By A Correspondent
IBD has won the strategic and creative mandate of a feature phone brand from Jivi Mobiles  which has ambitious plans for India. The account was won after a multi-agency pitch.
Jivi Mobiles, a brand of Magicon Impex Pvt. Ltd, caters to the low to mid-segment of the Indian population, starting with the entry level bar phones with FM to aggressively priced 3G Android-based smartphones.
Commenting on this win, Rahul Gupta, Managing Director, IBD said: “Jivi Mobiles is a great win for us. We were looking for a low-medium segment mass market brand in our portfolio and we are very glad to have won the Jivi Mobiles mandate. We look forward to presenting some incredible, out-of-the-box creative work to revolutionize this market segment and achieve the brand mission.â€
Actor Irrfan Khan will feature in the upcoming campaigns – both offline and online for the brand and will endorse Jivi Mobiles’ products such as feature and smart phones. He will also be a part of various customer engagement activities that the brand has planned during the year.
On this association, Pankaj Anand, CEO, Jivi Mobiles said, “It’s an absolute pleasure to announce Jivi Mobiles’ association with Irrfan Khan. We believe by roping in Mr Khan, we will make our customers feel more comfortable and reassured about the brand Jivi Mobiles.â€