By Our Staff
Eno, the antacid brand by Haleon (eka GSK Consumer Healthcare), has launched its new TVC titled ‘Ab Acidity Kyu Sehna Jab Eno Hain Na’.
Conceptualised by Ogilvy, the TVC has been shot by Hemant Bhandari, director and co-founder of Chrome Pictures. Commenting on the launch, Anurita Chopra, BU Marketing Lead for the Indian subcontinent at Haleon, said: “For generations, Indians have relied on home remedies, sometimes enduring prolonged discomfort as a necessary evil. However, ENO provides fast and effective relief, allowing consumers to enjoy their food, family moments, and fun without hindrance. We are confident that this new commercial will be well-received by our audience, as we eagerly welcome new consumers to our brand.”
Speaking on the occasion Ritu Sharda, Chief Creative Officer, Ogilvy India (North) added: “Food is our love language. However, this indulgence often leads to acidity. And as Indians, we tend to tolerate this discomfort, considering it normal. With this new campaign, starring well-known actors Sheeba Chadhha, Supriya Pilgaonkar, as an endearing pair of Maasi and Bua pampering Abhimanyu Dassani with food, ENO aims to change that perception: “Ab Acidity Kyu Sehna, Jab ENO hain Na!”