By Our Staff
Its voice connectivity can be patchy at places, but just how many people use cellphones for only voice these days. Telecom service provider Vodafone Idea has launched a new proposition for gaming enthusiasts in India – Vi Games on the Vi App – in partnership with Nazara Technologies Limited. Vi customers will get access to a wide range of gaming content including popular game titles from various franchises in India on its gaming platform – Vi Games.
Said Avneesh Khosla, Chief Marketing Officer, Vodafone Idea: “We are seeing a significant uptake of gaming consumption in India with more than 95% of gaming enthusiasts using the mobile device to enjoy a wide variety of content. Deeper penetration of smartphones and 4G availability has led to meteoric growth and adoption of gaming content making it a popular choice for fun and entertainment. We see gaming as a major focus area of our digital content strategy and we intend to build a comprehensive play encompassing most facets of gaming with the aim of establishing Vi as a preferred destination for both, casual as well as serious gamers. Our partnership with Nazara Technologies will elevate the gaming experience that we offer to our consumers through a wide bouquet of exclusive games available on the Vi app for our users.”