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Tag: Godrej

  • TVC campaign conceptualised by Lightbox agency

    Godrej launches Cinthol Foam Bodywash with TVC

    Godrej Consumer Products Ltd (GCPL) has introduced foam-based bodywash format under its Cinthol brand. Named as Cinthol Foam Bodywash, the launch is supported by a TVC campaign conceptualised by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.

    Speaking about the launch, Neeraj Senguttuvan, Head – Marketing (Personal Care), Godrej Consumer Products Ltd (GCPL), said: “The Indian bodywash market is growing as consumers seek to enhance their daily routines with a more sensory and luxurious shower experience. Our latest innovation, Cinthol Foam Bodywash, was developed to meet this demand, making luxurious bathing an everyday indulgence. This innovative formula dispenses instant foam, creating a rich lather that effectively cleanses and leaves the skin feeling exceptionally clean and pampered.

    Added Gaurav Kumar, Lead Creative Strategist – Lightbox, Godrej Consumer Products Ltd (GCPL: “The TVC showcases a fun video of a girl and monkeys enjoying the foam body wash together, highlighting how easily it rinses off. It emphasizes the ‘soap in a bottle’ format, which makes it convenient to use anywhere without the need for a loofah. This campaign reflects our commitment to engaging storytelling that connects with our audience in a fun and relatable way.”

  • To lead its digital marketing strategy

    Webchutney bags Godrej Professional hair mandate

    Dentsu Creative Webchutney has won the digital mandate for Godrej Professional hair brand from Godrej Consumer Products Limited (GCPL). The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

    As per the mandate, Dentsu Creative Webchutney will lead the digital marketing strategy and execute innovative campaigns for Godrej Professional. Leveraging expertise in data, technology, and advanced marketing, the agency will deliver digital solutions and unforgettable brand engagements. This partnership aims to establish Godrej Professional as the preferred choice of brand in salons, driving growth and enhancing consumer loyalty.

    Said Aradhita Utterkar, Head – Marketing, Godrej Professional: “The decision to collaborate with Dentsu Creative Webchutney was driven by their exceptional ability to combine creativity with strategic insight. We are excited about the potential this partnership holds and look forward to creating impactful campaigns that not only enhance our brand but also inspire our audience.”

    Added Nikhil Kumar, Managing Partner (West), Dentsu Creative Webchutney: “This is undoubtedly a special win for all of us. The win further validates our digital-first mindset and our ability to leverage new-age possibilities while contextualizing them to the business opportunities in play. We truly feel humbled by the team’s belief in us and look forward to partnering with them in their journey ahead.”

  • Highlights ways to safeguard valuables during travel season

    Godrej Security Solutions unveils new ad film

    Godrej Security Solutions, a division of Godrej & Boyce, has unveiled its latest campaign titled “Secure Your Home While You Roam.”

    Said Pushkar Gokhale, Executive Vice President and Business Head, Godrej Security Solutions: “Godrej Security Solutions stands as a trusted guardian for households across India, ensuring security for generations to come. Our campaign challenges traditional beliefs by promoting a logical approach to home security. We aim to empower individuals to make informed decisions, alleviating travel anxieties. With advanced Home Lockers offering comprehensive security, we redefine safeguarding valuables. Prioritizing convenience and logic over traditional methods, we instil trust in our customers. Our ultimate goal is to ensure peace of mind by Securing Happiness wherever the travellers go.”

  • Offers a valuable avenue for showcasing their skills and connecting with a wider audience

    Godrej L’Affaire to unveil Top 25 content creators

    The inaugural edition of ‘Godrej L’Affaire Select,’ influencer hunt programme, has been unveiled. Curated by Godrej L’Affaire, the luxury lifestyle owned media platform by the Godrej Industries Limited and Associate Companies, this program is set to felicitate the top 25 content creators at the sixth edition of Godrej L’Affaire on March 29 (that’s Good Friday).

    These individuals have outshone over 10,000 participants from 200 Indian cities, towns, and villages across India. Mentored by internet sensation Ranveer Allahbadia, known as Beer Biceps, the selected 25 creators will now be inducted into the exclusive Godrej L’Affaire Select creators’ group. This platform empowers content creators and creative talent from across India, including Tier 2 and Tier 3 cities, offering a valuable avenue for showcasing their skills and connecting with a wider audience.

    Said Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries Limited and Associate Companies: “Godrej was among the first to embrace the Digital PR space, and we’ve had the privilege of witnessing countless creators embark on their journeys and evolve into the influential figures they are today. Through Godrej L’Affaire Select, we leverage our experience and understanding of the evolving creator landscape to give back to the creator economy by empowering the next generation of talent. I am looking forward to meeting the Top 25 budding content creators at L’Affaire 2024.”

