MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • The campaign was launched by film actress Kajol Devgan, the newly appointed advocacy ambassador for the initiative

    HUL’s take 2 on ‘SwachhAadatSwachh Bharat’ seeks to create a nation of Playing Billion

    By A Correspondent

     

    Hindustan Unilever Limited, as part of their SwachhAadat, Swachh Bharat initiative has launched a new campaign – A ‘Playing Billion’ to promote three simple hygiene habits among children. The campaign was launched by actor Kajol, the newly appointed advocacy ambassador for the initiative.

     

    Talking about the campaign, Sanjiv Mehta, CEO and Managing Director, Hindustan Unilever Limited said: “We believe that it is through our ‘SwachhAadatSwachh Bharat’ campaign that HUL can support the Government’s Swachh Bharat Abhiyan. Through the ‘Playing Billion Campaign’, we aim to reinforce the need to adopt three simple hygiene habit and promote good health and hygiene practices among children.”

     

    Commenting on the campaign, Arun Iyer, Chairman & CCO, Lowe Lintas said: “As a nation, the biggest victims of poor sanitation and unhygienic habits are children, and these often rob children off small and simple joys of childhood. In this campaign, with kids at the centre of our communication, we made an attempt to not only tap into the collective consciousness of the society but to also directly encourage children to adopt these life-saving habits. The narrative is further accentuated by weaving it around Cricket. The SwachhAadat initiative is close to our hearts, and I’m happy that it gave the brands (Lifebuoy, Domex and Pureit) an opportunity to be agents of behavioural change.”

     

     

  • Chef Sanjeev Kapoor will highlight the usage and benefits of Olive Oil in Indian Cooking

    Leonardo Olive Oil signs Sanjeev Kapoor as brand ambassador

    By A Correspondent

     

    Leonardo Olive Oil, a flagship brand of Cargill’s food business in India, signed celebrity chef Sanjeev Kapoor as its brand ambassador.

     

    Commenting on the partnership, Deoki Muchhal, Managing Director of Cargill‘s food business in India said: “In keeping with our goal of nourishing the world, we aim to provide our consumers with the very best of health and nourishment, through our product portfolio. Leonardo Olive Oil has overarching health benefits and provides our consumers with an undeniable health proposition while cooking their daily food. Chef Sanjeev Kapoor is recognized across the country as the quintessential face of high-quality Indian cooking and we believe he best communicates our message of giving prime importance to good health on an everyday basis. This partnership represents our attempt to collaborate with experts to make the world a healthier place, together.”

     

     

  • Soho Square, Mumbai has conceptualised an extensive campaign featuring Bachchan in a witty character

    Amitabh Bachchan appointed brand ambassador for Lux Venus

    By A Correspondent

     

    Kolkata-based innerwear brand Lux, has roped in Amitabh Bachchan as the brand ambassador for Lux Venus.

     

    To connect the brand message ‘Yeh andar ki baat hai’ with the brand ambassador, Soho Square, Mumbai, conceptualised an extensive campaign featuring Bachchan in a witty character.

     

    Ashok Todi

    Talking about this association, Ashok Todi, Chairman, Lux Industries said: “Similar to Mr. Bachchan’s popularity as an actor, Lux Venus is liked by people of all demographics. Its appeal synergises with Mr. Bachchan’s personality. We hope to reach a wider market pan India with this endorsement.”

     

     

    Anuraag Khandelwal

    Speaking on the campaign, Anuraag Khandelwal, ECD & Creative Head, Soho Square, Mumbai added: “Advertising in the briefs and vests segment has always been about machismo and physique. Our goal was to break the category format and present Mr. Bachchan in a humorous as well as a memorable avatar. With Mr. Bachchan portraying a common man in a common setting, this TVC will strike a chord with the masses all over the country.”

     

     

  • The actor will be representing The Muthoot Group across their national campaigns

    Amitabh Bachchan appointed brand ambassador for Muthoot Group

    By A Correspondent

     

    The Muthoot Group has signed on actor Amitabh Bachchan as its brand ambassador. The actor will be representing the group across various national campaigns.

     

    Speaking of the association, Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said: “We are extremely pleased that Mr Bachchan will be representing The Muthoot Group as our Brand Ambassador. Mr Bachchan is a living legend – both on and off the screen. He combines his extraordinary performance on screen with his legacy and values – precisely what we, at The Muthoot Group, also stand for. The diverse roles that he has played over his illustrious career also resonates with our 18-diversified business divisions – all of which are doing meaningful work in their respective areas. We are certain that this association will be an enormous momentum boost for us and will resonate across generations of fans.”

