MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • The #FeelTheFizz media campaign to have a budget of Rs. 100 crore for 2018

    Appy Fizz gets Salman Khan to push its fizz story in India

    By A Correspondent

     

    Parle Agro has announced the launch of its #FeelTheFizz marketing campaign for brand Appy Fizz with a budget of Rs 100 crore. This will be the first campaign for the brand featuring its new brand ambassador Salman Khan.

     

    According to a communique, the aggressive campaign is part of the overall strategy of the organisation targeting Rs 5,000 crore brand turnover by end-2018 as well as building the Fruit plus Fizz category to Rs 4,000 crore over the coming years.

     

    Speaking on the new campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “With the new #FeelTheFizz campaign, the target is to further increase the double digit growth Appy Fizz has been consistently seeing over the past few years while solidifying it as the leader of the Fruit plus Fizz category. Salman Khan as the face of the brand plays a critical role in achieving the aggressive vision we have set out for the brand and the category it created. Driving scale in distribution, recall and preference are the key brand objectives for the brand in 2018.”

     

    Sagmeister & Walsh, continues to be the creative agency on board, while the TVC is produced by 1st Ave. Machine, New York, and directed by Morgan Harary.

     

    Speaking on the new campaign, Jessica Walsh, Partner at Sagmeister & Walsh said: “This year, we looked to undertake the unique objective of ensuring we preserve the almost premium aura of the brand while still ensuring it delivered to appeal across multiple audiences, ranging from the niche to the masses. We continued to build on the #FeelTheFizz story line while pushing the boundaries of being bold, edgy and confident, core attributes of Appy Fizz as well as its consumers.”

     

     

  • The lady will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan Jewellers’ global brand ambassador since 2012

    Now Shweta Bachchan Nanda also gets into acting mode, albeit in a Kalyan Jewellers ad

    By A Correspondent

     

    Leading jewellery brand Kalyan Jewellers has roped in Shweta Bachchan Nanda as an influencer. The lady will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan Jewellers’ global brand ambassador since 2012.

     

    The father-daughter duo will enact the special bond they share on film for the first time. The ad film, scripted by L&K Saatchi & Saatchi and directed by GB Vijay from Sculptors Production, narrates the story of a father and daughter, while also echoing the values of trust and transparency, that brand Kalyan Jewellers stands for.

     

    Said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers: “We are extremely delighted that Shweta has consented to participate in a Kalyan Jewellers brand TV campaign. We have had a long association with the illustrious Bachchan family, with both Mr and MrsBachchan representing the brand globally. We believe that audience will love to see the film wherein, both, Shri Amitabh Bachchan and Shweta play the role of a father and daughter, in an ad film for the first time. As a brand Kalyan has always celebrated the bonds of family and relationships and the new film epitomizes family values. Shweta’s design inputs will also augment Kalyan’s chic and trendy signature collections.’’

     

    The TVC, which is also being shot in Malayalam will have Manju Warrier playing the role of Amitabh Bachchan’s daughter. The advertisement is expected to go on air in July. For the moment, we have to make do with the stills.

     

     

  • A video story with the Bachchan’s kick starts the brand’s campaign

    Kalyan Jewellers celebrates #AlwaysWalaLove on eve of Father’s Day

    By A Correspondent

     

    Kalyan Jewellers has kickstarted its Father’s Day campaign with an interesting video chat between Amitabh Bachchan and Shweta Bachchan. The video story captures a candid conversation between the two where Shweta speaks about her happiness in spending a day with her father, while Big B reveals an anecdotal story from when his daughter was a toddler.

     

    Using this video as the launch pad to their Father’s Day campaign, Kalyan Jewellers has partnered with social media influencers from around the country, to take this conversation further. The campaign will be seeing bloggers across the country like Aman Preet Singh Virk from Chandigarh, Divya Maben from Bangalore, Youtuber Sudeshna from Kolkata in conversation with their fathers. The campaign aims to involve a larger audience and get them to speak about the #AlwaysWalaLove that they share with their father.

     

     

  • Brings alive the brand’s wide product portfolio with an element of surprise

    Deepika Padukone springs up a surprise element for Jaquar Lighting

    By A Correspondent

     

    Jaquar Lighting has rolled out its latest ad campaign with brand ambassador, Deepika Padukone. The new campaign brings out an artistic and aesthetic idea to life in a playful manner.

     

    Said Rajesh Mehra, Promoter & Director, Jaquar Group: “Jaquar Group has always believed in creating products with the highest quality standards, an attribute that’s synonymous with our products. Taking this philosophy forward with Jaquar Lighting and leveraging the popularity of Deepika as our brand ambassador, we have doubled the turnover of the brand to 200 crores.”

