MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • New ad film for Quaker Oats+Milk features co-creator Sachin Tendulkar talking about what it takes for young, aspiring Indians to win everyday

    Sachin Tendulkar urges millennials to begin the day with a nutritious meal

    By A Correspondent

     

    PepsiCo India has released a new ad film to promote Quaker Oats+Milk, a unique grain-dairy beverage that blends the goodness of milk with the advantages of fibre and oats. The new film, featuring the brand ambassador and co-creator of Quaker Oats+Milk, Sachin Tendulkar, showcases the relevance of this on-the-go nutritious solution for young Indians leading a rushed lifestyle, and yet striving to win everyday.

     

    Speaking about the new TVC, Deepika Warrier, Vice President – Nutrition, PepsiCo India, sid: “Co-creating Quaker Oats+Milk with an icon like Sachin Tendulkar has been a great experience. His inputs helped us understand the everyday nutrition needs of young, time-pressed Indians, who are striving to realise their dreams. Together, we were able to create a winning product that provides a nutritious start to the day so that these young people can make each day count. This is what the film also aims to convey, with Sachin playing the role of a mentor impressing upon the importance of having a good start to the day, and how one needs to go the extra mile each day to achieve success.”

     

    Added Varun Channa, Managing Partner, JWT: “Sachin has been an icon for the youth both for his sustained high performance on the field over the years, and for the rigor he puts in to prepare for it. Casting him as a mentor is a first and we do believe it will help communicate with the first jobbers the benefits of Quakers Oats + Milk and why taking small steps for their health everyday is essential to achieve their dreams. Working with Sachin was a pleasure and Piplu ensured we captured the other side of Sachin in a refreshing and memorable manner.”

     

    The film has been released on TV in Tamil Nadu and Kerala and across all leading digital platforms. The campaign will also include an impactful pan-India sampling and in-store visibility plan.

     

  • The TVC brings alive the heart-warming relationship between a woman and her grandmother and her endeavour to get her grandmother to experience something wonderful

    Deepika Padukone promotes Good Day variant Wonderfulls

    By A Correspondent

     

    With the launch of Britannia Good Day Wonderfulls, an extension to the Good Day family, the cookies-to-dairy products major has unveiled a campaign supporting the launch with the theme: ‘Cookies so wonderful, you’d want your loved ones to have it’.

     

    The film features Good Day’s brand ambassador Deepika Padukone and depicts her gifting her grandmother a new pair of dentures, to enjoy the new cookie brand.

     

    Said Ali Harris Shere, VP, Marketing: “We are seeing a clear trend of premiumization in biscuits for the last few years. Consumers are upgrading to superior product experiences. Good Day Wonderfulls aims to leverage this trend.”

     

    Commenting on the campaign thought, Puneet Kapoor, Executive Creative Director, McCann World Group, said: “The challenge here was that in a world spoilt with choices, how do you make people want another cookie out of the  thousand cookies already out there. But surely when you have a genuinely good tasting product, it feeds into the creative gumption as well.  I guess the crisp and crunchy texture and taste fired the idea in the neurons of the creative team and the idea was love at first sight.”

     

  • Winners will be chosen for a 'Meet & Greet' with Shah Rukh Khan & Anushka Sharma

    TBZ launches ‘Jab Harry Met Sejal’ win the ring campaign

    By A Correspondent

     

    Jewelry major TBZ is launching a ‘Jab Harry Met Sejal’ ring campaign today (July 21) with a series of consumer centric activities till the release of the Shah Rukh Khan-Anushka Sharma film on August 4.

     

    Said Raashi Zaveri of TBZ: “One needs to design the ring in a way that matches the wearer, her moods, her routines and lifestyle. In this ring, given Anushka Sharma’s character, the challenge was to express her simple angel-like heart and therefore the halo around the solitaire, which acts like an angel that eventually leads her to her true love. Yet showcase the strength of the round brilliant cut diamond in traditional yellow gold which represents purity at its best. While designing we have made sure the halo does not overpower the solitaire and yet is like a visible circle to accentuate the centre stone.” He added, “The accent stones are carefully crafted in the finest of microscopic setting to be able to look like tiny stars that encompasses the universe of love. The need for making the solitaire look elaborate and yet subtle knowing the ‘wear her heart on her sleeve’ character.”

