MxMIndia

Category: PEOPLE & PRODUCTS

PEOPLE & PRODUCTS

  • The ad is built on the insight that millennials today are becoming increasingly individualistic and on this bold journey, if they manage to overcome the fear of social stigma, failure etc then nothing can hold them back

    Virat Kohli in new campaign for Royal Challenge Sports Drink

    By A Correspondent

     

    Royal Challenge Sports Drink has unveiled its new campaign starring Virat Kohli that encourages the youth to make bold moves by giving out the message ‘Agar Bold NahiKhelenge, TohKabhi Na JaanPaayenge’’.

     

    Developed by DDB Mudra Group, the new Royal Challenge Sports Drink campaign is built on the insight that millennials today are becoming increasingly individualistic and on this bold journey if they manage to overcome the fear of social stigma, failure etc then nothing can hold them back.

     

    Said Subroto Geed, Senior Vice President – Marketing, at United Spirits Limited: “The purpose of Royal Challenge Sports Drink is to inspire the spirit of taking on life – which is about being bold, stepping out of your comfort zone and making choices that are not defined by boundaries which others create for you. Virat Kohli is one of India’s biggest icons and he truly embodies this bold spirit – both on and off the field. Through Virat we hope to build a strong resonance for the campaign message and build the desire to live bold in the DNA of country’s youth”.

     

    Commenting on the campaign, Sonal Dabral, Chief Creative Officer of DDB Mudra Group added: “These times are full of opportunities for everyone but opportunities also bring insecurities and a paralyzing fear of failure. This is where Royal Challenge Sports Drink comes in. It inspires us to take risks, it inspires us to be unafraid to walk alone. In this TVC, Virat the champion risk taker, questions a world that would havethemrather stay safe than venture into the unknown. The film, inspired by real challenges and Virat’s own exploits as a cricketer, throws the proverbial spanner in the works, questioning the predestined journey we’re on, and signs off by gently suggesting that the path less taken is the only path worth taking. Asking us to play bold. It’s been not only exciting but truly inspiring working on this film”.

     

  • The actor becomes the first Indian actress to be announced Global Brand Ambassador for Pantene

    Priyanka Chopra is Pantene’s new global brand ambassador

    By A Correspondent

     

    Hair care brand Pantene has appointed actor Priyanka Chopra as its new global brand ambassador. Joining an esteemed roster of celebrities such as Selena Gomez, Ellie Goulding, Gisele Bundchen, Priyanka will be the first Indian actor to represent the brand globally.

     

    Commenting on her association with the brand, Chopra said “I’m excited to come on board as the new Global Ambassador for Pantene. Inner Strength is as important for hair as it is for life.”

     

    The actor will be the face of Pantene’s new campaign celebrating the brand’s new formula that claims to make hair thicker and stronger in just 14 days.

     

  • The actor will make his entry in this new role at the launch of Tata Motors' latest offering in Commercial Vehicles slated in January 2017

    Tata Motors signs on Akshay Kumar as brand ambassador for its commercial vehicles biz

    By A Correspondent

     

    Tata Motors has announced the appointment of actor Akshay Kumar as the brand ambassador for its Commercial Vehicle Business Unit. The actor will make his entry in this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles slated in January 20.

     

    Said Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors: “We are delighted to announce versatile and reliable Bollywood actor Akshay Kumar as the new face of Tata Motors’ Commercial Vehicles Business Unit. Akshay embodies dynamism, popularity, machismo, performance and style. We are confident that Akshay’s popularity will further help complement and articulate the future direction of the Tata Motors commercial vehicles brand.”

     

    Speaking on his association, Akshay Kumar said, “The Tata brand is one that most of us have grown up with and now to be associated with them is indeed an honour. No one understands Indian trucking better than Tata’s and there couldn’t have been a better and more apt brand to promote. It was fun being in the driver’s seat of one of those monster machines, during a product shoot”

     

    Tata Motors’ association with Akshay Kumar for commercial vehicles will be supported by a high-decibel, multi-media campaign, beginning in the first week of January 2017. Besides products and solutions, Akshay will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Tata Motors.

     

  • This is the first time that the actress has become part of a factual entertainment channel

    Sony BBC Earth appoints Kareena Kapoor Khan as its brand ambassador

    By A Correspondent

     

    The soon-to-be-launched factual entertainment channel Sony BBC Earth, has roped in Kareena Kapoor Khan as its ‘Feel Alive’ambassador. This is the first time that the actress has become part of a factual entertainment channel.

     

    Saurabh Yagnik, EVP and Business Head, English Cluster, Sony Pictures Networks India said: “We are excited to have Kareena Kapoor Khan as the ‘Feel Alive’Ambassador for Sony BBC Earth. Her personality perfectly resonates with our brand proposition and channel content, which will be revealed soon. I am confident that this unique association will take the factual entertainment experience to a whole new level for our viewers in India.”

