MxMIndia

Tag: Leo Burnett

  • Himanshu Saxena appointed COO & MD

    Russell Barrett bids adieu to BBH India

    By Our Staff

     

    BBH India, a Publicis Groupe agency, bids adieu to Russell Barrett, CEO and CCO BBH India, who will be moving on from the agency to pursue other opportunities. Himanshu Saxena Chief Operating Officer (COO) & MD, BBH India will helm the agency’s leadership team.

     

    Barrett has been with BBH for 12 years and has been instrumental in making BBH India one of the most sought-after creative agencies, winning several accolades including Cannes Lions, One Show Pencils, Andy’s, Spikes, D&ADs and London Internationals.

     

    Speaking about the announcement Dheeraj Sinha, CEO Leo Burnett, South Asia & Chairman BBH India said: “We would like to thank Russell for his invaluable contribution towards making BBH India the powerhouse it is today. He has laid down a very strong creative foundation and has been a fantastic partner to me in the time we’ve worked together. I wish him all the very best. We are fortunate that we have a stellar team of business, creative and strategy leaders at BBH who continue to run our businesses, relentlessly chasing growth and living up to the black sheep creative reputation. We are in the process of finalizing the new creative leadership at BBH India and will be making our announcement soon.”

     

  • To showcase Fruit & Nut and Berries & Seeds variant

    Leo Burnett unveils 3-film campaign for Quaker Oats Muesli

    By Our Staff

     

    Quaker Oats Company, breakfast cereal brand, has unveiled a special campaign ‘Ab Breakfast Ko Banao Unskippable Breakfast’ for its recently introduced ready-to-eat cereals, Quaker Oats Muesli. As part of the campaign, three films have been launched underlining how breakfast can be made an unvarying part of people’s daily lives by adding the nutritious, scrumptious and easy-to-make Quaker Oats Muesli.

     

    Commenting on the campaign launch, Sonam Bikram Vij, Associate Director and Category Head – Quaker, PepsiCo India, said: “With consumers now working both from home and office, it’s tough managing an active and nutritious morning routine while gearing up for the day ahead. The Quaker Oats Muesli campaign ‘Ab Breakfast ko Banao Unskippable Breakfast’ builds on this powerful insight in a relatable and fun way to inspire consumers to make their breakfast an unskippable part of their mornings with Quaker Oats Muesli. It’s a modern offering that gives consumers a tasty, nutritious, no-cook and ready-to-eat option for busy morning schedules.”

     

    Added Vikram Pandey (Spiky), National Creative Director, Leo Burnett: “Breakfast is the most important meal of the day and to reiterate this, our 3-film campaign essays relatable situations on the repercussions of skipping breakfast. Each film, with quirk, depicts everyday struggles we often face and how they can be better dealt with if you have had a good breakfast. Thus, presenting the exciting option of Quaker Oats Muesli to help consumers with the perfect start to their day.”

     

  • Talks about 'Salary after Retirement'

    HDFC Life rolls out Annuity Campaign

    By Our Staff

     

    HDFC Life’s latest campaign aims to create awareness about securing life after retirement with Annuity. The film looks at retirement through the lens of a fifty-plus couple who outline their expectations and fears about what lies after retirement.

     

    Speaking on the campaign, Vishal Subharwal, Chief Marketing Officer and Head E-commerce & Digital Business, HDFC Life, said: “Retirement planning is not an easy process. What is even more critical is ensuring that the retirement corpus is utilised in a manner such that it meets the individual’s financial needs in a regular, uninterrupted way. The part most individuals find challenging is that of managing their retirement corpus. What one needs is a regular, guaranteed stream of income similar to the salary that one received during their working years. By choosing Annuity products, one can secure their income even after retirement.

     

    With increasing lifespan and the rise in nuclear families it is necessary for individuals to secure themselves financially in their golden years. Through Annuity it is possible to take care of various needs such as daily expenses, medication and even leisure activities such as weekend outings, etc. HDFC Life has a suite of annuity products that are designed to provide regular income after retirement.”

     

    Adding Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “HDFC Life always encourages people to plan today, for a better tomorrow. HDFC Life Annuity plans offer a steady income post retirement, almost like a monthly salary, this helps alleviate the fear of life after retirement. In fact it encourages people to continue planning their dreams and goals even after retirement.”

