MxMIndia

Tag: Vi

  • With the World Cup and festive season, the 360-degree campaign highlights 'Power of Connectivity' focusing on the positivity and overall well-being of digitally connected Indians

    Vi endorses inclusivity & togetherness in new campaign

    By Our Staff

     

    Telecom operator Vi has unveiled a new creative campaign titled ‘Be Someone’ssWe’

     

    Commenting on the same, Avneesh Khosla, CMO, Vodafone Idea, said: “Loneliness is a growing concern in India, especially amongst the youth. We believe as a brand designed to aid connectivity, we have a strong role to play in addressing this concern. Our new campaign ‘Be Someone’s We’ is designed to reflect our philosophy of inclusivity, helping the world become less lonely.”

     

    Conceptualized by Ogilvy India, the campaign comprises different slice of life stories that focuses on situations that may make us feel left out or lonely.

     

    Added Harshad Rajadhyaksha & Kainaz Karmakar, CCOs from Ogilvy said
“: Loneliness is one of the biggest silent killers of our time. The campaign shows how a simple phone call, a text or a connection in any way, can change how another person is feeling. Each story of the campaign addresses a different aspect of loneliness – from the first day at work to being a student in a city you don’t belong to. Rohit Dubey, who heads creative for Vi at Ogilvy has crafted the stories and Amit Sharma from Chrome films has brought them to life. Here’s wishing “Humari duniya mein akelepan ki koi jagah na ho”

     

  • Campaign created by Ogilvy

    Vi networks with dabbawalas of Mumbai

    By Our Staff

     

    Vi, earlier Vodafone Idea, mobile network operator, has partnered with Mumbai’s best human network, the Dabbawalas, to test and improve the network for offering a superior network experience to its users. The Dabbawalas, visited nooks and crannies of Mumbai city to experience & test Vi GIGAnet

     

    Partnering with Dabbawalas, Vi got them to test Vi GIGAnet to understand where the network was seamless and where it needed strengthening on parameters such as data, voice calling, video streaming, gaming etc. The team traversed the length and breadth of Mumbai city, testing the network strength of Vi GIGAnet across 22 wards and over 550 locations. With the help of videos and voice notes, data & responses along with live location sharing, Dabbawalas reported their experience in different parts of the city.

     

    Commenting on the network campaign, Avneesh Khosla, CMO, Vi said: “Mumbai is a key market for us and ensuring a seamless network is paramount. The human network of Dabbawalas gave us a better perspective on Mumbai & a more holistic feedback on the experience as they torture tested the network. Today, we are confident that Vi offers superior network connectivity in the nooks & corners of the city & the dabbawalas are testimony to it. We thank the dabbawalas for this & strive to continuously improve our network in the city.”

     

    Speaking about the work, Kainaz Karmakar & Harshad Rajadhyaksha, CCOs, Ogilvy India, added: “What could possibly be the connection between a modern, cutting-edge network service provider like Vi, and the 134-year-old iconic Dabbawalas service! It is exactly this clash of contrasts that became the creative backbone of this disruptive idea. In a category saturated with technical data and jargon, we set up an unexpected, charming and much trusted human network, as our benchmark to live up to when it comes to covering the megapolis of Mumbai. The Dabbawalas have been such an integral part of the ethos and culture of Mumbai, and we are proud to make the efficiency of their network an inspiration for our Vi network.”

     

    Commenting on the association Ulhas Muke, President, Mumbai Dabbawala Association said: “We are delighted to be chosen by Vi to play a role in improving their network experience for Mumbaikars. Today, we take great pride in the fact that our dabbawala network knows and understands Mumbai and its nuances like no other. Our association with Vi for the torture test was to verify the network strength in Mumbai through the experience of video calls, streaming videos, online gaming, download experience, voice connectivity, and speed tests. We are glad to have been a testimony to Vi’s strong network experience across Mumbai. This unique partnership with Vi has been a validating, satisfying, and an enjoyable experience.”

     

  • To empower Bharat Youth with their career

    Vi launches campaign for its Jobs & Education division

    By Our Staff

     

    Telecom company Vi or Vodafone Idea Limited has launched a new campaign around its Jobs & Education proposition, during the ongoing T-20 Cricket World Cup.

     

    The campaign conceptualised by Ogilvy showcases Vi Jobs & Education as a one-stop solution for the Bharat Youth.

     

    Said Avneesh Khosla, Chief Marketing Officer, Vi: “At Vi, our vision is to create world class digital experiences to connect and inspire every Indian to build a better tomorrow. In line with this, our offerings and solutions are uniquely curated to address the needs of our customers and help them thrive in this digital era. Our approach of deep integrated partnerships helps us curate differentiated and relevant solutions for our customers. Our new campaign highlights Vi Jobs & Education proposition and reinforces our commitment to enable our customers unlock opportunities, gain a competitive edge and march ahead in life to meet their career aspirations.”

     

     

  • Reinforces efforts to continuously improve customer experience

    Vi rolls out new campaign

    By Our Staff

     

    Vi or Vodafone Idea Limited telecom operator has launched a new campaign to reinforce its commitment to provide superior network experience to its customers. The high visibility 360-degree campaign, themed ‘Best ho raha hai aur bhi Behtar’, the #BestIsGettingBetter has been conceptualized by Ogilvy and will be seen across diverse media including TV, OOH and Digital.

     

    The campaign comprises of a series of 3 TVCs which showcase the continuous effort of network engineers in providing the customers the best network experience with Vi GIGAnet- India’s fastest 4G network. Vi has recently emerged as the Fastest 4G Network in India, winning Opensignal’s Fastest Download & Upload Speed Experience Awards.

