MxMIndia

Tag: Rediff

  • To handle all its business clusters

    Rediff wins creative and media mandate of Tata Power

    By Our Staff

     

    Rediffusion has announced that it has won the entire creative and media mandate of Tata Power, integrated power companies. The agency will handle the creative, media and digital related work of Tata Power comprising all its business clusters viz Generation, Transmission and Distribution, Renewables and New Business Services including ESG and CSR domains.

     

    Said Dr Sandeep Goyal, Managing Director of Rediffusion:”Tata Power mandate is a very big one for us. Rediffusion is privileged to be working with Tata Power across a range of very interesting and consumer-relevant products. What is even nicer is that almost the entire product range is Green-focused and Earth-friendly. Our teams in both Mumbai and Bangalore will be working on the account.”

     

    Added Dr. Praveer Sinha, CEO & Managing Director Tata Power: “Tata Power is transforming into an agile EaaS ( energy as a service) company that offers cutting-edge green and smart energy solutions to its 12 million and growing customer base nationwide. Tata Power 2.0 is well poised to bring orbital shifts to all of its business clusters, therefore Rediffusion is in a prime position to join us at this exciting time, its skilled creative and media support will help us fortify our credentials as a Utility of the Future amongst all our stakeholders.”

     

  • To help with marketing strategy, creatives, digital and media

    Rediff wins Garden Vareli mandate

    By Our Staff

     

    Rediffusion has been assigned the entire communication portfolio of Garden Vareli, a brand owned by Garden Silk Mills Private Limited, Surat. The agency will help the client with marketing strategy, creatives, digital and media.

     

    Welcoming Rediffusion to Garden Vareli, Debi Prasad Patra, Director, Garden Silk Mills said: “Rediffusion launched the Garden Vareli brand in the 70s and made it a household brand with advertising that became famous. In working with Team Rediffusion again, we are hoping to re-create the magic.”

     

    Added Dr Sandeep Goyal, Managing Director, Rediffusion: “Garden Vareli is a cult brand. It had gone into a short hiatus. We are delighted to be assigned the task of re-igniting the brand. In the 1970s and 80s, Garden Vareli was the benchmark of fashion and style. We hope that in the days and months ahead, we will be able to recapture the imagination of our buyers.”

     

  • To strengthen the orthopaedic and fracture aids brand

    Rediff wins digitial mandate of Tynor Orthotics

    By Our Staff

     

    Rediffusion has announced that it has won the digital and digital media account of Chandigarh-based Tynor.  Said Kalyani Srivastava, Joint President of Rediffusion: “Tynor is a brand we instantly fell in love with. Its design, aesthetics and materials are all top-rate. Every product provides a specific solution to a problem – so customer centricity is at the core of the brand. We have been tasked with enhancing the brand equity of Tynor and we will put our best resources to help shape Tynor into global leader in its domain.”

     

    Added Abhaynoor Singh, Director of Tynor: “We are already in 50 countries. We see ourselves as a global brand. Team Rediffusion will hopefully help us to reach our customers both in India and worldwide through endearing and relevant messaging. Digital is a big part of the mandate and I am confident that together we will be able to fortify and strengthen Brand Tynor.”

     

    The Tynor business will be serviced by Rediffusion’s Mumbai office.

     

  • She will be Branch Head and Head of Client Servicing, Kolkata office

    Rediff appoints Sreeparna Gupta to head Cal

    By Our Staff

     

    Rediffusion appoints Sreeparna Gupta as Branch Head and Head of Client Servicing, Kolkata office.

     

    Gupta has over a decade of experience in Advertising and Marketing Communications in Kolkata. She started her career in Advertising with Rediffusion and subsequently worked with other leading agencies and brands in the city.

     

    Said Ruchira Raina, Executive Director, South & East for Rediffusion: “The coming in of Sreeparna will further strengthen our Kolkata office. It is good to have someone so young and driven on the team. Sreeparna’s mandate for Rediffusion Kolkata is to raise the creative bar, and provide cerebral leadership on our brands in the Eastern market,”

     

  • Will be a group resource with growth and business development responsibilities

    Rajendra Gupta joins Rediff as CGO

    By Our Staff

     

    Rajendra Gupta
    Rajendra Gupta

    Rediffusion announced the appointment of Rajendra Gupta as its Chief Growth Officer, based at its corporate office in Mumbai. An engineer from BHU-IT and an MBA from FMS Delhi, Gupta has been in advertising, industrial solutioning and telecom for well over 35 years. This will be Gupta’s second stint at Rediffusion. He earlier worked at Rediffusion Delhi and Mumbai from 1994 to 2002.

