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Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • The Bollywood power couple endorses Amara – Lodha’s utopian neighbourhood in Prime Central Thane

    Akshay-Twinkle to endorse new project for Lodha Group

    By A Correspondent

     

    Lodha Group has introduced celebrity couple Akshay Kumar and Twinkle Khanna as the brand ambassadors for its landmark neighbourhood Amāra. As part of a new advertisement campaign, the couple will be seen together for the first time endorsing a real estate project in India.

     

    During its pre-launch, Lodha Group witnessed a unprecedented sales of over 2000 homes worth INR 1600 crores and within the first weekend of launch, another 300 units have been sold. These sales are record-breaking and reflective of the strong demand for high quality housing in the Mumbai region.

     

    Speaking on the development, Akshay Kumar said, “Amāra is a unique urban concept, as par with master planned neighbourhoods of leading cities around the world. It’s like coming home to a world where every moment is rich, fulfilling and meaningful. It’s extremely rare to find such a haven in the middle of a city. This neighbourhood will enable its residents to live more, do more. I am delighted to be associated with Lodha Group on this new and innovative project, because it’s so refreshing to find such a forward looking developer that chose to build a society in a city without harming any nature. Instead of building a concrete jungle, Lodha has brought to us a luxurious nature filled neighbourhood fit for anything…What more could a family wish for than a nature linked lifestyle with the city at ones feet… Amāra simply lets you Do More, Live More.”

     

    Unveiling Amāra, Prashant Bindal, Chief Sales Officer (CSO), Lodha Group, said: “Over the years, Thane as a location has grown tremendously to create its mark today and it has become a booming commercial and residential hub due to the influx of business centers and other key developments. The robust demand generated by this neighbourhood, is proof that there will be a mass exodus of employable populace to Thane in the coming years. Moreover, branded urban neighborhoods are a rare phenomenon in Mumbai, and a lush and verdant neighborhood is even rarer in the city. In this backdrop, Amāra has received an encouraging response in the pre-launch stage with over 3000 booking applications. This neighbourhood has not only created super normal demand in a highly competitive market such as Thane but also revived its real estate landscape by reinforcing people’s trust towards appreciation and investment in real estate.”

     

    By A Correspondent

    Madison Media Omega, a part of Madison Media Group recently announced the win of LeEco in Bangalore.The estimated size of the account is around Rs 150 crores. The account will be handled out of the agency’s Bangalore office.

    LeEco,a new-age company of Chinese origin with market capitalization of more than USD 12 billion, recently debuted with two smartphones – the Le 1 s & Le Max.Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.

    Meera Krishnan, Director Marcom, LeEco said,  “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation.  We now are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India.”

    Vikram Sakhuja, Group CEO, Madison Media & OOH said, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding Smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales.”

  • Ropes in the leading actor as the Brand Ambassador for their maiden marque VIP

    VIP unveils new campaign featuring Hrithik Roshan

    By A Correspondent

     

    V.I.P Industries has announced the launch of theirmega campaign “When you are very important” for their homegrown brand VIP. The campaign features reigning heartthrob Hrithik Roshan as their brand ambassador illustrating the transformation of India’s pioneering luggage brand, creating a niche positioning for itself.

     

    Leaving no stone unturned the campaign is created by a team of globally acknowledged creative minds such as Thomas Krygier – Director of Oscar winning commercials,Olivier Schneider – Stunt Director for classics like James Bond 24: SPECTRE, Fast & Furious 6 and conceptualised by the team of Whyness Worldwide.

     

    Filmed in Prague, one of the largest citiesin Europe, the campaign showcases the superstar trying to escape a gang of thugs who want to steal a precious jewel which he carries in a VIP strolley.Against a beautiful backdrop depicting the magnificent cultural sights;the scene is shot on the streets where Hrithik is seen fighting the gang. Aesthetically choreographed the fight sequence shows Hrithik using the strolley to defend himself and at the same time demonstrating the durabili ty and toughness of the bag.

