MxMIndia

Tag: Godrej Group

  • The film series has been created by Supari Studios

    Godrej Interio launches campaign

    By Our Staff

     

    Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group, has launched a campaign ‘Welcome to the Family’.

     

    Speaking about the five films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said: “Godrej Interio continues to be a part of families in India across multiple generations. Over time one of the key insights that continues to emerge in our research is that consumers form a very special bond with their furniture over a period of time. A piece of furniture almost becomes like a family member, participating in special moments and memories with the family. That’s the emotion we have aimed at capturing through the “Welcome to the Family” films. It’s a creative showcase of furniture that’s contemporary, multifunctional, and designed to support the modern lives of consumers today. This has helped us build and retain the consumer’s love and support for over a century now.”

     

    Added Akshat Gupt, Chief Creative Officer of Supari Studios: “We really enjoyed creating the ‘Welcome to the Family’ series for Godrej Interio. Using everyday, relatable family experiences, we blended creative storytelling with seamless product integration to build engaging stories that all families can relate to.”

     

  • Teach for India, the onground partner to amplify the campaign

    Godrej launches New Age ABC on Children’s Day

    By Our Staff

     

    On the occasion of Children’s Day, Godrej Group introduced a new version of ABC song that’s contemporary. With a vision of replacing the traditional ABC with the new-age ABC, Godrej Group has tied up with Teach For India for an onground partnership.

     

    Speaking on the launch of the New ABC song, Tanya Dubash, Executive Director and Chief Brand Officer at the Godrej Group, said: “It is imperative that children learn and inculcate the right attitudes and habits at a tender age. Since Children’s Day is extra special for us at Godrej, we thought of gifting our kids with a song that will help them become better individuals tomorrow even as they learn the basics of the alphabet. The new ABC song will therefore be an appropriate introduction to learning for the children of today.

     

    Added Shaheen Mistri, CEO and Founder Trustee, Teach For India: “At Teach For India, we keep children at the centre of everything that we do. We want every child to reach their truest potential by giving them access to an excellent, reimagined education. With the new-age ABCDs, we can start to sow the seeds of what children can truly imagine for themselves, for others, and for India.”

     

    Said Anu Joseph, Co-Founder and Creative Vice Chairman at Creativeland Asia: “With so many things changing around us over the last couple of years, we thought kids should have a new set of things to remember and learn. Therefore, this new-age ABC song”.

     

  • Film conceptualised by Creativeland Asia

    Godrej & Boyce salutes engineers in new campaign

    By Our Staff

     

    Godrej & Boyce, the flagship company of the Godrej Group, rolled out a new film campaign to observe National Engineer’s Day (Sept 15). Conceptualised by Creativeland Asia, the film pays tribute to the diverse engineering streams which are vital in building the nation.

     

    Commenting on the film, Mehernosh Pithawalla, Senior Vice President and Head of Brand and Strategic Insights, Godrej & Boyce said: “Engineers use their ingenuity to creatively find solutions and innovate with passion. Godrej & Boyce, an engineering conglomerate has been pioneering progress for generations credit to our engineers who believe in making the world better. From preserving the planet, to creating solutions that enable healthier lives and even supporting the country’s infrastructure the engineers at G&B have done it all. Through this film, we celebrate the contribution of every engineer who works tirelessly towards building the nation, preserving the planet, and enriching our lives, every day.”

     

  • To create awareness about safeguarding the environment

    Godrej launches a book on World Earth Day

    By Our Staff

     

    On World Earth Day, this year, the Godrej group released a book called ‘The Last Cloud, Ray, Drop, Mangrove and Bee’ for children to urge them, other individuals and business heads to invest their resources in safeguarding the environment and protecting valuable species from extinction. Using this digital book as a platform, the group, sends an urgent message about preserving the environment for tomorrow.

     

    Commenting on the book, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said: “The Godrej Group has historically been at the forefront of environmental conservation and each and every organization under our umbrella is determined to making every effort towards a cleaner, greener and better world. We have always considered a sustainable work ethos as our responsibility to our nation and our planet. To safeguard the environment for the generations yet to come, we aim to promote personal responsibility through this book ‘The Last Cloud, Ray, Drop, Mangrove and Bee’. We hope to instil  a sense of passion in every reader to invest themselves into preventing environmental degradation and nurture conservation”.

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Every Earth Day, we’ve been asking adults the world over to think about the children of the future. This time though, we thought, ‘let’s redirect to the little ones.’ After all, the future of the planet is intertwined with theirs. And when the little ones know better about Earth’s history, they’ll grow up and change the global warming story. And our videobook, The Last Cloud, Drop, Mangrove, and Bee, gives that loving nudge through little Maahi and her friends as they spread planet positivity and change the world to be #EarthfullyYours.”

