MxMIndia

Tag: Ritu Sharda

  • Created by Ogilvy with tagline Cricket Hai, Let’s KFC

    KFC rolls out new TVC campaign to celebrate cricket

    By Our Staff

     

    As cricket lovers from across India unite to cheer on their favourite teams (some in vain, if their fav team is Mumbai Indians), KFC’s new film hits it out of the park with Cricket Hai, Let’s KFC.

     

    Speaking about the TVC, Moksh Chopra, Chief Marketing Officer, KFC India, said: “Whatever be the occasion, KFC is the perfect partner to induce that extra ‘crispiness’ into the celebration. Cricket is one such occasion that unites fans across age or gender, as they give into the excitement of the game and cheer on. Add a Bucket of KFC chicken to that and you have a match winner! Aptly demonstrated in this film with the quirky interplay between a grandmother & grandson; their banter over the match and fight over a piece of KFC chicken is as real as it gets. So put on your game face, and let’s KFC!”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy: “We’re super excited about our new ‘Let’s KFC’ campaign. It beautifully illustrates how KFC fits in deliciously with every occasion. In fact, every occasion is even more special when you have KFC around. The first in the series is ‘Cricket Hai. Let’s KFC.’ Like cricket is celebrated across India by entire families from grandparents to grandchildren, so is KFC. The film is a must-watch and KFC is a must-eat. Don’t forget, shaam ko match hai, let’s KFC!”

     

  • Aimed at last-minute flyers to make the most of this year's festive season

    Ogilvy & BA campaign for ‘The Best Gift’

    By Our Staff

     

    British Airways has released a new campaign ‘The Best Gift’ aimed at last-minute flyers to make the most of this year’s festive season. The brand campaign, conceptualized by Ogilvy Gurgaon, draws upon the Diwali tradition of gifting, and the challenge of finding the right gift for each person.

     

    Said Shouvik Roy, President and Head of Office Ogilvy India (North): “Travel is a sensitive subject in the new normal, and we wanted to respect those sensibilities while addressing the client ask. British Airways has always told human stories, and it’s been our pleasure to write the next chapter.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “Every Diwali, we find great joy in gifting something to our loved ones! On the other hand, we also find it most exasperating, trying to figure out the perfect gift for each of them. Our new film addresses both these insights with a beautiful message – that the best gift that you can give this Diwali is you.”

     

  • The TVC features chef Ranveer Brar

    Ogilvy campaigns for Philips Airfryer

    By Our Staff

     

    Philips Airfryer has launched a consumer-focused campaign #Perfect360Review. The TVC features chef Ranveer Brar.

     

    Commenting on the campaign, Gulbahar Taurani, Managing Director, Philips Domestic Appliances said: “We were the first ones to introduce airfryers to the Indian market and have built the category from scratch.  Being the category pioneers, it was not only important to drive category education, but imperative to help consumers in making an informed choice. While the consumers are increasingly becoming health conscious, properly cooked tasty food is non-negotiable. And our Airfryer just ensures that! Through the #Perfect360Review campaign, we wanted to showcase how healthy and tasty food should be an easy choice along with highlighting the supremacy of Philips Airfryer range, equipped with cutting-edge technology. Thanks to the convenience and variety it has to offer, the product fits in seamlessly with today’s busy lifestyle and is a perfect gadget for the modern kitchen and household.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “It’s always a joy to create work for a product that has something unique about it. This brief was so much fun yet challenging. The task was simple that we need to showcase how Philips Airfryer is different and better than the competition. This gave us the idea of basing the campaign on the product’s USP of 360-degree even frying, something which is unique only to Philips Airfryers. We took this product centric brief and gave it a relatable human story. Something that anyone who loves cooking or simply cooks for their loved ones will identify with. So, what we have is a campaign that shows the Philips Airfryer acing the 360-degree review of a hard-to-please character. Such as a celebrity chef, for instance. We had fun developing this concept and hope that the audience will relate to it and find it enjoyable at the same time.”

     

  • Ogilvy has created a campaign for Philips Hair Straighteners

    Ogilvy’s campaign for Philips Hair Straighteners

    By Our Staff

     

    Said Ritu Sharda, Chief Creative Officer, Ogilvy India-North: “Through this film we wanted to put forth a truth about life. The truth that not all kinds of heat, or pressure is bad. It’s all about finding that sweet spot. This especially holds true in a relationship between a teacher and a student. This is what we have tried to reflect in our film.”

     

    The campaign breaks with a long-format digital film and extends to TV, outdoor, print as well as influencer-led digital engagement.

     

  • Gets Ratna Pathak Shah and Seema Pahwa to celebrate KFC’s new Double Down Burger

    Ogilvy & Mather films for KFC

    By Our Staff

     

    KFC has launched a new campaign film for its Double Down Burger. The film is conceptualised by Ogilvy & Mather India and stars actors Ratna Pathak Shah  and Seema Pahwa.

