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Tag: Leo Burnett

  • Partnership created by Leo Burnett South Asia

    Lay’s & Huemn collaborate

    Lay’s potato chips has teamed up with the fashion label Huemn to launch a limited-edition merchandise collection.

    Said Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia: “Lay’s is a brand that is part of culture and now with the Huemn partnership we will be a part of pop-culture. This is a great example of how we believe partnerships can create magic.”

    Added Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, expressing her delight on this association: “At Lay’s, we’re always looking for innovative ways to bring joy to our consumers, and our collaboration with HUEMN is a perfect example of that. By drawing inspiration from Lay’s vibrant colors, we’ve created a unique merchandise collection that speaks directly to our Lay’s fandom. For the launch, we’ve introduced an element of surprise, transforming the simple act of snacking into an exciting treasure hunt. Partnering with HUEMN, we are delivering an experience that goes beyond traditional snacking. We can’t wait for our fans to discover these limited-edition pieces and make them a part of their everyday style.”

    Speaking on this Pranav Misra, Co-Founder, Huemn said: “As a brand, HUEMN has always championed wearable art that speaks to individualism and creativity. Inspired by the massive fandom surrounding Lay’s, this partnership is a celebration of the love and connection people have with their favourite potato chips. It’s about bringing the world of Lay’s and Huemn together, offering the community a chance to wear something that represents both comfort and the joy of snacking. Creating this together with an iconic brand like Lay’s has been an incredible experience for all of us. We’re excited to see our communities embracing this unique association.”

  • On preparing today for a secure tomorrow

    Rishabh Pant’s story powers HDFC Life’s campaign

    HDFC Life has launched its latest campaign featuring cricketer Rishabh Pant.

    Said Vishal Subharwal – Chief Marketing Officer and Group Head Strategy at HDFC Life: “Rishabh Pant’s bounceback story is one that inspires us as a nation. India remains largely underinsured, and through this campaign, we hope to encourage people to prioritise securing their futures and protecting their loved ones. We aim to not only resonate emotionally but also raise awareness about the importance of life insurance as a reliable safety net.”

    Added Vikram Pandey, Chief Creative Officer, Leo Burnett, South Asia: “Life can be unpredictable. The only way to ensure a secure future is when you are prepared not only for the wins but also for failures. Our latest film for HDFC Life shares this poignant message with a heartwarming example of the real-life hero – Rishabh Pant, who has fought against all odds for his future. We hope this film will be inspirational to our audiences to plan for their family’s future.”

  • Conceptualised by Leo Burnett

    Neeraj Chopra and PV Sindhu campaign for Visa

    Ahead of the Olympic Games Paris 2024, Visa digital payments has unveiled its new campaign ‘Small steps, Olympic dreams’ with Olympic champions Neeraj Chopra and PV Sindhu.

    Said Sujatha V. Kumar, Head – Marketing, India and South Asia, Visa: “At Visa we believe in a core tenet that anyone can make it – and our aim is to help them reach their goals.  The ‘Small steps, Olympic dreams’ campaign with Olympic champions Neeraj Chopra and PV Sindhu beautifully illustrates the myriad efforts that have helped them realise their Olympic dreams. Through this campaign, we encourage Indians to invest in themselves, assuring them that Visa is a secure partner by their side, one secure transaction at a time, dedicated to getting them closer to where they want to be.”

    Conceptualised by Leo Burnett India the campaign is a tribute to the determination and resilience of athletes. It also appeals to everyone striving to achieve their goals and moving closer to them – one step at a time.

    Speaking about the campaign Sachin Kamble, Chief Creative Officer, Leo Burnett India added: “Creating a campaign that captures the spirit of progress through small steps was an extraordinary journey for us. By highlighting the journey of Neeraj Chopra and PV Sindhu, we aimed to show that each small step can lead to and culminate in remarkable achievements. This narrative aligns perfectly with Visa’s brand ethos of empowering individuals to move forward confidently, and we hope it inspires millions to chase their dreams, knowing that Visa is there to support them every step of the way.”

