By Our Staff
Zupee, the online gaming platform, has roped in Kapil Sharma, as its new brand ambassador. By joining forces with Sharma, Zupee seeks to expand its presence and cement its leadership position in Ludo, while also offering a wide array of engaging casual and board games.
This association is structured by ‘PAB – People As Brand’, conceptualized by Leo Burnett and produced by Prodigious.
Said Dilsher Singh Malhi, the CEO and Founder of Zupee: “Kapil Sharma, one of India’s most beloved entertainers, joins Zupee as our brand ambassador. With his comedic genius, relatable charm, and ability to connect with the masses, Kapill truly personifies our quest to deliver joyful and meaningful entertainment. With the ‘India Ka Apna Game’ campaign, we aim to celebrate the widespread popularity and sentimental bond people have with the game of Ludo, honoring the affection it holds in the hearts of the nation.”
Added Rajdeepak Das, CEO & Chief Creative Officer of Leo Burnett South Asia: “Ludo is ingrained in our cultural fabric and appeals to large audiences across ages. Our campaign takes a lighthearted approach to celebrate the country’s love for Zupee’s Ludo as ‘India Ka Apna Game’ in a fun and quirky way.”