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Tag: Nazara Technologies Limited

  • A gaming community platform

    Nazara announces investment in Stan Technologies

    Nazara Technologies Limited, the gaming, esports and sports media company, has through the company’s wholly owned subsidiary Nazara Dubai FZ, announced an acquisition of 15.86% stake in GetStan Technologies Pte. Ltd (Stan), an esports community platform.

    Stan is said to be a key player in the Indian esports and fan engagement space, founded by Parth Chadha, Nauman Mulla and Rahul Singh.

    Said Nitish Mittersain, Founder and CEO of Nazara Technologies: “Nazara’s investment in Stan strengthens our position in the rapidly growing gaming and esports landscape. Stan’s mobile-first approach and focus on community engagement align perfectly with our vision to become a leading player in the global esports ecosystem. This acquisition allows us to expand our reach while empowering content creators and fostering a stronger gaming community.”

    Added Parth Chadha, CEO of Stan: “Nazara’s investment will be a major boost for Stan, fast-tracking our journey to redefine gaming and esports, communities and help us achieve our vision.”

  • Will now get access to popular game titles from various franchises

    Vi ties up with Nazara to boost gaming content

    By Our Staff

     

    Its voice connectivity can be patchy at places, but just how many people use cellphones for only voice these days. Telecom service provider Vodafone Idea has launched a new proposition for gaming enthusiasts in India – Vi Games on the Vi App – in partnership with Nazara Technologies Limited. Vi customers will get access to a wide range of gaming content including popular game titles from various franchises in India on its gaming platform – Vi Games.

     

    Said Avneesh Khosla, Chief Marketing Officer, Vodafone Idea: “We are seeing a significant uptake of gaming consumption in India with more than 95% of gaming enthusiasts using the mobile device to enjoy a wide variety of content. Deeper penetration of smartphones and 4G availability has led to meteoric growth and adoption of gaming content making it a popular choice for fun and entertainment. We see gaming as a major focus area of  our digital content strategy and we intend to build a comprehensive play encompassing most facets of gaming with the aim of establishing Vi as a preferred destination for both, casual as well as serious gamers. Our partnership with Nazara Technologies will elevate the gaming experience that we offer to our consumers through a wide bouquet of exclusive games available on the Vi app for our users.”

     

     

  • To acquire a 55% stake in programmatic advertising and monetization company

    Nazara acquires stake in Datawrkz

    By Our Staff

     

    Nazara Technologies Limited has announced that it has entered an agreement to acquire a 55% stake in programmatic advertising and monetisation company Datawrkz valuing the company up to INR 225 Cr (approx. USD 30M) linked to CY 22 EBITDA performance.

     

    Nazara will acquire a 33% stake (INR 60 crore payable of which INR 35 crore is partly payable in cash and the balance consideration of INR 25 crore will be paid either in cash or swap of shares) in the first tranche by April 2022. Nazara reserves an option to acquire an additional 22% in the second tranche that is expected to close in Q4 FY23.

     

    Said Nazara Technologies CEO Manish Agarwal: “We, at Nazara, are looking to build strong gaming ad tech offerings globally with the partnership with Datawrkz. We strongly believe that growth of gaming focused ad tech will be exponential in the coming decade across geographies with the growth of gamers and game publishers across freemium, web3.0 and skill based real money gaming.”

     

    Added Nitish Mittersain, Founder & Joint MD of Nazara Technologies: “As always, it’s a great moment for us to welcome a new friend to our ‘Friends of Nazara’ network and I believe Senthil and the entire Datawrkz team will add great value to what we are building at Nazara over the next few years.”

     

    Said Datawrkz founder Senthil Govindan: “We had started this company with a vision to disrupt the digital advertising space. Datawrkz was already on a fast track to achieve our objective with rapid growth and satisfied clients around the world. Through our partnership with Nazara, I see our pace accelerating further. While Datawrkz will be able to immediately bring our natural strengths to bear within the existing Nazara fold, this also gives both sides a tremendous opportunity to build global advertising and publisher monetisation products with a sharp focus on the gaming vertical.”

     

  • The acquisition will bring additional touchpoints to gaming, pop culture and esports

    Nodwin Gaming acquires stake in Planet Superheroes

    By Our Staff

     

    Nodwin Gaming, esports company and a material subsidiary of Nazara Technologies Limited, has acquired superheroes merchandising retailer – Planet Superheroes. This new addition will enable Nodwin Gaming to offer iconic global merchandise, notes a communique.

     

    Said Akshat Rathee, Founder and MD, Nodwin Gaming: “The Indian gaming and esports industry has witnessed a metamorphic rise in its fan base in recent years. The acquisition of Planet Superheroes will enable Nodwin Gaming to have another strategic touch point with fans that celebrates a common love for all things gaming, pop culture and esports. We believe in increasing the existing offering of global brands to include mega tournaments, Games and even the popular talent and players like Mortal, Samay Raina, Tanmay, Ankit Panth and others.”