     

  • Tandon was founder of Indigo which was acquired by Leo Burnett in 2012

    Bombay Design Centre appoints Vikas Tandon as a board advisor

    By Our Staff

     

    Bombay Design Centre, the design and tech firm, has announced the appointment of Vikas Tandon as a board advisor. An IIM-A alumnus, the musician and tech strategist, Tandon was founder of Indigo Consulting (which was acquired by Leo Burnett in 2012) will play an advisory role supporting Bombay DC leadership in focus areas of strategy, growth and management.

     

    Said Ankur Rander, Founder & CEO of Bombay Design Centre: “Vikas is a leader, an entrepreneur, a culturist and a strategic thinker. He has an enviable body of work and an inimitable width of experience. As we grow and expand, our board is often tasked with taking strategic decisions. We turn to our advisors for perspective, and long-term understanding and to help us navigate chaotic environments. Vikas is coming on board at a juncture where we are trying to set new design and strategic work benchmarks while also defining the organisation’s future roadmap. We firmly believe that with his experience and entrepreneurial zeal, he can help us spot the opportunities, avoid the pitfalls and build a truly global Indian design firm. We are delighted to have him join us and look forward to working with him”.

     

    Commenting on his appointment as an advisor, Tandon said: ”As part of my efforts to stay in touch with the industry and design trends while at Indigo Consulting, I would always look up interesting UX design work and the people behind the work. I discovered Bombay Design Centre during one such recce and was immediately impressed with their refreshing, international-grade design and execution. I got to know Ankur and his team and was further impressed by their larger-than-life passion to “design a better India”.

     

    When Ankur suggested coming on board as an advisor, I saw it as not only an opportunity to stay engaged with the industry I have been a part of since 1998 but also a chance to be a part of a movement to push Indian design and UX standards to a global level and beyond. The Bombay DC team, in my opinion, has the talent, vision and drive to do some amazing things in this space, and I hope I can contribute in some way while helping them build and scale a profitable business”.

     

  • To bolster its creative capabilities

    Kaushik Datta joins Cheil as ECD

    By Our Staff

     

    Cheil India has appointed Kaushik Datta as Executive Creative Director (ECD). Datta’s last stint was at Leo Burnett. He was helming their New Delhi office while also managing the pan-India duties of Art & Design. In his current role, he will report to Cheil India’s CCO-Vikash Chemjong.

     

    Said Vikash Chemjong, CCO, Cheil India: “It’s exciting times for us at Cheil. Not only in terms of the type of work we are trying to do but also in terms of the type of talent we are attracting. And now with Kaushik coming in with his talent and experience and rigour and enthusiasm, it’s another shot in the arm for us!”

     

    Added Sanjeev Jasani, COO, Cheil India: “We are pleased to welcome Kaushik Datta to the Cheil family. He is a well-known name in the industry and brings with him a wealth of experience that will help Cheil deliver the best transformational work to our clients.”

     

  • Conceptualised by Leo Burnett

    Colors unveils brand film for Diwali

    By Our Staff

     

    Leading GEC Colors has released a brand film that underlines the message of togetherness – ‘Zindagi Ke Rang, Apno Ke Sang!’

     

    Conceptualised by Leo Burnett, the brand film captures members of a joint family bringing in the celebrations in separate houses and sharing them on a group chat window.

     

    Said Sapangeet Rajwant, Head, Marketing and Digital, Hindi Mass Entertainment, Viacom18: “We, at Colors, believe in bringing families together and in all our endeavours we strongly support our country’s cultural ethos. We’re a nation that loves to celebrate the smallest joys and the biggest festivals together with our near and dear ones. Carrying this tradition forward, our latest brand film urges viewers to break the norm of celebrating festivals over the phone. It drops a heartfelt reminder to everyone to enjoy this Diwali by getting together with family and friends.”

     

  • Basis campaign on real-life experience

    HDFC Life launches film to emphasise personal insurance

    By Our Staff

     

    HDFC Life Insurance has launched a campaign focussing on term life insurance. The film is based on the real-life story of Shail Gaurav, who is a Covid-19 survivor and also a policyholder of HDFC Life.

