By Our Staff
British Airways has released a new campaign ‘The Best Gift’ aimed at last-minute flyers to make the most of this year’s festive season. The brand campaign, conceptualized by Ogilvy Gurgaon, draws upon the Diwali tradition of gifting, and the challenge of finding the right gift for each person.
Said Shouvik Roy, President and Head of Office Ogilvy India (North): “Travel is a sensitive subject in the new normal, and we wanted to respect those sensibilities while addressing the client ask. British Airways has always told human stories, and it’s been our pleasure to write the next chapter.”
Added Ritu Sharda, CCO, Ogilvy India (North): “Every Diwali, we find great joy in gifting something to our loved ones! On the other hand, we also find it most exasperating, trying to figure out the perfect gift for each of them. Our new film addresses both these insights with a beautiful message – that the best gift that you can give this Diwali is you.”