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Tag: British Airways

  • To keep customers engaged with important safety messaging

    British Airways releases new safety video

    British Airways has premiered its brand-new safety video ‘A British Original Period Drama’ inspired by some of Britain’s famous period literature, TV and film and starring more than 40 of the airline’s colleagues.

    The film depicts ladies and lords of the manor, as well as housekeepers and butlers going about their everyday lives in period Britain, before being abruptly interrupted by present-day British Airways colleagues demonstrating the safety briefing.

    When it came to location, the airline selected grand British country estates, including Hatfield House in Hertfordshire and Englefield House Estate in Berkshire to shoot the video.

    Said Calum Laming, British Airways’ Chief Customer Officer: “We know that these videos deliver vital safety information, and it is so important that we do everything we can to keep our customers engaged throughout. When it came to selecting a genre, we wanted something that would enable us to do this, while resonating with global audiences, so a period drama with a little bit of humour seemed like the perfect fit,” adding: “We have created something truly original and entertaining that celebrates what makes Britain – and British Airways – unique while communicating the importance of safety on board. I am also incredibly proud that more than 40 colleagues star in the film as we have always said it is our people who make us who we are.”

  • Aimed at last-minute flyers to make the most of this year's festive season

    Ogilvy & BA campaign for ‘The Best Gift’

    By Our Staff

     

    British Airways has released a new campaign ‘The Best Gift’ aimed at last-minute flyers to make the most of this year’s festive season. The brand campaign, conceptualized by Ogilvy Gurgaon, draws upon the Diwali tradition of gifting, and the challenge of finding the right gift for each person.

     

    Said Shouvik Roy, President and Head of Office Ogilvy India (North): “Travel is a sensitive subject in the new normal, and we wanted to respect those sensibilities while addressing the client ask. British Airways has always told human stories, and it’s been our pleasure to write the next chapter.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “Every Diwali, we find great joy in gifting something to our loved ones! On the other hand, we also find it most exasperating, trying to figure out the perfect gift for each of them. Our new film addresses both these insights with a beautiful message – that the best gift that you can give this Diwali is you.”

     

  • Twenty percent off on World Traveller Plus and all-Inclusive fares in World Traveller Cabins from just INR 41,510

    British Airways rolls out new TVC to push summer offer

    By A Correspondent

     

    British Airways has launched its latest brand campaign ‘Discover the London You Don’t Know’. In the form of a short film, the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennialswith its contemporary delights.

     

    Seen through the eyes of a young man from Chennai who discovers his grandfather’s journal, the viewers are taken on a journey in which he relives his grandfather’s time in London, eventually discovering a city he did not know. Blending nostalgia with youthful exuberance, the protagonist savours London from new perspectives.

     

    The three-minute video, created by OgilvyOne Worldwide New Delhi, is live on British Airways’ YouTube channel. It has been directed by Amit Masurkar.

     

    Said Abhishek Gupta, Senior Creative Director, OgilvyOne WW New Delhi: “The idea was to show that no matter how many London stories you have heard, there’s always one that you haven’t.”

     

    Added Robert Williams, British Airways’ Head of Sales – Asia Pacific and the Middle East: “From culture seekers and sporting fans to shopaholics and foodies, everyone on a holiday is spoilt for choice across London’s unique multicultural offerings. Through this campaign, we would like to encourage our customers to fly to London and make their own London story.”

     

  • Launches a 3-day special offer from India to London

    British Airways unveils new short film – ‘Fuelled by Love’

    By A Correspondent

     

    British Airways has unveiled its latest brand campaign, a short film titled, ‘Fuelled by Love’. The film isinspired by a real-life experience of a British Airwayscabin crew member.

     

    The film follows the story of a young UK based cabin crew member who is flying to India for the first time. On her maiden trip to India, she meets a customer on board with whom she develops a special bond, creating beautiful memories which resonate with her on every one of her future flights.

     

    The film has been created by Sapient Nitro and directed by Neeraj Ghaywan, the critically acclaimed director of the Hindi film, ‘Masaan’.

     

    To celebrate the new brand campaign launch, British Airways has announced a three-day offer for its customers from India to London with all-inclusive fares starting from just INR53, 542 and INR 145,517 in World Traveller (economy) and Club World (business) respectively. The offer is valid for sale period,2 February 2016 –4 February 2016 and for outbound travel period until 30 June 2016.

     

    Moran Birger, British Airways’ Regional Commercial Manager, South Asia, said, “India is British Airways’ second largest market outside the UK and after the US.  We are proud of our rich heritage of over 90 years in India and deep understanding of this wonderful country. Through this film and the brand campaign, we want to show the actual experiences of our cabin crew members serving customers on our India routes. Many of them have shared stories of how care and thought that goes into every part of their journey have helped them connect with our customers and provide a more personal service.”

     

    The short-film will be promoted on British Airways’ social media channels and run alongside print, digital, outdoor and social media campaigns in three phases commencing from 2 February until the end of the month. The amplification on social media will involve real-life, compelling crew stories through short videos and photo essays.

     

  • Showcases journey of its #wingstoadream contest winners

    #wingstoadream celebrates true Indian family bonds

    By A Correspondent

     

    To commemorate the arrival of British Airways’ brand new Boeing 787-9 Dreamliner launching on its Delhi to London route, the airline launched a special contest called #wingstoadream to invite the grandchildren of India and their grandparent to win a trip to London, flying on British Airways’ latest addition to the fleet.

     

    British Airways is delighted to share a short film capturing some of the happy moments of the winning families. The film tells the story of two of the winning grandchildren amongst others, who surprised their grandparent with the gift of travel through British Airways. These winners showcased their true emotions by bringing a cheer on their grandparent’s face to create new memories and reminisce good old times with them. With this contest, British Airways hopes to give yet another chance to strengthen their family bond and create everlasting memories of enjoying London with British Airways.

     

    Moran Birger, British Airways’ regional commercial manager, South Asia said: “We are pleased to launch the #wingstoadream short film that celebrates true Indian family bonds. Our film focusses on spending quality time with grandparents and creating new memories that would last a lifetime, whilst discovering a new place and enjoying the journey with British Airways.”

     

    “We are consistently introducing India specific initiatives that allow us to create a meaningful connection with our young customers, and truly demonstrate our commitment to India.”

     

  • BA is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job

    British Airways appoints Carat as its media agency

    By a correspondent

     

    As part of a global pitch, British Airways has chosen Carat as its media agency on record. Priti Khurana, Marketing Lead for British Airways in India and S Asia said that the brand is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job.

     

    “British Airways is the preferred carrier for a large part of the discerning traveler audience from India and we are keen to take the appeal much further. To this end, British Airways has already made sizeable investments on the technology and infrastructure front and now we’d want the message to be driven home, with maximum impact”

     

    A high voltage media campaign is also scheduled to go on-air soon and Carat is already working on the plans.

     

    Vidhu Sagar, Executive VP, Carat Media said, “British Airways is a prestigious brand and has always been the preferred choice of the discerning traveler. However, with the recent expansion of the franchise to include more mainstream audiences, our media approach is now going to be similarly aligned to connect the brand message with the chosen prospects most effectively. We shall endeavour to do this with the help of all pertinent media platforms – including Television, Print, Digital, OOH as well as Activation, as appropriate”

     

    Kartik Iyer, MD of Carat India said, “We are absolutely delighted that British Airways has chosen Carat to partner them in this growth phase of their business. British Airways had always led the market in creating iconic brand communication campaigns and we look forward to partnering them in their endeavor to engage with the vast traveling population of India”

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