PEOPLE & PRODUCTS
By A Correspondent
Actor Ranveer Singh has announced his association with Durex’s jeans foray. The actor attemtps to bring alive the flavour of the new product in the teaser video released recently. In the video, Ranveer is seen in a trial room telling his fans saying “Guys Durex is launching Jeans and I am the first one to try it… Then he goes into the trial room and shouts, Guys this fits really well…â€
By A Correspondent
Garnier Men has announced Tiger Shroff as its new ambassador. The actor will be seen endorsing the brand along with John Abraham and Sushant Singh Rajput.
Sharing her thoughts on signing Tiger Shroff, Shalini Raghavan, Chief Marketing Officer, L’Oréal Consumer Products Division, said:“We’re very happy to welcome Tiger on board as the new face of Garnier Men along with John Abraham and Sushant Singh Rajput. He represents today’s generation of Indian men who invest a lot in their personal grooming, skin care regimes and fitness goals. Garnier as a brand has always promoted and represented a healthy, active and natural lifestyle, and Tiger’s sporty and dynamic personality fits seamlessly with the brand’s values.
By A Correspondent
Aditya Birla Group has unveiled a new campaign by Lowe Lintas starring KanganaRanaut. It is about a new-age fabric called Liva that infuses incredible fluidity into garments, notes a communique.
Said Rajeev Gopal, CMO, Birla Cellulose: “The vision of brand Liva is to provide Indian consumers a choice of fabric, which can allow them to dress fashionably and yet be comfortable and fluid. Also, as LIVA promises fluidity, it comes alive much better in a moving medium than in print. So it’s a natural progression for the brand’s advertising to now move from print to television.â€
Added Raj Gupta, CEO, Lowe Lintas: “Liva is certainly going to bring about a transformation when it comes to fashion garments. It’s fluid, soft and drapes beautifully, so much so that it moves with you. As compared to most other fabrics that box you in, Liva liberates you.â€
Commented Deepa Geethakrishnan, National Creative Director, Lowe Lintas: “Liva is not just a natural fibre, or a fabric, or a garment or a fashion statement. Liva is all of this and more!! The challenge was to bring alive this story of LIVA, in an edgy way, so it stands out in the cluttered fashion playground. And who better than Kangana Ranaut, to flaunt the Liva Flow!â€
About the concept of the film, Director Mikon Van Gastel Director said: “Liva transforms a fabric and it makes it really fluid, so it becomes all about metaphors and movement and it is little bit complicated to think about and to translate that into visuals but that’s what makes it exciting.â€
By A Correspondent
Philips Healthcare India has appointed actors Ram Kapoor and Gautami Kapoor as its brand ambassadors towards creating awareness around sleep disorders. This is the first time in India that actors have come forward to be a part of a sleep ailment like sleep apnoea. Currently, India is suspected to have over 91 million people suffering from the disorder and a significant number of population is unaware of their condition.
Expressing his delight over partnering with Philips, Kapoor said: “I am glad to be associated with Philips in building awareness around sleep apnea in India. After learning that sleep disorders can lead to serious medical conditions, I realized that it was imperative for people to understand the importance of good and healthy sleep. Gautami and I hope to make significant impact on the lives of people by making them more informed about this ailment.â€
Said Priyank Aggarwal, Head of Strategy and Direct 2 Patient Businesses, Philips India: “Philips has worked extensively in this field and we areexcited to be associating ourselves with eminent actors like Ram and Gautami Kapoor. Reiterating its commitment, Philips setup over 500 sleep labs throughout the country and about 70 in Maharashtra itself. The company who is committed to providing the means to lead a healthy lifestyle and improve quality of life has also trained over 400 sleep technicians in India.â€
You’ve seen it on telly already, but in case you haven’t seen KEI Industries’ new TV-led integrated campaign, here’s more. The brand, that addresses the cabling requirements of a wide spectrum of sectors such as Power, Railways, Automobiles, Cement, Steel and Real Estate, has brought on board Bollywood actor Irrfan Khan as its brand ambassador. This is the first time that the brand has collaborated with a celebrity to take its vision forward, in a campaign conceptualised by Leo Burnett India.
The campaign addresses how short circuits and overloads, resulting from faulty wiring, leave the common man handicapped in his own home. The film show how, by installing the superior quality KEI Wires, problems such as electrical breakdowns and power cuts can be minimised.
Speaking about the campaign, Anil Gupta, Chairman and Managing Director, KEI Industries Ltd., said:“KEI has always been a leading player in the Wires and Cables category. For five decades, we have catered to diverse industries. Now, as a brand we’ve decided to get more aggressive in the house wire segment. In the coming years, we want to find a place in every Indian household. Hence, the brand’s new campaign is historic for us in many ways. For the first time, we have a brand ambassador of immense stature. Irrfan Khan is not just a great actor, his following amongst the masses is commendable. Again, for the first time,the brand has undertaken a multimedia campaign that will harness the reach of social media channels, along with TV and print. It’s a big stride for the brand and we’re quite positive that people will connect with this campaign at an emotional level.”
Speaking about the campaign, Amit Nandwani, Executive Creative Director, Leo Burnett India, who directed the films along with Red Ice Films’ Surya Balakrishnan, said:“Given the clutter in a category where every brand is talking only about functional benefits, we felt it was important for consumers to have an emotional connect with the brand. The films, with the new tagline ‘JodeyDilonKeTaar’, deliver the message in a sweet, endearing manner and will hopefully become the new category speak. Further, by bringing in a celebrity of Irrfan’s stature and credibility, we made sure the message stood out and struck a chord with the audience.â€
By A Correspondent
Hathway Broadband has announced the appointment of actor Madhavan as the national brand ambassador.
