MxMIndia

Tag: Vodafone Idea

  • With the World Cup and festive season, the 360-degree campaign highlights 'Power of Connectivity' focusing on the positivity and overall well-being of digitally connected Indians

    Vi endorses inclusivity & togetherness in new campaign

    By Our Staff

     

    Telecom operator Vi has unveiled a new creative campaign titled ‘Be Someone’ssWe’

     

    Commenting on the same, Avneesh Khosla, CMO, Vodafone Idea, said: “Loneliness is a growing concern in India, especially amongst the youth. We believe as a brand designed to aid connectivity, we have a strong role to play in addressing this concern. Our new campaign ‘Be Someone’s We’ is designed to reflect our philosophy of inclusivity, helping the world become less lonely.”

     

    Conceptualized by Ogilvy India, the campaign comprises different slice of life stories that focuses on situations that may make us feel left out or lonely.

     

    Added Harshad Rajadhyaksha & Kainaz Karmakar, CCOs from Ogilvy said
“: Loneliness is one of the biggest silent killers of our time. The campaign shows how a simple phone call, a text or a connection in any way, can change how another person is feeling. Each story of the campaign addresses a different aspect of loneliness – from the first day at work to being a student in a city you don’t belong to. Rohit Dubey, who heads creative for Vi at Ogilvy has crafted the stories and Amit Sharma from Chrome films has brought them to life. Here’s wishing “Humari duniya mein akelepan ki koi jagah na ho”

     

  • Campaign created by Ogilvy

    Vi networks with dabbawalas of Mumbai

    By Our Staff

     

    Vi, earlier Vodafone Idea, mobile network operator, has partnered with Mumbai’s best human network, the Dabbawalas, to test and improve the network for offering a superior network experience to its users. The Dabbawalas, visited nooks and crannies of Mumbai city to experience & test Vi GIGAnet

     

    Partnering with Dabbawalas, Vi got them to test Vi GIGAnet to understand where the network was seamless and where it needed strengthening on parameters such as data, voice calling, video streaming, gaming etc. The team traversed the length and breadth of Mumbai city, testing the network strength of Vi GIGAnet across 22 wards and over 550 locations. With the help of videos and voice notes, data & responses along with live location sharing, Dabbawalas reported their experience in different parts of the city.

     

    Commenting on the network campaign, Avneesh Khosla, CMO, Vi said: “Mumbai is a key market for us and ensuring a seamless network is paramount. The human network of Dabbawalas gave us a better perspective on Mumbai & a more holistic feedback on the experience as they torture tested the network. Today, we are confident that Vi offers superior network connectivity in the nooks & corners of the city & the dabbawalas are testimony to it. We thank the dabbawalas for this & strive to continuously improve our network in the city.”

     

    Speaking about the work, Kainaz Karmakar & Harshad Rajadhyaksha, CCOs, Ogilvy India, added: “What could possibly be the connection between a modern, cutting-edge network service provider like Vi, and the 134-year-old iconic Dabbawalas service! It is exactly this clash of contrasts that became the creative backbone of this disruptive idea. In a category saturated with technical data and jargon, we set up an unexpected, charming and much trusted human network, as our benchmark to live up to when it comes to covering the megapolis of Mumbai. The Dabbawalas have been such an integral part of the ethos and culture of Mumbai, and we are proud to make the efficiency of their network an inspiration for our Vi network.”

     

    Commenting on the association Ulhas Muke, President, Mumbai Dabbawala Association said: “We are delighted to be chosen by Vi to play a role in improving their network experience for Mumbaikars. Today, we take great pride in the fact that our dabbawala network knows and understands Mumbai and its nuances like no other. Our association with Vi for the torture test was to verify the network strength in Mumbai through the experience of video calls, streaming videos, online gaming, download experience, voice connectivity, and speed tests. We are glad to have been a testimony to Vi’s strong network experience across Mumbai. This unique partnership with Vi has been a validating, satisfying, and an enjoyable experience.”