     

    Said Moksh Chopra, Chief Marketing Officer, KFC India: “Who could understand chicken love better than us? And as the maker of the World’s Tastiest Chicken, we very gladly take on the onus of fulfilling as many chicken dreams of KFC fans as possible. With its all-chicken and no bun construct, the launch of the Double Down Burger is THE biggest event in the history of burgerkind. It was only befitting then that this ultimate burger be launched by none other than iconic actors Ratna Pathak Shah and Seema Pahwa. Their on-screen chemistry and the peculiar exchange over a chicken conversation is bound to leave you in splits. Of course, Colonel Sanders intervenes with the delectable Double Down Burger in his signature style with a rock band assuring – ‘Jo Chicken Ke Liye Hai Badtameez, Unke Liye Hai Yeh Special Cheez.’”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy (North), “We all have that one badtameez friend who eats all the chicken from a dish and leaves the gravy or chawal for the rest. This film shows one such lovingly badtameez person and how KFC’s Double Down, being all chicken, is truly meant for those who are ‘chicken ke liye badtameez’.”

     

  • Ogilvy is the agency

    Perfetti Van Melle has unveiled its new digital campaign #FunKaBooster.

    By A Correspondent

     

     

    Highlighting the thought behind the campaign, Rohit Kapoor – Director Marketing – Perfetti Van Melle India (PVMI) said: “Chupa Chups has always stood for keeping the inner kid and childlike fun alive in our protagonists. Tapping into insights relevant to today’s teens, Chupa Chups #FunKaBooster campaign urges teens to let-go of the pressure of adulting by instilling some irreverent fun into their lives.  We believe that this campaign will increase the brand relevance of Chupa Chups and help take the brand to greater heights.”

     

     

    Commenting on the campaign, Ritu Sharda, Chief Creative Officer, Ogilvy-North, added: “The age of social media has put pressure on teens today. On top of their grades, extracurriculars, schoolwork… they also have to think about how popular they are, how many followers they have, how many stories they’re putting on their channels. Here is where we found space as a brand to tell these teens to just have fun and take the load off. The brand of fun we endorse is irreverent – not taking away from the great impact that teens today will have on the world of tomorrow, but asking them to fully enjoy whatever they are doing with a “Chupa Chups” twist.”

     

     

  • The campaign talks about how each one of us can ignite a ‘Khushiyon ki Ladi’

    Philips digital campaign by Ogilvy Delhi

    By A Correspondent

     

    The new Philips digital campaign for Diwali conceptualised by Ogilvy talks about how each one of us can ignite a ‘Khushiyon ki Ladi’.

     

    Said Ritu Sharda, Chief Creative Officer, Ogilvy (North): “We’re all expecting Diwali to be a little different this year, but we’re hoping somethings will still spark that infectious festive spirit. In some way or the other, we will all celebrate Diwali together. So, we thought why don’t we light a ladi this year, a slightly different one, but one that involves everyone.

     

     

  • Taps into ‘rooted’ness in tradition especially for the upkeep of health and well-being

    Dabur India launches new campaign in Kerala

    By A Correspondent

     

    Dabur India Ltd has launched a new campaign for its Dabur Herbal family toothpaste in Kerala, to further strengthen the brand’s regional connect by tapping into the strong ‘rooted’ness in tradition especially for the upkeep of health and well-being.

     

    Said Shouvik Roy, President and Head of Office: “Dabur Herbal is yet another success for Dabur in Kerala. We realised that the key task for the brand was to make a stronger local connect. The backdrop of ‘Onam’ and the friendly banter between two brothers, is what makes this film memorable. We believe that the film will be liked by all and make the connection with the brand even deeper.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “With the vibrant festival of Onam serving as a backdrop, this film takes the old Indian proverb,’ haathi ke daant dikhaane ke aur, khaaney ke aur” and weaves a sweet story with two brothers in it and talks about the product benefit. We’re sure that a fun story, coupled with a lively background will make the piece engaging and memorable.”

     

    Said Harkawal Singh, Dabur India Ltd Marketing Head-Oral Care: “Dabur Herbal Toothpaste’ is the lead Oral Care offering from Dabur in Kerala and has a strong traction among consumers. It is a Fluoride Free toothpaste with goodness of Tulsi, Babool & Akarkara, an ideal paste for the entire family for problem free, strong healthy teeth. The new campaign is being rolled during the festive period of Onam, to further strengthen the franchise. The campaign is based on local cultural insight and shot locally. It will help us to further gain market share in Kerala.”

     

     

  • The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurugram

    Ogilvy creates new films for Dabur Red Paste

    By A Correspondent

     

    Dabur Red Paste launched three films adding to the ‘#ChabaateyRahoIndia’ series, advising people to remain tough, resolute and prepared against the pandemic.   The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurugram.

