council, Abby Awards said: “At The Advertising Club, we are committed to bringing forward and honouring the masterpieces and the masterminds. The Abby Awards powered by One Show 2024 serve as a testament to the extraordinary work that our industry creates and its potential to shape the future. With this campaign, we invite the industry to come forward, submit their best work, and together elevate the collective creativity to unparalleled global heights.”

    Added Alok Lall, Executive Director, McCann Worldgroup India:  “We believe in celebrating not just the present achievements but also the future that we are collectively building for our industry. The Abby Awards powered by One Show 2024 serve as a beacon for the creativity that defines our industry’s trajectory.”

    Entries are now open for Abby Awards powered by One Show 2024.

  • To be co-hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club

    Goafest 2024 to sizzle from May 29 to 31, 2024

    By Our Staff

     

    The 17th edition of Goafest, the biggest advertising festival in South Asia, will be held from May 29 to 31, 20024 at the Grand Hyatt, Bambolim, Goa. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024, the fest will showcase knowledge sessions, masterclasses, networking opportunities, partying, and of course the Abby Awards.

     

    The fest was held from May 24 to 26 last year, and while one thought it would be horribly hot, we thought it was pretty bearable.

     

    Prasanth Kumar
    Prasanth Kumar

    Said Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia: “Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms. Our goal is to offer our industry peers an immersive experience over three days filled with learning, meaningful engagement, interactivity, and curiosity.”

     

    Rana Barua
    Rana Barua

    Added Rana Barua, President of The Advertising Club and Group CEO of Havas India, South East, and North Asia: “Every year, The Abby One Show Awards at Goafest stand as a testament to the biggest and most prestigious awards in the Indian advertising industry, celebrating innovative and groundbreaking ideas. Once again, I invite the brilliant minds of Indian advertising to join the celebrations and embark on an exciting journey at Goafest 2024, where creativity takes the spotlight.”

     

    Jaideep Gandhi
    Jaideep Gandhi

    Said Jaideep Gandhi, Chairperson of Goafest 2024: “Persistently, Goafest has progressed and pioneered, solidifying its status as the foremost advertising festival in India. From insightful knowledge-sharing sessions to featuring distinguished speakers, we are confident in welcoming global guests who will significantly contribute to the industry, particularly benefitting younger professionals. I would also like to mention that Mr Mohit Joshi, CEO of Havas Media has very kindly agreed to join me as Co-Chair and contribute immensely to take this event to greater heights.”

     

  • The course will be on Performance Marketing and will start in Jan 2024

    Ad Club renews pact with MICA for online course

    By Our Staff

     

    The Advertising Club has announced a partnership with marketing and communication management institute, MICA – The School of Ideas, for an online programme on Performance Marketing. Kickstarting in January 2024, the collaborative initiative is aimed towards empowering individuals with industry-relevant skills and knowledge through a specially curated leadership and management development module on Performance Marketing. The programme is designed to help experienced professionals as well as freshers develop contemporary need of the hour capabilities that employers are seeking in order to maintain their competitive advantage.

     

    Speaking on the partnership with MICA, Rana Barua, President, The Advertising Club said: “The landscape of the MarTech industry is constantly evolving. With this programme, we aim to provide a platform for freshers and experienced professionals, and empower them to upskill their knowledge, thereby becoming industry ready. We believe this collaboration will foster learning, transform careers, inspire creativity, and ultimately elevate standards within our industry.”

     

    Added Mayank Kumar, Professor at MICA: “At MICA, we unravel the intricate layers of Performance Marketing, offering a panoramic view of its evolution and strategies. Join our experts as they decode the dynamic marketing landscape, empowering your prowess in this ever-evolving field.”

     

    It may be recalled that the Ad Club had also entered into an alliance with MICA in 2020 for a leadership training programme.

     

  • AGM held on September 13, MC members elected unopposed

    Partha Sinha is Ad Club President, again

    By Our Staff

     

    Partha Sinha
    Partha Sinha

    The Advertising Club announced the Managing Committee for 2022-2023, at its 68th Annual General Meeting. Partha Sinha, President – Response Bennett, Coleman & Co. Ltd., has been re-elected to lead the body.  Managing Committee members were elected unopposed.