     

    Commenting on the new campaign Radhika Piramal, Managing Director, V.I.P Industries says, “VIP is a brand with which we pioneered in the luggage industry. Almost 4 decades old; brand VIP continues to reign as one of the most preferred luggage companions. Through this campaign we offer our consumers another reason to continue to associate with brand VIP, as the campaign tag line says “When you are very important”. We are extremely delighted to associate with Hrithik Roshan; there couldn’t have been anyone else who could match the classic legacy of our brand.”

     

    Detailing the marketing strategy for the brand Sudip Ghose, Vice President-Marketing, V.I.P Industries says, “This campaign is an amalgamation of two very important personalities i.e. VIP and Hrithik Roshan. With “When you are very important” campaign we want to entice the audience with the features of the new collection that Hrithik displays in the commercial. Adopting a different approach; apart from a 45 second television commercial viewers on the digital platform will get to watch a 2.45 minute film which will be exclusive to social media and will go live sometime soon.”

     

    Expressing his thoughts on the campaign Ravi Deshpande, Founder and Chairman, Whyness Worldwide says, “VIP as a brand has a unique charm just like the Brand Ambassador-Hrithik Roshan. Our attempt was to ensure that both the personalities are stitched together displaying the features of the product, thus offering the audience an action packed commercial that we hope stands out from the rest.”

     

  • Ayushmann will join Bollywood's King Khan – Shahrukh Khan who also endorses VI-John Shaving cream and foam

    VI-John announces Ayushmann Khurrana as new brand ambassador

    By A Correspondent

     

    VI-John India announced Bollywood actor and singer Ayushmann Khurrana as the brand ambassador for VI-John Shaving Foam.

     

    As per the terms of the contract, the ace actor will endorse shaving foam through advertising campaigns, which will be unveiled soon. As the brand ambassador, Ayushmann will be featured in a new integrated 360-degree campaign for VI-John shaving foam which will run across TV, print and online channels rolling out from April 15’2016. With this endorsement, Ayushmann will join Bollywood’s King Khan – Shahrukh Khan who also endorses VI-John Shaving cream and foam.

     

    Commenting on the association, Harshit Kochar, Director, VI-John India said, “We are delighted to have multi-talented Ayushmann Khurrana on board as this association will help build a strong connect between the brand and consumers especially youth who admire his music and take him as their role model. Ayushmann who wears different caps of a singer, lyricist and actor, has a mass appeal and connects well with our brand philosophy”.

     

  • Spends close to 50% of budget this yearon various ATL & BTL marketing activities in 22 states across India during this VivoIPLseason

    Vivo unveils high-impactintegrated marketing campaign

    By A Correspondent

     

    After the launch of its latest smartphones V3 and V3Maxin Mumbai, Vivo has launched a 360 degree marketing campaign to promote the brand amongst the consumers. With aggressive marketing plan chalked out, Vivo India is geared up to capture the hearts of millions of customers across India.

     

    Riding on the IPL bandwagon, Vivo started with the first ever Vivo IPL trophy tour to six cities in India, where thousands of fans got the first-hand experience of VivoIPL trophy. With the new brand ambassador Ranveer Singh, Vivo has recently launched its first ever TVC shot by renowned Bollywood director and filmmaker Dibakar Banerjee. The TVC has been launched during Vivo IPL for its latest devices V3 and V3Max.

     

    Sharing his excitement on launch of various marketing initiatives, Jerome Chen, DGM, Vivo India said, “We are a young brand in India and our association with IPL as title sponsor, brings us to the forefront of our consumers. We have spent close to 50% from our year’s budget on our ATL and BTL marketing campaigns this VivoIPL season. Vivo signifies youth and enthusiasm therefore we signed Ranveer Singh as our brand ambassador. Our new TVC with Ranveer,showcasedduring the V3 & V3Max launch, will be on air across channels.

