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Tag: Ogilvy India

  • A "metaphorical" installation in the form of a Coke bottle

    Coke & Ogilvy unveil a new experiential campaign

    This Ganesh Chaturthi, Coca-Cola and WPP Open X led by Ogilvy have unveiled a new experiential campaign tagged – Happy to Queue.

    The Happy to Queue experience at the Andheri Cha Raja celebration during Ganesh Utsav took the shape of a Coke bottle, where festival-goers were greeted with mist fans, aromatic Coca-Cola bubbles, and, of course, a chilled bottle of the cola drink.

    Said Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company’s India and Southwest Asia Operating Unit: “At Coca-Cola, we believe there is real magic in people coming together, celebrating shared moments and living the vibrance of our rich culture. With “Happy to Queue”, we wanted people to enjoy the festive cheer in a new way, celebrating togetherness and the effervescence of life, much like sharing a chilled bottle of Coke.”

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles.”

     

     

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  • Campaign film created by Ogilvy

    Project Nanhi Kali promotes education and sports for underprivileged school girls

    The K C Mahindra Education Trust has announced the re-defined intervention from Project Nanhi Kali with a campaign created by Ogilvy that integrates football into the curriculum for underprivileged schoolgirls across India.

    Commenting on the new film, Sheetal Mehta, Trustee and Executive Director, K C Mahindra Education Trust said: “At Project Nanhi Kali, we empower underprivileged girls through a transformative blend of education including 21st-century skills and sports leadership training. This holistic approach provides the girls with the essential tools to succeed in life. Our ‘Lessons from a Football’ film vividly showcases how football teaches crucial values like teamwork, leadership, and perseverance. By incorporating sports into our program, we see Nanhi Kalis evolving into strong, confident leaders who are ready to take on the world.”

    Added Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers of Ogilvy India: “We visited a rural Nanhi Kali centre and spent a lot of quality time interacting with several Nanhi Kalis, and their coaches. The raw, captivating, and liberating stories of what the simple game of football has come to mean for these little girls and their sense of confidence and self-worth, is what inspired us to create this piece of communication.”

  • Created by Ogilvy

    Cadbury Fuse launches its latest campaign

    Cadbury Fuse, the Mondelez India brand, launched its latest campaign ‘Bhookhe Pet Na Ho Payega’ with a film ‘Fuse Doli’.

    Said Nitin Saini, Vice President Marketing, Mondelez India: “Nourishing a tradition of combining goodness with an irresistible taste, Cadbury Fuse has been a steadfast companion for satisfying those little hunger pangs on-the-go. Our latest TVC campaign portrays how choosing Cadbury Fuse ensures you’re always fully present and takes a humorous spin on India’s cultural belief: ‘Pehle pet pooja, baaki kaam duja.”

    Added Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India: “Fuse has always been about exploring different insights around hunger. This film taps into a very cool insight – Bhooke Pet Na Ho Paayega. The story endearingly exaggerates this by showing a young guy dragging a Doli procession into a supermarket to satisfy his hunger. The humour in the story is brought to life beautifully by the director, Abhinav Pratiman, Early Man Films. If exaggerations have their roots in an undeniable truth, they end up making the point very well. According to us, this film does that. The little touches in the detailing of the screenplay will make it watchable again and again. The ECD, Ram Hariharan and his team have conceived this campaign and we hope people enjoy it as much as we do.”

  • As Chief Client Officer

    B. Ramanathan returns to Ogilvy

    B. Ramanathan
    B. Ramanathan

    B Ramanathan is back at Ogilvy India from Ogilvy Asia Pacific. Ramanathan will be joining the agency network as Chief Client Officer.

    Over a 29-year career, Ramanathan donned many hats. His stint in Ogilvy is now in its 24th year, 16 of which have been spent in various business and office leadership roles across markets in Ogilvy India.