    ​

    Speaking about the appointment, Sinha said: “I am honoured to be re-elected as the President of The Advertising Club. In spite of being extraordinarily challenging, the last 24 months of the pandemic gave us an opportunity to innovate and deliver some of the most impactful engagement initiatives. From the first-ever online edition of the Effie Awards that created a new benchmark for virtual events and the in-person Emvies that was attended by more than 1000 media enthusiasts, to raising the bar on Abby’s Awards by associating with the One Show and collaborating with the United Nations on Unstereotype Alliance – the team exemplified excellence with each activity. I am thankful to the team we’ve worked with and look forward to working closely with them again to take The Advertising Club to newer heights.”

     

    The officebearers of The Advertising Club for 2022-2023 are:

    1. Partha Sinha:  President

    2. Rana Barua:  Vice President

    3. Shashi Sinha:  Secretary

    4. Mitrajit Bhattacharya:  Joint Secretary

    5. Dr Bhaskar Das:  Treasurer

     

    Also in the managing committee are:

    1. Prasanth Kumar

    2. Vikram Sakhuja

    3. Ajay Kakar

    4. Debabrata Mukherjee

    5. Rahul Johri

    6. Aditya Swamy

    7. Manasi Narasimhan

     

    In addition, a few industry professionals have been co-opted in the MC:

    1. Punitha Arumugam

    2. Sonia Huria

    3. Pradeep Dwivedi

     

    Partho Dasgupta will continue as a member of the Managing Committee as the Immediate Past President.

     

    In a communique, the Ad Club has also given a list of industrypersons who will “continue to bring value to The Advertising Club through their expertise and deep understanding of the respective industry segments”:

    1. Avinash Pant

    2. Raj Nayak

    3. Ajay Chandwani

    4. Sapangeet Rajwant

    5. Namrata Tata

    6. Rathi Gangappa

    7. Sidharth Rao

    8. Alok Lall

    9. Vikas Khanchandani

    10. Malcolm Raphael

     

  • Ten Digital evangelists decode the digital mantra

    Ad Club’s holds third edition of D:Code

    By Our Staff

     

    Leaders from different digital domains spanning publishers, marketers, new age digital companies, and creative and media agencies gathered on 26th August at The Advertising Club’s third edition of D-Code: The Annual Digital Review 2022 in Mumbai.

     

     

    Amit Wadhwa, CEO, Dentsu Creative kicked off as the first speaker showcasing two case studies – The Protest March and Back Up Ukraine and prodded the audience to remember that we are still about people.

     

     

    Michel de Rijk, CEO – APAC, S4 Capital presented the Tata Tea example done for Independence Day and emphasised how the integration of data, and content with technology enables agencies to create high-quality content overnight in just their own studio Shireesh Joshi, Chief Business Officer, ONDC articulated the vision and implications of the ONDC initiative for sellers, buyers, and every component and process along the e-commerce chain Shedding light on the power of targeting and geolocation insights in campaigns, Gulshan Verma, CEO, Jio Ads enlightened the audience on the scale and solutions offered by JioAds P G Aditiya, Founder of Talented took the audience through the 55 steps that were involved in creating the Cannes 2022 Grand Prix winner, The Unfiltered History Tour, and emphasized the benefits of a long client-agency relationship in creating path-breaking campaigns Following this was Sidharth Shakdher, Executive VP and CMO, Disney+ Hotstar, who shared his thoughts on reversing the narrative of digital driving people apart by building a better consumer experience.

     

     

    Mansha Tandon, Head, Consumer Marketing, YouTube India spoke about shaping creativity with culture and trends in the digital space.

     

     

    Speaking next was Rizwan Bachav, Luxury & Lifestyle Influencer who walked the audience through his journey, learnings, and challenges in becoming an influencer.

