MxMIndia

Tag: MxM Live

  • Shruti Pushkarna spoke with MxMIndia editor-in-chief Pradyuman Maheshwari on India's performance at the recently concluded Paris Paralympics

    MxM Live with Shruti Pushkarna: On the India’s performance at the Paris Paralympics & coverage of disabilities

    The Indian team’s performance at the Paris Paralympics was exemplary, but did our media do enough justice to this? Vis-a-vis the various wins at the Olympics for the Abled, also held recently?

    MxMIndia has always held the belief that the media has a critical role to play in improving the world for the disabled in India. And it’s with this objective, we invited Shruti Pushkarna, a former colleague (and member of the MxMIndia founding team) to write a column focusing on disability and the media.

    Through nearly five years, she has written 99 articles (columns, as we call them), and this discussion on the eve of Column #100 with MxMIndia editor-in-chief Pradyuman Maheshwari also touched upon on what the Indian media should do to better its coverage. For, Persons with Disabilities need empathy, not sympathy.

    Do check this engaging conversation.

    Watch/Listen, Like, Enjoy.

    Apologies, we do not have this in sign language, but we will try and see if we can manage it….

     

     

  • MxM Live with Yashwant Deshmukh

    MxM Live with Yashwant Deshmukh

    Yashwant Deshmukh is a prominent figure in the field of opinion polling and political analysis, known for his expertise in deciphering public sentiment and electoral trends. As the founder, editor and managing director of CVoter, a near-30-year-old  global agency specialising in public opinion research and data analytics, Deshmukh has played a pivotal role in shaping political discourse and decision-making processes across various nations. With a keen eye for detail and a deep understanding of socio-political dynamics, he continues to be a trusted authority in providing insightful perspectives on elections and governance worldwide. Deshmukh and his company, Dataeye Asia, are now also focusing their energies on conducting the Consumer Mood of the Nation (COTN), overlaying the recently launched the Indian Socio-Economic Classification (ISEC).

    In this interview with Pradyuman Maheshwari, Founder and Editor-in-Chief, MxMIndia, Yashwant Deshmukh speaks on opinion polling, his views on ISEC and the Consumer Mood of the Nation studies that his company will produce.

    Watch. Enrich yourself. Enjoy. Like.

    For more news and updates on media and advertising, check our website http://www.mxmindia.com.

  • An interview with veteran mediaperson and author of the recently released Alphabetica – A Satire on Majoritarianism

    MxM Live with Kaushik Roy/Roy Phoenix on ‘Alphabetica’

     

     

    By Our Staff

     

    Veteran mediaperson Kaushik Roy needs no introduction in the marketing services domain. But the media professional was not content with resting on his past laurels. Last month, he launched his debut novel ‘Alphabetica’ with a subtext saying ‘A Satire On Majoritarianism’ written with the pseudonym of Roy Phoenix.

     

    In an extended interview with MxMIndia founder and editor-in-chief Pradyuman Maheshwari, Roy talks about this book, why he wrote under a pseudonym and what’s coming next. As a bonus, watch and hear both Roy and Maheshwari read passages from the book.

     

    Watch. Like. Enjoy

     

  • The Saffron Brand Consultants Creative Director spoke on the thought behind the ABP Network rebranding and his views on the visual identity of other news channels

    MxM Live with Matt Atchison

     

    By A Correspondent

     

    As the ABP Network commissioned the Madrid, Spain-based Saffron Brand Consultants to undertake the complete rebranding, including the new logo, on the eve of the unveiling, MxMIndia co-founder and editor-in-chief Pradyuman Maheshwari caught up with Matt Atchison, Creative Director at Saffron.

     

    Atchison spoke about the journey of the rebranding, his views on the visual identity of other news television entities in the country and more. Atchison has been a key designer at Saffron since 2008, as a Creative Director there he has put his name to the rebranding for clients such as A1 Telekom Austria, Bankinter, BBVA, Cepsa, C&A, El Corte Inglés, Kyivstar, Megafon, Madrid Open, Raiffeisen, Swiss Re, YouTube and Volotea, among others. He has been on the jury at Cannes Lions Awards and the Kinsale Sharks Awards and a guest keynote speaker at the CXI Konferenz in Germany, A visiting lecturer at the IE School of Architecture and Design in Spain.

     

    Watch. Enjoy. Like.

     

  • The former Publicis Communications boss has now set up Wondrlab, a 'platform-first' martech firm. He speaks with MxMIndia on his plans, philosophy and promises to reveal more… soon

    MxM Live with Saurabh Varma, Wondrlab

     

    Saurabh Varma’s exit from the Publicis Groupe In December 2019 was much discussed. But what was never really debated was the great value and out-of-the-box thinking that he brought into Leo Burnett.

     

    After 329 days of moving out from Publicis Communications, Saurabh Varma set up Wondrlab with former colleagues Vandana Verma and Rakesh Hinduja. Wondrlab is being billed as India’s largest platform-first martech firm and will have three key verticals – Content, Experience and Digital business transformation.