    Prior to his move to Ogilvy India, Ramanathan’s last role was as the Chief Marketing Officer of Ogilvy Asia and the Global Brand Leader – Mondelez, based out of Kuala Lumpur.  He had also been instrumental in driving the growth and transformation agenda for Ogilvy Indonesia as it’s Group CEO.

    Said VR Rajesh, Group CEO, Ogilvy India: “Ogilvy India’s growth has been on the back of client centricity and depth of engagement and Ram’s return adds fillip to this core strength. He will focus on our top clients in bringing to bear the best of Ogilvy’s capabilities, driving transformation and growth of the businesses. He will be an important shot in the arm as Ogilvy India continues its journey of creative excellence.”

    Added Ramanathan: “It feels great to be back at the mothership, especially at a time when it is going through a purple patch. With the repertoire of marquee clients, I look forward to partnering with our fantastic teams across markets in delivering transformative work and growth for the businesses.”

  • Campaign created by Ogilvy

    Pond’s unveils new TVCs

    Pond’s Skin Institute, has introduced brand ambassadors, Kiara Advani and Keerthy Suresh in an all-new TVC campaign. With scientific expertise and beauty development at the very heart of the campaign, these TVC’s usher in a new era of Pond’s in India and aim to connect with skincare enthusiasts across the country.

    Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said: “Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said, “At this exciting juncture for Pond’s Skin Institute, we proudly celebrate our heritage with the unveiling of an advanced skincare range. By seamlessly blending the finest elements of science, beauty mastery, and innovation, we invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by our brand-new communication for Pond’s, which focuses on the impact of life on skin and beauty. With ground-breaking scientific innovations, we remain committed to making miracles happen for your skin, ensuring we stay ahead of the curve in today’s ever-changing beauty landscape while honouring our 175-year legacy.”

    Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers at Ogilvy India said: “The new chapter of Pond’s has science at its heart. This can be seen in not just the communication, but the packaging and the products too. The world of beauty is changing at a super rapid pace. Ingredients are taking centre stage, and the consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”

  • Encapsulates Fevicol’s signature quirky storytelling

    Ogilvy creates campaign for Fevicol

    Fevicol, the adhesive brand from Pidilite Industries Limited, has unveiled its latest campaign, ‘Jugalbandi’ – a film which celebrates musical journey of two brothers with a blend of traditional charm and quirky humour. It is crafted by Ogilvy India and Prasoon Pandey of Corcoise Films.

    Said Bharat Puri, Managing Director at Pidilite Industries Ltd: “Fevicol, as a trusted household name, continues to uphold its core value of building Mazboot Jod (Strong Bond). Our latest Jugalbandi film humorously portrays Fevicol as an emblem of lasting connections and enduring strength. We are proud to launch this campaign in a year that holds special significance, as we celebrate the 100th birth anniversary of Fevicol’s founder, Balvantray Kalyanji Parekh.”

    Added Piyush Pandey, Chief Advisor at Ogilvy India: “Fevicol’s Jugalbandi campaign underscores Fevicol’s unbreakable bond. Using a combination of Pidilite’s unique humorous style and quirky musical journey of two brothers, we bring alive Fevicol’s commitment to forging enduring connections and resilience across generations.”

  • Partners with top comedians like Kapil Sharma and digital stars

    Sprite returns with ‘Joke in a Bottle’ campaign

    Sprite, the refreshing, lime-flavoured soft drink from the Coca-Cola Company, is back with ‘Joke in a Bottle’, following the success of its inaugural season. Strengthening its renowned ‘Scan Karo, Joke Suno, Thand Rakho! campaign from last year, the brand is set to become the ultimate heat hack for this season, delivering a fresh wave of comedic content. With a simple scan of a bottle, youngsters can unravel jokes across 9+ regional languages across their most relatable topics such as exams, college, relationships, food and much more.

    To spearhead the campaign, they’ve collaborated with three pairs tied by their love for comedy. For the nationwide commercial we will see Kapil Sharma, together with Suryakumar Yadav who is known for his quick-wit in the Indian cricket Team. Following this, the Bengali commercial will feature superstar Dev Adhikari and Comedian Niranjan Mondal, and the Oriya commercial will feature actor Sabyasachi Mishra and comedian Biswa Kalyan Rath.