     

     

    Sharing thoughts on how creativity can build brands, Rathi Gangappa, CEO, Starcom emphasized the need of being human in the age of digital transformation.

     

     

    Concluding the review, Avinash Pant, Marketing Director, Meta spoke about the evolution of social connections and the exponentially growing metaverse space empowering meaningful experiences.

     

     

    Addressing the evolving digital ecosystem at the third edition of D:Code, Partha Sinha – President of The Advertising Club, said, “Digital marketing has gone on to become a gamechanging phenomenon and the Advertising Club’s D:CODE is a testimony to our persistent efforts to create awareness and enhance the learning curve of the fraternity with insights and takeaways from the industry’s best digital minds. D:CODE has witnessed great case studies that have worked beyond the boardroom. As we move forward in this ever-evolving and competitive digital era, D-CODE will continue to become a significant platform with case studies that give profound experiences, transforming the way brand custodians especially approach their digital.”

     

    Earlier, Sinha paid tribute to the late journalist Anant Rangaswami and called the attendees to maintain a minute’s silence.

     

  • The Ad Club received 1054 entries

    Emvie 2021 awards on March 25

    By Our Staff

     

    The Advertising Club has announced its annual Emvie awards. It will be held in Mumbai on March 25, 2022.

     

    The Advertising Club received 1054 entries for Emvies this year. These entries were judged online by 189 senior media professionals across 46 categories.

     

    Based on the aggregate scores assigned by the 189 media professionals, the Emvies Committee at the Ad Club shortlisted 270 case studies that will be presented from today (Feb 14) to Thursday, 24th February, 2022 in two sessions i.e. Morning Session from 10 am to 1 pm and Afternoon Session from 2 pm to 5 pm. The Round 11 will be judged by 170 senior marketing professionals and a couple of creative directors. Given the pandemic-led circumstances it is the first time the final round judging of case study presentation will be held online.

     

    The awards is normally held in closed venues, but given the pandemic-led restrictions, it will be held in the open at the SeaSide Lawns at Hotel Taj Lands End, Bandra in Mumbai.

     

  • It was earlier scheduled for Apriil 7-9

    Goafest now on May 5-7

    By Our Staff

     

    The Goafest Organising Committee has announced a change in dates for Goafest 2022, postponing it from the April 7- 9 to May 5-7, 2022. This change will also facilitate extra time for ‘One Show’ which has collaborated with the Abby awards.

     

    On the rescheduling of dates, Goafest Chairman Jaideep Gandhi said: “Ad Club joining hands with ‘One Show’ will truly take the Abbys – India’s premier and longstanding tradition of creative excellence, to the world. However, keeping in mind the ongoing pandemic situation, we believe the celebration of this unique, game-changing partnership would be better experienced with the 15th edition of Goafest scheduled in May, 2022. After all, a celebration of creativity and innovation gets even better when the world around us is safer.”

     

    Speaking on the tie-up, Anupriya Acharya, President, Advertising Agencies Association of India added: “I would like to congratulate Ad Club for the tie-up with ‘One Show’. The One Show is one of the most reputed advertising shows globally and further adds to the significance and the excitement around the festival that is returning after two long, eventful years. And similarly, the 2022 edition of Goafest provides a perfect platform for the redefined Abbys. There is much for everyone to come together and share at the festival.”

     

  • Association to bring in global standards of judging, jury selection and transparency

    Ad Club joins hands with The One Show for Abby

    By Our Staff

     

    Abby, the awards presented by The Advertising Club, has joined hands with The One Show, the leading global awards program in advertising, design and digital marketing. Notes a communique: “The association creates a new gold standard in recognising and awarding the region’s best creativity by bringing global standards of judging, jury selection and transparency to the already revered and established Indian awards brand.

     

    Kevin Swanepoel
    Kevin Swanepoel

    Speaking on the association, Kevin Swanepoel, CEO of The One Club for Creativity, said: “As the world’s premier non-profit advertising and design awards programme, The One Show is delighted to be associated with the Abby Awards of the Ad Club. The One Show is committed to raising the bar on creative judging standards all over the world. With India already a rising new global creative powerhouse, the Abby Awards will further add shine to a very respected domestic creative program.”