     

  • Future films will premiere first on Amazon Prime Video after theatrical release and two months before Satellite/Television broadcast or any other form of distribution

    Amazon Prime Video cements exclusive deal with Salman Khan

    By A Correspondent

     

    Amazon Prime Video announced a global exclusive content deal with Salman Khan Ventures. This ensures Amazon Prime Video is the exclusive streaming home of future titles of Salman Khan commencing with the recently released Tubelight. Apart from the new releases, existing titles like Bajrangi Bhaijaan, Kick, Jai Ho and Hero will also be available on Amazon Prime Video.

     

    Said Nitesh Kripalani, Director and Country Head, Amazon Video India: “Salman Khan is the biggest star in India with a massive worldwide appeal, having played roles and iconic characters that are loved by audiences across the world. We, at Amazon Prime Video are elated to announce this epic, ground-breaking global deal with Salman. This is another big step to change the way how Indian customers consume entertainment with Salman’s movies coming first to Prime Video customers, before their television broadcast.”

     

    Added James Farrell, Head of Content, Prime Video, Asia Pacific: “Salman is a huge star with a massive global fan following.  This exclusive worldwide Prime Video streaming deal with him is one of the biggest star deals to have ever been done in the world.  India is a top priority market for Amazon and we believe that this love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for global audiences to see.”

     

  • The 40-second ad film portrays her as a fervent shopper who enjoys every moment of the unique 'Try At Home' experience offered to her by the jewellery brand before making her purchase

    Alia Bhat endorses the ‘Try at Home’ experience for Bluestone.com

    By A Correspondent

     

    BlueStone.com has launched a campaign to promote its unique ‘Try At Home’ experience with its new brand ambassador, Alia Bhatt. The 360-degree campaign focuses on the brand’s proposition with a touch of enticement from Bollywood’s next generation superstar.

     

    The TVC has been conceptualized and executed by Contract Advertising in association with Dharma 2.0 and the music has been directed by Abhishek Arora.

     

    Speaking on the campaign launch, Gaurav Singh Kushwaha, Founder and CEO, BlueStone.com said, “Our ‘Try At Home’ service has helped us connect with our customers at a personal level, raising the bar on the overall jewellery shopping experience. Over 20% of our consumers shop from us by trying on the jewellery at the comfort of their homes and we intend to boost this unique service further. Alia’s role as a vivacious and style conscious shopper, perfectly complements the profile of our young and dynamic consumers, who will identify with her experience.”

     

    Added Ashish Chakravarty- National Creative Director, Contract Advertising: “When we were told about BlueStone’s try at home service the ladies at the agency wasted no time in requesting for a trial. There was a conference room full of girls and jewellery, all in the name of research of course. Their delight and excitement at the gold coming over is what led us to this fun space of Alia goofing around with jewellery in complete privacy. Something one can’t do in a showroom under the glare of sales people and spotlights. The styling, Alia’s effortless charm and of course the awareness of the service via this spot will have a lot of fine jewellery home delivered and tried on in the near future, we feel sure.”

     

  • Every tweet and share of the campaign on social media will raise funds to improve sanitisation facilities across the country

    CleanMate presents ‘2 For Toilet’ campaign with Akshay Kumar

    By A Correspondent

     

    CleanMate, a brand of toilet cleanser liquids and home cleaning products by Future Consumer Limited, has unveiled ‘2 For Toilet’ campaign featuring Akshay Kumar and Bhoomi Pednekar – the lead pair of the upcoming movie ‘Toilet: Ek Prem Katha’. Created by FCB Digital, ‘2 For Toilet’ TVC showcases the actors advocating the need and importance of eliminating open defecation.