     

    In a unique initiative, Cricket lovers and VivoIPL fans can also watch matches from the Vivo Hi-Fi box in each stadium during the season. This time in VivoIPL, fans who don’t visit the stadium can experience the stadium-like environment at VivoIPL fan parks in 34 cities across India as compared to 16 fan parks last year.

     

     

  • The TVC created ripples in You tube with more than two lakh true views in five days

    Dollar unveils new TVC featuring Akshay Kumar

    By A Correspondent

     

    Dollar has released their TV commercial featuring brand ambassador, Akshay Kumar. The Bollywood action hero was seen wearing a Dollar vest and showcasing different stunts involving martial arts in the new TV commercial. The TVC has already fetched more than two lakh true views in just five days.

     

    With Akshay becoming the face of Dollar, the brand’s products have received widespread acceptance across millions of homes in India and abroad.

     

    The association with Akshay Kumar has created the perfect brand image for the company and it has been a journey worth mentioning. In this period the company has witnessed exponential growth in terms of sales, customer base, dealer distribution network and has become one of the most popular hosiery brands of the country.

     

    The basic motto of the TV commercial is to highlight how fitness and flexibility helps to overcome challenges. Andzei Matsukevits, acclaimed International ad filmmaker has directed the commercial.

     

    “Dollar as a brand always believes in having a fit body and a fearless mind. And the new TV commercial is a reflection of this belief”, added Gupta.

     

    Dollar will have a 360 degree advertising campaign across print, electronic, outdoor & online media to promote their new commercial.

     

  • Brings on board the Bollywood and now Hollywood sensation as part of its new repositioning

    Parle Agro’s Appy Fizz appoints Priyanka Chopra as brand ambassador

    By A Correspondent

     

    After a decade since its inception, Parle Agro’s Appy Fizz has been repositioned as a bold, memorable and cult brand. The invigorated brand identity showcases it in a far more edgy and intriguing personality. The brand has also associated with Priyanka Chopra as its new brand ambassador who fittingly comes on board, highlighting the brand values of the new Appy Fizz.

     

    Since its launch, the brand has been considered to be quite intriguing owing to the packaging design and the bottle structure being widely accepted by the consumers. The new image is personified with a new campaign imbibing the values of being mysterious and intriguing exuberating confidence and the right attitude which is highlighted in its visual identity, communication and packaging design. The evolution aims to make it more contemporary and solid and help the brand scale itself to the next level.

     

    Appy Fizz has not only created the category in the country but also continues to be the market leader. Year after year, the brand has seen double digit growth without much push on advertisements and marketing and has become a phenomenal success.

     

    Commenting on new campaign, Nadia Chauhan, JMD & CMO, Parle Agro Pvt. Ltd. said “Today consumers are increasingly becoming conscious of what they are consuming and Appy Fizz has always maintained an aspirational imagery. Keeping this in mind, we have repositioned the brand to up its attitude and become edgier, bolder and sexier! Priyanka as a brand ambassador seamlessly fits this persona. We strongly believe that this collaboration and the new look of Appy Fizz will help reinforce the drink’s command and remain a leader in what will be an approximately 3000cr fruit-based carbonated category in five years.”

     

    In the new television commercial, Priyanka Chopra is seen willing to take bold, adventurous actions in order to stand out from the crowd. With a confident attitude she asserts how she would like things to be. While shooting a regular, lackluster advertisement, she decides to take things into her own hands and tells everyone what really goes in making a good advertisement.

     

    Creative agency, Sagmeister & Walshcame came onboard for the new Appy Fizz TVC campaign. The brand has strived to remain bold and unconventional with out-of-the-box marketing and creative strategies. The television commercial was directed by Julien Vallee& Eve Duhamel and produced by Mathieu Dumont of Sailor Production. The music was developed by one of Bollywood’s best, Amit Trivedi.

