MxMIndia

Tag: Supari Studios

  • To help the ‘right governance frameworks’

    Kulfi Collective appoints Divya Karani as Chairperson and ED of its Board

    Kulfi Collective has announced the appointment of senior adperson Divya Karani as Chairperson and Executive Director of its Board. Most recently, Karni was the CEO of Dentsu Media, South Asia, where she led the agency for over 12 years.

    Kulfi Collective, through its three divisions, Supari Studios, Post Office and Keeda Media, has partnered leading brands and platforms such as Spotify, Red Bull, Netflix, Lego, Flipkart and Zomato to deliver content, experiences and IPs that shape culture.

    Said Advait Gupt, Co-Founder & CEO of Kulfi Collective:”Divya joining the board will help us build the right governance frameworks as we scale globally. Further, her deep expertise will help us build upstream capabilities to bring brands closer to communities and subcultures in music, sports, gaming, entertainment and lifestyle.”

  • Supari Studio is the content studio owned by Kulfi Collective

    Supari Studios creates End of Year campaign for Netflix

    By Our Staff

     

    Supari Studios, the Kulfi Collective content studio, has partnered Netflix India to bring the  End Of The Year 2023 campaign to life.

     

    Akshat Gupt
    Akshat Gupt

    Said Akshat Gupt, Co-Founder and Chief Creative Officer, Supari Studios: “We are thrilled to have partnered with Netflix India to bring forth the Netflix End of Year 2023 campaign. Our aim was to transcend conventional storytelling, infusing the essence of pop culture seamlessly into Netflix’s iconic moments. With a narrative that surprises, delights, and pays homage to the year’s most memorable moments, the campaign effectively encapsulates the essence of 2023 in a remarkably entertaining manner.”

     

    Parikshit Vivekanand
    Parikshit Vivekanand

    Added Parikshit Vivekanand, Senior Creative Director, Supari Studios: “The Netflix team was incredible to work with. They approached us with a great brief and gave us the liberty to exercise our creative muscles to bring the campaign to life. The result is a fun, engaging video that reflects the amazing year that was! This campaign is a testament to our relentless pursuit of crafting captivating narratives that resonate deeply while pushing the boundaries of creativity in storytelling”

     

     

     

  • The film series has been created by Supari Studios

    Godrej Interio launches campaign

    By Our Staff

     

    Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group, has launched a campaign ‘Welcome to the Family’.

     

    Speaking about the five films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said: “Godrej Interio continues to be a part of families in India across multiple generations. Over time one of the key insights that continues to emerge in our research is that consumers form a very special bond with their furniture over a period of time. A piece of furniture almost becomes like a family member, participating in special moments and memories with the family. That’s the emotion we have aimed at capturing through the “Welcome to the Family” films. It’s a creative showcase of furniture that’s contemporary, multifunctional, and designed to support the modern lives of consumers today. This has helped us build and retain the consumer’s love and support for over a century now.”

     

    Added Akshat Gupt, Chief Creative Officer of Supari Studios: “We really enjoyed creating the ‘Welcome to the Family’ series for Godrej Interio. Using everyday, relatable family experiences, we blended creative storytelling with seamless product integration to build engaging stories that all families can relate to.”

     

  • For its skincare brand

    Deconstruct partners Supari Studios on skincare myths

    By Our Staff

     

    Deconstruct, the skincare brand, has partnered with Supari Studios for its latest brand film.

     

    Said Sakshi Bhasin, Creative Lead, Supari Studios:“Working on the campaign with Deconstruct, we knew we had the unmissable chance to do something different and clutter breaking. Leaning into the brand’s philosophy around skincare, we decided to bring in an aspect of humour, and talk about the unsolicited advice and ever-changing trends that surround this industry. With the kind of experience our Director, Devika Chaturvedi brought to the table, we were able to add that exaggeration to the situations in the film and marry a skincare product with a humorous concept; a combination rarely seen in this space. As someone who has worked on a myriad of campaigns with beauty and skincare brands, this was the perfect opportunity to do something fresh and experimental”

     

    Added Malini Adapureddy, Founder, Deconstruct:“Since our childhood we have been provided with unsolicited advice from multiple sources, especially when it is skincare; But the new age knowledge economy consumer is changing & seeking their own information. Deconstruct aids them in this journey by providing well researched & simple information on the website, our product labels, our social media channels and helps them decide what is best. We want them to purchase on the basis of logic & science rather than trying to entice them with vague beauty results. Supari Studios helped us put this concept out in a succinct & relatable manner by using daily instances, which most of us must have gone through at least once in life. They pulled the entire project into execution in a crunched timeline and we are very happy to see our vision come to life beautifully in the video”.

     

  • Campaign ropes in Ileana D’Cruz to highlight its skincare range

    Supari Studios promotes Mcaffeine Coffee Face Wash

    By Our Staff

     

    Supari Studios, the branded content vertical of new media network Kulfi Collective, has collaborated with Mcaffeine, a caffeinated D2C personal care brand. The content studio has crafted a digital film with actor Ileana D’Cruz as the face of Mcaffeine’s skincare category, and features the brand’s Coffee Face Wash.

