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Tag: Leo Burnett

  • Gaurav Dudeja and Pravin Sutar to lead the national mandate

    Leo Burnett Orchard announces new leadership team

    By Our Staff

     

    Pravin Sutar
    Pravin Sutar

    Leo Burnett Orchard has announced a new leadership team as it promoted Gaurav Dudeja as Executive Vice President & Head of Leo Burnett Orchard and got onboard Pravin Sutar as Head of Creative, Leo Burnett Orchard. Together they will lead the national mandate for Leo Burnett Orchard and will report to Dheeraj Sinha, CEO & Chief Strategy Officer – South Asia Leo Burnett and Rajdeepak Das, CEO & Chief Creative Officer – South Asia Leo Burnett.

     

    Dheeraj Sinha
    Dheeraj Sinha

    Speaking about these appointments, Sinha said: “Our ambition for Leo Burnett Orchard is to be the foremost creative and new age agency in the country. With the set of amazing brands that we have, topped with the talent we have got on board, Leo Burnett Orchard is correctly poised for glory and growth. Gaurav has done a spectacular job of driving growth in Bangalore office. Now he has the mandate to grow the agency at a national level. Pravin joins us with a rich expertise  in digital and also holds the advantage of having been a part of the Leo Burnett family. And together we are confident that the duo will take Leo Burnett Orchard to one of India’s foremost new age agencies.”

     

    Rajdeepak Das
    Rajdeepak Das

    Added Das: “Both Gaurav and Pravin are brilliant professionals and bring a complimentary skill set that we are confident will help bring a more holistic and fresh perspective to the Leo Burnett Orchard team. This is Pravin’s second stint with us and Gaurav is a home grown leader, so they are both well immersed with the Leo Burnett HumanKind philosophy and our ambition to create globally aligned best in class work for our brands. At Orchard we have a great repertoire of iconic brands and we are looking forward to creating some outstanding work together. I wish both of them all the best in their new roles.”

     

  • To kickstart a health movement in India

    Leo Burnett bags Goqii digital healthcare biz

    By Our Staff

     

    Fitness technology company Goqii has mandated Leo Burnett India to handle its strategic and creative mandate. The account will be handled by the agency’s Mumbai office.

     

    Vishal Gondal
    Vishal Gondal

    Speaking about the appointment, Goqii founder Vishal Gondal said: “Goqii is committed to making the world a healthier and happier place. Our mission is to build the largest tech enabled healthcare platform to empower and motivate consumers to #BeTheForce. Given our proposition and our dynamic industry we were looking for a partner who emulated our new age thinking and goals with creativity and strong digital DNA. We were impressed with Leo Burnett’s understanding of the preventive healthcare mindset; a data first strategic thinking and a fresh creative approach. We are looking forward to working together.”

     

    Dheeraj Sinha
    Dheeraj Sinha

    Added Dheeraj Sinha, CEO & Chief Strategy Officer –  South Asia, Leo Burnett: “India needs a health movement. We need to put as much accent on living a better, healthier life than on post-disease healthcare. Goqii’s worldview and its suite of services is about helping you live longer, better, more fulfilled life. The brand delivers this through multiple services, tie ups with brands, nutrition advisory, health advisory, content around mental well-being going all the way to insurance solutions. We are indeed looking forward to partnering with Goqii to bringing access to a better life through better health for larger India.”

     

     

  • Partners with CarDekho to develop ‘E ‘symbol for Elderly

    Leo Burnett crusades for safe driving for senior citizens

    By Our Staff

    Autotech company CarDekho has launched campaign ‘E’ for Elderly, to promote a safe driving environment for senior citizens. The campaign launched across all digital platforms, has been conceptualized and executed by Leo Burnett. Due to the pandemic, the elderly are reluctant to take cabs and have started driving, and the company wishes to create a safe driving environment for them. Just like ‘L’ stands for learners, ‘E’ will be for elders. The campaign is targeted towards all the eligible drivers to take extra caution while driving close to a car with an ‘E’ symbol on it. The company’s brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative.

    Said Gaurav Mehta, Chief Marketing Officer, CarDekho Group: “This campaign reflects an ideology that the brand stands for –developing an inclusive and caring personal mobility environment for everyone. There has been a huge change in the way we live now. We want to make everyone feel safe and have a hassle-free driving experience, especially senior citizens. We hope this campaign will promote simple, incremental behavioural changes and more empathy towards elders driving on the road.”