Welcoming the actor into the Hathway family, Rajan Gupta, Managing Director of Hathway Cable & Datacom said: “It is quite well known that actor Madhavan has been among the early movers in tapping into the digital phenomenon and we are extremely proud to have him as the face of the brand. Maddy’s huge popularity, pan India acceptance and charismatic personality as the youth icon, will help us increase our customer footprint across Indiaâ€.
According to a communique, Hathway will be shortly rolling out a multimedia campaign featuring the new brand ambassador that will highlight Hathway’s cutting-edge GPON , Fibre to home (FTTH) technology and Ultra High-Speed broadband network.
By A Correspondent
Taking ahead its vision of strengthening the consumer electronics segment, Micromax Informatics has releaseda campaign for its LED TV segment featuring Bollywood star Anil Kapoor.
The campaign positions ‘Micromax Living’ as a smart lifestyle proposition for individuals who seek comfort and convenience in every aspect of life. The campaign has been launched for the range smart televisions with a unique TV Mirror feature that lets the consumer mirror the TV screen on his smartphone and vice-versa.
Parineeti Chopra has joined the club of celebrity endorsers of Lux Group as brand ambassador of Lyra.
Positioned as legging for anytime anywhere, the manufacturers of Lyra, Ebell Fashion, a Lux group company, has plans of premiumisation and portfolio expansion and thus signing up with Parineeti Chopra facilitates targeting the current youth fraternity.
Announcing the brand association, Udit Todi, Director, Ebell Fashion, said: “In a very short span of time the brand has helped us to strengthen our presence in the burgeoning women’s leggings category. We have also extended our brand portfolio to intimate wears like lingerie and loungewear for women. Lyra is slowly progressing and carving itself out as a lifestyle brand with the aim to expand into further categories beyond leggings with differentiated offerings in an endeavour to command the highest share in this market.â€
Fashion chain Splash Fashion has signed style icons actor Randeep Hooda and model-turned-actress Sunny Leone as brand ambassadors for its India business. The stars will feature in a new brand campaign which is scheduled to rollout on July 1, 2017 across outdoors, print, digital and in-store.
On the announcement of these two stars as Splash India’s brand ambassadors, Raza Beig, CEO, Splash said: “Randeep is the quintessential male – charismatic and unapologetic while Sunny is bold and beautiful and they complement each other bringing with them the star power to drive the brand forward in India.â€
By A Correspondent
Richfeel, the much-promoted trichology centre, hair and scalp clinic has announced actor Swwapnil Joshi as its brand ambassador. The brand has plans of premiumisation and further expansion of portfolio, thus signing up with Swwapnil Joshi facilitates targeting youth to mid-age segment.
“We are proud to welcome Swwapnil Joshi to the Richfeel family. Richfeel has always been known to be associated with beauty & wellness as the key behind strong, healthy and beautiful hair and skin. Swwapnil, one of the most promising faces in Hindi & Marathi television, has the right fitment with the brand’s ethos of trusted naturalness. Swwapnil’s vibrant persona, pan-India appeal and humble attitude makes him a great fit for our brand,” said Dr Apoorva Shah, Founder, Richfeel.
By A Correspondent
Nivea India’s new digital campaign plays on the eccentricities of digital content and its consumption habits, especially the much-spoken about impulse of the viewer to skip a film within the initial five seconds. In a humorous yet matter-of-factly manner, the film depicts the director’s plan to create a film within this stipulated timeframe,which goes haywire when Anushka Sharma goes about with her usual brand talk.
Consumer research says that women want their deodorant to control body odour for at least 12 hours. However, in reality their deodorant “masks body odour†for only 5 to 6 hours on an average. Body odour resurfaces when they are in a social environment at work, at college or with family and friends, which makes them uncomfortable, conscious and drains their confidence. Triggered by these insights, Nivea has launched the deodorizer for women that promises day-long odourcontrol in just one use. Nivea Body Deodorizer is supported by a multi-media communication campaign, starting with the digital film. Creative conceptualisation and production is done by Interface Communications.
By A Correspondent
Tanishq brand ambassador Deepka Padukone stars in the latest film by the branding highlighting the jewels of royalty.
Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited said: “Throughout time, women are known to remember important dates and memories. As a category, jewellery has always been one to which fond memories and great stories are commonly associated. In our latest film for the Jewels of Royalty collection, we bring alive this emotion in a different story, featuring Deepika Padukone. The film showcases her fondly remembering the time spent portraying the role of a queen. We believe that the pieces from this collection will create a special place in the minds of our consumers; one that they will cherish and create memories with.â€
Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “We have always explored and borrowed stories from Deepika’s real life. And while earlier we explored her relationships with her family and colleagues, this time we decided to show her as an actress behind the scenes. The jewellery is inspired by Indian royalty and we knew that Deepika is to play a queen in her upcoming movie. We found a nice connection in the fact that though the collection is largely traditional, this would make the story a lot more contemporary. In the film, we’ve tried to express what feeling of being a Queen could be, even for Deepika who’s a huge celebrity herselfâ€
Said Hari Krishnan, President, Lowe Lintas:  “Tanishq makes a woman feel extra special. We’ve tried to amplify that with an interesting use of a celebrity brand ambassadorâ€.