     

    Said Rahul Kansal Head – Business Strategy and Marketing, Future Consumer Limited: “As a brand, CleanMate is committed to being the best cleaning aid to every household. Personal hygiene is essential to lead a healthy lifestyle and ‘2 For Toilet’ is a step by CleanMate to contribute in maintaining & building clean safe sanitation facilities. For this initiative we are strongly using the power and reach of social media where against each tweet or share of the campaign we will contribute Rs.2 towards Swach Bharat Kosh. We are delighted to partner with Akshay Kumar and his upcoming movie to promote the same cause as this will certainly help us reach out to millions of people.”

     

    Commenting on the campaign, Satish Ramachandran, Senior Vice President, FCB Digital, added: “Number two is generally used as a symbol to signify, that one wants to visit the washroom. Linking to this lingo, for this campaign we have used the number 2 to make an appeal to the people to donate Rs.2 through which we can donate funds to improve the sanitation infrastructure in India.”

     

  • Royale Atmos helps purify indoor air to give purer air at home

    Deepika Padukone reveals how not to lead a #MaskedLife at home

    By A Correspondent

     

    Asian Paints has unveiled a new film with actress Deepika Padukone for its product Royale Atmos. Said Amit Syngle, President-Sales, Marketing, Technology & Head-Home Improvement, Asian Paints Ltd: “According to a study by the World Health Organisation (WHO), out of the 20 most polluted cities in the world, 13 of them are in India. People recognise that air pollution is having a detrimental effect on their health. At the same time, they remain unaware that indoor air can be even more polluted, as much as five times more. In such an alarming situation we present a solution to our consumers by launching Asian Paints Royale Atmos. This product is a first of its kind which will not only beautify the home but also will fight indoor air pollution. We have launched this TVC campaign with Brand Ambassador Deepika Padukone as we believe she is an apt public figure to represent a product for which awareness is crucial. We are happy to associate with her as we believe she can add the right support to our drive in building awareness around indoor air pollution.”

     

  • The actor will add credibility and mass appeal to sub brands Venus and Cott’s wool

    Lux (‘yeh andar ki baat hai’) signs Amitabh Bachchan as brand ambassador

    By A Correspondent

     

    Lux Industries Limited has signed megastar Amitabh Bachchan as its Brand Ambassador for its brands Venus and Cott’s wool. These brands exude elements of faith and dependability and has a rich legacy of ruling the choice of the masses for more than three decades. Actor Varun Dhawan continues to be the brand ambassador of LUX Cozi.

     

    Speaking about the development, Ashok Todi, Chairman, Lux Industries Ltd. said: “Venus is one of the largest innerwear brands in India and Cott’swool is synonymous to winter wear in India. Each of the brands exudes superlative levels of comfortability and rules the market with its price efficiency. This is a moment of immense pride for us at LUX Industries as we believe that the legacy of these brands is crowned with the momentous occasion by getting on board actor extraordinaire Amitabh Bachchan as our brand ambassador for the first time by any hosiery brand in India. These brands are liked by people of all demographics, similar to MrBachchan’s iconic legacy as an actor, the brand appeal synergizes with his personality. We hope with this association we will be able to communicate and reach a wider segment of customers.”

     

    On the signing of Bachchan as brand ambassador for the sub-brands, Pradip Todi, Managing Director, Lux Industries added: “At Lux Industries we want our diverse portfolio of brands individually to grow and sustain its leadership position in the market, while we aim to continue bonding with our brand evangelists in a more meaningful and engaging way. We believe the endorsement of Lux products will further strengthen the bond with the masses, give our users a greater sense of purpose and help the brands scale newer heights over the course of next few years.”

     

    Lux was the first innerwear brand to go in for a celebrity endorsement and is remembered for the 1992 TVC where it launched the tagline “Yeh andar ki baat hai”.

     

  • The new TVC features the company’s high-end range of 4K television series, designed to deliver picture quality and sound

    Panasonic launches new TVC with Ranbir

    By A Correspondent

     

    Panasonic India has launched its new TVC for its 2017 line-up of 4K Ultra HD TVs along with the UA7 sound system, featuring brand ambassador Ranbir Kapoor.