     

    Commenting on the effort, Sakshi Bhasin, Creative Lead of Supari Studios said: “We were quite excited when Mcaffeine approached us to make a film for their coffee face wash, because they are a young, yet established brand willing to break away from the archetypal styles of a face wash commercials. Since Coffee is such a key ingredient in the product, we decided to draw parallels between the feeling you get after you have your first cup of coffee and washing your face with Mcaffeine Coffee face wash, to get that freshened up look and feeling. Having Ileana on board as the face of our campaign just made our jobs easier to achieve the tonality and aesthetic appeal we were gunning for.”

     

    Added Vaishali Gupta, Co-founder and Head of Marketing at Mcaffeine: “It was an enthralling experience working on our new Coffee Face Wash campaign with Supari Studios. What made it even better was the collaboration with Ileana D’cruz. Everything from celebrity onboarding to the final execution of the campaign was completed in a record time of 4 weeks. As a brand mCaffeine resonates with younger audiences and their emotional connect with Coffee. We needed an agency that could help us come up with a campaign that would do justice to our brand tonality and Supari Studios lived up to that expectation.”

     

  • Highlights fitness products in the apparel, cycles and home equipment range

    Supari Studios executes digital marketing campaign for Cultsport

    By Our Staff

     

    Cultsport, the sportswear shop, has launched a digital campaign Move, to promote its range of apparel, cycles and home equipment. Conceptualised by Leap digital agency and executed by content agency Supari Studios, the campaign aims to officially launch Cultsport and establish it as one of the finest fitness brands in the country.

     

    Said Prachita Pujari, Brand Marketing, Cult.fit: “With this campaign our goal was to launch cultsport and establish it as the number one fitness product brand with the categories its associated with and to tell people why we are the smarter choice. The three films focused on the three main sections cultsport has to offer. We are excited for everyone to see and imbibe the ‘Smart Move”

     

    Added Kalpit Damania, Lead – Creative Producer from Supari Studios: “This was our third collaboration with Cult and we really wanted to nail the essence of using these products in routine life. The biggest opportunity in this series of films was the cycling film as it gave us a much bigger canvas in terms of the narrative. We looked across India for scenic locations and we landed up on the picturesque lanes of Pondicherry. It was an experience unlike no other where we turned a lot of active roads into a playground. Whether it was the use of action-oriented rigs or just trying to execute this behemoth within three days of the shoot while running across the city, it was super fun and a surreal experience.”

     

  • The digital film campaign highlights love for cricket and beer

    Supari Studios joins Bira91 to cheer for Delhi Capitals

    By Our Staff

     

    Bira 91, the craft beer brand, has collaborated with Supari Studios for a campaign. This is to further strengthen its position as “Official Cheer Partner of the Delhi Capitals”. As part of the campaign, Supari Studios has created a film for Bira 91 amplifying the Delhi Capitals anthem.

     

    Talking about the project Joel Nigli (Director) of Supari Studios said: “Delhi Capitals have had a rocky season this IPL 2022. But when you’re a true fan, you stick by your team through the ups and downs. With the heartwarming emotion of the ‘O Dilli Re’ anthem, and the undying spirit of the DC fans, we tried creating a piece that would depict the strong connection between Bira 91, cricket and Delhi. This campaign is meant to bring out the spirit de corps between the lovers of the city, lovers of Bira 91 and die hard fans of DC.”

     

    Added Vishal Gaba, Associate Director, Marketing, Bira 91: “Cricket and beer are an integral part of Delhi’s spirit and as a brand that is born and based in the heart of the city, Bira 91 holds a strong emotional connect with the home team, Delhi Capitals. We are delighted that Supari Studios was able to bring this connection alive through a vibrant film that is a tribute to the home team and to the city of Delhi.”

     

  • Launches digital campaign for its online multiplayer battle royale game

    Krafton unveils Battlegrounds Mobile India esports 2022

    By Our Staff

     

    Supari Studios, the content studio vertical of new-media network Kulfi Collective, has collaborated with South Korean video game developer, Krafton, for a digital campaign for its online multiplayer battle royale game, Battlegrounds Mobile India (BGMI). This collaboration saw Supari Studios conceptualize and create two TV ads revolving around BGMI.

     

    Said Parikshit Vivekanand – Creative Director – Supari Studios: “Through the two films, we aimed to show that there exists a gamer within everyone, and BGMI is the perfect destination to discover that calling. While the first film attempts to desensitize the stereotypes existing in the gaming community, the second one explores the duality in the lives of gamers when they unleash their true self in BGMI versus their behaviour in a formal setting.”

