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Tag: Leo Burnett South Asia

  • The mandate includes creative and strategy

    Leo Burnett appointed the lead AOR for Birla Opus

    The Aditya Birla Group has aligned its creative and strategic mandate with Leo Burnett India for the launch Birla Opus. Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and drive the strategic, creative, and digital initiatives for their luxury and premium portfolio of brands. The account will be handled by the Leo Burnett Mumbai team.

    Inderpreet Singh
    Inderpreet Singh

    Speaking about the appointment Inderpreet Singh, Head, Marketing, Birla Opus, said: “Birla Opus is a brand that is designed for today’s dynamic and audacious new India. Keeping this in mind we were looking for a partner who would be able to support our vision and craft a narrative that appeals to today’s audiences. We look forward to working with team Leo Burnett.”

    Rajdeepak Das
    Rajdeepak Das

    Ådded Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia: “Birla Opus is undeniably one of the biggest brand launches that the country will witness this year. But what’s more exciting for us at Leo Burnett is the drive to bring in the next revolution in the paint category. We’ve found that the visionary, agile and nimble, Aditya Birla Group, is the perfect partner for creating such revolutions. At Burnett we believe in work that ‘Impacts a Billion’ and we know that Birla Opus with its brand vision will do just that.”

    Abhimanyu Khedkar

    Said further Abhimanyu Khedkar, Executive Director, Leo Burnett India: “An opportunity to work on a brand like Birla Opus comes once in a while. We are excited to help shape the brands roadmap and create groundbreaking work at the cusp of culture, creativity, data, and technology.”

  • Das will also focus on elevating the Groupe's creative agenda through the a "lchemy of technology and data for transformation of client businesses"

    Rajdeepak Das now Chief Creative Officer. Publicis Group + Chairman, Leo Burnett South Asia

    By Our Staff

     

    Rajdeepak Das
    Rajdeepak Das

    Publicis Groupe has appointed Rajdeepak Das as Chief Creative Officer, Publicis Groupe South Asia and Chairman Leo Burnett, South Asia.

     

    In these newly created roles, Das will also focus on elevating the group’s creative agenda through the “alchemy of technology and data for transformation of client businesses”. He will work closely with the creative, data and technology talent across the group to champion these mandates.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “I have really enjoyed working with Raj as his ideas and creativity continue to fuel both business impact and accolades. His quest for world-changing brand ideas is truly remarkable. His scintillating, sustained performance, ability to transform agency culture and reputation, as well as the width of the work that captures innovation, business transformation, data and sustainability, make him an ideal choice. We hope to leverage these strengths on a larger Groupe canvas.”

     

  • Announces "Water Sustainability Score" for brands

    Leo Burnett embarks on new initiative to save water

    By Our Staff

     

    Leo Burnett and AqVerium, a ‘digital water bank’ by AquaKraft Group Ventures, has created a first-of-its-kind Water Sustainability Score.

     

    Much like compliance logos such as the Cruelty-free, Certified Vegan, Fairtrade, Energy Rating Label and the Recyclable symbol, this score can be displayed on the product, packaging and other corporate material through a unique symbol.

     

    The first brand to partner with Leo Burnett and AqVerium on this venture is the Bangalore International Airport Limited which is all set to be recognised as a pioneer in its commitment towards water sustainability and stewardship.

     

    Speaking about this initiative Rajdeepak Das, CEO & CCO Leo Burnett South Asia and Chairman, Creative Council – Publicis Groupe India said: “At Burnett, we believe that creativity’s true power is in solving real problems of the world. The water crisis is already upon us and adopting the Water Sustainability Score – a first-of-its-kind report card on how water positive a brand really is can bring transparency and accountability in the indiscriminate use of water. This is not just an initiative but a true Humankind idea which has the potential to impact a billion by helping save one of the most important resources for the earth – ‘water’ and take us forward to a water-positive future.”

     

    Added Dr Subramanya Kusnur, Chairman & CEO of AquaKraft Group Ventures: “The water crisis is real and needs immediate action. A lot has been spoken about Climate with water clearly missing the narrative. We are thrilled to have partnered with Leo Burnett – an agency that is known for its impactful work on sustainability to not only amplify this message but take timely action towards this crisis. We already have mapped out water-positive practices and getting brands to pledge towards the ‘Water Sustainability Score’ can be a game changer in water preservation. To this effect, we have onboarded Bangalore International Airport Limited on AqVerium and verified & validated the Water Audit report provided to us.  We are happy to present the first ‘Water Sustainability Score’, recognising and incentivising the water positivity of organisations, along with their commitment to sustainability.”