     

     

  • Mortein’s fastest solution for 100 per cent faster dengue protection

    Mortein gets Madhuri Dixit o promote new brand offering

    By A Correspondent

     

    In the silver jubilee year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of its ‘Insta’ range of liquid vaporisers. The alliance is aimed at creating a partnership between Mortein and the leading actress to create an awareness about the menacing mosquito threat, especially dengue.

     

    On the announcement, Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home said: “We are pleased to announce Unicef Goodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for Mortein Insta. Madhuri exemplifies the contemporary Indian mother who is always on a look out for a faster and an effective solution to protect her family from diseases. We believe Madhuri will inspire mothers across the nation to choose a 100% faster solution against vector-borne diseases. This year we are happy to announce a new Tulsi fragrance within our range of Liquid vaporizers which will be available for INR 72/- for 35ml and 49/- for a chotu refill pack”.

     

     

  • Conceptualised by RK Swamy BBDO, the film captures a humorous locker room conversation between MSD and his team

    MSD loses his cool in latest film for Snickers

    By A Correspondent

     

    Mars Wrigley Confectionery announced the appointment of cricketer Mahendra Singh Dhoni as the new brand ambassador for its chocolate brand Snickers

     

    Taking forward it’s ‘You Are Not You When You’re Hungry’ proposition, the association with the former Indian cricket captain kickstarts with a new TVC. Conceptualised by RK Swamy BBDO, the film captures a humorous locker room conversation between MSD and his team. Dhoni is seen in a completely new avatar, dressed as a warrior. Channeling his inner king, in full gusto, he calls upon his teammates to take a pledge to beat the opposing team. This uncharacteristic tirade is finally brought to an end when one of the players reasons that hunger makes even Captain Cool lose his cool and offers him a bar of Snickers to satiate his hunger.

     

    Talking about the association, Yogesh Tewari, Marketing Director, Mars Wrigley Confectionery, said: “We are honoured to have M SDhoni join the Snickers family. The brand is loved across the world for its cool quotient and there is no one who personifies this better than our very own Captain Cool. With the association of M.S Dhoni, we are beginning the next chapter of our journey in India and strengthening our relevance amongst Indian consumers.”

     

     

  • Featuring R. Madhavan, the campaign urges modern Indians to become a better version of themselves

    GSK urges Indians to choose the better protein

    By A Correspondent

     

    Horlicks has introduced a new campaign for its latest offering, Horlicks Protein+. Featuring actor R Madhavan, the campaign urges modern Indians to become a better version of themselves everyday by choosing the better protein.

     

    Said Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India while commenting on the product launch, said “With Horlicks Protein+, we seek to bring to our consumers, a better protein to help them with optimal nutrition needs of today’s busy lifestyle. The issue of loss of strength once one enters the later stages of adulthood, while a less discussed one, is a key determinant when it comes to performance, especially after the age of 30. With our latest campaign and partnership with Madhavan, we are confident that we will be able to generate the required awareness and educate the masses about how not only the quantity but also the quality of protein we consume is an equally important determinant for building muscle strength and consequently foster a healthy lifestyle.”

     

     

  • The partnership will see Uber and Virat Kohli join hands to underscore the company’s commitment to serve billions in the country, in the years to come

    Virat Kohli appointed brand ambassador for Uber India

    By A Correspondent

     

    Uber has announced the appointment of Virat Kohli, captain of the Indian men’s cricket team as its first brand ambassador in India.

     

    Speaking on the occasion, Amit Jain, President, Uber India & SA, said: “We are extremely delighted to sign on Virat Kohli to bat as brand ambassador for Uber India. His commitment to India on and off the field is commendable – from bagging world titles for the country to advocating positive change, he is invested in making a difference to the community at large. In Virat, we’ve found a partner who reflects the drive we share with everyday India, while embodying our commitment to serving the country. Today, we are the most-preferred ride-hailing service in this market and we will continue to invest and innovate in ways that will benefit our driver partners and riders.”

     

    Added Sanjay Gupta, Head of Marketing, Uber India & South Asia: “Virat personifies dynamism, integrity, grit, ability and passion. He is the embodiment of India’s ambitions on the world’s stage; he anchors the aspirations of billions, and it’s the little things he does that bring joy to their lives. It’s this balance of purpose with a larger responsibility to citizens of the world that makes him the perfect partner to realising Uber’s commitment to India. We are super excited to have him join the team at Uber India,”

     

     

  • The association with Jacqueline will allow the brand to enhance its market salience on a pan-India level

    Bella Casa appoints Jacqueline Fernandez as brand ambassador

    By A Correspondent

     

    Jaipur-based Bella Casa has roped in actor Jacqueline Fernandez as its brand ambassador for a two-year period.

