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Edelweiss appoints Irrfan Khan as brand ambassador for SME loans

Edelweiss empathises with this #CanDo belief system and in a gritty, hard hitting campaign – first seen outdoors

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By A Correspondent

 

Edelweiss Group has signed actor Irrfan Khan as the voice of the customer for its latest SME Business Loans campaign.

 

Said Shabnam Panjwani, CMO, Edelweiss Group: “With a credibility that’s hard to rival, IrrfanÂ’s versatility, wide appeal and authenticity, resonates with Edelweiss Group’s value proposition of #BeUnlimited one that empowers its customers to access a world of unlimited opportunities.”

 

 

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