     

    Speaking on the campaign launch, Vishal Subharwal, CMO and Head E-commerce & Digital Business, HDFC Life, said: “Enabling the family’s financial security in one’s absence is an important task. Recent experiences of untimely deaths have accentuated this need. The purchase of term life insurance is linked to a harsh reality, and it is human nature to avoid unpleasant conversations. Through our campaign, we see the product from the eyes of a survivor. We believe this could be a wake-up call for those individuals who have not yet realised the criticality of term life insurance or are still procrastinating about having one. We also encourage the young working Indians to secure themselves and their families financially at a nominal cost.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “HDFC Life has always focused on the importance of planning to prepare for any unforeseen circumstances. Our latest film reiterates this message. Taking inspiration from a true story, the film narrates through a heart-warming father-child moment, no matter how uncertain the future maybe, you can secure your loved ones through timely financial planning.”

     

     

  • … to succeed in the regions

    Leo Burnett LB launches LB Regional…

    By Our Staff

     

    Publicis Groupe owned Leo Burnett India announces the launch of LB Regional, a specialised division helping brands maximise their reach with national audiences by understanding region-wise insights.

     

    Dheeraj Sinha
    Dheeraj Sinha

    Speaking about the launch of the division, Dheeraj Sinha, CEO, Leo Burnett, South Asia & Chairman BBH India said: “To succeed in today’s times, brands need to win in regions, not just nationally. Often, brands have opportunities or problems that are typical of certain regions.  We have to deploy region-up thinking, using insights of that region to be able to solve for these. Also, there is a growing demand for local, vernacular, Indianised content, which if done right, presents a big opportunity for brands to grow their audiences. With this in mind, we have created this division which helps brands think and create regional-level solutions. We already created local level interventions for some brands and have seen great results in going region-up rather than national-down in our thinking and creation.”

     

  • Campaign was conceptualised by Leo Burnett Mumbai

    Ranveer Singh champions for Sleepyhead mattress

    By Our Staff

     

    Ranveer Singh features as brand ambassador for latest brand campaign for Sleepyhead mattress. He advocates the brand’s new sleep tech Body IQ Orthopedic Memory Foam in his inimitable style.

     

    The campaign was conceptualised by Leo Burnett Mumbai.

     

    Launching the brand campaign, Mathew Joseph, CEO & Co-Founder, Sleepyhead said: “While we are now rapidly growing in the furniture and home décor space, mattresses continue to be a key focus area for us to innovate and lead. For this, it is important to revolutionise the segment with smarter, better products. Our BodyIQ Technology comes with strong R&D backing making it superior to any other Memory Foam out there. The enhanced formulation smartly adapts to each body posture and type delivering correct orthopaedic support and personalised comfort. Because of our D2C playbook, we are able to offer this breakthrough technology at an accessible price so that India can upgrade from a ‘Normal Gadda’ to a tech-enhanced mattress and experience fabulous sleep, every day.”

     

    Added Mayuresh Dubhashi, Executive Creative Director, Leo Burnett: “Sleepyhead is committed to bringing ‘Fabulous Living’ to every home in the country. Our campaign is a creative representation of this belief. Essayed by the fabulous Ranveer Singh, this film quirkily shows how the Sleepyhead mattresses make sleep far more rewarding thanks to its high-tech features.”

     

    https://youtu.be/gKtu_fLwC-s

     

  • He will report into Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and DentsuMB

    Dentsu Creative appoints Sudhir Das as ECD

    By Our Staff

     

    Sudhir Das
    Sudhir Das

    Dentsu Creative India has announced the appointment of Sudhir Das as Executive Creative Director (ECD). He will report into Arjuna Gaur, Chief Creative Officer (CCO), Dentsu Webchutney and DentsuMB.

     

    In his new role, Das will oversee and strengthen the creative capabilities of the agency’s Bengaluru office. Prior to this, he was with Leo Burnett as Associate Executive Creative Director (AECD).

     

    Arjuna Gaur
    Arjuna Gaur

    Speaking on the appointment, Gaur said, “Sudhir Das is an experienced creative leader with some of the world’s biggest brands in his portfolio. He is as comfortable with mainline advertising as he is with new age forms and is an engineer to boot! A brilliant well-rounded creative, Sudhir will be an invaluable addition to the team.”

     

    Added Das: “The Cannes jury has confirmed what we knew all along – this is the best agency to be in. I am super excited to be joining this bunch of incredibly talented and hard-working people and aim to continue their awe-inspiring trajectory of success.”

