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Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • The actress will be the new face of Acer's various marketing campaigns and will endorse Acer's range of products

    Anushka to promote latest range of Acer products

    By A Correspondent

     

    Acer has announced Anushka Sharma as its brand ambassador. Anushka will feature in the upcoming campaigns – both offline and online for the brand and will endorse Acer’s gamut of revolutionary products ranging from laptops, desktops, ultrabooks and convertible laptops. The new campaign featuring Anushka Sharma will be broadcasted across mediums.

     

    This announcement comes as the company launched a range of devices at IFA Berlin recently such as the Swift 7, Spin 7, Predator 21 X laptop and many more. The alliance will primarily foster the expansion of Acer’s innovative product range in various categories.

     

    Announcing the association with Anushka Sharma, ChandrahasPanigrahi, Sr. Director and Consumer Business Head, Acer India says, “We are delighted to announce one of the leading youth icon, Anushka Sharma as our Brand Ambassador. Anushka’s love for gadgets and her quest for pushing the limits to be the best, seamlessly fits the brand persona. We believe it will be a great association and would help us enhance the brand’s distinctiveness”.

  • Salman Khan is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns of the past

    Dixcy Scott gets Salman in new light with Ogilvy & Madison as agency partners

    By A Correspondent

     

    Innerwear manufacturer Dixcy Textiles has rolled out its new advertising campaign starring megastar Salman Khan. The humorous ad highlights Dixcy Scott’s fit and quality. The film has been conceptualised by Ogilvy Advertising for innerwear brand Dixcy Scott. This is the first campaign for Dixcy Scott after Ogilvy won the account without a pitch process early this year. Salman Khan is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns of the past.

     

    Said Premji Sikka, the founder of Dixcy Scott: “The brief to the agency was to highlight the fit and quality of the product. While the brand would love to talk about entire range of innerwear, talking about underwear when a celebrity is involved would be a challenge. So in the ad while Salman is wearing a vest, the agency has managed to include underwear and extend the proposition of ‘Fully elastic, fully fantastic’ to the entire men’s innerwear range.” Added Raghul Sikka, Director, Dixcy Scott: “The campaign is now consumer – focused whereas earlier campaigns were trade-led. The campaign reinforces the thought that is borne out from customer feedback based on market surveys about high durability elastic of Dixcy Scott underwear and also the vests.”

     

    Said Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia: “This campaign marks the return of a lethal combination – Dixcy Scott and Salman Khan. In this campaign, we decided to leverage Salman for his great ability to pull off humour in way that connects with the masses. The brand promise is captured in a simple and fun line – ‘Fully Elastic, Fully Fantastic’. We look forward to a long partnership with Dixcy Scott.

     

    Sam Balsara, Chairman Madison World whose agency Madison Media Sigma in Mumbai has the media mandate: “We are delighted to have Dixcy Scott once again as our client. I am sure we will do full justice to the brand.”

     

    Brand : Dixcy Scott

    Product Group : Hosiery

    Name of Agency : Ogilvy Advertising

    City of Agency : Mumbai

    Client : Dixcy Textiles

    Work type : Client work

    Date of publication / release : Sep 20, 2016

    Additional credits : Director: Prasoon Pandey
    Production house : Corcoise Films
    Creative: Piyush Pandey, Anurag Agnihotri,Nasrullah Husami,Shahrukh Irani
    Account Management: Ajay Menon, Dushyant Kumar, Rahul Khandelwal
    Planning:  Arjun Vedanayagam, Ameya Prabhu

     

  • Coca-Cola launches its social cccasions campaign featuring Bollywood diva Deepika Padukone in a new avatar

    Deepika plays to the festive tune for Coca Cola’s latest campaign

    By A Correspondent

     

    It’s that time of the year again, when festivities, celebrations and joyful togetherness fill the air. And it’s also that time  of the year when the soft drink giants come up with new advertising campaigns to leapfrog consumption. Coca-Cola has unveiled a new campaign promoting its ‘Taste the Feeling’ credo.

     

    The campaign sees Deepika as a young confident girl who along with her brother end up at a wrong house. Blissfully unaware of this fact, both are welcomed warmly by the hostess, portrayed by Renuka Shahane, however the brother soon realises the mistake. Before they can make a quick exit, the sight of the bubbly Coca-Cola being poured for them captivates Deepika, rendering her unable to take her eyes off the drink.

