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Tag: Tata Power

  • Spreading the message of DuniyaApneHawale

    Tata Power’s ‘Globey’ seen at Tata Mumbai Marathon 2024

    By Our Staff

     

    At the Tata Mumbai Maratho 2024, Tata Power’s Sustainability Champion Globey was seen cheering on the runners and praising them for their perseverance, will power and resilience by participating in the marathon. Starting in the early hours of January 21.

     

    Notes a communique: “Globey is Tata Power’s messenger telling one and all to “Embrace Mother Earth. Love Our Planet. Switch to Green and Clean Energy.” #’DuniyaApneHawale’. Tata Power’s enduring dedication to sustainability aims to transform Mumbai into a greener and smarter city through a series of thoughtful initiatives and strategic partnerships. With an unwavering focus on quality, safety, customer satisfaction, and ethical business practices, Tata Power continues to be a trusted name in powering Mumbai for over a century.”

     

  • As a sustainability champion in the company's renewables business

    Tata Power onboards mountaineer Baljeet Kaur

    By Our Staff

     

    Tata Power has onboarded mountaineer Baljeet Kaur as a sustainability champion, in the company’s renewables business.

     

    Said Dr Praveer Sinha, CEO&MD, Tata Power: “I am delighted to welcome Baljeet to the Tata Power family. With her spirit of resilience, agility, care for the environment, and focus on safety, she truly symbolizes the ethos of Tata Power. Her onboarding is a testament to Tata Power’s dedication to championing women in sports and nurturing emerging talent in the country. With her #Powerofcourage, I’m sure she will be a role model for the youth of the nation.”

     

  • Exhorts behaviour change to ensure Net Zero emission target by 2070

    Tata Power & News18 release film on sustainability

    By Our Staff

     

    Tata Power and News18 had released a film on television and digital platforms on Earth Day 2023, to promote the theme of “Invest in our planet”.

     

    Set in Ladakh, the film depicts how solar power is leading to a future of great possibilities, and inspires us all to ‘switch to’ greener options, without being worried about ‘switching off.’ Tata Power exhorts all Indians to invest in the planet by adopting clean energy and #DePowerKoGreenSignal.

     

    Said Jyoti Kumar Bansal, Chief – Brand & Communications, Tata Power: “This Earth Day, we want to reinforce how Solar power is lighting up lives across the country and taking ahead India’s vision of clean energy transition. The film showcases this effectively.  With this motivational film, Tata Power is underlining its ‘Sustainable is Attainable’ movement – highlighting how it is working to make adoption of sustainable products and services easy and affordable for both Corporate India and consumers, and how that is spurring behaviour change. “In line with Mission LiFE introduced by the Hon’ble Prime Minister Shri Narendra Modi, the movement is taking the discussion around sustainability into our daily lives and Tata Power is proud to be leading this conversation.”

     

    Added Sidharth Saini, Senior Vice President, Network 18 Studio: “This film is an effort to amplify the power of solar, showcase how easy it is for us to switch to an alternative source for our energy needs, and encourage behaviour change, in keeping with goals of our initiative ‘Sustainable is Attainable’. We hope that our audience finds the messaging heartfelt and, more importantly, that the film inspires them the way it does us.”

     

  • To handle all its business clusters

    Rediff wins creative and media mandate of Tata Power

    By Our Staff

     

    Rediffusion has announced that it has won the entire creative and media mandate of Tata Power, integrated power companies. The agency will handle the creative, media and digital related work of Tata Power comprising all its business clusters viz Generation, Transmission and Distribution, Renewables and New Business Services including ESG and CSR domains.

     

    Said Dr Sandeep Goyal, Managing Director of Rediffusion:”Tata Power mandate is a very big one for us. Rediffusion is privileged to be working with Tata Power across a range of very interesting and consumer-relevant products. What is even nicer is that almost the entire product range is Green-focused and Earth-friendly. Our teams in both Mumbai and Bangalore will be working on the account.”

     

    Added Dr. Praveer Sinha, CEO & Managing Director Tata Power: “Tata Power is transforming into an agile EaaS ( energy as a service) company that offers cutting-edge green and smart energy solutions to its 12 million and growing customer base nationwide. Tata Power 2.0 is well poised to bring orbital shifts to all of its business clusters, therefore Rediffusion is in a prime position to join us at this exciting time, its skilled creative and media support will help us fortify our credentials as a Utility of the Future amongst all our stakeholders.”

