MxMIndia

Tag: Neville Medhora

  • Rage had earlier built the Hong Kong site for Monexo also

    P2P lending marketplace Monexo takes off in India

    By A Correspondent

     

    Rage Communications has launched an online peer-to-peer lending marketplace for Monexo in India. While P2P lending is innovating financial services globally, Monexo has brought this model to India, assisted by Rage’s online expertise.

     

    Launched in India on September 19, Monexo is tapping into the traditional lending market by providing a new avenue of investment that is relatively less volatile and also provides opportunity to diversify investments for monthly returns. Rage was entrusted with this task of reaching out to Indian money lenders and borrowers through multiple digital channels.

     

    Says Neville Medhora, Vice President and Head of India Business, Rage Communications, “The challenge was to bring two very different sets of relationship sets (lenders and borrowers) on one platform and address all their user journeys seamlessly”. Rage provided superior customer experience and removed the friction in the borrowing process with the use of robust technology.

     

    The idea was carried forward on social media too, with the theme of freedom and independence – being able to access affordable loans.

     

  • Rage Communications has been mandated with creating the entire online marketing ecosystem for VitBits!

    Rage Communications to handle digital mandate for Brand Vitbits

    By A Correspondent

     

    Rage Communications, a full service digital communications agency, has bagged the digital business of Wallace Pharma’s OTC vitamins. Branded VitBits, the chewable multi-vitamin jelly is aimed at children.

     

    Rage Communications has been mandated with creating the entire online marketing ecosystem for VitBits! beginning with an intuitive website followed by a social media presence that will sustain marketing efforts. Rage will also work on building and sustaining the VitBits! website’s organic search performance with search engine optimization.

     

    Neville Medhora, Vice President, Rage Communications says “It’s not just about selling a jelly vitamin but helping mothers nurture their kids via advise, a mothers community and access to information that she is actively seeking. We want to be a part of her journey in bringing up her kids.”

     

    Said Vinay Pinto, Executive Director, Wallace Pharmaceuticals: “VitBits! will further strengthen our strong paediatric franchise. With VitBits!, we enter the emerging market of paediatric nutrition. VitBits! is not just about marketing a product, it is partnering with the mothers in the upbringing of their children.”

     

     

  • Rage Communications will also work on improving Sun Estates organic search performance as well as provide an interactive web experience

    Sun Estates entrusts digital mandate to Rage

    By A Correspondent

     

    Rage Communications has bagged the digital communications mandate which involves creating their new website, social media management and online marketing initiatives for Sun Estates, a premium brand of luxury homes in North Goa.

     

    Rage Communications has been entrusted with the responsibility of creating and managing a social media presence that is in tune with the exclusive clientele that Sun Estates caters to. Besides the online marketing efforts, Rage Communications will also work on improving Sun Estates organic search performance as well as provide an interactive web experience.

     

    Neville Medhora

    Said Neville Medhora, Vice President, Rage Communications: “Our partnership with Sun Estates is a huge opportunity to showcase what digital tools and intuitive online interactions can do for a luxury brand.”

     

  • Recognizing its inherent weaknesses, he took a sabbatical to learn the intricacies of the digital world

    Rage appoints Neville Medhora as Head of India Business

    By A Correspondent

     

    Rage Communications has appointed Neville Medhora as its Head of India Business. Neville, till recently, the head of Rediffusion-Y&R’s Mumbai office joins Rage Communications after a twenty-year journey that traversed across most of the leading advertising agencies in India.

     

    Apart from Rediffusion-Y&R, Neville has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT. In his extensive advertising stint, Neville has worked with some of the largest and most successful brands in India across many categories.

     

    Karthik Kumar, Director, Rage Communications commented, “Neville’s joining  Rage will add significant depth to Rage’s overall offerings in India and bring fresh thinking in the way digital will contribute to its clients building strong and sustainable engagements with their consumers.”

     

    Commenting on his role, Neville Medhora, India Head, Rage Communications said, “Indian marketing is on the cusp of change with respect to digital.  Marketers are beginning to realize that digital can no longer be an esoteric activity on the margins, but has to be a key ingredient in the marketing playbook of any serious activity. As they realize this, they also discover that digital is not just ‘shoot-and-scoot’ advertising, but a completely new form of engaging with consumers that requires developing deep roots and sustaining it for meaningful impact.”

     

    Neville caught the digital bug about six years ago and spearheaded key digital initiatives of clients within the boundaries of the traditional off-line format. Recognizing its inherent weaknesses, he took a sabbatical to learn the intricacies of the digital world. Neville joins Rage Communications fresh from this sabbatical.

     

  • The integrated campaign to commemorate 100 years of Tata Power will be handled out of Rediffusion Y&R' s Mumbai office

    Rediff bags creative duties of Tata Power

    By A Correspondent

     

    Rediffusion Y&R has bagged the creative duties of Tata Power. The account was won following a multi-agency pitch.

     

    Tata Power accomplished 100 years of operation on February 9, 2015. The integrated campaign to commemorate  100 years of Tata Power will be handled out of  the agency’ s Mumbai office.

     

    The commemoration of centenary year celebrations were kicked off with the unveiling of logo and theme depicting the Company’s 100-year service of ‘Invisible Goodness’ to the nation by Chairman of Tata Power and Tata group Mr Cyrus Mistry in an event at Khopoli on February 9.

     

    Speaking about the development, Shalini Singh, Head-Corporate Communications,  Tata Power said:  “It is with extreme pride, joy and honour, that we would like to ring-in celebrations for our centenary year celebration. The Company will continue to announce various initiatives being undertaken for various stakeholders and we are happy to have partnered with Rediff as our creative partner. We are confident that Rediff with their innovative approach and creative solutions will enable us to drive impactful media presence across our audience segments this centenary year.”

     

    Commenting on the win, Neville Medhora, Vice President-Rediffusion Y&R Mumbai said, “A 100-year celebrations is a momentous occasion and we are very proud to be part of it. Tata Power has a strong value system and our job will be to upfront and celebrate that.”