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Tag: Shouvik Roy

  • To spearhead business transformation

    Media.Monks onboards Shouvik Roy

    Shouvik Roy and Robert Godinho

    Media.Monks India has announced the appointment of Shouvik Roy as the leader spearheading business transformation. Roy will be working closely with Robert Godinho, Managing Director at Media.Monks India, who was promoted to drive the company’s renewed focus on growth in the Indian market.

    Said Robert Godinho, Managing Director at Media.Monks India, underscores the strategic significance of Shouvik’s role and said: “Transformative growth isn’t merely a choice but a necessity and Shouvik’s strategic foresight and innovative mindset resonate deeply with our vision for Media.Monks India. Shouvik’s seasoned expertise in fostering boardroom relationships and his proficiency in harnessing data-driven insights tied in with our legacy strengths of Tech and innovations will shape creative solutions and fortify our journey with our clients.”

    Added Matthew Godfrey, EVP, Head of Content, APAC: “In the ever-evolving digital realm, Media.Monks India acknowledges the critical significance of addressing the nuanced requirements of high-value clientele, whose multifaceted demands necessitate tailor-made solutions. Through a concerted focus on this segment, Media.Monks endeavors to reinforce its stature as a top-tier collaborator for brands aspiring to amplify their digital footprint and achieve tangible business objectives. As we further integrate India into the global Monks ecosystem, leveraging the transformative AI capabilities of Flow.Monks and Persona.Flow, we are poised to deliver unparalleled value and innovation on both regional and global scales.”

  • Aimed at last-minute flyers to make the most of this year's festive season

    Ogilvy & BA campaign for ‘The Best Gift’

    By Our Staff

     

    British Airways has released a new campaign ‘The Best Gift’ aimed at last-minute flyers to make the most of this year’s festive season. The brand campaign, conceptualized by Ogilvy Gurgaon, draws upon the Diwali tradition of gifting, and the challenge of finding the right gift for each person.

     

    Said Shouvik Roy, President and Head of Office Ogilvy India (North): “Travel is a sensitive subject in the new normal, and we wanted to respect those sensibilities while addressing the client ask. British Airways has always told human stories, and it’s been our pleasure to write the next chapter.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “Every Diwali, we find great joy in gifting something to our loved ones! On the other hand, we also find it most exasperating, trying to figure out the perfect gift for each of them. Our new film addresses both these insights with a beautiful message – that the best gift that you can give this Diwali is you.”

     

  • Taps into ‘rooted’ness in tradition especially for the upkeep of health and well-being

    Dabur India launches new campaign in Kerala

    By A Correspondent

     

    Dabur India Ltd has launched a new campaign for its Dabur Herbal family toothpaste in Kerala, to further strengthen the brand’s regional connect by tapping into the strong ‘rooted’ness in tradition especially for the upkeep of health and well-being.

     

    Said Shouvik Roy, President and Head of Office: “Dabur Herbal is yet another success for Dabur in Kerala. We realised that the key task for the brand was to make a stronger local connect. The backdrop of ‘Onam’ and the friendly banter between two brothers, is what makes this film memorable. We believe that the film will be liked by all and make the connection with the brand even deeper.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “With the vibrant festival of Onam serving as a backdrop, this film takes the old Indian proverb,’ haathi ke daant dikhaane ke aur, khaaney ke aur” and weaves a sweet story with two brothers in it and talks about the product benefit. We’re sure that a fun story, coupled with a lively background will make the piece engaging and memorable.”

     

    Said Harkawal Singh, Dabur India Ltd Marketing Head-Oral Care: “Dabur Herbal Toothpaste’ is the lead Oral Care offering from Dabur in Kerala and has a strong traction among consumers. It is a Fluoride Free toothpaste with goodness of Tulsi, Babool & Akarkara, an ideal paste for the entire family for problem free, strong healthy teeth. The new campaign is being rolled during the festive period of Onam, to further strengthen the franchise. The campaign is based on local cultural insight and shot locally. It will help us to further gain market share in Kerala.”

     

     

  • Ogilvy Gurugram has vroomed away with the account

    Ogilvy will steer Cars24 creative

    By A Correspondent

     

    Ogilvy has bagged the creative duties for car sales mart Cars24.

     

    Nida Naushad

    Said Nida Naushad, Brand Head, Cars24: “We are delighted to welcome Ogilvy, as our new creative partners. CARS24 is on a mission to completely change the way India sell cars by making the process extremely easy and hassle-free.  Now, with Ogilvy’s strong creative and strategic capabilities, we aim to move forward in a journey to make Cars24 India’s most preferred auto brand.”

     

    Added Shouvik Roy President & Head of Office, Ogilvy Gurugram: “We are very excited to partner a young dynamic brand like CARS24 that operates in a very challenging category.

    Shouvik Roy

    Our ambition is to partner CARS24 and make it the brand of choice for all pre-owned car buyers in India. Our interactions with the CARS24 team has been very engaging and stimulating. And we are confident of some shining work coming out of this partnership.”

     

     

  • Ogilvy is tasked with delivering an integrated marketing communications strategy across the business

    Ogilvy Delhi wins creative & digital duties of Sleepwell

    By A Correspondent

     

    Sheela Foam has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result following a multi-agency pitch. The agency has been tasked with delivering an integrated marketing communications strategy across the business.