     

    The channel will be launched in India soon.

     

  • The partnership between Virat and PUMA is for eight years, which will see PUMA and ViratKohli work towards transforming the sports and fitness ecosystem in India

    Puma signs Virat Kohli as brand ambassador

    By A Correspondent

     

    Global Sportswear brand Puma announced the signing of Indian cricket captain Virat Kohli as its global brand ambassador. Kohli joins the global sports brand’s growing portfolio of world renowned athletes. The partnership between Kohli and Puma is for eight years, which will see both work towards transforming the sports and fitness ecosystem in India.

     

    As part of the association, Virat will work closely with Puain developing a line which will include cricket, fitness and sports style. This range would be launched in the Autumn Winter season this year.

     

    Speaking on the occasion, Abhishek Ganguly, Managing Director, Puma India said: “It gives us immense pleasure and pride in announcing this association with the country’s favourite youth icon and world class athlete – Virat Kohli.”

     

    Kohli joins an expanding list of sportsmen who have partnered with Puma. Past collaborations have included Usain Bolt, Asafa Powell, Thierry Henry, Antoine Griezmann, CescFàbregas, Olivier Giroud amongst others. The brand has also garnered an impressive list of pop culture icons like Rihanna, Rapper Meek Mill, The Weeknd among other notable names.

     

     

  • Unveiling of Nakshatra diamond jewellery's growth strategy featuring a omnichannel retail store network in Tier I and II cities along with robust online presence

    Kangana Ranaut new face of Nakshatra Diamonds

    By A Correspondent

     

    Diamond jewellery brand Nakshatra has unveiled a new brand campaign led by television commercials featuring its brand ambassador popular Bollywood star Kangana Ranaut. The new TVCs focus on the celestial inspiration of the brand centred around the traditional seven diamond motif which has a deep connection with our mythology. These films make it appropriate for the forthcoming wedding season and other auspicious days for no wedding is complete without the eternally brilliant and forever auspicious Nakshatra Diamond Jewellery.

     

    The brand also unveiled its robust growth strategy led by omnichannel retail expansion in Tier I and Tier II cities along with online presence of the lifestyle marketplace with specially curated collections of Nakshatra Diamond Jewellery and designer apparels.

     

    Said Saurav Bhattacharya, Group President – Gitanjali Group: “Nakshatra has always been positioned as the most precious jewellery brand for a modern Indian woman to adorn on her wedding or any other auspicious occasion. Kangana complements Nakshatra’s celestial brilliance as she herself is an icon of beauty, style and innovation.”

     

    Speaking about the brand’s expansion plans, Bhattacharya added “Nakshatra is now poised for major expansion and is entering an exciting growth phase. In the coming year, we plan to open 100 franchisee & coco stores and build touch points in leading jewellery retail stores across 30-40 Tier I and Tier II cities of India.”

     

  • Since 1966, Sightsavers has worked in their three core areas – Social Inclusion, Inclusive Education and Eye Health

    Kabir Bedi named brand ambassador for Sightsavers

    By A Correspondent

     

    Sightsavers, a leading global development organisation working in over 30 countries to combat avoidable blindness and promote equal opportunities for visually impaired, announced its association with actor and director Kabir Bedi.

     

    Dr SY Quraishi, former chief election commissioner (CEC) of India and Honorary Chair of Sightsavers in India announced the news at a media event held recently. The event also saw live demonstration of self-defence by six girls who are supported by Sightsavers and have won various medals at the National Blind Judo Championship in 2016.

     

    Speaking on his association with Sightsavers India, Bedi said: “Today there is immense awareness and attempt towards eye health and care in India and Sightsavers have shown way to people at large in the country with their achievements in the area of eye care. I feel great pride to be associated with Sightsavers as their brand ambassador and I take the responsibility to draw people’s attention and sensitize them in this regards. I look forward to being part of the Sightsavers family and their commendable journey in India.”

     

  • Ranveer has been an ideal casting choice for his unique sense of style and attitude that perfectly blends with the brand’s image, notes a communique

    Ranveer Singh to showcase attributes of Carrera as brand ambassador

    By A Correspondent

     

    Carrera, the lifestyle and sports eyewear brand, has announced leading Bollywood actor Ranveer Singh as its brand ambassador for India.

     

    “We are truly delighted to have Ranveer Singh as the face of Carrera” declared Kyriakos Kofinas, Managing Director IMEA region. “His infectious energy and distinct winning attitude are the perfect qualities that embody the Brand’s values. Ranveer enjoys a huge fan following amongst the Indian audiences and is loved by the youth and is also very popular in the Middle East region which is key in contributing magic for our brand.”