     

    Added Rajesh Laikh, Executive Vice President, Crescent Communication: “The creative thought behind the film was to present Jaquar Lighting in a completely fresh avatar and at the same time remain true to the brand’s guiding philosophy- Complete LED Lighting Solutions.We have tried to capture the joys of life and celebration enabled through Jaquar Lighting. Deepika Padukone, the brand ambassador, apart from ensuring high visibility lends credibility and magical aura to the brand.”

     

     

  • Harpic’s vision is to provide an access to clean and hygienic sanitation for every Indian

    Akshay Kumar & Harpic release sanitation message

    By A Correspondent

     

    Harpic has announced Akshay Kumar as its brand ambassador to drive its new mission of ‘Har Ghar Swachh’.

     

    Said Sukhleen Aneja, CMO and Marketing Director, South Asia RB Hygiene Home: “Harpic has been an expert in toilet cleaning for over 30 years now and has undertaken several initiatives to drive behaviour change towards driving transversal access to sanitation. Realising the need for educating consumers on the usage and maintenance of toilet, Harpic through its mission of ‘Har Ghar Swachh’ aims to sensitize people about basic cleaning habits and ensure that every Indian household has access to clean toilets. Professionally and personally, Akshay has been a key influencer to drive the sanitation mission and it’s an honour to have him as Harpic’s brand advocate to amplify our mission. Harpic stands for expertise, trust, reliability and positive social change – Values true to Akshay and thus, the partnership between Harpic and Akshay is a natural extension of these values. With Akshay as the perfect evangelist, Harpic will continue to driving this positive social change.”

     

     

  • New marketing campaign highlights Vodafone Red’s value offerings

    Vishwanathan Anand to now endorse Vodafone Red

    By A Correspondent

     

    Vodafone India has roped in chess grandmaster Vishwanathan Anand to promote Vodafone Red. A series of three TVCs will see him propagating the benefits of choosing a smart postpaid plan to cricket presenter Gaurav Kapoor.

     

    Said Siddharth Banerjee – EVP, Marketing, Vodafone India: “This campaign aims to position Vodafone Red as India’s smartest postpaid, enabling our existing and new customers to make a smartest choice. We are glad to have chess champion and youth icon Vishwanathan Anand on board, who best fits the proposition of India’s smartest postpaid.”

     

     

  • The modules are tailored for school going teenagers, students heading abroad for higher education

    Primary Plus appoints Pooja Bedi as their brand ambassador

    By A Correspondent

     

    Primary Plus Media, a activity-based journal for primary school children in collaboration with Teach Primary, has announced the appointment of Pooja Bedi as Editor for its recently launched magazine- Teach Primary (Indian Edition).

     

    Said ManbirBedi, Group Editor, Teach Primary: “Having a stellar academic and professional career and a strong feminine personality, Pooja Bedi will be the most valuable asset to Primary Plus Media. She will help us to promote the preparation of teaching and learning material and workshops. Being a strong resilient doting mother, she has an understanding of children’s education that will help us tap into the holistic and creative aspects of learning that emphasises learning over teaching which is why I welcome Pooja in her new avatar as the editor of Teach Primary, Primary Plus Media.”

     

     

  • With this exciting collaboration, Sunfeast Dark Fantasy aspires to further strengthen its brand positioning as an indulgent offering

    Sunfeast Dark Fantasy ropes in Alia Bhatt as its brand endorser

    By A Correspondent

     

    Sunfeast Dark Fantasy from ITC Foods has signed on Alia Bhatt as its brand ambassador.  The brand has teamed up with feature film and ad film director, Gauri Shinde.

     

    Commenting on this collaboration, Paritosh Wali, COO, ITC Foods- Confections said: “At ITC, our endeavour has always been to provide innovative, delightful & superior quality products to our consumers. Sunfeast Dark Fantasy is a true reflection of our commitment to delight consumers with unique and differentiated offerings. Irresistible indulgence, anytime-anywhere, has been our brand’s promise to our consumers and the new campaign takes this forward effectively. With Dark Fantasy’s new communication we are providing a unique proposition of making an easy yet delightful dessert using Dark Fantasy cookies. I am confident that Dark Fantasy’s association with Alia Bhatt, will only build the excitement about our innovative offerings and enrich consumer experiences about the product.”

     

    Said Nitin Karkare, Chief Executive Officer, FCB Ulka on the campaign: ‘The association of Sunfeast Dark Fantasy and Alia Bhatt is a match made in heaven. In Alia we found the perfect fit as far as seamlessly bringing alive the irresistibility and spontaneity of consumption goes. This association is the perfect next step towards further entrenching the story of an irresistible indulgence, and towards demonstrating the versatility of occasions that the brand can address.”

