MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • Metro Shoes will be running a print, digital and outdoor campaigns featuring Katrina and Siddharth

    Metro Shoes ropes in Katrina Kaif and Siddharth Malhotra as brand ambassadors

    By A Correspondent

     

    Metro Shoes has appointed Katrina Kaif and Siddharth Malhotra as its new brand ambassadors. Talking about the association, Farah Malik, CEO & MD, Metro Shoes Ltd. said: “We are delighted to have Katrina Kaif and Siddharth Malhotra representing Metro Shoes Ltd. They are the perfect embodiment of what we stand for – distinctive style with a confident and a sparkling personality. Our new campaign aims to be a strong fashion-forward statement which is aptly represented by trendsetters Katrina and Siddharth. We look forward to charting an exciting brand journey with them.”

  • The commercial will be aired on all major channels starting from October 12th 2017

    PC Jewellers latest film celebrates bond of togetherness

    By A Correspondent

     

    P C Jewellers has launched its TV commercial featuring Akshay Kumar and Twinkle Khanna. The film showcases the love and bond between the couples, which is strengthened with jewellery gifts exchanged between them. Speaking on the launch of the new film commercial, Balram Garg, Managing Director PC Jeweller said:“We are happy to associate with the star couple that truly encapsulates love and illustrates the brand’s legacy of class and elegance. Our TV commercial with the star couple beautifully expresses relationship of love in every sphere. We are extremely overwhelmed with the collaboration and further wish to strengthen it.”

  • Grasim’s offerings are the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations

    Grasim ropes in Amitabh Bachchan as its brand ambassador

    By A Correspondent

     

    GBTL Ltd. (formerly known as Grasim Bhiwani Textile Limited) has revealed its signing of superstar Amitabh Bachchan as brand ambassador.

     

    Commenting on the announcement, S Krishnamoorthy, Managing Director of GBTL Ltd. said:”We are privileged to have MrBachchan as our Brand Ambassador. His vibrant persona, legacy and pan India appeal makes him, the perfect fit for brand GBTL – Grasim (licensed user TM Grasim). It is the most recognised suiting brand in India and by roping in Mr Bachchan, the company has demonstrated its intent to take the Brand to a supreme level, addressing the market needs and preferences of consumers across the length and breadth of India.”

     

    Added Piyush Pandey, Executive Chairman & Creative Director, South Asia Ogilvy & Mather:“I am happy that Ogilvy & Mather is reunited with GBTL – Grasim. I am also overjoyed that the company has got Mr Amitabh Bachchan on board as their Brand Ambassador. The fact that this news is announced on Mr Bachchan’s 75th birthday is an icing on the cake,”

  • Edelweiss empathises with this #CanDo belief system and in a gritty, hard hitting campaign – first seen outdoors

    Edelweiss appoints Irrfan Khan as brand ambassador for SME loans

    By A Correspondent

     

    Edelweiss Group has signed actor Irrfan Khan as the voice of the customer for its latest SME Business Loans campaign.

     

    Said Shabnam Panjwani, CMO, Edelweiss Group: “With a credibility that’s hard to rival, IrrfanÂ’s versatility, wide appeal and authenticity, resonates with Edelweiss Group’s value proposition of #BeUnlimited one that empowers its customers to access a world of unlimited opportunities.”

     

     

  • The latest TVC shows Akshay Kumar spending time with army jawans at a camp

    Ogilvy South unveils latest campaign for Fortune Oils

    By A Correspondent

     

    Fortune Oils has released its latest campaign featuring brand ambassador Akshay Kumar. Taking forward the brand’s message, Fortune Oils’ latest TVC shows Akshay spending time with army jawans at a camp – drawing on his association and support for the Indian Army.Conceived and executed by Ogilvy South, this film celebrates the idea of home-cooked food and the emotional attachment we all have with it in a fresh and interesting story.

     

    Said Piyush Pandey Executive Chairman and Creative Director, Ogilvy South Asia: “The film continues on the theme of ‘ghar ka khana’ but  this time we use jawans as they are the ones who miss ghar ka khana for long extended periods away from home. Akshay Kumar is a good fit because he has been a Chef in his early days (before he became a Bollywood star). I am sure he will touch the hearts of people and strengthen Fortune Oils connect with the people of India.”

     

    Added Angshu Mallick, COO, Adani Wilmar Ltd: “Fortune Oils’ communications have always been about connecting with our consumers on an emotional level. So when we were considering a brand ambassador, who better than Akshay Kumar. He is popular, likeable and relatable with people across different ages. Known to be a hardworking and conscientious person, Akshay epitomises all the values that Fortune stands for and is the perfect representative for our brand.”