    Added Rajdeepak Das, CEO& Chief Creative Officer – South Asia, Leo Burnett: “’E for Elderly’ is a great example of how a simple idea can create a big change. With the pandemic we have seen the rise in people taking personal transport, including our senior citizens who have taken to driving once again. But how to make people compassionate towards elderly who getting back to driving after years. So we created “E” as the sign for Elderly drivers. You can write on a paper, print, use tape, as long as it’s an E it does the job. We are very proud to be a part of this initiative with CarDekho and hope to make a positive difference with this campaign”

  • Talks about role of financial planning in scripting one’s Bounce Back

    HDFC Life’s latest brand campaign

    By Our Staff

     

    HDFC Life has launched its latest brand campaign, Bounce Back.

    Said Pankaj Gupta – Senior EVP (Sales) and CMO, HDFC Life: “The pandemic has tested us all, creating an atmosphere of uncertainty.  Individual confidence has been low and the feeling of financial insecurity has been higher.  The importance of life insurance to protect oneself from financial setbacks was reinforced during this period of human history. The most important thing these times have taught us is the importance of family and the need to secure our family’s future.  Our latest brand campaign celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges”

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “The past year has made everyone realize that setbacks can come at you most unexpectedly. But these tough times can also present the opportunity to pivot to a better future. However, the only way one can embrace these changes is when you are financially secured and well planned. This thought is poignantly put across in our film which narrates the tale of a couple’s success and takes us back in time when life dealt them an unexpected setback and how they overcame it. This campaign is the perfect extension to the brands ‘Bounce back’ narrative and takes a cue from the steadfast Indian spirit of resilience.”

     

     

  • The India arm of the creative agency network has bagged the creative mandate for Vega, the beauty accessory and personal care appliances brand

    Leo Burnett to help Vega be more ‘atmanirbhar’

    By Our Staff

     

    Leo Burnett India has won the creative mandate for Vega, the beauty accessory and personal care appliances brand. The account was won following a multi-agency pitch and will be handled by the agencies New Delhi office.

     

    Sandeep Jain

    Said Sandeep Jain, Director, Vega Industries: “Vega over the past few years has been steadily revolutionizing the beauty accessory market with best in class, well-priced products. Our mission at Vega in to provide Do-it-yourself ‘Head to Toe’ grooming / styling products to our consumers so they can be atmanirbhar.  We are in a dynamic growth phase and were looking for a partner who not only understands our ambition but can take our brand to the next level. Leo Burnett’s strategic approach, dynamic creativity and the energy that the team brought to pitch aligned with our thinking and we are very excited about working together”. Uff did Jain have to use the word: atmanirbhar? Well, perhaps we know now which side of the political fence he is leaning towards.

     

    Dheeraj Sinha

    Added Dheeraj Sinha, CEO and Chief Strategy Officer – South Asia, Leo Burnett: “Vega is one the few successful homegrown brands in the beauty accessory category. With the past year giving momentum to the DIY culture we see tremendous potential for the brand to grow. We look forward to bringing our new-age creative approach, platform understanding and dynamism to support the brands ambitious growth plans and establish them as the leader in their category.”

     

    Thank heavens, Monsieur Sinha didn’t use the ‘a’ word.

     

     

  • It features Ananya Pandey and launches the new Skechers D’Lites collection

    Leo Burnett’s campaign for Skechers

    By A Correspondent

     

    Skechers India’s latest campaign Originals Keep Moving starring Bollywood sensation Ananya Panday has announced the launch of the brand’s flagship lifestyle collections, the Skechers D’Lites.

     

    Speaking about the launch and on Ananya Panday,  Rahul Vira, CEO, Skechers South Asia said: ‘’We are thrilled to launch our first campaign with Ananya Panday. As Skechers was born as a youth-focused brand, it’s our aim to strengthen our connection through communication with the youth of India and ignite a shift in the Indian mind-set at large. With this announcement, we have also launched the newest collection in our flagship lifestyle range—Skechers D’Lites—and welcome Ananya to the Skechers family where she will be a perfect ambassador thanks to her role as an influencer to her fans of all ages.”

