Rediff bags creative duties of Tata Power

By A Correspondent

Rediffusion Y&R has bagged the creative duties of Tata Power. The account was won following a multi-agency pitch.

Tata Power accomplished 100 years of operation on February 9, 2015. The integrated campaign to commemorate  100 years of Tata Power will be handled out of  the agency’ s Mumbai office.

The commemoration of centenary year celebrations were kicked off with the unveiling of logo and theme depicting the Company’s 100-year service of ‘Invisible Goodness’ to the nation by Chairman of Tata Power and Tata group Mr Cyrus Mistry in an event at Khopoli on February 9.

Speaking about the development, Shalini Singh, Head-Corporate Communications,  Tata Power said:  “It is with extreme pride, joy and honour, that we would like to ring-in celebrations for our centenary year celebration. The Company will continue to announce various initiatives being undertaken for various stakeholders and we are happy to have partnered with Rediff as our creative partner. We are confident that Rediff with their innovative approach and creative solutions will enable us to drive impactful media presence across our audience segments this centenary year.”

Commenting on the win, Neville Medhora, Vice President-Rediffusion Y&R Mumbai said, “A 100-year celebrations is a momentous occasion and we are very proud to be part of it. Tata Power has a strong value system and our job will be to upfront and celebrate that.”