     

    Speaking on the announcement, Saurav Gupta, CEO – Bella Casa, said: “The bed linen market in India is pegged at around INR 13,000 crore at present and is expected to grow at a CAGR of 12 per cent annually. The ethnic fashion and apparel space has also witnessed a massive growth in demand for high-quality, stylish, yet affordable designer wear. We want to tap into these emerging business opportunities with our market-leading offerings. Bringing Jacqueline on board as our brand ambassador is perfectly in line with our growth strategy, as she personifies the style, trendiness, and elegance that Bella Casa as a brand stands for.”

     

     

  • Big B lent his baritone voice for this experimentation for the first time in his career

    Big B takes to Acapella to woo consumers about Navratna Oil

     

     

    Navratna Oil has launched a new video with actor Amitabh Bachchanas an Acapella singer. Bachchan will be seen crooning the iconic song ‘Sar jo tera chakraye’ from the film Pyaasa. Created by Leo Burnett Orchard and directed by Nitesh Tiwari, the video has been digitally released on Youtube.

     

    Speaking on this occasion, Harsha V Agarwal, Director, Emami Limited, said: “Sar Jo Tera Chakraye, is one of the iconic musical hits from the movie ‘Pyaasa’ that people still love to hum. The song and its portrayal of a barber offering relaxing Champi has a very natural correlation with our brand Navratna which when applied for a head massage also offers instant relaxation from stress, tension, headaches and sleeplessness. It is almost as if the song had been written for Navratna only! We wanted to do something engaging for our consumers with this song and our brand ambassador, Amitabh Bachchan. Bachchan, a powerhouse of talent, is one of the most innovative & experimental artist even at this age. We are very happy that he agreed to don this new hat of an acapella singer for our brand Navratna that has every potential to make you feel relaxed and stress-free.”

     

    Added Nitesh Tiwari, the film’s director: “The music format of acapella is growing in popularity among the young music lovers of today. We found that the rhythm of Acapella style of singing has a very direct correlation with the rhythmic sounds and actions created by barbers while giving relaxing Champis to their clients. Amitabh Bachchan, the brand ambassador, also got instantly enthusiastic on learning about this idea and promptly agreed to lend his voice to this experimentation. It has been a wonderful experience for all of us and we have released the music digitally to connect better with today’s consumers who are digitally active and also love Bollywood music.”

     

     

  • VidyaBalan, the protagonist of the TVC plays the role of an intelligent wife, who makes her foodie husband cater to her wishes

    Vidya Balan explains why there is no match for Catch Spices

    By A Correspondent

     

    Catch Spices has rolled out a new TVC with its brand ambassador, Vidya Balan. Repositioned with the tagline, ‘Catch ka koi match nahin. 100%’, the communication is developed around the core product attribute of unmatched quality and innovation.

     

    Commenting on the campaign, O P Khanduja, Business Head, DS Spiceco Pvt. Ltd, said: “Catch Salts & Spices’ never-ending quest for quality, the low temperature grinding and no fillers policy guarantee that the flavours and aromas of the spices remain intact, giving them high potency needed to create delectable dishes.With the tagline ‘Catch ka koi match nahin. 100%’, we further reinforce the unmatched value and attributes of the brand to the consumers. The new TVC is a light-hearted take on how the wives use delicious home-cooked food to get their way.”

     

    Added Rahul Jauhari, Chief Creative Officer, Everest Brand Solutions: “We chose a humorous theme for the TVC with which the audience could identify easily. The film highlights the tagline which emphasizes on the brand ethos. Vidya Balan with her impeccable acting skills has helped spread the message effectively, while maintaining the brand image and essence.  We are sure the campaign would click well with our target audience.

     

     

  • The duo will now be seen endorsing Whirlpool’s range of appliances

    Whirlpool ropes in Kriti Sanon and Sushant Singh Rajput as brand ambassadors

    By A Correspondent

     

    Whirlpool of India has roped in celebrity actors Kriti Sanon and Sushant Singh Rajput as its new brand ambassadors. The duo will now be seen endorsing Whirlpool’s range of

     

    Commenting on same, Sunil D’Souza, MD, Whirlpool of India said: “We are delighted to welcome Kriti and Sushant to the Whirlpool family. Both of them are youth icons and young achievers of India who understand and appreciate technology that can help enrich lives. We realize they reflect the drive of our brand we live everyday with, world class performances that defines our commitment to delighting our customer with meaningful innovations, global technology and designs.”

     

    As a part of Whirlpool’s new AC campaign, both celebrities will be seen starring in its new TVC that has already gone live from April. They will now be seen in other upcoming TVCs and campaigns too.