    Commenting on the new campaign, Tish Condeno, Senior category director, sparkling flavours, Coca Cola India and South-West Asia, said: “We are thrilled to bring back Sprite’s Joke in a Bottle campaign, following the outstanding response from last year. Our goal remains unchanged: to infuse our consumers’ lives with happiness, delivering genuine and relatable content that resonates with our brand ethos. Sprite is dedicated to offering an unmatched, delightful experience, and we are eagerly looking forward to spreading joy and laughter with everyone!”

    Ritu Sharda, Chief Creative Office, Ogilvy India (North): “Sprite Joke in A Bottle, now running in its second year, not only has regional jokes, but the campaign is regional too. Real comedians have joined forces with popular personalities to keep the heat down and laughter up. The campaign features stars like Kapil Sharma and SKY for the north market, Dev and Niranjan for the Bengali market and Sabyasachi and Biswa for Oriya. The campaign will surely tickle you in the language you love and strengthen the brand’s promise of ‘Thand Rakh’.

  • Conceptualised by Ogilvy

    Thums Up rolls out new campaign

    Thums Up, the homegrown beverage under The Coca-Cola Company, has announces a Toofani campaign titled ‘Soft Kya Jaane Toofan ka Swaad’ featuring actor Kichcha Sudeep. It is conceptualised by Ogilvy India as a part of OpenX from WPP.

    Commenting on the campaign, Tish Condeno, Senior Category Director, Sparkling Flavours, Coca-Cola India, and South-West Asia said: “We are absolutely thrilled to have Kichcha Sudeep on board with Thums Up. This campaign marks a thrilling recreation of our iconic Toofani spirit, amplified by Kichcha’s dynamic energy. The thrilling campaign embodies Thums Up’s adventurous spirit and the bold action is symbolic of the strong taste.”

    Commenting on the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “The task this year was to bring alive the strong and thrilling taste of Thums Up while maintaining the brand’s original energy. So, to bring Soft Kya Jaane Toofan Ka Swaad to life, you see Kichcha Sudeep in an all new toofani avatar that showcases Thums Up in its truest form. We have taken his dynamic and adventurous persona in a unique adrenaline filled narrative. With Kichcha Sudeep being open to the wildest of ideas, we pushed the envelope to deliver there is nothing soft about the taste of Thums Up.”

  • Created by Ogilvy India

    Voltas launches campaign for new range of ACs

    Voltas launches new campaign brand for its latest range of air-conditioners. The campaign, created by Ogilvy India, with tagline ‘Shor Kam, Kaam Zyaada’ to capture the essence of the campaign.

    Commenting on the new campaign, Deba Ghoshal, Vice President & Head of Marketing, Voltas Limited said: “Yes he is back! Quietly and effortlessly like our new product offering. And this time, more witty, more sharper and more contemporary. Check out our teasers to get an idea of what is planned ahead for this summer. Voltas ACs have always been a popular and a leading choice among consumers, and over the past decade, Murthy has become synonymous with the brand. However, this time it’s all about being smart, yet silent – Shor Kam, Kaam Zyada!

    Added Ritu Sharda, Chief Creative Office, Ogilvy India (North): “Bringing back Moorthy felt natural – given the fact that Voltas and Moorthy have always clicked and Moorthy’s witty aura left a lasting impression last time around. With Summers approaching at warp speed and Moorthy’s chatterbox-like brother-in-law ready to turn up the heat, the campaign seemed like a perfect way to break the ice.”

  • Conceptualised by Ogilvy

    Fevikwik gel launches quirky campaign

    Pidilite Industries Limited has announced the launch of a new campaign ‘Galti Sudharne ka Mauka De’, for its latest variant Fevikwik Gel.