     

    “The new campaign for Appy Fizz visualizes carbonated bubbles through different sized circles which come to life through animation in digital and TVC platforms. We worked with Priyanka Chopra for the TVC to create a bold and visually memorable film for Appy Fizz. In the TVC Priyanka “sheds” the sweeter image of the brands past for a new, bold, sexier attitude that the brand will hold in campaigns moving forward,” added Jessica Walsh, Partner, Sagmeister & Walsh.

     

  • An inspiring documentary with stories by the war veterans, who served aboard the invincible INS Vikrant

    Bajaj V and Leo Burnett launch Sons of Vikrant

    By A Correspondent

     

    Leo Burnett and Bajaj V recently unveiled #SonsofVikrant, an inspiring documentary that brings together untold stories of valour, respect and pride – shared by the war veterans, who served aboard the invincible INS Vikrant, India’s first aircraft carrier.

     

    The screening of the documentary took place at a tribute gala in Mumbai in presence of influential personalities from the media, marketing and advertising fraternity.

     

    War veterans who are featured in the #SonsOfVikrant documentary graced the event and recounted anecdotes of bravery and sheer passion in a panel discussion moderated by actor Neha Dhupia, daughter of a naval officer.

     

    Admiral Arun Prakash, Rear Admiral SK Gupta, Rear Admiral Peter Debras, Lt. Cdr. Ashok Sinha, Commodore Medioma Bhada, and Cdr. H.S. Rawat were among the war heroes who were part of the #SonsOfVikrant initiative.

     

    Said Sumeet Narang, VP, Marketing (Motorcycles), Bajaj Motorcycles, “We saw lot of social media conversations and media interest on the Bajaj V which contains the metal of INS Vikrant.  As we delved deeper into Vikrant and started talking to people who worked on it, we also realised that there are many untold stories and memories behind the naval battleship INS Vikrant and its heroes. And since we had brought back the essence of Vikrant in the form of V, we realised that the onus was also on us to bring these stories together and share them with the nation.”

     

    Said Saurabh Varma, Chief Executive Officer, South Asia, Leo Burnett, “With Sons of Vikrant, our idea was to bring out the untold stories of INS Vikrant and the war veterans and share the feeling of Pride with millions.”

     

    He further added, “To create this documentary, we met many people who were part of the war to learn their stories. The footage ran into hours, which we had to bring down to 16 minutes.”

     

  • Nihar Naturals Shanti Amla has undertaken the cause of children's education at the heart of its existence

    Vidya Balan promotes edu message for Nihar

    By A Correspondent

     

    Nihar Naturals Shanti Amla has launched its latest campaign – Dikho Khoobsurat, Karo Khoobsurat in tandem with its long term commitment to furthering children’s education in the country.

     

    Nihar Naturals Shanti Amla has undertaken the cause of children’s education at the heart of its existence. Embarking on this mission four years ago to make education accessible to children across India, the brand contributes 5 per cent of its profits towards children’s educational development, thereby becoming an enabler for consumers to make a positive change to the society.

     

    The TVC created by BBH India showcases Vidya Balan walking through the streets, wherein people are gesturing to ward off the evil eye or traditional Indian habit of ‘Nazar Utarna’. While walking, packs of school children start following her lead. At the end of the TVC, Vidya gives credit to Nihar Shanti Amla for her long, lustrous and beautiful hair, which is garnering her admiration from these people. She adds that not only does the brand help add to her appeal, but also takes on its commitment to educate children, by contributing 5 per cent of its profits towards this cause. The tagline ‘Dikho Khoobsurat, Karo Khoobsurat’ further reiterates the brand purpose of Nihar Shanti Amla of being an ally to progress.

     

    Speaking about the new campaign, Anuradha Aggarwal, Chief Marketing Officer at Marico Limited says, “It has been four years since Marico started investing in educating underprivileged children through Nihar Naturals Shanti Amla, with a clear objective to bring about a discernible change in the society. The new campaign, ‘Dikho Khoobsurat, Karo Khoobsurat’ captures the essence of our brand purpose of giving you healthy and radiant hair, while focusing on the creation of an environment where children are not compelled to drop out of school for financial reasons.”