    Added Ranveer Allahbadia, Mentor, Godrej L’Affaire Select: “As someone who is passionate about the creator community, I’m incredibly excited about Godrej L’Affaire Select. The programme’s commitment to discovering and nurturing raw talent from diverse backgrounds is truly inspiring. I believe these creators have the potential to become the next generation of content leaders, and I’m eager to see their journeys unfold and felicitate them at Godrej L’Affaire 2024.”

  • … on January 18, 2024 in Mumbai

    Sudhir Sitapati to deliver AAAI Subhas Ghosal Memorial Lecture…

    By Our Staff

     

    The Advertising Agencies Association of India (AAAI) and the Subhas Ghosal Foundation (SGF) have announced announce that the Subhas Ghosal Memorial Lecture will be delivered this year by Sudhir Sitapati, Managing Director and CEO, Godrej Consumer Products Private Limited. The event will be held on Thursday, January 18, 2024 in Mumbai.

     

    On behalf of SGF, Sam Balsara said: “We live in a world where Brands play a very important role in consumer lives and have become money spinners for those members of India Inc. who know how to create and nurture them. Sudhir, with his extensive experience of building Brands at Unilever and now at Godrej Consumer Products Limited will deliver, I am sure, a very insightful talk that will be invaluable for all of us in the Marketing, Advertising and Media World”.

     

    Ahead of the lecture, Prasanth Kumar, President, AAAI said: “Sudhir is an experienced and proven brand builder and AAAI is delighted that he has agreed to deliver the Subhas Ghosal Memorial Lecture.”

     

    The Subhas Ghosal Foundation was set up decades ago, soon after the passing away of the veteran adperson, by a band of senior professionals, who knew Ghosal and admired him as a man and as a professional. The Foundation has published many books like “The Making of Advertising”, “Dominance of Advertising”, “Creative Judgement” and “Brands Under Fire”.

  • To showcase benefits of Godrej Frost Free Refrigerator

    New social media campaign by Godrej Appliances

    By Our Staff

     

    Godrej Appliances, part of Godrej & Boyce, has rolled out a new social media campaign #FoodKaMoodBadlo to educate consumers on maintaining food freshness through a series of engaging influencer-led videos.

     

    Said Swati Rathi, Marketing Head at Godrej Appliances: “With Unique Nano Shield Technology (patent applied), Godrej Frost Free Refrigerators have moved from cooling to disinfection within the refrigerators, raising the bar in food preservation. The social media campaign we deployed, also aimed to raise the bar when it comes to engaging consumers on food freshness.”

     

  • The film series has been created by Supari Studios

    Godrej Interio launches campaign

    By Our Staff

     

    Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group, has launched a campaign ‘Welcome to the Family’.

     

    Speaking about the five films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said: “Godrej Interio continues to be a part of families in India across multiple generations. Over time one of the key insights that continues to emerge in our research is that consumers form a very special bond with their furniture over a period of time. A piece of furniture almost becomes like a family member, participating in special moments and memories with the family. That’s the emotion we have aimed at capturing through the “Welcome to the Family” films. It’s a creative showcase of furniture that’s contemporary, multifunctional, and designed to support the modern lives of consumers today. This has helped us build and retain the consumer’s love and support for over a century now.”

     

    Added Akshat Gupt, Chief Creative Officer of Supari Studios: “We really enjoyed creating the ‘Welcome to the Family’ series for Godrej Interio. Using everyday, relatable family experiences, we blended creative storytelling with seamless product integration to build engaging stories that all families can relate to.”

     

  • Film conceptualised by Creativeland Asia

    Godrej unveils new TVC with Ayushmann Khurrana

    By Our Staff

     

    Godrej Appliances has rolled a television campaign for Leak-proof split Air Conditioner. The film addresses the common yet unsolved problem of leaking ACs faced by AC users and presents the thoughtful innovation – Air Conditioners with Anti-Leak Technology.

     

    The film is conceptualised by Creativeland Asia and is being aired across major electronic and online platforms.

     

    Speaking on the latest television campaign, Swati Rathi, Head – Marketing, Godrej Appliances said: “We found leaking ACs to be a common household problem faced by an estimated 85% AC consumers. Most of them resorted to ‘jugaad’ measures to live with this water leakage, but no brand had a permanent solution to it. Backed by the brand’s ethos of creating thoughtful products with relevant technology, we introduced this industry-first, patent applied Anti-Leak Technology in our AC and to communicate this disruptive proposition, we decided to take a quirky communication route in this TVC by showing a diaper stuck on the AC making for a memorable viewing. The initial response to the proposition and the communication has been very positive and we are confident this engaging film will help us build awareness for the new USP.”

