MxMIndia

Tag: Avneesh Khosla

  • Will now get access to popular game titles from various franchises

    Vi ties up with Nazara to boost gaming content

    By Our Staff

     

    Its voice connectivity can be patchy at places, but just how many people use cellphones for only voice these days. Telecom service provider Vodafone Idea has launched a new proposition for gaming enthusiasts in India – Vi Games on the Vi App – in partnership with Nazara Technologies Limited. Vi customers will get access to a wide range of gaming content including popular game titles from various franchises in India on its gaming platform – Vi Games.

     

    Said Avneesh Khosla, Chief Marketing Officer, Vodafone Idea: “We are seeing a significant uptake of gaming consumption in India with more than 95% of gaming enthusiasts using the mobile device to enjoy a wide variety of content. Deeper penetration of smartphones and 4G availability has led to meteoric growth and adoption of gaming content making it a popular choice for fun and entertainment. We see gaming as a major focus area of  our digital content strategy and we intend to build a comprehensive play encompassing most facets of gaming with the aim of establishing Vi as a preferred destination for both, casual as well as serious gamers. Our partnership with Nazara Technologies will elevate the gaming experience that we offer to our consumers through a wide bouquet of exclusive games available on the Vi app for our users.”

     

     

  • Based on Ookla ratings

    Vi kickstarts next leg of speed campaign

    By Our Staff

     

    Vi, the leading telecom operator, has launched its next leg of the #SpeedSeBadho campaign on the back of the speed numbers posted by Ookla.

     

    Commenting on the campaign, Avneesh Khosla, Chief Marketing Officer, Vi said: “Vi has been consistently offering the fastest 4G experience for many quarters and with our continued efforts to provide superior experience, it is now the fastest mobile network in the country, as verified by Ookla. We believe in helping our customers thrive in the digital era – be it for learning & development, work, entertainment or just about anything. With our latest #SpeedSeBadho campaign, we narrate stories of how Vi GIGAnet – India’s fastest mobile network, helps customers do things faster and get ahead in life by solving for challenges and unlocking opportunities. The stories showcase how when & where there is speed, there is a way.”

     

    The campaign comprise three TVCs, conceptualised by Ogilvy.

     

  • With tagline #SpeedSeBadho campaign

    Vi pushes super connectivity of 4G

    By Our Staff

     

    Mobile phone major Vi has unveiled a new campaign #SpeedSeBadho which talks of its connectivity speed and stability. Conceptualised by Ogilvy, the 360-degree campaign led by a series of ads will be seen across diverse media including TV, OOH and Digital.

    Said Avneesh Khosla, Chief Marketing Officer, Vi: “Telecom services are a lifeline for millions of Indians and a catalyst for many of us to thrive and build a better tomorrow – rediscover our passions, learn new skills – as well as build new business models. Today Indians are looking for ways and means to achieve their ambitions and get ahead in life. Vi helps Indians thrive today and tomorrow by designing meaningful solutions that fulfil their needs and unlock endless possibilities. The campaign #SpeedSeBadho is our attempt to narrate these passionate stories, which are backed by Vi’s fastest 4G. Our digital focused communication reiterates how Vi’s fastest 4G, verified by Ookla, has helped customers to thrive and move ahead in life.”

    Added Kiran Antony, CCO, Ogilvy South: “Today everyone is continuously working towards bettering multiple aspects of their professional and personal life. Whether it’s about upskilling or starting a new business on social media, speed of the network is the most critical factor. Through the #SpeedSeBadho campaign, we wanted to capture instances of people thriving using tongue twisters as an audio device.”

     

     

  • The communication is based on the Insight that users often 'shackle' their data usage due to the worry of 'running out of allowance'

    Vodafone unveils campaign to promote Double Data & Double Validity plans

    By A Correspondent

     

    Vodafone India launched its biggest nationwide consumer promotion, offering immense value benefits to both its voice and data customers. While the data product offered ‘Double Data’ on a pack upgrade, the voice product offers ‘Double Validity’ on purchase of a rate cutter pack for local / STD calls.

     

    The Vodafone Doubles 360 campaign went live a few days ago with an objective to create a value proposition in the prepaid segment. The first TVC ‘Vodafone Smitten’ helped to create rapid awareness for the ‘Double Data’ offering. The second commercial ‘Vodafone Jokester’ goes on air on 27th August, 2015 and aims to deliver conversions for the ‘Double Validity’ proposition.

     

    Vodafone India launched Double Validity on rate cutter packs, giving pre-paid customers a great reason to talk more at lower rates. The offer on rate cutter pack will enable customers to talk more at attractive rates, affordable prices and an opportunity to double the validity of the product at a nominal cost of INR 7.

     

    All pre-paid customers of Vodafone pan India can avail this offer through any of the following routes (via 121, through the special offers section on the Vodafone website and My Vodafone app) and can choose to double the validity of the selected voice rate cutter pack by paying just INR 7.

     

    Earlier this month, Vodafone launched Double Data offer wherein pre-paid customers availing data recharge, will enjoy double the value of the chosen data pack, at the same cost.

     

    The brief to Ogilvy was to bring alive the key proposition of Vodafone Doubles’ offer.  The key consideration for the campaign was to ensure quick connect with the TG through simple stories and rapid awareness to drive for the offer performance.

     

    The communication is based on the Insight that users often shackle their data usage due to the worry of running out of allowance. The creative idea of the communication is thus around More Allowance being equal to More Fun, and the TVC brings this alive through a simple story of individuals experiencing the unrestricted joys of unshackled data usage.

     

    The proposition of Double Data and Double Validity is brought alive in two TV commercials. An interesting customer interview format is chosen which begin with pitching the proposition as a question. The respondent then begins to imagine all that he/she can do (and much more) if this dream offer came to reality.

     

    The Vodafone Doubles propositions are brought alive through slice of life stories to ensure easy message delivery. The TVCs will be supported by a 360 degree campaign, which is designed to bring alive the Vodafone Doubles offers. As the core TG of each of these may reside in different markets and access different media, TV, OOH, digital, and on-ground has been chosen to target specific offers across varied geographies.

     

    Avneesh Khosla, Executive Vice President – Products & Services – Marketing, Vodafone India, said, “Mobile telecom services in India are still largely voice dominated with over 70 per cent of the market revenues contributed by Voice plans. Double Validity is one more customer centric initiative from Vodafone, conceptualized with the objective of ensuring our customers get control on how they utilize their plan and get full value for money. It is a refreshing new offering that blends affordability with customer empowerment.”