     

  • Twinkle Khanna was revealed as the new brand ambassador at the L'Oreal Professionnel Indian Hairdressing Awards held in Goa on 1st March

    L’Oreal appoints Twinkle Khanna as brand ambassador for India

    By A Correspondent

     

    L’Oreal Professionnel has announce the appointment of its first Indian brand ambassador Twinkle Khanna.

     

    Said SussanVerghese GM, L’Oreal Professionnel: “For a brand like L’Oreal Professionnel, which is built on the values of innovation and being on trend, Twinkle Khanna is a perfect fit as an ambassador. She is glamorous, multifaceted and an inspiration to the woman of today. L’Oreal Professionnel is delighted to partner with her on our beauty journey together.”

     

     

  • Having flooded the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians

    Mullen Lintas Delhi makes Virat bat for Gionee’s 1.25crore customers

    By A Correspondent

     

    To celebrate the feat of getting 1.25 crore users, Gionee has announced the launch of a nationwide integrated campaign that has been conceptualised and executed by Mullen Lintas Delhi. The objective of this campaign is to announce this unique milestone and also let the consumers know about Gionee’s stature amongst its competitors.

     

    To promote this milestone to the masses, Gionee has bought onboard Indian cricket captain Virat Kohli. Commenting on the initiative, Nomit Joshi, Marketing Head, Gionee said: “Gionee has reached a milestone with a 1.25 crore patron base in India and the Indian cricket skipper who is creating new milestones and records was roped in as brand ambassador. The captain’s arrival on-board allowed us to highlight our milestone and also the partnership was mutual.”

     

    Sharing his outlook on the association, Shriram Iyer, National Creative Head, Mullen Lintas said: “Gionee and Virat Kohli – both ambitious, both hardworking and currently both are on an exciting trajectory in their own respective fields. We believe it’s a perfect match to begin a great partnership.”

     

    Adding his views, Syed Amjad Ali, Executive Director, Mullen Lintas Delhi says: “The campaign is aimed to make a big announcement. At the same, getting Virat Kohli on board illustrates Gionee’s leadership ambition. He is clearly a role model today and inspires millions of people. It’s one of the finest partnership in the recent times. To begin with, this campaign announces Gionee’s achievement of getting 1.25 crore smartphone users. There are many more lined up and will be unveiled soon.”

     

  • Unveils the 2017 backpack collection comprising 81 unique and bold styles

    Skybags launches #PlayBackToBack campaign featuring Varun Dhawan

    By A Correspondent

     

    Skybags, the youth brand from the house of VIP Industries, has unveiled a campaign called #PlayBackToBack to launch its latest range of backpacks. Conceptualised and executed by Law & Kenneth Saatchi & Saatchi, #PlayBackToBack showcases an imaginary scenario where brand ambassador, Varun Dhawan comes out of a bag portraying a non-stop life, packed with fun and style.

     

    Talking about the new collection and the campaign Sudip Ghose, Vice President – Sales and Marketing, VIP Industries said:“As always the new collection will offer the best and the latest trends in backpacks. Today, backpacks have become an essential part of our lives. People don’t just carry backpacks anymore, they wear them like an accessory. In this campaign, we have used an imaginary way of storytelling that unveils the collection and also depicts the lifestyle of our consumers which is portrayed exceptionally well by VarunDhawan.”

     

    Speaking from a creative perspective, Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi said:“Skybags is fun, stylish brand, meant for the youth. The centrepiece of the campaign is a film which captures the energy of the brand and its endorser, but is not limited by logic. And the best part is, it’s all been shot live. No CG!”

     

  • Spawake is a skincare brand developed to meet the needs, and growth potential of the Indian cosmetics market

    Spawake signs Neha Sharma as brand ambassador

    By A Correspondent

     

    Launched in India by Japanese beauty and cosmetics major Kose Corporation, one of the largest beauty and cosmetic companies of Japan, skincare brand Spawakeis celebrating its second in the Indian market with a complete makeover.

     

    Commenting on the Indian strategy, Takashi Nomura, Director and CEO, Kose Corporation India Pvt. Ltd. said, “Spawake is a brand infused with technology from Japan, and has been extensively researched and developed for Indian women based on their preferences and consumer survey. We at KOSÉ believe that Indian women have had an opportunity to experience the true quality of Spawake products for 2 years and have received tremendous response from its consumers. Spawake will continue to launch innovative products to achieve our policy,  ‘Consistently offer new creations derived from Japan, to bloom the beauty of Indian women.’”

     

    Bollywood actress Neha Sharma has been appointed brand ambassador of Spawake. Speaking on her association with the brand, the actress commented saying: “I’m delighted to be associated with global skincare and cosmetics company Kose.”