By Our Staff
Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group, has launched a campaign ‘Welcome to the Family’.
Speaking about the five films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said: “Godrej Interio continues to be a part of families in India across multiple generations. Over time one of the key insights that continues to emerge in our research is that consumers form a very special bond with their furniture over a period of time. A piece of furniture almost becomes like a family member, participating in special moments and memories with the family. That’s the emotion we have aimed at capturing through the “Welcome to the Family” films. It’s a creative showcase of furniture that’s contemporary, multifunctional, and designed to support the modern lives of consumers today. This has helped us build and retain the consumer’s love and support for over a century now.”
Added Akshat Gupt, Chief Creative Officer of Supari Studios: “We really enjoyed creating the ‘Welcome to the Family’ series for Godrej Interio. Using everyday, relatable family experiences, we blended creative storytelling with seamless product integration to build engaging stories that all families can relate to.”