     

    Talking about the new campaign, Debabrata Mukherjee, VP – Marketing & Commercial, Coca-Cola India, said: “Making every moment special is our core belief and this year’s social occasions campaign reiterates how Coca-Cola is the perfect companion for the both friends and strangers alike. It not only helps bring people together but also provides a great uplifting refreshing beverage experience. Standing strong as the preferred choice of beverage for guests, this campaign is a testimonial to how Coca-Cola brings about the feeling of celebrations and makes everyone feel right at home.”

     

    Commenting on the campaign, Prasoon Joshi, Executive Chairperson and Creative Director, President, McCann Asia Pacific added: “We as Indians take pride in guesting or mehmaan-Nawaazi. The new TVC takes a different spin on guesting. We have looked at it purely from a guest’s point of view & accentuated the desirability for Coca-Cola, in a fun way. The ability of Coca-Cola to bring people together and make moments special remains at the centre, like when Deepika says in the ad ‘aise hi chalejaate toh Coke buramaan jaata!’”.

     

  • Actor Irrfan Khan roped in as brand ambassador

    Jivi Mobiles hands over creative mandate to IBD

    By A Correspondent

     

    IBD has won the strategic and creative mandate of a feature phone brand from Jivi Mobiles  which has ambitious plans for India. The account was won after a multi-agency pitch.

     

    Jivi Mobiles, a brand of Magicon Impex Pvt. Ltd, caters to the low to mid-segment of the Indian population, starting with the entry level bar phones with FM to aggressively priced 3G Android-based smartphones.

     

    Commenting on this win, Rahul Gupta, Managing Director, IBD said: “Jivi Mobiles is a great win for us. We were looking for a low-medium segment mass market brand in our portfolio and we are very glad to have won the Jivi Mobiles mandate. We look forward to presenting some incredible, out-of-the-box creative work to revolutionize this market segment and achieve the brand mission.”

     

    Actor Irrfan Khan will feature in the upcoming campaigns – both offline and online for the brand and will endorse Jivi Mobiles’ products such as feature and smart phones. He will also be a part of various customer engagement activities that the brand has planned during the year.

     

    On this association, Pankaj Anand, CEO, Jivi Mobiles said, “It’s an absolute pleasure to announce Jivi Mobiles’ association with Irrfan Khan. We believe by roping in Mr Khan, we will make our customers feel more comfortable and reassured about the brand Jivi Mobiles.”

     

     

  • The ethos of his personality and that of NatureFreshActi-Lite is what makes him a fit for the brand

    NatureFresh Acti-Lite partners MSD for new brand ethos

    By A Correspondent

     

    NatureFresh Acti-Lite has partnered with the movie MS Dhoni to take forward the brand thought of ‘Raho Har Pal Active’ through in-film placement and a 360-degree plan.

     

    With this association, the brand has planned activities for its consumers, retailers and employees. Activities includes TV campaign, employees meet and greet with the star cast of the movie, retailer engagement activities, movie tickets and giving away attractive merchandise along with social media contest called #Captain Active for consumers to post their stories.

     

    Speaking on the association, Neelima Burra, Chief Marketing Officer, Cargill Foods India said: “Associating NatureFresh Acti-Lite with the movie MS Dhoni is like a perfect handshake as both of them believe in the common ideology of a fitter and active life. Taking into consideration the clutter and competition, brands are looking at new and innovative platforms to connect with their audiences. Embedded advertising or in-film placement is one of the trending ways to execute this ambition. We are glad to associate with MS Dhoni movie as it will help us build a stronger connect with our audience.”

     

  • She returns for another adventure in her latest Emirates product campaign

    Jennifer Aniston makes a memorable return in latest ad for Emirates

    By A Correspondent

     

    Hollywood actress, director and producer Jennifer Aniston makes a return to the Emirates A380, and makes a new friend, in a new global digital and TV advertising campaign for emirates. The ad builds on the success of the first Emirates-Jennifer Aniston ad launched last year, a much talked-about campaign which quickly went viral.

