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Tag: Shalini Singh

  • Appeals to take the pledge ‘#Power2Choose’ Solar, Electric Vehicle and Sustainable Life

    Tata Power celebrates 50th Anniversary of Earth Day with special message

    By A Correspondent

     

    As the world celebrated the 50th Anniversary of Earth Day yesterday (April 22), Tata Power partnered with  Earth Day Network to promote the theme of ‘Climate Action’ this year by launching the ‘I Have the Power to Choose’ campaign. In tune with the company’s existing ‘I Have the Power’ campaign, this campaign aimed to sensitise its customers and employees across the country by promoting sustainable alternatives which help everyone to live a sustainable life, and giving them the – ‘#Power2Choose’.

     

    Said Shalini Singh, Chief-Corporate Communications & Sustainability, Tata Power: “As a sustainable and environmentally conscious organisation, it gives us great pleasure to join hands with the Earth Day Network.  As like-minded organisations, we aim to help future generations to make informed choices and thereby works towards making our planet a healthy and better place to live in. We are confident that this campaign will make individuals realise that they have the ‘Power to protect’ the planet and will join us in bringing about a change in the eco-system .”

     

    Added Karuna Singh, Country Director – India, Earth Day: “We are so glad to be part of this initiative that aligns with our campaign ‘Low Carbon Lifestyles’. For the initiative, we have developed innovative means to build awareness (particularly among our younger generation) about why they should lower their carbon footprints and how switching to energy-saving devices is a positive contributor.”

     

     

  • The company has established a center of excellence over the years to help address climate change

    Tata Power launches climate change initiative, I Can

    By A Correspondent

     

    India is on its way to encourage constructive talks about the global climate change scenario. Tata Power, through ‘I Can’, the second phase of its ongoing ‘Switch Off to Switch On’ campaign, is making significant efforts to showcase the company’s multi-disciplinary and collaborative approach.

     

    Said Shalini Singh, Chief Corporate Communications & Sustainability, Tata Power: “Taken as a whole, the net damage costs of climate change are likely to be significant and to increase over time. We believe sustainability is a construct that is embraced and woven into the enterprise strategy.  As a responsible organization, through our campaign ‘Switch Off to Switch On’, we are trying to foster sustainable living amongst individuals and help fight climate change.”

     

     

  • Skool Smart’s highly automated safety solutions ensure safety of school children

    Galvanise PR wins the communications mandate for Skool Smart

    By A Correspondent

     

    Galvanise PR has been awarded with the India PR mandate for SkoolSmart. Working with Kindergarten to K12 educational institutions, SkoolSmart is an end to end student tracking and safety solution servicing company.

     

    Commenting on the partnership, Srinivasa Rao Saripalli CEO and Founder of SkoolSmart, said: “We have proved ourselves in providing safety and assurance school solutions to over 2,00,000 students across 50 schools in India. We hope to double these numbers by end of 2018.” He further added, “On-boarding Galvanise PR is core to amplify our visibility as partners for child safety amongst educational institutes.”

     

    Added Shalini Singh, Founder & CEO, Galvanise PR: “Working with SkoolSmart will give us an opportunity to learn and to contribute towards creating awareness about the safety and monitoring needs of our school going children. At Galvanise we believe, good stories and the right presentation of the stories are the heart of a PR campaign. With SkoolSmart, we look forward to augment our story-telling capabilities by engaging with parents, industry influencers and educational institutes.”

     

     

  • The integrated campaign to commemorate 100 years of Tata Power will be handled out of Rediffusion Y&R' s Mumbai office

    Rediff bags creative duties of Tata Power

    By A Correspondent

     

    Rediffusion Y&R has bagged the creative duties of Tata Power. The account was won following a multi-agency pitch.

     

    Tata Power accomplished 100 years of operation on February 9, 2015. The integrated campaign to commemorate  100 years of Tata Power will be handled out of  the agency’ s Mumbai office.

     

    The commemoration of centenary year celebrations were kicked off with the unveiling of logo and theme depicting the Company’s 100-year service of ‘Invisible Goodness’ to the nation by Chairman of Tata Power and Tata group Mr Cyrus Mistry in an event at Khopoli on February 9.

     

    Speaking about the development, Shalini Singh, Head-Corporate Communications,  Tata Power said:  “It is with extreme pride, joy and honour, that we would like to ring-in celebrations for our centenary year celebration. The Company will continue to announce various initiatives being undertaken for various stakeholders and we are happy to have partnered with Rediff as our creative partner. We are confident that Rediff with their innovative approach and creative solutions will enable us to drive impactful media presence across our audience segments this centenary year.”

     

    Commenting on the win, Neville Medhora, Vice President-Rediffusion Y&R Mumbai said, “A 100-year celebrations is a momentous occasion and we are very proud to be part of it. Tata Power has a strong value system and our job will be to upfront and celebrate that.”