     

    Said Azazul Haque, CCO, Ogilvy South: “The idea of choosing Akshay Kumar as a brand ambassador came from the client and we loved it. A cooking oil brand choosing a male brand ambassador was a bold and progressive decision. Also Akshay has good credibility as a food expert because of his affiliation with world famous cookery shows and his own past with the food industry. From there the idea of him cooking for others generated. Because of his strong associations with the Indian Army, we thought a story of him cooking for the jawans, who miss ‘Ghar ka khana’ the most will make for an emotionally engaging plot.  Because ‘Ghar ka khana, ghar ka khana hota hai’ is not just a positioning, but also an emotion. The premise that one misses home cooked food when away from home is a human truth.”

     

     

  • This patented virtual try on technology attracts 10,000 trials every day

    Katrina Kaif in Lenskart’s new campaign

    By A Correspondent​

     

    Leading eyewear company Lenskart.com unveiled its brand new campaign ‘How do I Look’ with Katrina Kaif. The TVC showcases how Lenskart’s‘3D Try On’ service lets users try different designs live on the phone and simultaneously share pictures on social media to get an instant opinion through the comments and likes.

     

    Commenting on the campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com said: “We are extremely thrilled to unveil the new TVC with Katrina who naturally fits our brand proposition of ‘Addictive Playfulness’.. The ‘How do I look’ campaign is a fun and quirky spin on taking the glasses shopping experience with Lenskart.com  directly to the social media platform and get an instant opinion through the comments and likes to help consumers make the best decision at their fingertips. He further added: “Our focus is to use technology to take eyewear buying to the next level.

     

     

  • Taapsee promotes the purpose and complements the brand’s resolve, notea communique

    NoMarks appoints Taapsee Pannu as brand ambassador

    By A Correspondent

     

    Actor Taapsee Pannu has been signed on as the brand ambassador for Bajaj Corp’s NoMarks skincare range. She will be the face for all the upcoming campaigns of the brand. The brand strives to give the strong confident woman one thing less to worry about-marks. Taapsee promotes this purpose and complements the brand’s resolve.

     

    Said Ameya Dangi, GM Marketing, Bajaj Corp: “Taapsee is a perfect fit for our brand. She symbolises the confidence and ambitions of today’s women and that is exactly what the brand wants to stand for. We believe that marks should not restrain you from achieving your dreams. Bajaj No Marks is for the ever-striving woman who can go out and make her mark in the world without worrying about small things like marks on her face. To take care of face marks, blemishes & darks spots, there is Bajaj’ss first Ayurvedic Anti-marks brand, NoMarks so that you don’t need to worry about them!”

     

     

  • The brand aims to create awareness and high-decibel conversations around the cause of bone health

    Women’s Horlicks signs Taapsee Pannu as brand ambassador

     

     

    GSK Consumer Healthcare’s Women’s Horlicks has announced the appointment of Taapsee Pannu as its brand ambassador.

     

    Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said: “Women’s Horlicks has always been unique in its approach, be it through the successful online Bone Mineral Density checks or with the thought provoking women’s day campaign of #StrongToTheBone. While stepping into another interesting phase for the brand, we welcome on-board the talented actor Taapsee Pannu as the brand ambassador for Women’s Horlicks – a brand that encourages women to invest in their health. Taapsee truly embodies the brand’s personality in her actions and values as a new age woman, who dons many hats and needs the support of a strong body to do so. Well known for her impactful roles, she is a great fit that brings alive the brand’s philosophy of making women strong inside-out.”

     

     

  • The brand has launched its new TVC with Bollywood action star, Akshay Kumar

    Sparx launches 360-degree marketing campaign

    By A Correspondent

     

    Sparx has announced the launch of its new marketing campaign ‘AW 2017’ showcasing the TVC titled ‘Add Sparx To Your Life’ starring actor Akshay Kumar.

     

    Talking about the campaign, Gaurav Dua, Executive Director, said: “The campaign’s idea is to create a strong connect between customers and the intrinsic brand values of Brand Sparx. Sparx stands for style, energy and attitude, which have perfectly being captured in the new TV campaign.

     

    Speaking about the TVC, Sanjeet Ahluwalia, Creative Director said: “Sparx is an attitude. It is about taking on any challenge and coming out as a winner. We wanted to choose an international, aggressive sport to drive home the message. Since Akshay Kumar is our brand ambassador, we chose Futsal, an upcoming sport in India that is gaining lot of popularity amongst the youth. With energetic music and fast paced action, I am sure it is going to win a lot of hearts.”