     

    Gupta will be a group resource with growth and business development responsibilities across Rediffusion, Everest, Rediffusion Healthcare, Rediffusion Direct (recently rechristened Rediffusion FutureTech), Rediffusion SmartMedia, Mogae Media and the Indian Institute of Human Brands (IIHB). He will be based in Mumbai.

     

    Said Dr. Sandeep Goyal, Managing Director of Rediffusion: “Rajendra is special. He is also Rediffusion’s lucky mascot for new business and new horizons. He combines the aggressiveness of a good salesman with very good understanding of technology. And over the years he has become an excellent advertising professional. Such a combination of virtues and talent is rare.”

     

     

  • The iconic creative whiz Kamlesh Pandey will be a 'Legend in Residence'

    Can Kamlesh Pandey help Rediffusion get its mojo back?

     

    By Our Staff

     

    Rediffusion has announced the return of its most famous alumnus, Kamlesh Pandey, as ‘Legend in Residence’. Pandey, who has nearly 45 years of experience in advertising, 35 years in films, and 30 years in television is an awardwinning bilingual writer. He was Creative Director at Rediffusion from 1976 to 1992. And returned again in the late 90s and early 2000s for a short innings. He is 72 and will join the agency on June 1.

     

    Some of the copy lines written by Pandey are legendary: ‘Whenever you see colour, think of us’ (Jenson & Nicholson), ‘Hum Red & White peenewalon ki baat hi kuchh aur hai’(Red & White cigarettes), ‘Palmolive da jawab nahin’ (Colgate Palmolive), ‘When it can’t be done, it must be done’ (J&N Corporate), ‘Gimme Red!’ (Eveready), ‘Annu taazgi de’ (Tata Tea) and many many more. Pandey entered the CAG Hall of Fame in 2005.

     

    Said Diwan Arun Nanda, Chairman & Founder of Rediffusion who recently sold the agency to senior advertising professional Sandeep Goyal. “I am delighted that Kamlesh Pandey is back home to Rediffusion. I have the fondest memories of working with him on some of India’s most acclaimed campaigns. Pandey commands a first-hand experience, and a deep insight into the lives and aspirations of the people of India. Which is why his thinking for brands is rooted in reality, and his creatives are always memorable,” adding: “Pandey will help the younger talent at Rediffusion to understand consumers better, think differently and write differently”.

     

    The industry has been abuzz with the development. While one former agency honcho remarked: “Brilliant idea – so Sandeep,” crediting Goyal for doing a smart one to bring back some of the lost glory.

     

    Another former agency captain was less charitable: “He’s been brought in many times in the last 25 years to resuscitate an ailing Rediff. Famous Rediff magic trick. It’s like bringing Mohammed Khan back somewhere as legend in residence.”

     

    So what will Pandey do in the agency? According to Dr Sandeep Goyal, Managing Director, Rediffusion, as ‘Legend in Residence’, Pandey will interact with Rediffusion clients. “[He] will discuss emerging consumer trends and help figure where the maximal opportunities exist in both Bharat and India; and how best to pivot brand communication for a real and enduring connect with consumers of tomorrow,”

     

    Commenting on his return to Rediffusion as ‘Legend in Residence’, Pandey added: “One way, it feels like ‘Back to the Future’. A lot has happened in Rediff since I left Rediff – Rediff managed to shake off the appendages of ‘Y&R’ and ‘Dentsu’ and returned to its original heart, mind and soul, the fearless spirit and the creative precipice that drove it in late 70’s through 90’s, the values that never left me long after I left Rediff and romanced Bollywood with some success. And now it’s great to be back. Great to be with Arun, Ajit and Sandeep. Great to be home among those who managed to get the best out of me, and those who are currently giving their best to take Rediff to a future that could be the pride of the past”.

     

    When Goyal took over Rediff, one expected him to come up with some moves like these to get into the limelight. Finally, of course, getting a fresh set of big ticket clients and getting back the freshness in the advertising will finally decide on whether this and other moves will work for the aggression which a typical Sandeep Goyal operation promises to bring in.

     

  • The film, shot in a tightly controlled environment, highlights the effect of the 'freshness lock'

    Liebherr creates fresh campaign with Rediff

    By A Correspondent

     

    German consumer durables major Liebherr Appliances India has created a campaign by Rediffusion that highlights its dual cooling technology.