  • Grand Prix winners for the WARC Awards 2024

    Leo Burnett Mumbai wins two Grands Prix for Effectiveness

    The WARC Awards for Effectiveness 2024, in association with Lions, have been announced. And India leads with two Grands Prix, both awarded to Leo Burnett Mumbai. The awards honour the best marketing campaigns from across the globe that deliver strategic brilliance and effective impact to drive commercial success. Six Grands Prix have been awarded following a rigorous judging process and much deliberation by a super jury made up of all 12 regional jury chairs representing Asia-Pacific, Europe, Middle East & Africa, Latin America and North America.

    Selected from 22 regional gold-winning entries, the Grands Prix showcase the best work of how marketers are driving growth across different sectors and audiences and for local and global brands. Agenices from Australia, Brazil, Spain and Sweden each win one metal. Only our own Leo Burnett has bagged two metals.

    Said Susan Irving, Chief Marketing Officer, Kruger Products, Canada, and Chair of the Global Grand Prix jury: “It was my privilege to lead such a disciplined, accountable jury that held work to the highest standards. Our decisions were guided by the data and the Creative Effectiveness Ladder and we were rigorous in seeking only to recognise those campaigns that unquestionably connected their objectives to strong results and demonstrated long-lasting impact for brands and society. Anyone awarded a Grand Prix by this jury is a true Grand Prix winner, the best of the best, and I congratulate them all.”

    Added John Bizzell, Awards Lead, WARC: “The six Grand Prix winners that our super jury lasered in on from the hundreds of entries judged this year are superb additions to WARC’s library of effectiveness and really set the bar for the quality of work brands and agencies need to create to compete for these awards. I’m excited to share them with the world and see what they inspire in the future.”

    The two Grand Prix for Leo Burnett are:

    Cultural Impact Grand Prix: ‘Changing the education system to keep girls in school’ for Whisper by Leo Burnett, Mumbai, India

    Feminine hygiene brand Whisper helped girls remain in school in India with an educational lobbying campaign that broke the taboos around menstruation. Society’s silence surrounding periods had resulted in their omission from school science books. Following the campaign, the Indian government has committed to adding in the missing chapter.

    Commenting on the campaign, Kevin Mercer, Director, Brand Strategy, Expedia Group – UK, said: “This campaign demonstrated a simplicity in its strategic thinking. Rather than directly advertise feminine hygiene products, it filled a gap in education about menstruation for young women and girls that the jury found incredibly smart. There was real care and craft in how Whisper and Leo Burnett got it to market, which made it a clear Grand Prix winner. A lot of things are happening around the world, like book bans and removing access to education and knowledge, and this is the sort of campaign that sets us up for a better future.”

    Use of Data Grand Prix: ‘Democratising technology to help farmers fight climate change’ for Lay’s by Leo Burnett, Mumbai, India

    To grow preference and penetration in India, potato chip manufacturer Lay’s created a data-driven initiative to protect its supply chain by helping farmers identify and respond to weather hazards to prevent crop loss. As a result, potato yields increased by 25%, boosting farmers’ income by $55/acre; preference grew 10bps and penetration grew by 8bps.

    Said Sindhuja Rai, CEO, Wavemaker – Singapore: “The Lay’s campaign is a powerful concept – leveraging their data has driven immediate value for farmers in their supply chain, but the potential if this technology were cascaded across the globe is immense. They Defined the objectives clearly and over-delivered on almost all KPIs. That, and the greater good this could do for humanity, made this a clear Grand Prix winner.”

    The Grands Prix winners were first revealed on Thursday via The Effectiveness Show part one. The Effectiveness Show part two will include interviews and insights from the Grand Prix winners, and will be available on June 27.

  • A series of four films has been created by Leo Burnett

    Flipkart launches campaign

    Flipkart, e-commerce marketplace, has launched a campaign of four films featuring Shehnaaz Gill, Boman Irani, Ratna Pathak, Rupali Ganguly, Raghu Ram and Rajiv Lakshman.