     

     

  • The Indian cricket hero is the most valuable celebrity brand as per a Duff & Phelpsreport

    Virat is Celeb #1

     

    By A Correspondent

     

    Duff & Phelps, the leading valuation and corporate finance advisory, has published the third edition of its annual study of celebrity brand values in India.  In the 2017 report titled Rise of the Millennials: India’s Most Valuable Celebrity Brands, Virat Kohli has replaced Shah Rukh Khan as India’s top-ranking celebrity brand. Kohli, along with Deepika Padukone and Ranveer Singh, lead the ascent of the millennials to the top of the rankings.

     

    Said Varun Gupta, Duff & Phelps Managing Director and Region Leader – India, Japan and Southeast Asia: “For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma,” adding:“In addition to Kohli, other young celebrities such as Alia Bhatt, VarunDhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year,” Gupta added.

     

    Added Aviral Jain, Director, Duff & Phelps: “While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at US$180 million, account for almost a quarter of the total celebrity brand value of the top 15.”

     

    The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns,backing various sports tournaments/franchises, and launching their own line of merchandise.

     

    Key findings from the report include:

    :: Overall brand value of the top15 celebrities is US$712 million.

    :: ViratKohli tops the list with brand value of US$144 million, followed by Shah Rukh Khan (US$106 million), DeepikaPadukone (US$93 million), Akshay Kumar (US$47 million) and Ranveer Singh (US$42 million).

    :: New entrants to the top15 celebrities included VarunDhawan debuting at number 10 and P.V. Sindhu at number 15.

    :: Millennials currently endorse 64 percent of the total brands endorsed by the top15 celebrities and constitute 63 percent of the total brand value.

    :: The top sectors using celebrity brand endorsers included personal care, food and beverages, automobiles, smartphones and clothing.

     

  • A new TVC, starring Salman Khan, is expected to go on air soon across all major channels

    Salman Khan to endorse edible oil brand for Emami

    By A Correspondent

     

    Actor Salman Khan has joined superstar Amitabh Bachchan in endorsing Emami’s edible oil brands. Emami has three brands in its edible oil business – Emami Healthy & Tasty, Himani Best Choice and Rasoi apart from Bake Magic – a speciality fat brand.  Salman Khan will endorse the brand Himani Best Choice.

     

    A new TVC, starring Salman Khan, is expected to go on air soon across all major channels. The TVC, produced by Opticus Inc., is conceptualised, written and directed by Nitesh Tiwari of ‘Dangal’ fame, whereas famed Cinematographer Setu of Kahani/Dangal fame is the cinematographer and Ivan Fernandez is the food stylist.

     

    Speaking on this occasion, Aditya Vardhan Agarwal, Director, Emami Group said: “After attaining the leadership position in the Eastern markets, we now have ambitious plans to take our edible oil brands on national platforms. To reach out to the consumer base nationally, what could have been a better idea than to have two heavy duty stars on board who enjoy a strong pan-India appeal that cuts across with both masses and classes. Salman Khan has a huge fan following which is evident from his slew of box office grossers like Sultan, Kick, Bajrangi Bhaijaan, Dabang and more recently Tiger Zinda Hai and we felt that he would be the right fit along with Big B to take our brands to a wider consumer base.”

     

     

  • Akshay Kumar, symbolically showcases Kajaria’s presence across India and how the brand is deep rooted into its diverse culture and tradition

    Kajaria Ceramics unveils second leg of brand campaign featuring Akshay Kumar

    By A Correspondent

     

    Kajaria Ceramics has launched a new ad campaign with its official brand ambassador Akshay Kumar. In line with the vision of ‘Make in India’ and taking forward last year’s brand campaign theme, Kajaria has come up with a new TVC which highlights the deep rooted India connection of the brand.

     

    Running after a drifting kite, crashing a Bengali wedding to running on the streets of Rajasthan and reaching to Kerala’s traditional snake boat ride, Akshay Kumar, symbolically showcases Kajaria’s presence across India and how the brand is deep rooted into its diverse culture and tradition. We didn’t see any disclaimer that it could be dangerous to chasing a drifting kite, running on the streets, et al, but there are others who can review this.

     

    Speaking on the launch of its new campaign, Rishi Kajaria, JMD- Kajaria Ceramics, said: “At Kajaria we reiterate the fact that we are a brand that is Indian first and a business later. It is our primary goal to keep contributing to transforming India into a better and more beautiful country. We are very happy to continue our association with one of the most grounded celebrity of today – Akshay Kumar, who symbolises our brand philosophy. This simple yet heartwarming ad campaign is sure to appeal to every Indian.”