     

  • Appeals to take the pledge ‘#Power2Choose’ Solar, Electric Vehicle and Sustainable Life

    Tata Power celebrates 50th Anniversary of Earth Day with special message

    By A Correspondent

     

    As the world celebrated the 50th Anniversary of Earth Day yesterday (April 22), Tata Power partnered with  Earth Day Network to promote the theme of ‘Climate Action’ this year by launching the ‘I Have the Power to Choose’ campaign. In tune with the company’s existing ‘I Have the Power’ campaign, this campaign aimed to sensitise its customers and employees across the country by promoting sustainable alternatives which help everyone to live a sustainable life, and giving them the – ‘#Power2Choose’.

     

    Said Shalini Singh, Chief-Corporate Communications & Sustainability, Tata Power: “As a sustainable and environmentally conscious organisation, it gives us great pleasure to join hands with the Earth Day Network.  As like-minded organisations, we aim to help future generations to make informed choices and thereby works towards making our planet a healthy and better place to live in. We are confident that this campaign will make individuals realise that they have the ‘Power to protect’ the planet and will join us in bringing about a change in the eco-system .”

     

    Added Karuna Singh, Country Director – India, Earth Day: “We are so glad to be part of this initiative that aligns with our campaign ‘Low Carbon Lifestyles’. For the initiative, we have developed innovative means to build awareness (particularly among our younger generation) about why they should lower their carbon footprints and how switching to energy-saving devices is a positive contributor.”

     

     

  • He will support multiple new green initiatives undertaken by Tata Power

    Shardul Thakur is brand ambassador for Tata Power

    By A Correspondent

     

    Tata Power has signed on Indian cricket team’s fast bowler, Shardul Thakur as its brand ambassador. He will support multiple new green initiatives undertaken by Tata Power.

     

    Said Praveer Sinha, CEO & MD Tata Power: “We welcome Shardul Thakur to Tata Power. He epitomizes Tata Power’s values of hard-work, commitment, honesty and success. We see him as a major change-agent in our new endeavours in the areas of our work in ‘green’ power which will help society and our motherland. We are aggressively getting into solar power in domestic, as well as in e-charging for vehicles of the future. Shardul will help us communicate the goodness of our work in these areas to our consumers.”

     

     

  • The company has established a center of excellence over the years to help address climate change

    Tata Power launches climate change initiative, I Can

    By A Correspondent

     

    India is on its way to encourage constructive talks about the global climate change scenario. Tata Power, through ‘I Can’, the second phase of its ongoing ‘Switch Off to Switch On’ campaign, is making significant efforts to showcase the company’s multi-disciplinary and collaborative approach.

     

    Said Shalini Singh, Chief Corporate Communications & Sustainability, Tata Power: “Taken as a whole, the net damage costs of climate change are likely to be significant and to increase over time. We believe sustainability is a construct that is embraced and woven into the enterprise strategy.  As a responsible organization, through our campaign ‘Switch Off to Switch On’, we are trying to foster sustainable living amongst individuals and help fight climate change.”

     

     

  • The integrated campaign to commemorate 100 years of Tata Power will be handled out of Rediffusion Y&R' s Mumbai office

    Rediff bags creative duties of Tata Power

    By A Correspondent

     

    Rediffusion Y&R has bagged the creative duties of Tata Power. The account was won following a multi-agency pitch.

     

    Tata Power accomplished 100 years of operation on February 9, 2015. The integrated campaign to commemorate  100 years of Tata Power will be handled out of  the agency’ s Mumbai office.

     

    The commemoration of centenary year celebrations were kicked off with the unveiling of logo and theme depicting the Company’s 100-year service of ‘Invisible Goodness’ to the nation by Chairman of Tata Power and Tata group Mr Cyrus Mistry in an event at Khopoli on February 9.

     

    Speaking about the development, Shalini Singh, Head-Corporate Communications,  Tata Power said:  “It is with extreme pride, joy and honour, that we would like to ring-in celebrations for our centenary year celebration. The Company will continue to announce various initiatives being undertaken for various stakeholders and we are happy to have partnered with Rediff as our creative partner. We are confident that Rediff with their innovative approach and creative solutions will enable us to drive impactful media presence across our audience segments this centenary year.”

     

    Commenting on the win, Neville Medhora, Vice President-Rediffusion Y&R Mumbai said, “A 100-year celebrations is a momentous occasion and we are very proud to be part of it. Tata Power has a strong value system and our job will be to upfront and celebrate that.”