    Speaking about the new campaign, Pratik Shetty, Senior Director – Marketing and Media, Flipkart, said: “Our latest campaign reaffirms Flipkart’s commitment to customer delight by offering great value on original brands, exceptional savings on monthly grocery, same-day delivery through our ‘Dawn to Dusk store’ and our promise of being the single point of contact for a speedy resolution for all consumer concerns. This promise is reinforced with beloved characters like Virus, Maya, and Monisha, alongside celebrities such as Shehnaaz Gill, Raghu, and Rajiv, who join us as Flipkart officers for each of these promises.”

    Added Sachin Kamble, Chief Creative Officer, Leo Burnett India: “We thoroughly enjoyed bringing together some of the most iconic audience-favorite characters and the creative process of bringing their signature dialogues into play with real characters resulting in a series of humorous yet very reliable brand promises for Flipkart. We have woven a series of 4 films with quirky characters and each film reiterates an important attribute about Flipkart while keeping it fun and humorous.’’

  • Leo Burnett is Creative Agency of the Year at Abby 2024

    Leo Burnett is Creative Agency of the Year at Abby 2024

    Leo Burnett India was crowned the Creative Agency of the Year on the final day of the Abby Awards 2024 which were powered by One Show. The Publicis Group agency also won the Specialist Agency of the Year titled for Brand Activation and Promotion, and Branded Content and Entertainment Specialist categories. Good Morning Films won the same in Video Craft of the Year category and Havas Worldwide India was named the Health Specialist of the year.

     

    In Creative, Leo Burnett won a Grand Prix for Spotify India’s Feel the Music campaign featuring Shankar-Ehsaan-Loy in the category audio visual TV, cinema, digital, OTT below one minute. It also took home four golds, eleven silvers and eight bronze metals to aggregate 157 points. VML India came second in the Creative Agency category with two golds, three silvers, 15 bronzes netting 105 points in all. FCB Group India stood third with two golds, three silvers, eight bronzes to earn 72 points on the last day.

     

    A Grand Prix each awas won by Famous Innovations and Maitri Advertising Works. Famous won it for the OOH campaign for Mumbai Police titled Blockbuster Excuses. Maitri got it for Netflix’s promotion of the show Sex Education titled ‘Shakila’s Driving School’ in the category audio visual TV, cinema, digital, OTT above one minute.

  • Leo Burnett, FCB, Zee shine on Day 2

    Leo Burnett, FCB, Zee shine on Day 2

    Photograph: Bossman Dheeraj Sinha with Team FCB bagging the Grand Prix in the Technology category

     

    On the second day of the Abby Awards held at Goafest 2024, Leo Burnett India was awarded the Specialist Agency of the Year title in four categories namely Technology, Direct, Mobile and Digital. FCB was declared the Public Relations and Design Specialist Agency of the Year and Zee Entertainment Enterprises Limited (ZEEL) bagged the Broadcaster of the Year.

     

    FCB Group India won the two Grand Prix. One for the #Lulumelon campaign for HDFC Bank in the Technology category for use of AI, and the other in Direct for for social awareness or charity causes for Stir Design Magazine’s Untangling The Politics Of Hair campaign.

     

    In the Technology category, Leo Burnett India topped with won two silver and five bronze metals. While LBI got 36 points, FCB was second with 26 which included a Grand Prix. Hardcastle was third with 10 points.

     

    In Direct , Leo Burnett bagged 26 points with two silver and three bronze metals. Although FCB was awarded the Grand Prix in Direct, it was second with 20 points. Star India was in the third place with 8 points.

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    In Mobile category, Leo Burnett topped with 18 points – a gold, silver and a bronze, followed by Redbus. This was followed by Flipkart and Hardcastle – both at third place with 8 points each.

     

    In Digital category, Leo Burnett India topped the tally with 54 points – two golds, four silvers and two bronze metals. FCB Group India was second in this category at 32 points, and Redbus was third with 21 points.

