By A Correspondent
Sparx has announced the launch of its new marketing campaign ‘AW 2017’ showcasing the TVC titled ‘Add Sparx To Your Life’ starring actor Akshay Kumar.
Talking about the campaign, Gaurav Dua, Executive Director, said: “The campaign’s idea is to create a strong connect between customers and the intrinsic brand values of Brand Sparx. Sparx stands for style, energy and attitude, which have perfectly being captured in the new TV campaign.
Speaking about the TVC, Sanjeet Ahluwalia, Creative Director said: “Sparx is an attitude. It is about taking on any challenge and coming out as a winner. We wanted to choose an international, aggressive sport to drive home the message. Since Akshay Kumar is our brand ambassador, we chose Futsal, an upcoming sport in India that is gaining lot of popularity amongst the youth. With energetic music and fast paced action, I am sure it is going to win a lot of hearts.â€