     

    In a similar vein to the first light-hearted TVC, Jennifer brings her distinctive personality, classic style, and a touch of humour, to showcase the A380. In the ad, Jennifer befriends Cooper, a feisty young boy who she finds playing in her Private Suite in the Emirates First Class cabin, while she was freshening up in the Shower Spa. The two strike up a conversation and build rapport, as they stroll through Emirates’ Business Class cabin and Onboard Lounge. Sitting on the stairs between the lower and upper decks of the aircraft, Cooper tells Jennifer about his aspirations to become a pilot – of ‘this plane’, pointing to his model Emirates A380 aircraft. In Economy Class, Cooper is finally reunited with his surprised parents where Jennifer chooses to remain and enjoy Emirates’ ice inflight entertainment system with Cooper. The ad ends with Cooper’s mother relaxing in Jennifer’s Private Suite, having exchanged places with the Hollywood star.

     

    Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing & Brand explained: “A year ago, when we launched our first ad featuring Jennifer Aniston, we were overwhelmed by what a social phenomenon it became. The humour resonated with audiences around the world, and the ad was viewed by millions of people, generating thousands of conversations. Fans of both Emirates and Jennifer loved her effortless charm and humour, and enjoyed a story that deviated from traditional airline advertising. This new ad perfectly captures the fun, spontaneity and glamour of flying on Emirates, and we are confident audiences will find it as memorable as the first.”

     

    The TVC was directed by Oscar-nominee Bryan Buckley, who is acclaimed for his numerous Super Bowl ads. The script and creative concept was a collaboration between Buckley and Emirates’ in-house advertising team and produced in conjunction with the WPP Group.

     

  • As a part of the association, the Telugu superstar will feature in the brand’s upcoming campaigns

    Abhibus signs Mahesh Babu as brand ambassador

    By A Correspondent

     

    Abhibus.com, an online bus ticket booking platform, announced superstar Mahesh Babu as its brand ambassador. Mahesh Babu will feature in the company`s marketing campaign `Har Safar Mein Aapka Hamsafar’ (With you on all your journeys, wherever you go).

     

    As a part of the association, the Telugu superstar will feature in the brand’s upcoming campaigns – both online and offline. He will also be a part of various customer engagement activities that the brand plans to do.

     

    Speaking on the association, Mahesh Babu said: “Abhibus has been holding to Indian roots along with present-day technology. I am happy to be associated with Abhibus as this is the first brand in the e-commerce sector that I am endorsing.”

     

    Said Biju Mathews, COO, Abhibus.com “Today, we are one of the largest aggregators of bus ticketing inventory across both state road transport corporations and private fleet operators. We are very happy to have superstar Mahesh as he has an appeal that cuts across gender and age groups and is the ideal fit to spread this message.”

     

  • There have been rumours that Salman Khan was being re-considered for the endorsement given the need for a younger star like Ranveer Singh

    Salman will not endorse Thums Up any longer

    By A Correspondent

     

    Salman Khan will no longer be endorsing Thums Up. On Wednesday evening, the Coca-Cola India, owners of the Thums Up brand, and Salman Khan issued a joint statement noting: Salman Khan was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio In light of this, both parties have mutually decided not to renew their current contract.

     

    There have been rumours that Salman Khan was being re-considered for the endorsement given the need for a younger star like Ranveer Singh.

     

    The rival brand that the Coca-Cola India statement hints at is Appy Fizz which is one of the key sponsors of Bigg Boss, the nightly reality show on general entertainment channel Colors.

  • Ace cricketer Kohli urges youth to share the cost of wedding celebrations, as respect earns respect!

    Virat Kohli endorses new brand message for Manyavar

    By A Correspondent

     

    Retail chain Manyavar has launched its new ad campaign with Virat Kohli. Titled ‘Aadha-Aadha’, it captures the essence of marriage that is all about ‘sharing’.

     

    The campaign features Virat Kohli as a new-age groom sitting with his parents, who emphasises that the expenses of the wedding function will be borne equally both by the bride’s and the groom’s side. The ad questions the age-old concept that wedding functions should be organised and financed by the bride’s family only.

     

    The new campaign consists of different creatives showcasing the new colours and designs created exclusively for this wedding season.