     

  • Campaign conceptualised by Leo Burnett

    Kapil Sharma collaborates with Zupee gaming platform

    By Our Staff

     

    Zupee, the online gaming platform, has roped in Kapil Sharma, as its new brand ambassador. By joining forces with Sharma, Zupee seeks to expand its presence and cement its leadership position in Ludo, while also offering a wide array of engaging casual and board games.

     

    This association is structured by ‘PAB – People As Brand’, conceptualized by Leo Burnett and produced by Prodigious.

     

    Said Dilsher Singh Malhi, the CEO and Founder of Zupee: “Kapil Sharma, one of India’s most beloved entertainers, joins Zupee as our brand ambassador. With his comedic genius, relatable charm, and ability to connect with the masses, Kapill truly personifies our quest to deliver joyful and meaningful entertainment. With the ‘India Ka Apna Game’ campaign, we aim to celebrate the widespread popularity and sentimental bond people have with the game of Ludo, honoring the affection it holds in the hearts of the nation.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer of Leo Burnett South Asia: “Ludo is ingrained in our cultural fabric and appeals to large audiences across ages. Our campaign takes a lighthearted approach to celebrate the country’s love for Zupee’s Ludo as ‘India Ka Apna Game’ in a fun and quirky way.”

     

  • Das will continue to be CEO and CCO of Leo Burnett South Asia, in addition to his current role will be  the Chairman of this Creative Council, South Asia

    Rajdeepak Das is Chairman of Publicis’s South Asia Creative Council

    By Our Staff

     

    Publicis Groupe has announced the launch of its Creative Council for South Asia, which, note a communique, will “further strengthen the group’s inspiring, truly remarkable creativity that transforms brands and businesses”.

     

    Das will continue to be CEO and CCO of Leo Burnett South Asia, in addition to his current role will be  the Chairman of this Creative Council, South Asia.

     

    Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “At Publicis Groupe,  we have a tremendous roster of brands, scaled capabilities across design, experience, data and technology, the finest talent pool and the Power of One. There is no better time than now to bring all these together and partner our clients in building truly Epic Work and Epic Brands. Rajdeepak who apart from being a dynamic and gifted Creative Leader, has been the force behind many famous, iconic campaigns for leading brands and has pivoted Leo Burnett India to top position among creative agencies in the country today;  he was but a natural choice for this role.”

     

    Added Das: “It’s an honour to lead The Creative Council for Publicis Groupe South Asia. The Council will use the power of brand purpose and new-age creativity to bring positive impact to people’s lives. The Council will help  pedigreed brands to collaborate closely with the world-class talent of the Groupe. I can’t wait to get started and look forward to leading a power-packed Council that is going to create next-generation solutions.”

     

  • The ad films were conceptualised by Leo Burnett South Asia

    Ram Madhvani’s Spotify ‘lockdown’ campaign

    By A Correspondent

     

    Ram Madhvani’s Equinox Films has produced two new commercials for Spotify, a digital music streaming app and media services provider

     

    The ad films – “Memories by Spotify” and “Work Out”, conceptualised by the Leo Burnett South Asia team speaks about a dedicated playlist on the app according to the listener’s mood.

     

    Said Ram Madhvani, Founder & Director, Equinox Films and the Director of the 2 Commercials: “We are constantly amending and modifying the process of film making with every new shoot that we do in these restrictive times. It is new for all of us but Equinox Films is known as the youngest oldest production house and we are here to adapt and reinvent. It was great collaborating with Raj Deepak Das, the Leo Burnett team and the team from Spotify. This shall definitely remain a great memory as this ad was shot and post- produced during lockdown with everyone functioning at their best. Congratulations to the team for executing this so smoothly and with utmost safety.”

     

    Added Rajdeepak Das, Managing Director & Chief Creative Officer, South Asia, Leo Burnett: “Music has always been a universal language to express our emotions whether you are celebrating your 1st love or getting through your 1st heartbreak or reminiscing with old friends.  And no matter what you are going through you will find the perfect playlist on Spotify making it the default choice for music lovers. Our latest campaign highlights this universality of music & the important role it plays to tide over ups and downs of life. So whether it’s a break up or gearing up for workout, Spotify’s got your back.”

     

     

  • The account was won through a virtual pitch and will be handled by the Bengaluru office

    Vogo vrooms with Orchard for personal mobility

    By A Correspondent

     

    Vogo, the scooter sharing company, has partnered with Leo Burnett Orchard to build the personal mobility market in India over the course of 2020. The agency will develop the long-term brand strategy, brand identity, the relaunch campaign for Vogo. The account was won through a virtual pitch and will be handled by the Bengaluru office.

