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Tag: Zupee

  • Provide 'Extra Winnings' for cricket and ludo

    Harbhajan & Jatin Sapru campaign for Zupee gaming

    By Our Staff

     

    Zupee, the online skill-based gaming platform, unveiled its latest digital campaign, ‘Extra Winnings’ featuring cricket legend Harbhajan Singh and sports presenter Jatin Sapru.

     

    Said Akanksha Dhamija, Chief Operating Officer, Zupee: “The ongoing excitement around the World Cup gives us a great opportunity to connect with millions of passionate cricket fans who are also gaming enthusiasts. Zupee’s ‘Extra Winnings’ campaign perfectly blends the thrill of cricket with the joy of gaming, for instance, the thrill of getting a ‘6’ shares a special significance in both cricket and Ludo. Additionally, Jatin Sapru and Harbhajan Singh flawlessly embody the campaign’s essence with their delightful chemistry. Their playful energy is sure to entertain and create a relatable connection with our audience.”

     

  • Campaign conceptualised by Leo Burnett

    Kapil Sharma collaborates with Zupee gaming platform

    By Our Staff

     

    Zupee, the online gaming platform, has roped in Kapil Sharma, as its new brand ambassador. By joining forces with Sharma, Zupee seeks to expand its presence and cement its leadership position in Ludo, while also offering a wide array of engaging casual and board games.

     

    This association is structured by ‘PAB – People As Brand’, conceptualized by Leo Burnett and produced by Prodigious.

     

    Said Dilsher Singh Malhi, the CEO and Founder of Zupee: “Kapil Sharma, one of India’s most beloved entertainers, joins Zupee as our brand ambassador. With his comedic genius, relatable charm, and ability to connect with the masses, Kapill truly personifies our quest to deliver joyful and meaningful entertainment. With the ‘India Ka Apna Game’ campaign, we aim to celebrate the widespread popularity and sentimental bond people have with the game of Ludo, honoring the affection it holds in the hearts of the nation.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer of Leo Burnett South Asia: “Ludo is ingrained in our cultural fabric and appeals to large audiences across ages. Our campaign takes a lighthearted approach to celebrate the country’s love for Zupee’s Ludo as ‘India Ka Apna Game’ in a fun and quirky way.”

     

  • Celebrates board gaming culture in India with a campaign

    Leo Burnett promotes Zupee gaming

    By Our Staff

     

    Zupee, an online gaming start-up, announced the launch of its new brand campaign titled ‘Saara India Khelega’ aimed at revolutionising the gaming culture in the country. The film has been conceptualised by Leo Burnett.

     

    Speaking on the launch of the campaign, Dilsher Singh, Founder & CEO, Zupee said: “Zupee is is the largest company in the largest cohort of gaming, casual games. The gaming portfolio of Zupee is targeted at revitalising Indic, casual & board gaming culture and aims at promoting a culture of skill-based gaming. We have brought all our individual games under one app, Zupee. The campaign is a powerful investment behind the brand Zupee. It aims at bringing joy to peoples’ lives through purposeful games that can simplify, engage, and entertain. We innovate to ensure our games provide an intersection between skill and entertainment, enabling our users to earn while they play.”

     

  • With the CMO's appointment, Zupee intends to reach new audiences and product segments across the country

    Zupee appoints Gaurav Mehta as CMO

    By Our Staff

     

    Gaurav Mehta
    Gaurav Mehta

    Skill-based gaming startup Zupee has announced the appointment of Gaurav Mehta as its Chief Marketing Officer. In his new role, Mehta will be responsible for leading the marketing activities to ensure maximum penetration in all parts of the country.

     

    Said Dilsher Singh Malhi, Founder & CEO, Zupee: “We are pleased to have Gaurav head the marketing division at Zupee. As a user-centric, rapidly growing player in a technology-led innovation field, we needed someone who understands marketing well to further enhance Zupee’s positioning and reach. Given Gaurav’s extensive experience in the IT sector he brings a sound understanding of both B2B and B2C segments and an omni-channel approach to problem solving. We believe he is the right person for job and wish him a long association and the very best of stay at Zupee”.

     

    Speaking on his appointment,  Gaurav Mehta, Chief Marketing Officer, Zupee said: “I am excited to join Zupee as the organisation and the online gaming sector are both going through a phase of rapid growth. It feels exciting to be a part of a young, dynamic and ambitious team which is open to experimentation and learning. Being in a tech-led innovations sector where we get to be the trendsetters and pioneers is inspiring. Dilsher’s vision is fantastic and I will be working with the team to work towards the fulfilment of that vision and take the best of what Zupee has to offer to every part of the country. It’s the best time for a marketing professional to build scalable partnerships, use data driven insights to reach newer audiences, and accelerate growth.”

     

  • As chief corporate and public affairs officer

    Zupee appoints Dr Subi Chaturvedi

    By Our Staff

    Dr Subi Chaturvedi
    Dr Subi Chaturvedi

    Zupee has announced the appointment of Dr Subi Chaturvedi as the Chief Corporate & Public Affairs Officer. In her new role, Dr Chaturvedi will work closely with government bodies and policy-makers for the online gaming, education and skilling sector.

    Said Dilsher Singh Malhi, Founder and CEO, Zupee: “At Zupee, we are committed towards making the internet a place for productive engagement. We are bringing the ‘best of the best’ onboard to help us in realise our vision and transforming the company into a centre of innovation. We are constantly looking for moonshotters, transformational leaders and people with experience in building facilitative policy frameworks to join us. By bringing in Dr Subi, we now have someone who embodies all three qualities. She is an exceptional talent and look forward to her leadership & expertise to help us scale and grow as a company and as a community”.

    Said Dr. Subi Chaturvedi, Chief of Corporate & Public Affairs, Zupee, “I am delighted on joining Zupee as I am joining a team of go-getters and innovators, who are being led by one of the brightest minds in the country. Dilsher, the founder, has a maker’s instinct, and epitomises constructive depolarizing, which I believe is critical to success of any workforce of the future. I see great potential in what Zupee is doing, what it can do & what Dilsher has envisioned. I believe that we can revolutionize the field of learning, skilling and education through gamification and by incentivising learning. Our products and solutions are going to be aligned with the Government’s vision of a self-reliant India and of creating Make in India solutions for the world.”