     

  • Youth icon Virat Kohli talks about making little moments memorable in a kurta

    Virat Kohli endorses ‘New Beginnings’ for Manyavar

    By A Correspondent

     

    Manyavar, leading brand in men’s ethnic wear, has recently launched its new ad campaign ‘New Beginnings’. The campaign encapsulates the very spirit of Manyavar – a brand that aims to celebrate every occasion in life, be it weddings, festivals or even small beautiful moments that are usually overlooked by us. Hence ‘New Beginnings’ with Virat Kohli, the brand ambassador for Manyavar, inspires to celebrate life and savour every moment.

     

    Dressed in a red kurta, Virat talks about wearing a kurta to make his moments special, like making a cup of tea for the first time. Though the first tea may not be up to the mark, wearing a kurta definitely makes the occasion memorable.

     

    Speaking at the launch of campaign, Shilpi Modi, Director, Manyavar said: “True to our spirit this campaign is about rejoicing every moment in our lives –bringing back the joy and excitement of living that we often miss out in today’s busy times. It is also an attempt to inspire youth to rediscover themselves and reconnect with their traditions. A kurta symbolises positivity and celebration that is the essence of our culture.”

     

  • The soft drink will start TVC, ATL, BTL and digital campaigns featuring the 'Pink' and 'Baby' star

    Manpasand Bev ropes in Taapsee Pannu as brand ambassador for ‘Fruits Up’

    By A Correspondent

     

    Manpasand Beverages Limited has roped in actress Taapsee Pannu as brand ambassador for its ‘Fruits Up’ brand. The soft drink will start TVC, ATL, BTL and digital campaigns featuring Taapsee.

     

    Speaking on this, Dhirendra Singh, CMD of Manpasand Beverages Ltd. Said: “We are happy to be associated with Taapsee Pannu to represent our ‘Fruits Up’ brand. Taapsee is a versatile actress and connects well with our ‘Fruits Up’ brand which symbolises unconventional and innovative fruit juice and fruit juice-based carbonated drinks.”

     

    Said Taapsee: “I am really excited to be associated with Fruits Up, which is a very unique and innovative product. It has high content of natural fruit juice which makes this drink amazingly tasty and gives health benefits over other carbonated drinks.”

     

  • Yellow Diamond is the brand of Prataap Snacks, which has a diversified portfolio of savoury snacks

    Yellow Diamond unveils new campaign featuring superstar Salman Khan

    By A Correspondent

     

    Yellow Diamond has rolled out a TVC campaign “Dildaar Hai Hum” featuring Indian Bollywood celebrity Salman Khan. Yellow Diamond is the brand of Prataap Snacks, which has a diversified portfolio of savoury snacks which includes extruded snacks, chips and namkeen in varied range of flavours that caters to the Indian taste buds.

     

    The commercials begin with a musical shot which opens with a funky guy sharing a selfie while eating snacks and actor Salman Khan appears and detests his way of sharing. The actor then whistles and a troop of dancers appear, dressed in sportswear. The actor then explains the meaning of sharing by showing his quirky dance moves on “Share karo toh dil se” soundtrack. This soundtrack is the recreation of the song “Selfie le-le re” from Bollywood movie, Bajrangii Bhaijaan.

     

    Said Amit Kumat, MD and CEO, Prataap Snacks: “Through this TVC, we have tried to convey the age old message that ‘Sharing is caring’, with the entire TVC campaign focusing on sharing. With “Dildaar Hai Hum” as our brand philosophy, we aspire to be loved and accepted by our consumers. The TVC concept brings this out in a lively and humorous way. The presence of superstar Salman Khan is the major highlight of the TVC campaign which contributes towards creating a mass appeal for our brand and products.”

     

    Speaking about the conceptualisation, Arun Iyer, Chief Creative Officer, Lowe Lintas said: “The campaign thought of ‘Dildaar hain hum’ is specifically directed towards the youth who are highly influenced by technology today. One trend that the youth are addicted to is sharing and posting activities on social media platforms. The video film urges the youth to drift away from this habit of being obsessed with only digital media and rather focus on sharing other aspects of life that are more meaningful. This is because ‘real sharing digital se nahin, dil se ki jaati hai’. We believe this trait will be well-accepted and adopted by the consumers and will ensure that the Yellow Diamond brand finds its place in the hearts of the consumers.”