     

    Said Anand Ayyadurai, Chief Executive Officer, Vogo: “At Vogo, we truly believe that this is the inflection point for personal mobility solutions like ours and are building new products to ensure safe, reliable commute for all consumers – be it office commute, leisure or errands. In a post lockdown world, brand trust and salience are both key competitive advantages. Given the unique and heightened relevance of our service in these times, we looked for a partner that understands how to build new markets. In Leo Burnett Orchard, we found the perfect fit. We are very excited to work with them in the long term on seizing the opportunity in personal mobility. Their deep experience in building some of the most beloved brands in India is a key advantage as we set off to build India’s best and most reliable personal mobility brand.”

     

    Added Dheeraj Sinha, Managing Director – India & Chief Strategy Officer, Leo Burnett South Asia: “At Leo Burnett we are always excited about opportunities where we have to build new markets and change behaviour. The Vogo proposition is extremely exciting and very timely. We are looking at a sharp rise in areas of personal transport in the post-COVID world, and propositions such as that of Vogo sit right there. This is also an exciting win as the entire process, right from the inquiry to the pitch to the closure has happened virtually. We look forward to bringing our strategic thinking, technology-led creative approach and our understating of platforms to help Vogo succeed.”

     

    Said Gaurav Dudheja, EVP & Branch Head, Leo Burnett Orchard: “We are absolutely thrilled with this win. Vogo is perfectly poised to take the Personal mobility category to the next level in the country and we look forward to partnering them in this journey with our new age and data driven thinking approach. At Leo Burnett we have built success for many technology first brands, especially in our Bangalore office and we are confident of carrying on the show with Vogo. Watch out this space for some exciting work to follow.”

     

     

  • On Mother’s Day, P&G unveiled a short film featuring true stories of undying love and care of real-life mothers

    P&G thanks mothers through its #ThankYouMa campaign

    By A Correspondent

     

    P&G tried to unite India to thank mothers through its campaign #ThankYouMa on Mother’s Day. Launched on Mother’s Day, the film is conceptualised by Leo Burnett India.

     

    Said Sharat Verma, Chief Marketing Officer, P&G India: “This Mother’s Day, we want to salute the unconditional love and care of mothers everywhere. Our mothers have always taken care of our smallest of things, no matter what age we are. Our latest campaign ‘#ThankYouMa’ features real-life stories of mothers who are taking care of the smallest of things for their children while taking care of the big ones. P&G has been a proud sponsor of mothers and this Mother’s Day we want to urge everyone to take a moment to thank their mothers for their undying love and care.”

     

    Added Rajdeepak Das, Chief Creative Officer – Leo Burnett South Asia and Managing Director, Leo Burnett India: “All moms are the real-life superheroes showing us how to maintain a balance between work, home, kids, and everything else. Even in difficult times like these, mothers are marching forward fighting on the frontlines doing big things to save the world while at the same time not forgetting to do the little things for their loved ones. And to those moms who are tirelessly marching on… how can we not say #ThankYouMa.”

     

  • Campaign to cover over 4,000 essential service stores across metros

    HDFC Bank launches Safety Grid campaign to reiterate social distancing

    By A Correspondent

     

    HDFC Bank has launched its #HDFCBankSafetyGrid campaign to encourage and reinforce #socialdistancing. Using the outer grid of HDFC Bank logo that indicates trust, the bank has created physical markers on the ground to help people maintain the World Health Organisation (WHO) prescribed social distance while waiting in queue at a shop or an establishment.

     

    Said Ravi Santhanam, Chief Marketing Officer, HDFC Bank: “In this hour of need, when the nation is fighting the pandemic, we have decided to put the bank logo, known to millions of Indians, on the ground, for their safety and protection. HDFC Bank and its logo has been synonymous with trust for over 25 years now. We have defied convention, for our belief is that safety of the people and social distancing is very important to fight Covid19. And we are honoured that we are able to use our logo to send a message across to the people. The cause that we are fighting for today is much greater than any marketing rules and norms. And every effort or contribution counts.”

     

    Speaking about the campaign, Rajdeepak Das, MD – India and Chief Creative Officer, Leo Burnett South Asia added: “Social distancing is one of the primary ways in which we can keep this deadly disease at bay. But in reality, one does need to step out to buy essentials. The grids are a physical manifestation of the social distancing individuals must maintain in any public setting. It’s a simple but extremely powerful idea a simple solution, albeit a bold one.”