     

    Commenting on the new TVC, Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India, said: “Rejoicing 99 years, we are constantly developing and providing productsto become a trusted partner of our customers. With festive season on a high, we are happy to launch our new campaign with Ranbir Kapoor, to boost the sales of our popular TV range. The commercial perfectly captures how the Shinobi Ultra range is designed to deliver picture quality and sound, delivering Greatest Cinematic Experience. With this campaign, we aim to build connect with our consumers and highlight our range equipped with superior Japanese technology.”

     

    According to creative agency Publicis Capital: “Panasonic as a brand always believed in offering the best to its consumers. This year with their launch of 4K TVs, they have strengthen the belief further. The latest communication announces the launch of Shinobi Ultra 4K TV series, the story revolves around the best 4K experience and captures the key features that takes the TV viewing experience to next level.”

     

  • Recently, Indian Terrain partnered with Dr. Prashanth Shah, Senior Consultant Paediatric and Congenital Cardiac Surgeon

    Indian Terrain signs Kunal Kapoor as brand ambassador

    By A Correspondent

     

    Indian Terrain has signed actor Kunal Kapoor as its brand ambassador.He was also the brand’s first ambassador in 2006 soon after the release of Rang De Basanti.

     

    Said Venky Rajagopal, CMD, Indian Terrain Fashions: “He is known for his incredible talent and is celebrated by young fashion followers across India for his cool and sophisticated style. He truly is a reflection of today’s Indian Terrain man. Today, when we are both much evolved and richer in our individual experiences, we wanted to partner with Kunal Kapoor again and take the brand to the next level”,

     

    Recently, Indian Terrain partnered with Dr. Prashanth Shah, Senior Consultant Paediatric and Congenital Cardiac Surgeon, who has saved numerous lives of children with congenital heart defects, for its property “Indian Terrain Champion Sportive Series”. It is also called #theheartride, where the total amount raised by registration at the events, will be matched by the brand to contribute towards surgeries.

     

  • The commercial will be playing on various sports, entertainment and news channels across India

    Boman Irani gets comically duped in Intex’s latest TVC by Publicis India

    By A Correspondent

     

    Intex Technologies is all set to cash-in on the festive mood of its customers with a humorous tinge, as it launches its latest TVC on the product range.

     

    The ad, conceptualised by Publicis India, is set in a house being looted by two thieves in the presence of its owner. Speaking about the campaign, Keshav Bansal, Director, Intex Technologies said, “Our power packed range of LED and Smart TVs have become hugely popular among the consumers very soon. We are new entrants in this segment, but we come with a robust background of superior quality complemented with aspects of affordability. The market is flooded with Smart TVs that are harping on picture quality and clarity, a highly undifferentiated category. The task thus was to position Intex Smart TV’s in a way that will resonate with the consumers’ desires and aspirations – more than just a bundle of great features at an affordable price. One that we can truly call as ‘a Smart TV’”.

     

    Commenting on the TVC, Bobby Pawar, Director and Chief Creative Officer – South Asia, Publicis India said: “The brief was to bring out the differentiation that makes Intex Smart TV a force to reckon with. With Boman Irani as the communication agent, the unique brand attributes of Intex Smart TV are put out in an interesting and humorous manner for the audience to take note of. The film goes on to redefine ‘smart’ in an unconventional manner and affirm the brand’s ‘Issey Kete Hain Smart’ tagline with much ease.”

     

     

  • The celebrity duo to feature in Fossil’s first ever multimedia campaign in India – FossilFirsts

    Fossil announces Varun Dhawan & Shruti Haasan as brand ambassadors

    By A Correspondent

     

    Fossil has announced Bollywood actors Varun Dhawan and Shruti Haasan as its brand ambassadors. The two will feature in the brand’s first ever multimedia campaign launching throughout India by the end of the year.

     

    Speaking on the arrangement, Johnson Verghese, Managing Director, Fossil India said:“We are very excited to partner with young, refreshing talents like Varun and Shruti. They not only represent the next generation of Fossil fans, they also personify a rare blend of talent, class, intelligence and popularity.”