    Says Manish Dubey, Chief Marketing Officer, Pidilite Industries Ltd: “Fevikwik dominates the instant repair category to the extent that it is the only brand people think of when it comes to repairing broken items. However, we recognised that in some cases, repairers need a few more seconds to readjust the pieces for a perfect outcome. This realisation prompted the development of Fevikwik Gel. Our new Fevikwik Gel represents a significant advancement in the instant repair category. The campaign, employing trademark Pidilite humour and real-world situation, illustrates how Fevikwik Gel streamlines the repair process by facilitating swift corrections and enables users to approach any repair or adhesion task with ease and confidence.”

    Added Piyush Pandey, Chief Advisor, Ogilvy India: “Pidilite is a forever innovative company. This time the innovation is with Fevikwik Gel. The Gel gives you that little extra time that you require for adjusting before permanently fixing. The Fevikwik team at Ogilvy & Pidilite found it to be another great opportunity to communicate product benefits in Pidilite style which leaves a smile on your face.”

  • It is crafted by Ogilvy India and directed by Piyush Pandey

    Fortune celebrates ‘Ghar Ka Khana’

    Adani Wilmar has unveiled its latest brand campaign for Fortune, its flagship edible oil brand. Titled ‘Ghar Ka Khana Ghar ka khana hota hai’, it is crafted by Ogilvy India and directed by Piyush Pandey.

    Said Mukesh Mishra, Vice President – Sales & Marketing, Adani Wilmar:  “We aim to inspire people to rediscover the pleasure of cooking and savouring homemade dishes, fostering stronger bonds with their loved ones. At Fortune, we believe that home cooking is more than just preparing a meal; it is an experience of the senses.”

    Added Piyush Pandey, Chief Advisor at Ogilvy India: “Fortune has consistently celebrated the joys of eating at home with its message – ‘Ghar ka khana, ghar ka khana hota hain’. We decided to take that thought to the next level by setting the narrative about home-cooked food in a restaurant… We anticipate that the phrase, ‘Ghar ka khana, ghar ka khana hota hain’ will catch on in a big way and stay in people’s minds for years to come.”

  • Campaign conceptualised by Ogilvy India

    Zoya Akhtar & Cadbury partner for V-Day

    This Valentine’s Day, Cadbury Dairy Milk Silk from Mondelez India, plays cupid once again to highlight some “unforgettable” love stories around us.

    The brand has joined forces with filmmaker Zoya Akhtar who brings in her expertise to help couples craft their cherished moments into beautiful memoirs.

    Speaking about this, Nitin Saini, VP- Marketing, Mondelez India, said: ” Cadbury Dairy Milk Silk continues to reign as the ultimate curator of Valentine’s Day celebrations. We believe the priceless romantic moments are not always the expensive ones, therefore with this campaign, we wanted to celebrate the everyday magic of a deeper and meaningful love and create a platform for couples to express their unique stories in a truly personal and heartwarming way. The idea was to create an experience that couples could revel in by watching a movie on them, by them and gush over the cute moments that are a testament of their love. The collaboration with Zoya Akhtar adds an extra layer of creativity, ensuring this campaign will be an unforgettable celebration of the diverse and beautiful stories that make each love story unique. Combined with the power of technology, this collaboration will bring love stories to life that is bound to touch hearts.”

    Added Kainaz Karmakar and Harshad Rajadhyaksha, CCOs, Ogilvy India: “Where there’s love, there’s a story. And there can’t be a better gift than your story made into your own AI movie. When Akshay Seth came to us with the ‘Story of Us’ we instantly loved it, but the execution was a challenge. It involved a partnership between Cadbury Silk x Zoya Akhtar x AI x Disney+Hotstar x Millions of personal stories! Since this is the first time customized AI video generation at scale is being attempted, it took a lot for all the moving parts to come together but they finally have. The interface, with Zoya Akhtar as your guide nudges you to dig into your story and pull out the best nuggets. Then AI will turn that into a mini movie featuring Avatars of the two of you. The best stories will feature as an anthology on the streaming platform Disney+Hotstar.”