By A Correspondent
Salman Khan will no longer be endorsing Thums Up. On Wednesday evening, the Coca-Cola India, owners of the Thums Up brand, and Salman Khan issued a joint statement noting: Salman Khan was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio In light of this, both parties have mutually decided not to renew their current contract.
There have been rumours that Salman Khan was being re-considered for the endorsement given the need for a younger star like Ranveer Singh.
The rival brand that the Coca-Cola India statement hints at is Appy Fizz which is one of the key sponsors of Bigg Boss, the nightly reality show on general entertainment channel Colors.