By A Correspondent
Manyavar, leading brand in men’s ethnic wear, has recently launched its new ad campaign ‘New Beginnings’. The campaign encapsulates the very spirit of Manyavar – a brand that aims to celebrate every occasion in life, be it weddings, festivals or even small beautiful moments that are usually overlooked by us. Hence ‘New Beginnings’ with Virat Kohli, the brand ambassador for Manyavar, inspires to celebrate life and savour every moment.
Dressed in a red kurta, Virat talks about wearing a kurta to make his moments special, like making a cup of tea for the first time. Though the first tea may not be up to the mark, wearing a kurta definitely makes the occasion memorable.
Speaking at the launch of campaign, Shilpi Modi, Director, Manyavar said: “True to our spirit this campaign is about rejoicing every moment in our lives –bringing back the joy and excitement of living that we often miss out in today’s busy times. It is also an attempt to inspire youth to rediscover themselves and reconnect with their traditions. A kurta symbolises positivity and celebration that is the essence of our culture.â€