     

    Commenting on the collaboration, Advait Gupt – Co-founder & CEO – Kulfi Collective said: “We’re thrilled to have collaborated with Krafton Inc for this campaign. The gaming ecosystem is growing exponentially in India, and BGMI and its awesome community of mobile gamers lie at the center of this growth. BGMI as a game is shaping culture as we know it, and through this campaign, we were keen  to craft a distinct voice for the brand by celebrating the passion and uniqueness of its community. We’re just scratching the surface with the gaming universe and are excited to tell many more stories in this space in the coming months.”

     

  • With collaboration of Supari Studios, Post Office Studios and Keeda Media

    Kulfi Collective digital media network formed

    By Our Staff

     

    Mumbai-based content studio, Supari Studios, alongside its sister companies Post Office and Keeda Media, have come together as ‘Kulfi Collective’, a modern media network that brings together talent and technology to produce meaningful content that is shaping the cultural landscape for Gen Y and Gen Z audiences.

     

    The three verticals have now consolidated their strengths and insights from the past decade to create a parent entity known as Kulfi Collective that aims at operating and building brands and studios that function at the intersection of content, commerce and culture for an open, decentralised web 3.0.

     

    Advait Gupt & Akshat Gupt

    Embarking on this new journey, Advait Gupt – Co-founder & CEO – Kulfi Collective, said:“We’ve always believed that storytelling is a powerful tool to shape culture and through Kulfi Collective, we’re on a mission to make the world (wide web) a brighter place, one awesome story at a time. We are committed to building ideas that become a part of our cultural identities and telling stories that serve as a marker of our times.”

     

    Added Akshat Gupt – Co-founder & CCO – Kulfi Collective: “Our focus has always been to create meaningful, digital-first content for curious, passionate young audiences. With our three verticals coming together under a single umbrella, we are re-imagining the media landscape by building a community of creators who are leveraging technology to produce content that is both distinctive & relatable, across a range of formats and platforms.”

     

  • To showcase investing as a fun, educational art form

    Supari Studios creates TVCs for Vauld

    By our Staff

     

    Cryptocurrency platform Vauld has collaborated with Supari Studios for its first-ever advertising campaign in India – Just Vauld.

     

    Commenting on the collaboration, Akshat Gupt – Co-Founder & CCO at Supari Studios said: “With the rise of crypto as a potentially rewarding investment class, our creative efforts for Vauld seeks to showcase investing as a fun, educational art form and not an involuntary reaction. Keeping this in mind, we at Supari Studios have created this campaign with a dash of humour that incorporates relatable themes and situations, and thus presents the process of wealth-building with cryptocurrency via Vauld accessible to Indians.”

     

    Added Darshan Bathija, CEO & Co-Founder, Vauld: “India has seen a huge spurt in people interested in and invested in crypto. While market volatility affects all of us, Vauld helps everyone automate their crypto investments and earn interest while doing so, and both TVCs represent the ease of that automation.”

     

  • The concept behind the launch film was to bring to life Cred's attributes

    Supari Studios executes launch campaign for Cred

    By A Correspondent

     

    Supari Studios has created the launch campaign of the members-only platform, Cred that allows users to manage their credit card payments from one place.

     

    Said Akshat Gupt, Co-founder and CCO, Supari Studios, and Director of the film: “When Cred approached us to create this launch film, their ask was simple: ‘Make this the best fu**ing film you’ve made’. Keeping that in mind, I really wanted to experiment and do something we’ve not pulled off before. In terms of production, we challenged ourselves and wanted to do a couple of long one- takes. We put significant effort into the production process and did several things in-camera itself rather than in post – used single-takes where we felt it could really elevate the script and narrative, rigged every light from the main source down to the smallest practical and timed them, allowing transitions from one set to another to be as smooth as possible.”

     

     

  • It draws attention to the sense of belonging that music gives us

    Supari Studios campaign for Vh1 Supersonic

    By A Correspondent

     

    Leading up to the Vh1 Supersonic music festival, Supari Studios has conceptualised and produced a film that draws attention to the sense of belonging that music gives us.

     

    Said Nisha Vasudevan, director of the film: “When the brief first came to us, the idea was to highlight VH1 Supersonic’s inclusive ethos and employ a visual language that would make it stand out from other festival properties in that space…. Visually, we decided to use match-cuts and action-cuts to move the narrative forward from person to person. The idea was to showcase a wide range of personalities while also alluding to commonalities between them all.”

     

    Added Manoti Jain, Executive Producer, Supari Studios: “When Vh1 approached us to create a film promoting their Supersonic Music Festival, we tried to put together a narrative that encapsulated the festival’s vibe and inclusive spirit, while also bringing back memories that people associate with music. The team went down a slightly different route from the usual festival videos, conceptualising a spoken word piece that was both nostalgic, as well as hard-hitting, with the aim to immerse viewers into a time and space that they could truly resonate with. We brainstormed on visuals that best represented our encounters with music, as well as on showcasing a diverse set of people, to make the film as reflective of reality as possible. Rather than using actors to play different parts in the film, we also chose to work with real people who were characteristic of each scene, so that we could best represent their stories.”