     

    FCB topped in Design with two bronzes that earned them 10 points. Brave was second with 9 points and Creative Land Asia and Ebbxflo were a joint third with 6 points each.

     

    In Public Relations , as it happens internationally, more than PR agencies, it was creative agencies topping the tally. FCB Group India topped the category with one gold and three silvers at 27 points. Leo Burnett was second with 21, followed by Tribes Communication at third with 10 points.

     

    Zee Entertainment was Broadcaster of the Year with two golds, 10 silvers and six bronze metals at 100 points. Interestingly, Zee Kannada had entered separately and it grabbed the second place with 66 points. Would’ve been a tad tricky if it was on top, and ZEEL was second. TV18 secured the third place with 8.

  • Film conceptualised and created by Leo Burnett

    P&G Shiksha launches new campaign

    P&G Shiksha, the flagship CSR programme of P&G India, launched its new campaign – #StandUpForLearningGaps, to spotlight the issue of learning gaps in children, which affects over six crore children in the country as per National Achievement Survey 2021.

    Speaking about the new film, Abhishek Desai, Vice President – Brand Operation and Category Leader – Grooming, P&G India said: “For 19 years now, P&G Shiksha has championed access to education for millions of underprivileged children in India, impacting over 45 lakh children. We have reinforced this with our commitment to driving large-scale awareness regarding learning gaps, which impact over 6 crore children in India. These gaps can lead to frustration, a lack of understanding, and even ridicule. However, what often gets missed is the reason behind. By raising a pertinent question – “Would you laugh, if this happened with your child?” we are seeking to educate parents, guardians, teachers and well-wishers on the existence and impact of learning gaps, while also empowering them to identify and take steps to bridge these. We can come together to #StandupForLearningGap. Timely action can unleash a child’s full potential in leveraging education as an enabler for a brighter future.”

    Added Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia: “To draw attention to one of the most overlooked problems in education in our country, “The Learning Gap” – we have used humour as a platform for our latest campaign for P&G Shiksha. We often come across memes of children making mistakes on the internet, not realizing the grim reality behind this. This is actually a learning crisis that affects almost 6 crore kids in India. By using stand-up comedy as a medium, we want to build awareness of this critical gap in learning.”

  • The One Show 2024 releases various rankings

    Leo Burnett Mumbai figures in One Show APAC Top 10

    Based on point totals for wins in The One Show 2024 announced last week during Creative Week in New York, Dentsu Inc. Tokyo is APAC Agency of the Year and #9 globally in The One Show 2024 Global Creative Rankings.

    The Top 10 agencies in APAC are as follows:

    The One Show 2024 Asia Pacific Agency Rankings

    Dentsu Inc. Tokyo

    The Monkeys Sydney

    VML Australia Melbourne

    M&C Saatchi Sydney

    TBWA\Hakuhodo Inc. Tokyo

    KMCgroup Tokyo

    Leo Burnett India Mumbai

    SIX Inc. Tokyo

    Leo Burnett Taiwan Taipei

    10.VML Singapore

    Other One Show 2024 APAC rankings leaders include:

    APAC Independent Agency: Howatson+Company Sydney

    APAC Production Company: Airbag Sydney/Melbourne

    APAC Design Firm: T-Change Design Studio Nanjing

    Globally, FCB New York is the world’s top-ranked agency this year, with Rethink Toronto coming in as the leading independent agency.