     

    Subhash Kamath, CEO & Managing Partner, BBH India adds “We’ve always seen Nihar as a very progressive brand. And progressive brands don’t just say things, they do things that make a real difference to people’s lives. In that context, Nihar Shanti Amla has been consistently successful by giving it’s consumers a dual benefit i.e. get great looking hair as well as do good for society by promoting children’s education. We’ve stayed on this ‘Look good & do good’ premise for 4 years now and it’s paying rich dividends. I believe this new commercial will help grow the brand from strength to strength”

     

    Rajesh Mani, Executive Creative Director, BBH India said, “To bring alive the brand’s twin purposes, we used a very slice of life creative device – “nazar utaarna”. In normal sense, the gesture of nazar utaarna is more for an outward personification of beauty but in this case our brand ambassador – Vidya Balan is being appreciated not just for her great hair but also for being a change agent. The visual narrative is symbolic of what the brand does and the earthy lyrics, sung in a child’s voice, adds memorability to the film.”

     

  • Dhoni is the perfect brand ambassador for Exide life Insurance as he embodies the values of Exide life Insurance

    MS Dhoni appointed brand ambassador for Exide Life Insurance

    By A Correspondent

     

    Exide Life Insurance has announced Mahendra Singh Dhoni as its brand ambassador. Dhoni, who represents the aspirations of millions, has a strong mass appeal and followership compared to any other sporting icon in India. Dhoni is the perfect brand ambassador for Exide life Insurance as he embodies the values of Exide life Insurance.

     

    “Dhoni represents a unique blend of skill, commitment and stability which are all personality traits that are relevant to the life insurance category” stated, Mohit Goel, Director-Marketing, Exide Life Insurance. “As a life insurance company, we believe that long term relationships build trust, and Mahendra Singh Dhoni is a perfect embodiment of that belief. Dhoni has appeal that cuts across geography, gender and age groups. He is one of India’s most celebrated cricketers, and the most successful captain of the Indian team and we are extremely excited to be associated with him.”

     

    Speaking about his partnership with Exide Life Insurance, Mahendra Singh Dhoni said, “This is my first endorsement deal in the insurance category. I am pleased to be associated with Exide Life Insurance, a company that helps Indians prepare financially for their long and happy life. Long term relationships build trust and I have always planned for the long term in all aspects of my life. Exide Life Insurance is a brand that resonates well with me and I look forward to working with them very closely.”

     

    Adding to this, Arun Pandey, Chairman, Rhiti Sports Management (the company which manages all endorsement deals of MS Dhoni) said, “Life Insurance is one category which is more than just a monetary safety net for those left behind. It is one of the most important long term investments that an individual makes. Hence, brands in this category have to be extremely conscious when it comes to associating with celebrities. In the case of Exide Life Insurance, the brand’s clear vision and promise is well-aligned with the brand attributes of MS Dhoni which makes this association very strong. I am glad we took our time to find the right brand partner for Dhoni in the life insurance category; and am sure this will go a long way.”

     

  • The Queen of Hearts collection by Tanishq is an embodiment of a woman who is gracious and emanates compassion like a royal

    Deepika portrays her benevolent side in latest campaign for Tanishq

    By A Correspondent

     

    Tanishq has unveiled its latest film that brings to life the character of the modern-day Queen of Hearts, portrayed by brand ambassador Deepika Padukone. The warmth she shares with her colleague in the film is relatable and her ability to share the spotlight stands testament to the modern woman.

     

    In the film, Deepika Padukone finds it hard to choose between two stunning necklaces from the collection. When questioned, Deepika’s manager tells her about the necklace she prefers and expects her to wear it for the event the next day. When Deepika wears the other necklace, her manager reinstates the one she prefers. This moment is when Deepika reveals that the necklace is a gift for her manager and was always intended to be. The film portrays the actress as a humble and gracious individual that she is, truly a modern-day Queen of Hearts. The film ends with the two of them sharing the spotlight on a glorious night.