     

     

  • The TVC campaign is conceptualised and created jointly with Creativeland Asia

    Godrej Appliances ad stars Ayushmann Khurrana

     

     

    Godrej & Boyce, the flagship company of the Godrej Group, has announced that Godrej Appliances has launched its new television campaign featuring actor Ayushmann Khurrana, to showcase its air conditioning expertise.

     

    Commenting on the latest campaign, Swati Rathi, Head – Marketing, Godrej Appliances said: “Godrej has invested heavily in state of art manufacturing of Air Conditioners and the new portfolio has a lot to offer. The versatile offerings needed focused storytelling and the multi edit campaign brings alive the brand philosophy of Soch Ke Banaya Hai or Things Made Thoughtfully in an engaging manner with Ayushmann Khurrana playing the protagonist.”

     

    The TVC campaign conceptualized and created jointly with Creativeland Asia is being aired on TV and digital platforms across India capitalizing on the IPL eyeballs and beyond as well. Adding some thoughts, Anu Joseph, Chief Creative Officer, Creativeland Asia said, “Air-conditioners are great to have. But, sometimes they come with their own set of problems. Godrej ACs have a solution for each one of them. The idea was to make short, quirky and highly impactful ads that highlighted the problem and showcased the solution that Godrej ACs have for you.”

     

  • As a trend, Malaria and Dengue spikes up during May running upto August

    Godrej Group urges people to take measures against malaria

    By A Correspondent

     

    On World Malaria Day (April 25), Godrej Group urged people to take precautionary measures against vector-borne diseases like malaria and dengue during the ongoing Covid-19 pandemic. As a trend, malaria and dengue spike up during May running upto August.

     

    Speaking about the need for preventive measures, Sunil Kataria CEO – India & SAARC, Godrej Consumer Products Limited (GCPL), said: “Covid-19 has caused high levels of panic. While we do our best to deal with this pandemic, we should not forget the looming threat of malaria and dengue. Indian households primarily depend on mosquito repellents, vapourisers, coils to safeguard themselves. These household insecticides should be included in the items that fall under the essentials category.”

     

    Said Jayant Deshpande, Secretary & Director, Home Insect Control Association (HICA), an industry body of household insecticides sector, on how the industry can support the malaria prevention efforts of the government: “As an industry, we are committed in appreciating and supporting the government’s or local bodies initiative in tackling the malaria and COVID-19. Some of the local bodies have commenced work on monsoon and is acting on preventive solutions which may not be foolproof for vector-borne diseases. Listing household insecticides goods such as mosquito repellents, mats, coils, liquid vaporiser as essentials goods like groceries items of everyday use and their availability during COVID-19 through kirana stores, medicals-chemists and e-commerce platforms should help consumers in protection. Needless to say that smooth supply- chain, manufacturing and raw materials from trade partners will help industry in proper delivery of goods on time. Request from HICA in this respect is pending with government for consideration”, commented.

     

     

  • New digital films released by Godrej group, Godrej Expert Rich Crème and Godrej Appliances and  digital campaigns by Cinthol Original Soap, Godrej Locks and Godrej Security Solutions

    Godrej Group brands get together on Women’s Day

    By A Correspondent

     

    To commemorate International Women’s Day, brands across the 122-year-old Godrej group came together to celebrate womanhood and their contribution towards different aspects of life. The Godrej Masterbrand thanked its women employees by featuring them in a digital video on gender equality and women empowerment while brands like Godrej Expert Rich Crème and Godrej Appliances unveiled their campaigns around Women’s Day. The group’s other brands like Cinthol Original Soap, Godrej Locks and Godrej Security Solutions rolled out female-led influencers and digital campaigns.  This year, the International Women’s Day theme was #EachforEqual depicting an equal world is an enabled world.

     

    Commenting on the same, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said: “At Godrej, we are committed to empowering our women employees to transform their social disadvantages into opportunities. We empower them with the right to make their own choices in their professions. Our objective is to develop an ecosystem where they are given the freedom to enjoy the best of both worlds i.e.  professional as well as personal,” adding “We, as an organisation do our best to understand women’s professional challenges and provide constant support and assurance so that they bring their whole selves to the workplace. The Godrej Masterbrand video highlights the little things that Godrej is doing to support women within as well as outside Godrej to reach their full potential and recognise and appreciate the contribution made by them.”

     

     

  • Harley Davidson, Tata Nexon EV, Guess Watches, BBLUNT, Esprit, Godrej Interio, Myntra and many more to participate

    Big Brands to converge at Godrej L’Affaire on Feb 22

    By A Correspondent

     

    Godrej L’Affaire, a curated experiential lifestyle platform by the Godrej group, is all set for its fourth season to be held in Mumbai on Saturday, February 22 at Godrej One, Vikhroli. This year, Godrej L’Affaire is themed on ‘New Beginnings: Going Back to Roots’ to showcase India’s unparalleled legacy and rich culture that will inspire future lifestyle experiences.