     

    Added Anu Joseph, Co-Founder and Creative Vice Chairman, Creativeland Asia: “There was never a real solution for leaky ACs, up until now. That’s what we’ve highlighted in this satirical piece featuring Ayushmann Khurrana. This campaign that started with us promoting AC Diapers across social and digital, went viral from the word go. It stays true to the brand’s philosophy of ‘Things made thoughtfully’.”

     

  • Launches #ColoursAreForAll

    Godrej Professional drives inclusivity in new campaign

    By Our Staff

     

    Godrej Professional, hair colour and styling brand, launches a new #ColoursAreForAll  campaign. The objective is to weave beauty with the message of acceptance, inclusivity and self-expression.

     

    Commenting on the campaign, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said: ‘Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been misconception that hair colour and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in hair colour segment. We want to be synonymous with inclusivity and confidence, the campaign and the ‘Dimension-Ombreyage collection’ is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”

     

     

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  • Teach for India, the onground partner to amplify the campaign

    Godrej launches New Age ABC on Children’s Day

    By Our Staff

     

    On the occasion of Children’s Day, Godrej Group introduced a new version of ABC song that’s contemporary. With a vision of replacing the traditional ABC with the new-age ABC, Godrej Group has tied up with Teach For India for an onground partnership.

     

    Speaking on the launch of the New ABC song, Tanya Dubash, Executive Director and Chief Brand Officer at the Godrej Group, said: “It is imperative that children learn and inculcate the right attitudes and habits at a tender age. Since Children’s Day is extra special for us at Godrej, we thought of gifting our kids with a song that will help them become better individuals tomorrow even as they learn the basics of the alphabet. The new ABC song will therefore be an appropriate introduction to learning for the children of today.

     

    Added Shaheen Mistri, CEO and Founder Trustee, Teach For India: “At Teach For India, we keep children at the centre of everything that we do. We want every child to reach their truest potential by giving them access to an excellent, reimagined education. With the new-age ABCDs, we can start to sow the seeds of what children can truly imagine for themselves, for others, and for India.”

     

    Said Anu Joseph, Co-Founder and Creative Vice Chairman at Creativeland Asia: “With so many things changing around us over the last couple of years, we thought kids should have a new set of things to remember and learn. Therefore, this new-age ABC song”.

     

  • To handle the entire gamut of media

    Madison wins media AOR of Godrej & Boyce

    By Our Staff

     

    Madison Media Alpha, a unit of Madison World, has just announced the win of Godrej & Boyce integrated Media AOR. The account was won in a multi-agency pitch and the agency will handle the entire gamut of Media including TV, Print, Social Media, Digital, Performance Marketing, OOH and Activations.

     

    Speaking about the agency’s appointment, Mehernosh Pithawalla, Senior Vice President and Head – Brand and Strategic Insights, Godrej & Boyce said: “Madison World has been an industry leader in the realm of communications for several years, now. During the pitch, we observed a lot of synergies, brand resonance and a strong intent by the Madison team to work on Godrej & Boyce. We couldn’t have thought of a better ally to further business metrics and propel brand growth.”

     

    Commenting on this development Sam Balsara, Chairman, Madison World added: “My association with Godrej goes back to 1985, even before Madison came into being and I am delighted that Madison World has won this business in a competitive pitch and G&B has found our expertise and capabilities a cut above the rest and handed over the media AOR of this much respected Company to us. We look forward to growing their brands with our innovative and Client First approach.”

     

  • Film conceptualised by Creativeland Asia

    Godrej & Boyce salutes engineers in new campaign

    By Our Staff

     

    Godrej & Boyce, the flagship company of the Godrej Group, rolled out a new film campaign to observe National Engineer’s Day (Sept 15). Conceptualised by Creativeland Asia, the film pays tribute to the diverse engineering streams which are vital in building the nation.

     

    Commenting on the film, Mehernosh Pithawalla, Senior Vice President and Head of Brand and Strategic Insights, Godrej & Boyce said: “Engineers use their ingenuity to creatively find solutions and innovate with passion. Godrej & Boyce, an engineering conglomerate has been pioneering progress for generations credit to our engineers who believe in making the world better. From preserving the planet, to creating solutions that enable healthier lives and even supporting the country’s infrastructure the engineers at G&B have done it all. Through this film, we celebrate the contribution of every engineer who works tirelessly towards building the nation, preserving the planet, and enriching our lives, every day.”