     

    Partha Sinha
    Partha Sinha

    Added Partha Sinha, President, The Ad Club: “Abby’s has been India’s mainstay for 56 years when it comes to recognising creativity & innovation across the communication industry. We wanted to add more heft and give Abby’s a place on the global stage it so well deserves. The association with ‘The One Show’ will enhance our judging standards to match global best practices, help in selection of juries and raise levels of transparency in the entire awarding process.”

     

    The Abby Awards will represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh and Pakistan and has been doing so since 2004.

     

    In keeping with contemporary trends today, the Abby will include categories such as Direct, Design, Digital, Mobile, Technology, Still Craft, Digital Craft, Radio Craft, Video Craft, Brand Activation & Promotion, Branded Content & Entertainment, PR, Broadcaster, Publisher making it a total communication award in the true sense of the word.

     

  • Ogilvy and Mondelez India were awarded the Grand Effie at the Advertising Club's Effie Awards 2021 last Friday

    @Effie2021: McCann rules again. HUL tops client roster

     

    By Our Staff

     

    If you don’t see the customary photograph of the winning agency folk in jubilation on stage, it’s because this is an awards event being held in the pandemic.

     

    Although the restrictions on holding events has eased, the Effie Awards is different. In normal years, one needs to visit an ENT specialist on the day after. Given all the hullabaloo that happens. Heck, are we getting confused with the Emvies. Perhaps yes. It’s been a while since the Advertising Club has had one of its top draw award shows, and although the International Advertising Assoication conducted three awards in Mumbai in the last month-odd, the Ad Club Effies are decidedly the most coveted.

     

    The reason is simple: It measure efficiency of the creative. And it’s a part of a global network of awards. So the scores here add up to the global rankings and which are exceedingly critical for worldwide client pitches.

     

    Under normal circumstances, an MxM report wouldn’t have highlighted the sponsors of the event, but given the times we live in, every sponsorship needs to be recognised. So: Colors was presenting sponsor. The event was powered by MX Player and Aditya Birla Capital was Category Sponsor.

     

    So you’ve read the headline, but here’s it again: Hindustan Unilever and McCann Worldgroup India bagged the Client and the Agency of the Year titles respectively while The Ogilvy Group and Mondelez India were awarded the Grand Effie for Cadbury Dairy Milk’s campaign “Melting Power Distance”.

     

    Effie Awards 2021 were held virtually this year, so it was minus all the hooting and cheer, and minus Brian Tellis as the sponsor. The only bright spot was that the event started on time ended way before most people have consumed their third.

     

    The good news is that the Ad Club received a record 950 entries and saw participation from 51 agencies.

     

    Speaking about the participants and winners at the coveted Effies, Partha Sinha, President of The Advertising Club said: “Looking at the cases that have won here today, you will know for a fact that this is the highest level of award in this country. Effie India today is the most definitive award in the country – and is revered by both the client and the agency. I want to thank every single member of the jury, the participating agencies and the sponsors. You know that this award has reached the level thanks to all of you. Let the celebrations continue but more importantly let the effectiveness culture continue. As I had mentioned before we are going to hold Effie effectiveness workshops in Mumbai, Delhi and Bengaluru. Watch this space for more details.”

     

    Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, Effie India said: “It gives me great pleasure to deliver the first virtual awards presentation of Effie India. It has been a long and tough journey over the past one and half years to bring this to life. To judge 950 entries over two rounds of judging by 520 judges, with minimal physical meetings has been quite a task. I thank each participating agency and client for their support. And a big thank you to our sponsors, the Ad Club managing committee, Effie committee and the Ad Club secretariat to make this possible.”

     

    EFFIE 2021 RESULTS

     

    EFFIE 2021 CLIENT OF THE YEAR (29.10.21)

     

    EFFIE 2021 AGENCY OF THE YEAR (29.10.21)