     

     

  • Campaign uses puppets as a creative device for the first time in the Indian QSR sector

    Abhay Deol springs in a surprise for Pizza Hut

    By A Correspondent

     

    Pizza Hut has released a new campaign featuring actor Abhay Deol and a gang of puppets. The film has been made by Corcoise FIlms and directed by Vishwesh Krishnamoorthy.

     

    Said Prashant Gaur, Chief Brand Officer, Pizza Hut (India Sub-Continent): “We take pride in serving the best, the freshest and the tastiest pizzas to all the pizza lovers in the country. We believe that every pizza lover deserves to experience the power of a truly great pizza. Our association with Abhay Deol  for this campaign will enable us to deliver the core proposition of our brand in the most entertaining and engaging way. Abhay stands for someone who is self-assured of his choices, has a great taste & is quite confident about it. We are sure our consumers will be overjoyed to see Abhay in this playful and distinctive ad from Pizza Hut,” he added.

     

    Said Ajay Gahlaut, Deputy CCO – Ogilvy India / CCO – Ogilvy – North: “For us at Ogilvy, this new campaign for Pizza Hut was more about having fun. What started with “let’s do something with puppets” got transformed so seamlessly into communication that works really well for the client and makes us think “wow we actually get paid to do this”. We see Pizza Hut as quiet, confident and self-assured brand, a personality type that is perfectly matched with that of Abhay Deol’s. He is cool, he speaks the language and you just know by looking at him that he will never settle when it comes to pizza. This year you can expect a lot of exciting things from Pizza Hut, both food wise and advertising wise and hopefully our new campaign will get folks to switch. Yes, we are quietly confident that once you go to (Pizza) hut, you’ll never want anything but.”

     

     

  • L&K Saatchi & Saatchi has conceptualised the new integrated campaign

    Renault promotes new features on Kwid in new ad

    By A Correspondent

     

    Renault has launched its new feature-loaded Kwid that comes with first-in-class features like reverse parking camera, rear armrest and rear 12 V socket.

     

    To communicate the car’s capability and new features, L&K Saatchi & Saatchi has conceptualised a new integrated campaign. This will be rolled out across TV, radio, print and digital media. A digital film starring brand ambassador, Ranbir Kapoor surprising Kwid customers has been released across various social media platforms.

     

    Speaking about the communication, Virat Khullar, Marketing Head- Renault India, said: “Renault Kwid stands for ‘live for more’. It has always delivered more features than the competition. In 3 years we have grown strongly with more than 2.5 lakh happy customers across India. This campaign uses SUV imagery to bring alive the strengths of this big small car.”

     

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “Young Indians are increasingly doing short drive holidays and self-driven/planned trips making the SUV-inspired Renault Kwida perfect match for this growing lifestyle. We married this ready-to-explore-the-world attitude with the new KWID and the result was this charming piece of communication.”

     

     

  • The digital leg of the campaign, #IndiaInvited, conceptualised and executed by Tonic Worldwide

    Kotak 811’s initiative draws favourable response on digital

    By A Correspondent

     

    The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how 811, just like a bench, does not discriminate against anyone and the messaging was led by the Bollywood Superstar Ranveer Singh.

     

    The digital leg of the campaign, #IndiaInvited, conceptualised and executed by Tonic Worldwide, extended an invitation to all Indians to be a part of the movement through various innovations.

     

    The digital campaign kicked-off with real stories of people who have faced discrimination in the face of opportunity. Later, every Indian who wanted to support the cause, got a chance to participate by sharing the frame with Ranveer Singh using a custom-made Kotak 811 AR filter. The idea was to use technology on one of the most popular social media platforms and simplify participation for users.

     

    The campaign followed the ‘Save the best for Last’ policy. As a conclusion for the power-packed, superstar-driven #IndiaInvited campaign, Kotak 811 launched a unique digital bench that called out to every Indian and urged them to join a movement towards an egalitarian society.

     

    The #IndiaInvited campaign got every Indian supporting the ‘no judgements’ and ‘no discrimination’ movement.

     

     

  • The TVC stars Actor Akshay Kumar, along with Actress Archana Puran Singh

    Anmol unveils campaign for its new bakery offering ‘Twinz’

    By A Correspondent

     

    Bakery brand Anmol has launched its latest campaign for its product Twinz. The TVC stars Actor Akshay Kumar, along with Actress Archana Puran Singh playing a married couple. The TVC successfully portrays the uniqueness of the product with elements of humour and surprise.

     

    Speaking on the campaign, Bimal Kumar Choudhary, Managing Director, Anmol Industries Limited, said: “ We are very proud to launch Twinz to our progressive consumers. We believe its unique yet mouth watering taste is going to be a hit among them. The TVC starring Akshay Kumar alongside ace actress Archana Puran Singh will surely strike a chord with the audience. The consumers are always looking for something new and that is what we strived to achieve with the product. The idea and execution of the TVC is on point and brilliantly showcases the USP of our product.”