     

  • Will now get access to popular game titles from various franchises

    Vi ties up with Nazara to boost gaming content

    By Our Staff

     

    Its voice connectivity can be patchy at places, but just how many people use cellphones for only voice these days. Telecom service provider Vodafone Idea has launched a new proposition for gaming enthusiasts in India – Vi Games on the Vi App – in partnership with Nazara Technologies Limited. Vi customers will get access to a wide range of gaming content including popular game titles from various franchises in India on its gaming platform – Vi Games.

     

    Said Avneesh Khosla, Chief Marketing Officer, Vodafone Idea: “We are seeing a significant uptake of gaming consumption in India with more than 95% of gaming enthusiasts using the mobile device to enjoy a wide variety of content. Deeper penetration of smartphones and 4G availability has led to meteoric growth and adoption of gaming content making it a popular choice for fun and entertainment. We see gaming as a major focus area of  our digital content strategy and we intend to build a comprehensive play encompassing most facets of gaming with the aim of establishing Vi as a preferred destination for both, casual as well as serious gamers. Our partnership with Nazara Technologies will elevate the gaming experience that we offer to our consumers through a wide bouquet of exclusive games available on the Vi app for our users.”

     

     

  • Developed by BBDO India, the campaign is being promoted through TV, radio and digital media

    ‘Not working? Try networking’ says BBDO’s new campaign for Idea

    By A Correspondent

     

    Vodafone Idea may be in the news for various other reasons and as a company needs some fresh new ideas for survival, but its brand Idea is moving ahead with a high blitz campaign under the ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled ‘Not working? Try Networking!’, the campaign – developed by BBDO India – showcases the myriad opportunities that internet throws open to people from different age groups and socio-economic backgrounds, across India.

     

    Said Suraja Kishore, CEO – BBDO India: “Brand Idea has been consistent in creating a distinct tone of voice in the category by inspiring imaginatively simple solutions to large complex problems, this campaign is topically relevant in amplifying how connectedness can unlock new possibilities for everyone.”

     

     

  • The 360-degree campaign has been developed by BBDO India

    Brand Idea gets India grooving with #SabKaTimeAaGaya

    By A Correspondent

     

    Brand Idea is launching a 360-degree media campaign to launch the ‘Har Recharge Pe Extra’ promotion. As per the new offer, on every recharge, all Idea prepaid customers will get assured benefits of unlimited calls, cashback and extra data during the offer period. The campaign has been developed by BBDO India.

     

    The campaign with the tagline #SabKaTimeAagaya shows faces from all walks of life, dancing in a signature step, bringing vibrant energy and connecting everyone. This energy is further accentuated by use of a lively and happy tune with the lyrics – ‘Aagaya Aagaya, Sabka Time Aagaya’.

     

    Speaking about the campaign, Sunita Bangard, President – Marketing & National Brand Head- Idea, Vodafone Idea said: “Extra always delights. With Brand Idea’s Har Recharge pe Extra promotion we aim to create delight for all our prepaid customers. We hope that India will dance away to the catchy jingle of #SabkaTimeAagaya with every recharge.”

     

     

  • The campaign highlights the power of streaming HD quality live

    Idea encourages good behaviour with its new ad campaign

    By A Correspondent

     

    Idea has launched its new ad campaign ‘Idea 4G – India ka live network’.

     

    Speaking about the campaign, Sashi Shankar, Chief Marketing Officer, Vodafone Idea said: The way we behave is often dictated by who is watching us. The fear of ‘Log kya kahenge’ is inherent amongst all. With live video streaming fast gaining popularity, especially amongst youth, we are positioning it as a powerful tool to nudge positive changes in behaviour. With Idea 4G – India ka Live Network, we are encouraging people to use the power of our network and its live video streaming capabilities in HD to drive change by creating positive outcomes from every negative situation in and around them.”

     

    The new campaign has been developed by BBDO India and the TVCs have been directed by Sukriti Tyagi.