    Highlights of The One Show 2024 Global Creative Rankings are as follows (click the category links to view the full list for each):

    Agency Rankings

      1. FCB New York
      2. Rethink Toronto
      3. McCann New York
      4. Marcel Paris
      5. TBWA\Media Arts Lab Los Angeles
      6. FCB Chicago
      7. Ogilvy PR New York, Publicis Conseil Paris (tie)
      8. Dentsu Inc. Tokyo
      9. FCB Canada Toronto

    Agency Network Rankings

    1. FCB Global
    2. Ogilvy Group
    3. McCann Worldgroup

    Agency Holding Company Rankings

    1. Interpublic Group
    2. WPP
    3. Publicis Groupe

    Highest Ranked Work

    1. “Dreamcaster” by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA
    2. “WoMen’s Football” by Marcel Paris with Les Artisans du Film Paris and Prodigious Paris for Orange
    3. “ADLaM” by McCann New York for Microsoft
  • Created in partnership with by Leo Burnett – South Asia

    Whisper launches fifth edition of Keep Girls In School programme

    Feminine-care brand Whisper, from the house of Procter & Gamble, is raising awareness about– the early onset of menstruation among young girls — as part of the fifth edition of its #KeepGirlsInSchool (KGIS) movement.

    Said Rajdeepak Das, Chief Creative Officer, Publicis Groupe – South Asia and Chairman Leo Burnett – South Asia: “Our ongoing research about the changing conversations around menstruation identified a glaring anomaly – girls today are getting their periods much earlier than before. However, they are being educated about periods at a much later stage or oftentimes not at all. Whisper and Leo Burnett have been on a journey to keep girls in school for a long time and we wanted to bridge this gap. Our latest work talks to the 8-year-olds in a language they can understand, with a heartwarming song that teaches them that getting periods means they are healthy. The goal is to not just teach the little girls but also use the song as a tool to equip her ecosystem- parents and educators, enabling them to teach periods in an empowering manner.”

    Added Girish Kalyanaraman, Vice President & Category Leader – India Feminine Care at Procter & Gamble: “There is a seismic shift happening in period biology. This heightens the need to educate girls early on and to prepare them to embrace this biological process. Through this initiative, we strive to educate them about how periods are healthy and how they can take care of themselves on their period days. Every year, Whisper goes to more than 60,000 schools to create period education programmes and we are now also going to younger standards. Consumers too can do their bit buying a Whisper Ultra pack which will help us educate and donate pads to one girl to keep her in school.”

  • Film made by Leo Burnett

    Quaker Oats launches ad film addressing child nutrition

    Quaker Oats, part of PepsiCo, has launched ad film ‘Dohale Jevan Poshanchi Vaati’ addressing child nutrition.

    In her remarks on the launch, Sravani Babu, Associate Director, and Category Lead – Quaker, PepsiCo India, said: “Quaker’s endeavour to fight against malnutrition started last year when we partnered with Mamta and government of Maharashtra to launch Quaker Bowl of Growth Program in Pune. We have embedded cultural elements from the very start, whether in the form of Panjiri, the food served at anganwadis to the children or driving awareness through an age-old ritual, to echo with the community. This short film is yet another leg of spreading awareness delving into the critical importance of nutrition through the lens of a child concerned about his yet-to-be born sibling’s well-being.”

    Added Vikram ‘Spiky’ Pandey, National Creative Director, Leo Burnett India: “Quaker is one of those few brands that don’t just talk about brand purpose, but also walk the talk. Quaker Bowl of Growth is a fantastic program and needed a heart-warming story to capture its importance. We found that in the cultural ritual of ‘Dohale Jevan’, our film depicts the importance of nutrition, through the eyes of a child who is struggling with it himself and is worried for his yet-to-be-born sibling.”

  • Campaign conceived and scripted by Leo Burnett

    ICICI Pru unveils new brand campaign

    ICICI Prudential Life Insurance unveiled its latest brand campaign, Zimmedari lagey pyaari. The campaign conceived and scripted by Leo Burnett will be broadcast across TV channels in five languages – Hindi, Marathi, Tamil, Telugu and Bengali.

    Speaking at the launch of the campaign, Anup Bagchi, MD and CEO, ICICI Prudential Life Insurance, said: “The launch of our new brand campaign “Zimmedari lagey pyaari” showcases responsibility as an ‘Expression of Affection’ and marks a milestone in reshaping the life insurance narrative. The underlying thought of the campaign is to reposition life insurance as equipping individuals to fulfil their responsibility.”