     

  • India brings home highest no of metals ever. Plus: Agency of the Year. And it’s an agency from BLR, not BOM or NCR

    Saare Jahaan Se Achcha

     

     

    By Our Staff

     

    If it was the Olympics, it would’ve merited a call from Prime Minister Narendra Modi. But this is just an advertising festival, where work are recognised for commercial work, so perhaps expecting a call from the PM would be a bit much.

     

    The victories of the Indian contingent last week though are worthy of that call. Indian creative agencies brought home 47 metals, and this does not include the shortlists.

     

    Dentsu Creative Bengaluru was named Cannes Lions 2022 Agency of the Year, as well as awarded a Titanium, three Grand Prix, two Gold Lions and three Silver Lions for ‘The Unfiltered History Tour’ for Vice Media. This also makes the campaign the most awarded campaign ever. Note: it’s an agency from Bengaluru and not Mumbai or New Delhi NCR.

     

    Said Amit Wadhwa, CEO, Dentsu Creative India. “When you begin Cannes Lions with a Grand Prix, you think you have already hit a lifetime achievement, but this week just got better and better. It is hard to describe how we feel on receiving three Grand Prix, let alone a Titanium and to top it all off, Agency of the Year – it is a moment to rejoice for each one of us at Dentsu Creative India. The team is just so proud of the work, but also the outcome too,” adding: “We got the world talking about something which really matters deeply, something which will change the way that historically important artefacts are handled in the future, and in turn could change the way that history is taught to millions around the world. Now that is very special indeed.”

     

    Added Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative: “Winning the Agency of the Year is an emotion I cannot even begin to describe. When I used to watch other agencies win the title I often wondered if I ever would get that same honour. What they say is true. Dreams DO come true! I’m over the moon with the Titanium win along with the hat trick of Grand Prix and a whole lot of other metals. Not just me I think no one in the entire Indian ad industry has been part of such a huge haul of Lions ever before. And I do believe we are the first full-service Indian agency to win the title of Agency of the Year. I doff my hat to the entire team responsible for the Unfiltered History Tours. Those who are with us now and those who have moved on. Congratulations all. For now, it’s party time!”

     

     

    The other Grand Prix this year went to VMLY&R India’s ‘The Killer Pack’ campaign for Maxx Flash in the Health & Wellness Lions category to Leo Burnett for its ‘The Missing Chapter’ campaign for P&G India’s Whisper. This was a Grand Prix for Sustainable Development Goals Lions, again a first for India.

     

    Meanwhhile, Ogilvy India also brought home a Titanium Lion for  Mondelez  India’s ‘Shah Rukh Khan My Ad’ campaign. The work also bagged two Golds, a Silver and a Bronze.

     

    Said Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “I am delighted that the people’s choice is also the jury’s choice. I am very proud of the team that worked on it.”

     

    As the table indicates, FCB has continued its winning spree and netted as many as 14 metals.

     

  • TV's to be launched in Kannada, Tamil, Telugu, Malayalam, Bengali and Hindi

    Leo Burnett campaign for Canara HSBC LI

    By Our Staff

     

    Canara HSBC Oriental Bank of Commerce Life Insurance has rolled out a new TVC campaign for its rebranding. It has renamed itself as Canara HSBC Life Insurance.  The 3-film campaign is conceptualised by Leo Burnett.

     

    Speaking on the launch, Anuj Mathur, MD & CEO, Canara HSBC Life Insurance said: “We have had customer-centric approach since inception and have always believed in the ethos of making and fulfilling promises. Gloriously completing 14 years of Company’s business, we are proud to launch our new holistic campaign.  The Company will continue to firmly stand its ground to accomplish its dreams and aspirations with the new avatar. With our renewed promise of protection and customer service, we will continue to reinforce our core brand ethos and grow our digital and network presence, allowing customers to access our innovative products and best-in-class services on-the-go.”

     

    Added Saarthak Dutt, Executive Creative Director, Leo Burnett: “The last two years opened up a new world of opportunities and rediscovered bonds. And with that we also saw a huge reordering of our priorities for both ourselves and our loved ones. With this insight at heart, we wanted to reassure audiences that Canara HSBC Life Insurance will be partnering with you in this journey of new promises”