     

     

  • Bhumi Pednekar signs on to drive awareness on #KeepGirlsInSchool

    Whisper launches new campaign to #KeepGirlsInSchool

    By A Correspondent

     

    Procter & Gamble brand Whisper has released its latest campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty. The film brings to light the startling fact that 1 in 5 girls are dropping out of school each year and we don’t even notice. To bridge this gap, Whisper reinforces its pledge to double the impact of their existing menstrual hygiene education program by reaching five crore girls by 2022.

     

    The film, conceptualised by Leo Burnett, sheds light on how girls go missing from school during periods and nobody notices. Said Chetna Soni, Category Leader – Feminine Care, P&G Indian sub-continent: “Whisper has become synonymous with challenging societal barriers to menstrual hygiene in the country through its path-breaking campaigns and #KeepGirlsInSchool is the latest edition in the brand’s illustrious history. We pioneered breaking period taboos by using our voice in advertising and media through trail-blazing award-winning campaign #TouchThePickle and following it up with revolutionary campaigns like #SitImproper and #WhispersBreakSilence.”

     

    Added Rajdeepak Das, Managing Director – India & Chief Creative Officer Leo Burnett South Asia “It is shocking to know that even today in India, 1 in 5 girls drop out of school because of period hygiene. We have been partnering with Whisper to not only tell this moving story, but with the #KeepGirlsinSchool initiative we want to jolt people with the reality of these numbers and encourage everyone to join us in our movement to towards achieving 100% menstrual hygiene in the country.”

     

     

  • The campaign aims to address negative perceptions around general insurance by educating citizens about benefits that can be derived from it

    General Insurance Council launches ‘Faayde Ki Baat’ ad campaign

    By A Correspondent

     

    India’s statutory body for General Insurance, the General Insurance Council (GI Council), has unveiled ‘Faayde Ki Baat’, a campaign aimed at educating and spreading awareness about non-life insurance. Together with GI Council’s 25 General Insurance, 11 Reinsurance, two Specialised Insurance  and six SAHI (Standalone Health Insurance) companies in India, the campaign aims to address negative perceptions around general insurance by educating citizens about benefits that can be derived from it.

     

    The campaign idea has been created and conceptualised by Leo Burnett. Digital agency Digitas would be executing and managing the website, social media, content marketing, influencer engagement and innovative platforms in various languages. MSL India has been roped in to build rich content for the campaign including the media outreach and strategy in multiple cities while Mindshare would assist with media buying for the campaign.

     

    Sharing his views on the campaign, MN Sarma, Secretary General, General Insurance Council said: “Consumers in India are either under insured or uninsured. The overall penetration of general insurance is extremely low. With Faayde Ki Baat, we are hoping to connect with the audience and promote General Insurance as a personal risk management tool.”

     

    Added Rajdeepak Das, MD, India & CCO, Leo Burnett South Asia: “Indian consumers often disregard the very many benefits of General Insurance. We were persistent on making this relatable to our audience, while simultaneously educating consumers about some unknown facts with regard to General Insurance, eradicating old beliefs of the hassle and stress that comes with General Insurance. Through various platforms, we wanted to accentuate things like ‘General Insurance kisi din nahi har roz kaam ayega’ assuring consumers that General Insurance is not as complicated as people think it is”

     

     

  • Bhumi Pednekar signs on to drive awareness on #KeepGirlsInSchool

    Whisper launches new campaign to #KeepGirlsInSchool

    By A Correspondent

     

    P&G’s Whisper has released its latest campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty.

     

    The film, conceptualised by Leo Burnett, sheds light on how girls go missing from school during periods and nobody notices. Said Chetna Soni, Category Leader – Feminine Care, P&G Indian sub-continent: “Whisper® has become synonymous with challenging societal barriers to menstrual hygiene in the country through its path-breaking campaigns and #KeepGirlsInSchool is the latest edition in the brand’s illustrious history. We pioneered breaking period taboos by using our voice in advertising and media through trail-blazing award-winning campaign #TouchThePickle and following it up with revolutionary campaigns like #SitImproper and #WhispersBreakSilence.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer Leo Burnett South Asia added: “It is shocking to know that even today in India, 1 in 5 girls drop out of school because of period hygiene. We have been partnering with Whisper to not only tell this moving story, but with the #KeepGirlsinSchool initiative we want to jolt people with the reality of these numbers and encourage everyone to join us in our movement to towards achieving 100% menstrual hygiene in the country.”