     

    Said Radhakrishna Somayaji, Director Sales, Liebherr Appliances India: “Liebherr appliances Globally stand for its excellence in quality & German engineering. After firmly establishing our distribution network in India, our focus is now to bring into the country the latest and advanced refrigeration technologies that we have developed over the last 65 years. The first in the series is our DuoCooling Technology, which helps consumers preserve the freshness of their precious food longer. As South India, especially Kerala has been one of our important markets, we decided to ring in the festivities of Onam with our new technology launch in this South market first”.

     

    Added Navonil Chatterjee, Joint President and Chief Strategy Officer, Rediffusion: “Globally, when you think of refrigeration, you think of Liebherr. The brand swears by quality, innovation and design and DuoCooling is one more breakthrough in the science of preservation from the Liebherr stable. There is a certain direct, to-the-point and minimalistic communication grammar that hi-tech global brands follow and our DuoCooling communication is straight from that no-nonsense mould. And there is a stunning visual device of the ‘freshness lock’ which has been employed to dramatise our product story. In short, the appetite appeal in the communication is designed to ensure that if you love food, you will end up loving Liebherr”.

  • The account will be handled by Rediffusion’s Mumbai office

    SBI General Insurance awards mandate to Rediff

    By A Correspondent

     

    SBI General Insurance has assigned its creative duties to Rediffusion.

     

    Shefali Khalsa

    Said Shefali Khalsa, Head- Brand, Corporate Communication & Website Sales, SBI General Insurance: “The brand affinity for SBI General is high amongst Indians. Completing a decade of operations in the industry, we believe it is the right time to re-focus on the brand identity and align with our digital focused infrastructure & outlook. Basis a defined brief, backed by detailed research, Rediffusion came up with a beautiful concept that resonated with our brand and was the  best, of a good lot of pitch presentations. We are glad to have  such an expert team onboard, backed by strong leadership, to manage this brand exercise from planning to execution.”

     

    Navonil Chatterjee

    Added Navonil Chatterjee, Joint President & Chief Strategy Officer, Rediffusion Brand Solutions on the appointment: “Winning SBI General Insurance is a triple treat for us! Firstly, General Insurance is a severely under-penetrated category in India, which makes it a planner’s delight. The barriers to adoption are many and it is something that is sold and not bought. Eventually when one buys, it is still a grudge purchase. It’s perceived as a waste of hard-earned money that is going to go needlessly down the drain, because nothing bad will ever happen to me and my valuable things! We not only have the challenging task of building the brand, but also the formidable onus of growing the category.

     

    Rahul Jauhari

    And this is what Rahul Jauhari, Joint President & Chief Creative Officer, Rediffusion Brand Solutions said on the appointment: “”SBI General Insurance combines the maturity and wisdom of SBI with the agility and energy of a young industry player. Their passion is infectious and we look forward to working with them in this exciting space.”

     

     

  • He will report into the group’s Joint Presidents, Navonil Chatterjee and Rahul Jauhari

    Rediff appoints Neeraj Sharma as Head of Planning

    By A Correspondent

     

    The Rediffusion Group has appointed Neeraj Sharma as Head of Planning. He will report into the group’s Joint Presidents, Navonil Chatterjee and Rahul Jauhari.

     

    Sharma joins the group from Ogilvy’s 82.5 communications where he helped shape the strategy for many iconic and heritage brands like Bisleri, ACC, Vespa, Cipla and Franklin Templeton.

     

    Said Chatterjee: “We are delighted to have a poet-planner amongst us in Neeraj, that too someone whom the great Gulzar had called up personally! Neeraj reinforces my belief that some of the best planning minds have an extremely creative bent to them, and we are counting on him to deliver both fame and fortune for us.”

     

     

  • Rediffusion Y & R makes yet another top-level hire with Majumdar's apppointment

    Rediff appoints Uttio Majumdar to head Mumbai ops

    By A Correspondent

     

    Uttio Majumdar

    Rediffusion Y&R is on a hiring spree. Uttio Majumdar is the latest addition to the leadership team. He joins the agency as Head of Operations- Mumbai and will work closely with Company President Dhunji S Wadia.

     

    Prior to joining Rediffusion Y & R, Majumdar was Vice President and Executive Business Director at J Walter Thompson, Kolkata. He worked with JWT for 21 years. He was heading the agency team on Exide, ITC Limited (Tobacco Brands & Corporate), Tata Steel, Berger Paints and The Telegraph. He is reputed for transforming the agency relationship on these accounts.