     

    In a 25-odd-minute interview with MxMIndia founder and editor-in-chief Pradyuman Maheshwari, Saurabh Varma talks about the thinking behind Wondrlab and the concept of a “platform-first martech” firm. Of course he promises to reveal more in the days to come – four weeks to 18 months. Sigh.

     

    Watch. Enjoy. Like.

     

  • Or now better known as the big boss of the agency that created the Tanishq Ekatvam ad. A freewheeling conversation between AA and Pradyuman Maheshwari

    MxM Live with Amit Akali, Founder & CCO, What’s Your Problem

     

    His agency created the much discussed Tanishq Ekatvam advertising, which was trolled and taunted on the social media. These led to threats against the company’s personnel which finally led to the ad being pulled out. Post that there were reports of one or more Tanishq stores being vandalised and with miscreants forcing the store manager to issue an apology. At the same time, there has been a huge outpouring of love for the brand with people resolving to patronise it more than ever before.

     

    MxM Live spoke with Amit Akali, Founder, MD & CCO What’s Your Problem and CCO, Medulla on the advertising. And whether it would impact the creative process going forward. Akali also spoke about some of the work that his agency has been doing, beyond Tanishq.

     

    His very first video interview after the controversy broke out last week.

     

    Watch. Enjoy. Like.

    This interview was conducted on Sunday, October 18, 2020, and published on October 20.

     

  • The media agency biggies joined Network Advertising as Executive Directors. Don't miss a conversation they had with Pradyuman Maheshwari, MxMIndia Founder and Editor-in-Chief

    MxM Live with Harish Shriyan & Amit Ray

    By A Correspondent

     

    Harish Shriyan
    Amit Ray

    Media agency captains Harish Shriyan and Amit Ray have a candid conversation with MxMIndia founder and editor-in-chief Pradyuman Maheshwari.

    Shriyan was until earlier this year, Group CEO of the Omnicom Media Group. Prior to that he held leadership positions in MediaCom and has managed the portfolios of global giants like Renault, Nissan, HP, Volkswagen, Beiersdorf, Vivo, Sony Pictures, Johnson & Johnson among others and Indian biggies like Tata Motors, Kotak Mahindra, Arvind Mills and Parle Agro. Ray has headed media agency operations at Mudra and Lintas Media Group, among others and worked with multinationals like Unilever and Nestle and Indian corporations like ITC and Reliance Jio. He has been the longest-serving Chairman of the Technical Committee at the MRUC and is a specialist in measurement science. Watch. Enjoy. Like.

     

     

     

  • A candid interview with the CEO of BBH-Publicis Worldwide who took charge of self-regulatory body Advertising Standards Council of India (ASCI) as chairman

    MxM Live with Subhash Kamath

     

    By Pradyuman Maheshwari

     

    Last Thursday, September 10, CEO of BBH-Publicis Worldwide Subhash Kamath was unanimously elected Chairman of the Advertising Standards Council of India (ASCI). We interviewed him a day later as part of the MxM Live Leadership Series, and Kamath was, as always, his candid best.  But first a disclosure, I have been a part of ASCI’s Consumer Complaints Council for a few years, but that I must tell you is purely coincidental.

     

    A little about Kamath: He has been in the business of building brands for over three decades (32 years, to be precise), 22 of which have been in senior leadership roles.  Over those many years, he has worked in renowned creative agencies in India like Ogilvy, Trikaya Grey, Ambience Publicis and Bates 141. He was one of the founding Managing Partners at BBH India in 2009 and currently serves as the CEO for BBH & Publicis Worldwide, India which is part of the Publicis Groupe.

     

    Kamath  has been an active member of The Ad Club in the past and has served on the Board of Governors of the Advertising Standards Council of India (ASCI) since 2010. He plays in a rock band called ‘Wanted Yesterday’, and is crazy about cricket, single malts and good food.

     

    Sit back. Watch. Enjoy. Like.

     

  • So are the achche din back in printland? We speak to the President – Response at Bennett, Coleman & Co Ltd and find out

    MxM Live with Partha Sinha. Free, Frank, Freewheeling

     

    So on Saturday, August 15, The Times of India had a blockbuster of an edition across many centres. Mumbai, Delhi, Gurugram, Kolkata, Chennai and Hyderabad and perhaps a few others. We thought it was a good time to pitch for an interview with Partha Sinha, President – Response at Bennett, Coleman & Co Ltd (BCCL), better known as The Times of India group.

     

    Sinha had joined BCCL with much fanfare in March this year, just a few days before the Lockdown was effected. We had wanted to interview him on the day we first heard of the news – sometime in late Jan or early Feb, but guess it had to be under wraps. And then the Lockdown happened, and we didn’t think it right to stress him.

     

    When we learnt from his team about the super-thick editions, we thought it would the right time to pitch. They agreed. And so did he.

     

    So without further ado, here’s the interview. Free, frank and freewheeling. The interview talks about the blockbuster edition but delves into his views on the print business. Heck, why are we telling you this. Watch. Enjoy. Like.

     

    (PS: if you’d like to share, here’s a short link: bit.ly/MxMParthaSinha)