     

    The Queen of Hearts collection by Tanishq is an embodiment of a woman who is gracious and emanates compassion like a royal. Her very presence is marked by elegance. The Queen of Hearts is a woman who takes delight in the happiness of others and enfolds them in her glory. Such a woman deserves her own crown and Tanishq presents this collection for that woman.

     

    Speaking on the collection, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited said, “Charming, graceful and generous, the Queen of Hearts lights up any room she enters. She may not be born into royalty, but she exudes compassion and touches the hearts of those around her. Tanishq’s latest stunning diamond collection has been inspired by this very woman. A modern rendition of royalty, the Queen of Hearts collection from the house of Tanishq is a class apart, is accessible and is truly a show-stopper.”

     

  • The film actor will endorse new range of Washing Machines and Refrigerators

    Madhuri to promote brand Intex as its new ambassador

    By A Correspondent

     

    Intex Technologies has announced Madhuri Dixit as its brand ambassador for its new range of consumer durable products. The superstar will endorse the new range, which are the latest additions to the already diverse portfolio of Intex’s consumer durable products.

     

    The actor has been signed for a period of two years. During this period, Madhuri will be seen in the company’s television commercials besides being the face of the company for a series of brand promotions and activations.

     

    “Madhuri is one of the finest actors in the country who is known for her commitment and excellence in whatever she does. Her innovative approach towards her work is defined by perfection and style. She is the perfect blend of talent, style and timeless appeal that compliments the legacy of our brand and the product portfolio. We are confident that her tremendous connect with the audience will help us in reaching out to our consumers more effectively,” stated Keshav Bansal, Director, Intex Technologies.

     

    Speaking about the association, Madhuri Dixit, said, “It gives me immense pleasure to be associated with Intex Technologies, a brand which is committed to provide stylish and best-in-class products to its consumers at competitive prices. I look forward to being a part of brand Intex and its fascinating growth journey in the country.”

     

    Intex Technologies is a 20 year old brand that has grown steadily through the years by providing innovative products and services to consumers across a wide spectrum. The company is present in categories including smartphones, feature phones, wearables, LED Televisions, washing machines, multi-media speakers, IT peripherals and mobile accessories.

     

  • The brand is known for redefining the concept of innovation

    CavinKare ropes in Irrfan Khan as the brand ambassador

    By A Correspondent

     

    FMCG major CavinKare Pvt. Ltd. has roped in Irrfan Khan as the brand ambassador for its shampoo based hair colour – Indica Easy.

     

    Speaking on the association, CK Ranganathan, Chairman & Managing Director, CavinKare Pvt. Ltd. said, “We are extremely glad to have Irrfan Khan represent Indica Easy. He personifies the brand, its core values and we have recognized a great synergy between him and our brand. The ideal blend of style, youthfulness and innovative performances makes Irrfan the right choice for being the face for Indica Easy Hair Colour.”

     

    He also added “Irrfan Khan is a critically acclaimed Bollywood and Hollywood actor and is well known for his movies like Piku, Life of Pi and is also the recipient of the National Award for his movie “Paan Singh Tomar”. He has a very stylish and no-nonsense presence on screen and is known for delivering innovative performances. We felt that these qualities go in line with the core values of our brand. Indica Easy is for the stylish, smart consumer who wants to look young without facing the hassles of using a brush and bowl. The brand Indica Easy brings innovation on the table as it can be easily applied only with gloved hands. Therefore, it is a complete win-win product just as Irrfan Khan is on screen!”

     

    Added Irrfan Khan, “It is indeed a great feeling to be associated especially with Indica Easy Hair Colour, since the brand makes life so easy its consumers, that they neither need a brush or a bowl for hair colouring. The brand is known for redefining the concept of innovation and it is a wonderful feeling to be a part of the Indica family. I look forward to the activities planned ahead for the brand.”