     

    He was one of the early movers in to the digital space way back in 2000 when he moved to JWT, Chennai and was involved in setting up a specialized integrated communication cell focusing on dotcoms and IT projects. Headed the agency team on Satyam Infoway (eBusiness& B2B Portals), SSI Technologies, NetFinex, ApolloLife.com and TexWorld.com. He has successfully driven digital initiatives for clients like Exide and Tata Tiscon.

     

    Majumdar played an important role during the initial days of mobile telephony in India and was responsible for development of communication programmes to drive consumer awareness and education about the new-born category and handling the communication for early mergers and acquisitions like the transformation of Modi Telstra to Spice. Worked across two circles (Modi Telstra in Kolkata and SkyCell in Chennai)

     

    Dhunji S. Wadia

    Speaking about the appointment, Dhunji S.Wadia, President, Rediffusion Y&R says, “Uttio was the first and only person we thought of when we were looking for a Head of Operations in Mumbai.  Fortunately, he agreed to join us. He has an unbeaten track record of nurturing businesses and creating hardworking and sparkling creative work.“

     

    Speaking on his appointment, Uttio Majumdar says, “I’ve always believed that advertising is only meant for adrenaline junkies. And 21 years in JWT, managing challenges across a range of categories and brands, has only made me yearn for more. Dhunji made an offer that I couldn’t refuse – even more fun, excitement and adventure in leading the Rediffusion Y&R, Mumbai team and partnering some of the leading brands in the country.”

     

  • The integrated campaign to commemorate 100 years of Tata Power will be handled out of Rediffusion Y&R' s Mumbai office

    Rediff bags creative duties of Tata Power

    By A Correspondent

     

    Rediffusion Y&R has bagged the creative duties of Tata Power. The account was won following a multi-agency pitch.

     

    Tata Power accomplished 100 years of operation on February 9, 2015. The integrated campaign to commemorate  100 years of Tata Power will be handled out of  the agency’ s Mumbai office.

     

    The commemoration of centenary year celebrations were kicked off with the unveiling of logo and theme depicting the Company’s 100-year service of ‘Invisible Goodness’ to the nation by Chairman of Tata Power and Tata group Mr Cyrus Mistry in an event at Khopoli on February 9.

     

    Speaking about the development, Shalini Singh, Head-Corporate Communications,  Tata Power said:  “It is with extreme pride, joy and honour, that we would like to ring-in celebrations for our centenary year celebration. The Company will continue to announce various initiatives being undertaken for various stakeholders and we are happy to have partnered with Rediff as our creative partner. We are confident that Rediff with their innovative approach and creative solutions will enable us to drive impactful media presence across our audience segments this centenary year.”

     

    Commenting on the win, Neville Medhora, Vice President-Rediffusion Y&R Mumbai said, “A 100-year celebrations is a momentous occasion and we are very proud to be part of it. Tata Power has a strong value system and our job will be to upfront and celebrate that.”

     

  • Rediffusion Y&R has announced that Dhunji Wadia will be President of the agency. He will continue in his role as President of Everest Brand Solutions

    Dhunji Wadia to take charge of Rediff, will continue to be on top of Everest too

    Rediffusion Y&R has announced that Dhunji Wadia will be President of the agency. He will continue in his role as President of Everest Brand Solutions.

     

    Diwan Arun Nanda, chairman, Rediffusion Y&R, said, “Dhunji has strong business acumen, great entrepreneurial instincts and affinity for our clients’ businesses. What makes it all work is his ability to motivate and inspire people on all sides of the business. He’s an ideas guy who gets that great creative work and strategic insights are inextricably connected.”

     

    Added Mr Wadia: “The group has given me the opportunity to use my experience and skills towards making a positive difference to our clients.  I am looking forward to writing an exciting new chapter in the history of Rediffusion Y&R,”

     

    An MBA from the Jamnalal Bajaj Institute of Management Studies, Mumbai, Mr Wadia joined the Rediffusion Y&R Group in 2010. Prior to that he was working with JWT.

     

    With over 25 years of experience in the business Dhunji has been associated with major national and international brands (Parle, TATA, Unilever, Nike, Levi Strauss, Diamond Trading Co, Kellogg, Aditya Birla Group, Sony Entertainment Television – Max and SAB, Kotak to name just a few.