     

    Commenting on the occasion, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said: “After three consecutive successful seasons, we are proud to announce the fourth season of Godrej L’Affaire. We have curated an exciting line-up of brand integrations that will bring out the essence of the participating brands in an experiential manner. With over 40 participating brands, Godrej L’Affaire is all set to be bigger, brighter and will bring together key opinion leaders, influencers and consumers together to celebrate nuances of lifestyle.”

     

     

  • The film not only showcases our innovations over the years but also highlights our  contribution to building the nation

    Godrej Group celebrates india in latest digital film

    By A Correspondent

     

    Godrej Group released its digital film titled #thelittlethingswedo, to commemorate Republic Day.

     

    Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said: “We are humbled and honoured to be playing a critical part in our nation’s ‘Making India’ story. The film, #thelittlethingswedo,  crafted through the eyes of little kids is our tribute to India’s seven glorious decades of being a republic and Godrej’s partnership in the growth journey. The film not only showcases our innovations over the years but also highlights our  contribution to building the nation.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “It’s amazing the width and depth of things that Godrej does and makes, and the role they have played in nation building over the last 122 years. The film endeavours to capture all of that in a tone and manner we’ve all come to expect from Godrej – with utter humility and childlike enthusiasm.”

     

     

  • The film captures all the industrial sounds that signify progress in the manufacturing ecosystem

    Godrej Group captures #SoundsOfMakingIndia in new ad

    By A Correspondent

     

    To commemorate India’s 73rd Independence Day, the Godrej Group released a digital film titled #SoundsOfMakingIndia. The film captures all the industrial sounds that signify progress in the manufacturing ecosystem. This film is a sequel to the film that the Group released last year (#MakingIndia) which captured the Godrej manufacturing journey over the past 120 years.

     

    Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said: “Godrej’s journey is wonderfully intertwined with our country’s progress which fills me with immense pride. Our film, #SoundsofMakingIndia, tries to capture sounds of our various manufacturing processes and string them together to go along with one of our favourite patriotic songs, ‘Sare Jahan Se Accha’. It reaffirms our belief that manufacturing is key to India’s growth and strengthens our commitment towards building the nation.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “The magnitude of Godrej’s contribution in making India is humongous. Their various plants are testimonies to India’s progress. Whether it’s space missions or health, infrastructure or consumer goods, Godrej plays an important role in furthering India’s ambitions. This film is as much a tribute to India’s relentless progress, as it is to Godrej’s manufacturing capabilities.”

     

     

  • Leading architects like Kalpak Shah, Nishita Kamdar, Richa Bahl, Sarah Sham and Madhav Raman gave insightful talks on topics ranging from home décor to technology

    Design Dekko launches pop-up initiative ‘Connections’ in Pune

    By A Correspondent

     

    Design Dekko is a unique brand agnostic platform led by Godrej Group for architecture and interior design professionals to network, engage and collaborate with peers, brands and consumers.

     

    Commenting on the initiative, Sujit Patil, Vice President and Head Corporate Brand and Communications, Godrej Group, said:  “Godrej Group has always been at the forefront of creating platforms that foster engagement and collaboration. We are overwhelmed with the response received for our first pop-up event ‘Connections’ by Design Dekko. We launched Design Dekko just earlier this year and saw a phenomenal response from the architect, interior designers, and allied communities. Through our series of pop-ups, we aim to bring together the collective wisdom of design enthusiasts and professionals on one platform to cross-pollinate ideas and collectively raise the bar of the industry.”

     

     

  • It showcases Godrej’s contribution to safety and security for people in the country

    Godrej promotes safety its own way with #AllSafeHere

    By A Correspondent

     

    To mark Republic Day, Godrej launched its campaign, ‘All Safe Here, featuring a video highlighting Godrej’s contribution to safety and security for people in the country.

     

    Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said: “Godrej’s journey is intertwined with that of our country and we feel passionately about keeping India and our citizens safe. From Goodnight mosquito repellents to critical parts of Brahmos missiles, Godrej has contributed towards providing the nation with products and services that instil a feeling of protection in our consumers. On this Republic day, we reaffirm our commitment towards the nation and will continue innovating and creating products in line with this nation building philosophy.”

     

    Sharing his thoughts on the film, Anil Verma, Executive Director & President, Godrej & Boyce Mfg. Co. Ltd., added: “At Godrej & Boyce, our mission has always been about enriching the quality of life every day, everywhere and a key element of this is that people feel safe and secure. It is a matter of pride to see so many of our businesses contributing to the wellbeing of Indians in so many different ways; we are truly privileged and blessed to be able to serve our country and our countrymen. On this Republic Day, we would like to renew our commitment to making all residents of India feel safer and, hence, more free than ever before.”

     

    Said Anu Joseph, Chief Creative Officer, Creativeland Asia:“Putting together Godrej’s list of contributions to the nation and how the company touches and safeguards so many million lives every day, is both an enriching and a humbling experience. It’s also poetic in a certain sense. The effort was to say the story in a simple and yet evocative way. That’s what we’ve done.”