Women’s Horlicks signs Taapsee Pannu as brand ambassador

GSK Consumer Healthcare’s Women’s Horlicks has announced the appointment of Taapsee Pannu as its brand ambassador.

Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said: “Women’s Horlicks has always been unique in its approach, be it through the successful online Bone Mineral Density checks or with the thought provoking women’s day campaign of #StrongToTheBone. While stepping into another interesting phase for the brand, we welcome on-board the talented actor Taapsee Pannu as the brand ambassador for Women’s Horlicks – a brand that encourages women to invest in their health. Taapsee truly embodies the brand’s personality in her actions and values as a new age woman, who dons many hats and needs the support of a strong body to do so. Well known for her impactful roles, she is a great fit that brings alive the brand’s philosophy of making women strong inside-out.”