     

    Said Ritu Sharda, CCO, Ogilvy (North): “The ‘#ChabaateyRahoIndia’ series by Dabur Red Paste makes a comeback this year and our favourite ‘Chaubey Ji’ is here to chabao some things that are important for all of us to stay fit. While everyone talks about chewing on haldi, ginger and amla, we understand that they are hard to bite, and one would need healthy teeth to chew them properly.  So, make your teeth strong to make your immunity strong.  Chabatey raho india , aur har problem ko bhagatey raho.”

     

    Added Harkawal Singh, Head Marketing, Oral Care, Dabur India Ltd.: “Dabur Red Paste – the #1 ayurvedic toothpaste – stands for providing strong teeth and complete oral protection with clinically proven Ayurveda. Though, this is a serious and efficacious proposition, we created a platform ‘#ChabaateyRahoIndia’ to make it engaging for consumers; celebrating their love for food, their resolve to chew away obstacles, and, their will to chew away every hardship and stand tall. In our effort to connect with people and give oral health another fun twist, we are bringing out Season 2 of the endearing ‘Chaubey Ji’ films in which Mr Manoj Pahwa again helps deliver the brand’s message, urging people to focus on oral health for overall health.”

     

  •  The campaign captures the sentiment of the public who are eagerly waiting to unlock all the joy that lies ahead, notes a communique

    BMW India says it #JustCantWait in new ad

    By A Correspondent

     

    BMW has a message for India: #JustCantWait. The new campaign harps on the things we love doing and we can’t wait to get back to. It captures the sentiment of the public who are eagerly waiting to unlock all the joy that lies ahead, notes a communique.

     

    Said Ritu Sharda, CCO, Ogilvy North: :This campaign speaks to people on a personal level. It captures the human feeling of restlessness that has resulted from being kept away from the things we love doing most. #JustCantWait is a beautiful way to express that craving and desire of wanting to get back to or begin doing those things.”

     

    Added Pallavi Singh, Director Marketing, BMW India: “BMW has always championed driving pleasure. At the start of the campaign we looked at multiple data sources to get an insight into the sentiment of our users. Contrary to what many believe, most people have a very positive outlook towards the near future – in fact people are busy planning their next vacation -and experiences they have been longing for over the last few months. We decided that we just had to dial this positivity up. #JustCantWait captures the current sentiment where people are longing to get back to life and the joy of driving – but from the seat of a BMW.”

     

     

  • The video sees Gajraj Rao speaking to his followers not as his character in the Voltas films, but as himself

    Voltas and Ogilvy urge Indians to be adjustable during the lockdown

    By A Correspondent

     

    Earlier this year, Voltas launched its maha-adjustable campaign for its new range of ACs that could adjust between multiple tonnage modes. And since the lockdown, the words ‘Maha-adjustable’ have been reborn with a very different message at heart.

     

    The video sees protagonist Gajraj Rao speaking to his followers not as his character in the Voltas films, but as himself and how the lockdown has changed him as a person.

     

    Said Ritu Sharda, Chief Creative Officer, Ogilvy India-North: “This lockdown really has changed everything. Our Voltas Inverter ACs were Maha-Adjustable, and now we’ve also become maha adjustable. Not just in what we do in our homes, but also how so many of us from different cities have managed to come together to create this beautiful message in the most delightful way. It was an absolute joy to collaborate with Gajraj Rao on this film. Not only did he feature in it, but also volunteered to produce it for us, with his son Nikhil wearing the director’s hat. It’s work like this that makes one also look at all the good this new normal brings.”

     

     

  • The film lifts up sentiments around lockdown with a heart-warming story

    Ogilvy Delhi executes ad campaign for Dabur Amla

    By A Correspondent

     

    Dabur Amla Hair Oil has created a new digital campaign around building bonds with loved ones during this lockdown. The film lifts up sentiments around lockdown with a heart-warming story that helps connect with the consumers.

     

    Said Ritu Sharda, Chief Creative Officer Ogilvy India-North: “The lockdown has distanced the world, and people are worried. But we chose to look at it in a slightly different manner. One which is as real as this pandemic, but positive. It didn’t take us long to realise that it has finally given us something we have always longed for – a chance to spend time with our loved ones. So while the world figures out a way to get back together, we urge people to make their bond even more beautiful, by coming closer as a family and strengthening the roots. And a champi, coupled with lengthy conversations, is definitely one way to get there.”

     

    Added Rajeev John, Senior GM Marketing, Dabur: “An age-old brand, Dabur Amla is rooted in strength. It’s a household name spanning across generations. We wanted to ensure a strong emotional connect with the consumer during these tough times. Champi-an act of love, seemed the perfect fit to reassure our consumers that Dabur Amla is as much a part of their everyday lives, even during the lock down. Instead of being more of a product story, we felt it was key to respect the current sentiment & create a simple yet endearing film.”