MxMIndia

Tag: BBH & Publicis Worldwide

  • Indigo to continue focus on building digital business transformation solutions

    Indigo is now part of Publicis WW

    By Our Staff

     

    Publicis Groupe has announced the integration of Indigo Consulting’s digital marketing teams with Publicis Worldwide, thereby creating a strong 300-member agency capable of providing the entire suite of brand building communication services from strategy to creative across mainline, digital and social, with data at the centre. Rajesh Ghatge (CEO) and Jose Leon (COO) will continue to helm the organisation.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, Group CEO, South Asia: “This made imminent sense to us. Communication services are no longer segregated by platforms, i.e., creative agencies for mainline platforms and digital agencies for digital platforms. More and more clients want to work with one agency that can offer holistic strategic & creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at the centre of our solutions approach.”

     

    Subhash Kamath
    Subhash Kamath

    Added Subhash Kamath, CEO, BBH & Publicis Worldwide: “I see it as a win-win for everyone. The Indigo digital communications teams have already been working alongside the PWW teams across many of our top clients. By bringing them together under a common leadership, we can now provide our clients a more integrated solution and a more seamless brand custodianship. It’s a transformative move.”

     

    Russell Barrett
    Russell Barrett

    Said Russell Barrett, CEO & Chief Creative Officer, BBH & Publicis Worldwide, “We need to be absolutely modern and future-facing when it comes to the creative work we produce and digital has to be at the heart of it. I don’t see traditional and digital work needing separate thinking. I want our creative leaders to be able to think across all platforms in answering a brand’s needs. By the coming together of these two teams, it’s a potent force of talent.”

     

    Rajesh Ghatge
    Rajesh Ghatge

    Added Ghatge: “The tremendous traction that we have got for our digital business transformation and technology practice in the last year has propelled our plan to invest disproportionately to scale this practice. We are making a choice to focus (back) on our DNA. The top ranked digital marketing practice that we had built over the last few years, hence forth being housed in PWW will continue to deliver impactful cross-platform digital marketing solutions for the composite client roster. It is a win– win for our transitioning team, PWW, and our clients.”

     

     

  • A candid interview with the CEO of BBH-Publicis Worldwide who took charge of self-regulatory body Advertising Standards Council of India (ASCI) as chairman

    MxM Live with Subhash Kamath

     

    By Pradyuman Maheshwari

     

    Last Thursday, September 10, CEO of BBH-Publicis Worldwide Subhash Kamath was unanimously elected Chairman of the Advertising Standards Council of India (ASCI). We interviewed him a day later as part of the MxM Live Leadership Series, and Kamath was, as always, his candid best.  But first a disclosure, I have been a part of ASCI’s Consumer Complaints Council for a few years, but that I must tell you is purely coincidental.

     

    A little about Kamath: He has been in the business of building brands for over three decades (32 years, to be precise), 22 of which have been in senior leadership roles.  Over those many years, he has worked in renowned creative agencies in India like Ogilvy, Trikaya Grey, Ambience Publicis and Bates 141. He was one of the founding Managing Partners at BBH India in 2009 and currently serves as the CEO for BBH & Publicis Worldwide, India which is part of the Publicis Groupe.

     

    Kamath  has been an active member of The Ad Club in the past and has served on the Board of Governors of the Advertising Standards Council of India (ASCI) since 2010. He plays in a rock band called ‘Wanted Yesterday’, and is crazy about cricket, single malts and good food.

     

    Sit back. Watch. Enjoy. Like.

     

  • NS Rajan, Managing Director, Ketchum Sampark was elected Vice-Chairman and Shashidhar Sinha, CEO, Mediabrands India P. Ltd was reappointed as honorary treasurer at the same meeting

    Subhash Kamath is ASCI chairman

    By A Correspondent

     

    Subhash Kamath

    Subhash Kamath, Chief Executive Officer at BBH & Publicis Worldwide, India, has been unanimously elected chairman of the Board of Governors of the Advertising Standards Council of India (ASCI). The vote was held at the Board meeting that followed the 34th Annual General Meeting on Thursday, September 10, afternoon.

     

    NS Rajan, Managing Director, Ketchum Sampark was elected Vice-Chairman and Shashidhar Sinha, CEO, Mediabrands India P. Ltd was reappointed as honorary treasurer at the same meeting.

     

    The Board of Governors includes: Abanti Sankaranarayanan, Co-Chairman & Board Member, ISWAI;  D Shivakumar Group Executive President, Aditya Birla Management Corporation P. Ltd; Girish Agarwal, Director, Dainik Bhaskar Group ; Harish Bhat, Director, Tata Consumer Products Ltd; KV Sridhar, Chief Creative Officer (Global), Nihilent Ltd; Madhusudan Gopalan, CEO, Procter & Gamble Hygiene and Health Care Ltd; Rohit Gupta, President – Network Sales & International Business, Sony Pictures Networks India P. Ltd; Prof SK Palekar, Centre For Developmental Education, IFIM Business School; Priya Nair, Executive Director Beauty and  Personal Care, Hindustan Unilever Ltd; Prasun Basu, President – South Asia, Nielsen (India) P. Ltd; Sivakumar Sundaram, President Revenue, Bennett Coleman & Co. Ltd; Umesh Shrikhande, CEO, Taproot India Comm. P. Ltd.

     

    Said Kamath: “It’s a genuine privilege to accept this role as Chairman of ASCI. Having served ten years on the board, I have had the honour of working and learning from very senior and experienced leaders of the industry. More importantly, I have learned the immense value of self-regulation and the far reaching impact of the work ASCI has done over the years. Our industry today is at a crucial stage. With the digital revolution influencing brand messaging and engagement with consumers, advertising is evolving rapidly. And with the recent formation of the Central Consumer Protection Authority constituted by the government, self-regulation will be even more crucial in promoting consumer confidence and trust. As I have always said, with great creative power, comes great responsibility. So I look forward to working closely with the ASCI team to continue the good work set up by my predecessors and to introduce some newer, more future-facing initiatives as well.”

     

    Recalling his year-long tenure at ASCI, outgoing chairman Rohit Gupta added: “I thank all my colleagues, ASCI members and everyone who was part of this incredible journey. I am glad I was given an opportunity to drive the body that spearheaded important changes in the advertising industry. This year has been the most eventful for ASCI as we tackled several challenges. The pandemic saw many misleading ads, which were dealt with immediately. The Ministry of AYUSH reached out for help in flagging misleading advertisements regarding prevention and treatment of Covid-19.  We also signed up with TAM to monitor 3,000 digital portals for misleading claims. We successfully met the three objectives we had set: increasing our consumer base, monitoring the digital space and working closely with government bodies. I wish Kamath and the board the very best.”

     

    At the AGM, veteran mediaperson Roger Pereira presented a tribute to Brahm Vasudeva, non-executive chairman of Hawkins Cookers and the first chairman of ASCI, who passed away in July. ASCI members missed his presence at the AGM where Vasudeva would always come up with pertinent and well-researched questions.