MxMIndia

Tag: Boyce

  • Highlights ways to safeguard valuables during travel season

    Godrej Security Solutions unveils new ad film

    Godrej Security Solutions, a division of Godrej & Boyce, has unveiled its latest campaign titled “Secure Your Home While You Roam.”

    Said Pushkar Gokhale, Executive Vice President and Business Head, Godrej Security Solutions: “Godrej Security Solutions stands as a trusted guardian for households across India, ensuring security for generations to come. Our campaign challenges traditional beliefs by promoting a logical approach to home security. We aim to empower individuals to make informed decisions, alleviating travel anxieties. With advanced Home Lockers offering comprehensive security, we redefine safeguarding valuables. Prioritizing convenience and logic over traditional methods, we instil trust in our customers. Our ultimate goal is to ensure peace of mind by Securing Happiness wherever the travellers go.”

  • To showcase benefits of Godrej Frost Free Refrigerator

    New social media campaign by Godrej Appliances

    By Our Staff

     

    Godrej Appliances, part of Godrej & Boyce, has rolled out a new social media campaign #FoodKaMoodBadlo to educate consumers on maintaining food freshness through a series of engaging influencer-led videos.

     

    Said Swati Rathi, Marketing Head at Godrej Appliances: “With Unique Nano Shield Technology (patent applied), Godrej Frost Free Refrigerators have moved from cooling to disinfection within the refrigerators, raising the bar in food preservation. The social media campaign we deployed, also aimed to raise the bar when it comes to engaging consumers on food freshness.”

     

  • The film series has been created by Supari Studios

    Godrej Interio launches campaign

    By Our Staff

     

    Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group, has launched a campaign ‘Welcome to the Family’.

     

    Speaking about the five films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said: “Godrej Interio continues to be a part of families in India across multiple generations. Over time one of the key insights that continues to emerge in our research is that consumers form a very special bond with their furniture over a period of time. A piece of furniture almost becomes like a family member, participating in special moments and memories with the family. That’s the emotion we have aimed at capturing through the “Welcome to the Family” films. It’s a creative showcase of furniture that’s contemporary, multifunctional, and designed to support the modern lives of consumers today. This has helped us build and retain the consumer’s love and support for over a century now.”

     

    Added Akshat Gupt, Chief Creative Officer of Supari Studios: “We really enjoyed creating the ‘Welcome to the Family’ series for Godrej Interio. Using everyday, relatable family experiences, we blended creative storytelling with seamless product integration to build engaging stories that all families can relate to.”

     

  • Film conceptualised by Creativeland Asia

    Godrej & Boyce salutes engineers in new campaign

    By Our Staff

     

    Godrej & Boyce, the flagship company of the Godrej Group, rolled out a new film campaign to observe National Engineer’s Day (Sept 15). Conceptualised by Creativeland Asia, the film pays tribute to the diverse engineering streams which are vital in building the nation.

     

    Commenting on the film, Mehernosh Pithawalla, Senior Vice President and Head of Brand and Strategic Insights, Godrej & Boyce said: “Engineers use their ingenuity to creatively find solutions and innovate with passion. Godrej & Boyce, an engineering conglomerate has been pioneering progress for generations credit to our engineers who believe in making the world better. From preserving the planet, to creating solutions that enable healthier lives and even supporting the country’s infrastructure the engineers at G&B have done it all. Through this film, we celebrate the contribution of every engineer who works tirelessly towards building the nation, preserving the planet, and enriching our lives, every day.”

     

  • Also appoints Amit Kumar Singh as Chief Business Officer

    IndiaLends appoints Animesh Bhartiya as VP – Brand & Marketing

    By A Correspondent

     

    Animesh Bhartiya
    Amit Kumar Singh

    IndiaLends has strengthened its senior leadership team with the appointment of Amit Kumar Singh as Chief Business Officer and Animesh Bhartiya as VP- Brand & Marketing.

     

    Singh was with Airtel Payments Bank while Bhartiya with Godrej & Boyce as Vice President – Brand & Marketing. Bhartiya has also been Managing Director at Wieden + Kennedy in Delhi after a decade-odd stint in various agencies in London.

     

    Commenting on the appointments, IndiaLends CEO Gaurav Chopra said: “We are happy to have best talent from the industry. IndiaLends as a company is committed to grow at an exponential rate. Having someone of Amit’s capabilities, we will continue to provide high quality experience to all our stakeholders. IndiaLends has become a popular consumer brand among Indian millennials. With Animesh’s rich experience in consumer space, we aim to strengthen our brand affinity further in 2020.”