     

    Sumit Sehgal

    Speaking on the development, Sumit Sehgal – CMO, Sheela Foam: “We are stoked to have Ogilvy as our integrated communication partner. Ogilvy brings on board a high level of strategic thinking and we look forward to co-creating a new narrative in the category. Given Ogilvy’s credentials in creating India’s Most Loved Brands, we are confident of adding another to the list. Look forward to this relationship and the journey ahead.”

     

     

    Shouvik Roy

    Added Shouvik Roy, President & Head of Office, Ogilvy Delhi: “We are looking forward to some great work as an outcome of this new partnership. Our interactions with the Sheela Foam leadership team has been thoroughly enjoyable and we are all very excited about this new partnership.”

     

     

  • Shouvik will report to Kunal Jeswani, CEO, Ogilvy India

    Ogilvy Delhi gets Shouvik Roy as President & Head of Office

    By A Correspondent

     

    Ogilvy has announced the appointment of Shouvik Roy as President & Head of Office, Ogilvy Delhi. Roy will join Ogilvy Delhi on December 5 and will report to Kunal Jeswani, CEO, Ogilvy India.

     

    Said Jeswani: “Shouvik Roy brings a width of rich capability to Ogilvy. He will lead Ogilvy Delhi and help us shape its future. His strong, varied experience will help us stay ahead in a volatile, changing communication environment. And his warmth, compassion and love for great ideas will ensure our culture and our creative reputation continue to thrive.”

     

    Shouvik Roy

    Added Roy: “I am delighted to join an organization that has been a lifelong inspiration for me. The advertising industry is seeing rapid change and I hope that I will be able to play a meaningful role in shaping it and make it work for Ogilvy. I am looking forward to working closely with a very bright young team here in Delhi NCR and to my interactions with the industry stalwarts at Ogilvy.”

     

    Piyush Pandey

    Said Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, The Ogilvy Group: “Talent is the lifeblood of our company. Shouvik is a refreshing new talent who will bring new skills to Ogilvy India. We are excited to have him on board and partner him on his new journey at Ogilvy. Delhi is one of our finest offices with a great young team and a fantastic client portfolio. I’m sure Shouvik will do a great job of leading the work, our clients and our people.”

     

     

  • The narrative shows Priyanka Chopra experiencing different aspects of Assam with her close friend

    Priyanka professes her love for Assam, in second leg of tourism campaign

    By A Correspondent

     

    Assam Tourism (ATDC) has launched its latest ad film starring Priyanka Chopra, which has been conceived and produced by the YAAP-Crayons Advertising collaborative team. Building on the platform created last year, the film has been shot at various locations in Assam. The narrative shows Chopra experiencing different aspects of Assam with a friend.

     

    Said Rondeep Gogoi – ECD, Crayons Advertising: “While we shot in Assam for almost 10 days, we had just two days of Priyanka in Assam and a lot to cover. We had to identify locations where crowd management was possible. We also had to keep track of the travel time from one location to the other. So I had to pen down a script keeping all these in mind. But what worked in our favour was PC’s professionalism. She had flown New York-Delhi-Jorhat. But without a hint of jetlag, she embraced Assam for the next three days.”

     

    Added Shouvik Roy – Senior Partner, YAAP: “A successful 2017 film is always a tough act to follow. This film is about experiencing elements that go beyond Nature and Culture – It covers a wide array of tourist interests – such as golf, Brahmaputra river cruises and the majestic tea gardens. There has been a very positive growth trend in arrival tourists in Assam. This film promises to evoke a lot more interest among the seasoned travellers who will be compelled to see Assam differently – through Priyanka’s eyes.”

     

    The film has been directed by Lloyd Baptista, shot by cinematographer Sejal Shah and the producer is Anand Kumar of Fullmoon Productions.

     

     

  • Don’t fix what’s not broken, define the brand essence well – and research, research, research.

    The Anchor: Shouvik Roy’s 6 pointers for a brand to change/refresh its corporate identity

    Three points pre-change/refresh

    #1 ‘Change’ or ‘refresh’? Both are different worlds. Change is radical while refresh may not be. So, if it is ‘refresh’, then be clear about the parts that need to be refreshed; you may or may not want to fix what is not broken.

    #2 Logo change is not the identity makeover – Logo is just one part of the visual identity – not the ‘change’. The first step is to articulate you corporate brand identity verbally. Use simple formats that are understood well and easily by all key custodians. Make sure you have defined the brand essence well and all key stakeholders agree. This will help evaluate the creative work that follows.

    #3 Researching before rebranding is a good idea – you may think you know all the reasons why your existing corporate identity does not work. Prepare to be surprised by what others have to say. Even a small scale research among multiple stakeholders of your brands – customers, influencers, employees, partners etc – will give you a better handle on how and what should change.

     

    Three points post-change/refresh

    #1 Involve all your employees – they are your key brand evangelists and custodians of your brand. Before you proclaim change to the world outside – make sure everyone at ‘home’ is clear and excited about this. Do not start telling the world at large if your employees are still asking ‘what is this all about?’

    #2 Implement it well across your brand portfolio – most relevant for corporates that have a complex architecture of co- and sub-brands. Make sure that the corporate identity refresh reflects well across your portfolio and the implementation is simultaneous. Often enough, this is where the focus is wanting. Everyone loves big-picture – this is the fine print.

    #3 It is a good time to celebrate – get your teams, partners, supporters, influencers, customers in together and tell them why they should celebrate the change. Every new journey needs a starting gun, or there is never much zest to race to the milestones you’ve set.

     

    Shouvik Roy is Director, Elephant, Delhi