     

    Added Jaineel Aga, Founder and CEO of PSH: “There is huge untapped monetization potential for gaming companies via merchandising and we share a common vision in realizing this potential with PSH joining NODWIN. I believe we will get two immediate wins, a larger consumer base for our existing IPs and a new supply of licenses and partnerships in the gaming industry. I have known Akshat since we met on a Comic Con panel discussion a few years ago and am very excited to join hands to leverage the talent and influencer access that Nodwin can provide us,”

     

  • Aims to deepen portfolio of content IPs in gaming and esports ecosystem

    Nodwin picks up 10% in Rusk Media

    By Our Staff

     

    Nodwin Gaming, the material subsidiary of Nazara Technologies Limited, has acquired a strategic 10% stake in the digital content IP media network Rusk Media. It aims to deepen and widen its portfolio of content IPs in the gaming and esports ecosystem by investing in Rusk Media.

     

    Said Akshat Rathee, Managing Director, Nodwin Gaming: “As a leader of esports in the South Asian region, we aim to eventually have a significant presence across the entire ecosystem in this sector. Through our investment in Rusk Media, we aim to take further steps in the massification of esports and gaming by creating entertainment-first gaming IPs for the GenZ.”

     

    Added Mayank Yadav, CEO, Rusk Media: “We’re excited to have NODWIN Gaming as a part of our journey to revolutionize entertainment for the Gen-Z & Millennial audience. We want to bring together the worlds of entertainment and esports and create digital-first IPs that are made for gaming fans.”

     

  • This acquisition taps into a growing synergy between the two companies

    Nodwin Gaming acquires OML’s gaming & live IP biz

    By Our Staff

     

    Nodwin Gaming, South Asia’s esports company, and an independent subsidiary of Nazara Technologies Limited, has acquired the gaming and adjacent IP business of OML Entertainment. This acquisition taps into a growing synergy between the two companies. While Nodiwn Gaming is known for its esports and gaming expertise. OML Entertainment is known for managing gaming and entertainment creators such as Tanmay Bhat, Samay Raina, Suhani Shah, etc.

     

    Akshat Rathee
    Akshat Rathee

    Akshat Rathee, Managing Director, Nodiwn Gaming said: “Nodiwn Gaming strongly believes that continuous growth in the IP portfolio is central to building a vibrant ecosystem of fans, talent, broadcasters and brands. This has been the essence of Nodiwn Gaming since the early days of creating The India premiership or Dew Arena.  The addition of some of the largest IPs in India like NH7 weekender is going to accelerate the massification of esports and gaming entertainment across the spectrum of fans and brands. The multi-faceted talent that joins us cuts across gaming and pop culture and lays the perfect foundation for Nodiwn Gaming to create more IPs. The proven capability of the brilliant team that joins us from OML Entertainment will further ensure that we can execute and monetise our IPs.”

     

    Ajay Nair
    Ajay Nair

    Added Ajay Nair, Managing Director, OML Entertainment: “We believe in the convergence of different pop culture genres and have seen that this has already happened across several platforms and IPs. It makes a lot of sense to consolidate the strengths that OML Entertainment and Nodwin Gaming have in the live IPs and gaming spaces. Over the past years, our experience working with Nodwin Gaming has been very fruitful and we are confident that our live IPs and the teams that execute them have found a good home at Nodwin Gaming. OML Entertainment will continue to focus on building its OTT content production, talent management and branded content businesses. I look forward to working with Akshat and the Nodwin Gaming team to deliver on the true potential of this partnership.”

     

  • To build a network of skill-gaming destinations

    Nazara acquires skill gaming platform OpenPlay

    By Our Staff

     

    Nazara Technologies Limited, the gaming and sports media major, has announced that it has acquired 100% stake in Hyderabad-based skill-gaming company OpenPlay for a total consideration of INR 186.4 crore.

     

    Said Nazara CEO Manish Agarwal: “The OpenPlay acquisition offers an opportunity for Nazara to build a network of skill gaming destinations operating on one common tech platform under the proven leadership of Sreeram and his team at OpenPlay. Sreeram is a successful entrepreneur globally in online real money gaming and we are excited that he will be leading Nazara’s growth in this sector.”

     

    Added Sreeram Reddy Vanga, Founder at OpenPlay Technologies: “I’m excited to join the ‘Friends of Nazara Network’ and look forward to working closely with Nazara leadership and the Network to build India’s largest vernacular social gaming and entertainment platform. Our technology complemented by Nazara’s positioning in the gaming industry in India is the perfect combination for this endeavour.”