     

    Commenting on the campaign, Avneesh Khosla, Chief Marketing Officer, Vi said: “Vi has consistently topped the network quality parameters and speed rating charts of several independent network testing agencies. The latest validation from Opensignal is an endorsement of our efforts to constantly work towards enhancing customer experience through superior network performance. Our new campaign is a celebration of the critical role of our Network Heroes who tirelessly work in all conditions, to improve network performance on a continuous basis, helping Vi users to do more and thrive in the digital world.”

     

    Added Rohit Dubey, ECD, Ogilvy Mumbai: “Announcers are a balancing act, a sweet spot between chest thumping and humility, with a bit of ‘ok…so what?’ closure. And that’s what the crafting challenge was when Vi achieved “India’s fastest 4G” claim. I was watching an athlete’s Insta-feed and noticed the gap between his Olympic gold and the next practice session. There was a seed of thought – after achieving something, even the ‘best’ take a bit of rest, and bask in the moment’s glory. What if our network engineers are cut from a different cloth? And they don’t? Taking a leap from there, we crafted these moments between our Vi network engineers, as they go about making India’s fastest 4G, even better.”

     

  • To highlight their robust indoor network

    Platinum Outdoor launches campaign for Vi

    By Our Staff

     

    Platinum Outdoor, a unit of Madison World, launches an out-of-home hyperlocal campaign for Vi or Vodafone Idea Limited to highlight their enhanced 4G experience and strong indoor coverage. With this campaign going live, Vi has reached every corner of Delhi/NCR with strong indoor network coverage.

     

    Said Arvinder Sachdev, Operations Director, North, Vi: “We invite all pre-paid and post-paid mobile phone users in New Delhi & NCR to experience a superior, upgraded indoor 4G experience on the Vi network. Over the past year, we have undertaken numerous initiatives to improve our 4G coverage in the circle as well as to strengthen our indoor coverage even in congested areas in the National Capital. Customers can choose from a variety of plans that allow everyone in the family to do more and get more with Vi’s 4G network. Throughout our efforts to achieve 5G readiness, we remain focused on providing the best technologies, products, and services to keep delighting our customers.”

     

    Added Dipankar Sanyal, CEO, Platinum Outdoor and MRP: “Vi checks all the boxes for a stellar outdoor campaign. It has been an exciting experience for our teams to plan and execute such a large campaign. The campaign has already had a tremendous impact on the brand.”

     

  • Will now get access to popular game titles from various franchises

    Vi ties up with Nazara to boost gaming content

    By Our Staff

     

    Its voice connectivity can be patchy at places, but just how many people use cellphones for only voice these days. Telecom service provider Vodafone Idea has launched a new proposition for gaming enthusiasts in India – Vi Games on the Vi App – in partnership with Nazara Technologies Limited. Vi customers will get access to a wide range of gaming content including popular game titles from various franchises in India on its gaming platform – Vi Games.

     

    Said Avneesh Khosla, Chief Marketing Officer, Vodafone Idea: “We are seeing a significant uptake of gaming consumption in India with more than 95% of gaming enthusiasts using the mobile device to enjoy a wide variety of content. Deeper penetration of smartphones and 4G availability has led to meteoric growth and adoption of gaming content making it a popular choice for fun and entertainment. We see gaming as a major focus area of  our digital content strategy and we intend to build a comprehensive play encompassing most facets of gaming with the aim of establishing Vi as a preferred destination for both, casual as well as serious gamers. Our partnership with Nazara Technologies will elevate the gaming experience that we offer to our consumers through a wide bouquet of exclusive games available on the Vi app for our users.”

     

     

  • Based on Ookla ratings

    Vi kickstarts next leg of speed campaign

    By Our Staff

     

    Vi, the leading telecom operator, has launched its next leg of the #SpeedSeBadho campaign on the back of the speed numbers posted by Ookla.

     

    Commenting on the campaign, Avneesh Khosla, Chief Marketing Officer, Vi said: “Vi has been consistently offering the fastest 4G experience for many quarters and with our continued efforts to provide superior experience, it is now the fastest mobile network in the country, as verified by Ookla. We believe in helping our customers thrive in the digital era – be it for learning & development, work, entertainment or just about anything. With our latest #SpeedSeBadho campaign, we narrate stories of how Vi GIGAnet – India’s fastest mobile network, helps customers do things faster and get ahead in life by solving for challenges and unlocking opportunities. The stories showcase how when & where there is speed, there is a way.”

     

    The campaign comprise three TVCs, conceptualised by Ogilvy.

     

  • With tagline #SpeedSeBadho campaign

    Vi pushes super connectivity of 4G

    By Our Staff

     

    Mobile phone major Vi has unveiled a new campaign #SpeedSeBadho which talks of its connectivity speed and stability. Conceptualised by Ogilvy, the 360-degree campaign led by a series of ads will be seen across diverse media including TV, OOH and Digital.

    Said Avneesh Khosla, Chief Marketing Officer, Vi: “Telecom services are a lifeline for millions of Indians and a catalyst for many of us to thrive and build a better tomorrow – rediscover our passions, learn new skills – as well as build new business models. Today Indians are looking for ways and means to achieve their ambitions and get ahead in life. Vi helps Indians thrive today and tomorrow by designing meaningful solutions that fulfil their needs and unlock endless possibilities. The campaign #SpeedSeBadho is our attempt to narrate these passionate stories, which are backed by Vi’s fastest 4G. Our digital focused communication reiterates how Vi’s fastest 4G, verified by Ookla, has helped customers to thrive and move ahead in life.”

    Added Kiran Antony, CCO, Ogilvy South: “Today everyone is continuously working towards bettering multiple aspects of their professional and personal life. Whether it’s about upskilling or starting a new business on social media, speed of the network is the most critical factor. Through the #SpeedSeBadho campaign, we wanted to capture instances of people thriving using tongue twisters as an audio device.”