     

    Added Rajdeepak Das, Managing Director – India & Chief Creative Officer – South Asia, Leo Burnett: “The Skechers D’Lites range has always been an iconic global fashion sensation. Reminiscent of the 90’s style, as Ananya and her friends sashay down the streets in synchronized choreography, the visuals and the music are bound to take you through familiar yet unfamiliar territory with a retro cool meeting the edgy future vibe. Dance has always been a central form of self-expression and just like the iconic Skechers D’Lites collection and our campaign draws a parallel between the two encouraging everyone to keep moving forward in life.”

     

  • The campaign has been conceptualised and created by Leo Burnett India

    Skechers launches “Go Like Never Before” campaign with its first India brand ambassador Siddhant Chaturvedi

    By A Correspondent

     

    Global sports and lifestyle brand Skechers is launching a new campaign featuring Gully Boy actor Siddhant Chaturvedi, who will be the first Indian brand ambassador for Skechers.

     

    Speaking about the launch and on Siddhant Chaturvedi, Rahul Vira, CEO, Skechers South Asia said:  “We are thrilled to launch the “Go Like Never Before” campaign starring Siddhant Chaturvedi. Our sole aim through this campaign is to reach out to maximum people and promote running as a fitness culture in India. Skechers understands the significance of health and fitness and encourages people to be their fittest self by something as simple as running. Making this campaign special, we are delighted to announce Siddhant Chaturvedi as the first brand ambassador of Skechers India. His drive for fitness resonates perfectly with the brand and with this we aim to encourage more and more people to stay healthy and go run.”

     

    Added Rajdeepak Das, MD – India & CCO – South Asia, Leo Burnett: “This power packed film is the beginning of an important fitness movement. With the lockdown restricting our lifestyles, everyone is raring to step out of their confines and the first thing one needs to own, is the right pair of Skechers. And Siddhant was the perfect partner to give this conversation momentum. The energy that he has got to this campaign is palpable and we are sure it will encourage everyone to ‘Go Like Never Before’.”

     

     

  • The ad is conceptualised by Leo Burnett

    DBS Bank campaign features Tendulkar

    By A Correspondent

     

    DBS Bank India has unveiled its latest campaign that talks about safety and stars DBS’ brand ambassador Sachin Tendulkar. The ad is conceptualised by Leo Burnett.

     

    Speaking about the campaign, Shoma Narayanan, Executive Director – Group Strategic Marketing & Communications at DBS Bank India, said: “The narrative of our new brand film hinges on safety, trust and resilience. The well-being, both physical and financial, of our customers, colleagues and partners has been our top priority through these challenging times. The film aligns with this and assures viewers that DBS is a partner they can rely on.”

     

    Added Neel Roy Cruz, Executive Creative Director, Leo Burnett, said, “From a creative point of view, this was one of the most challenging projects we have executed. How does one conceptualise and create a film when the whole world is confined to their homes? Just like our film narrative, we partnered with talented professionals and executed the film with all safety protocols. The very project itself stands testimony to the message we are trying to convey to our customers. Another interesting aspect of the campaign is that the idea for the film script came from one of Sachin Tendulkar’s video challenge, which went viral and was trending during the nationwide lockdown.”

     

     

  • Onboards Rahul Dravid as Brand Ambassador

    CarDekho Group launches “The everyday hero” TV campaigns

    By A Correspondent

     

    CarDekho has launched its newest TV campaign ‘The everyday hero’ championing the cause of personal mobility. The campaign has been created by Leo Burnett India and has Rahul Dravid endorsing the brand.

     

    Commenting on the new campaigns, Gaurav Mehta, Chief Marketing Officer, CarDekho, said: “Consumer behavior has shifted and personal mobility and a trusted mode of transportation have taken centerstage. Since commuting is unavoidable, everyone wants a trusted and secure means of personal mobility. Rahul Dravid embodies Trust and Security for all Indians and constantly motivates us to dig in for a long and successful innings, despite overwhelming odds. His team-centric performances inspire us to collectively push towards success. We are honoured to partner with him and inspire people to take their destiny in their own hands. CarDekho aims to become a personal mobility partner to every Indian in their journeys ahead.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett said: ““With the current situation dictating personal mobility as one of the key measures for safety. And online car buying has seen a major boost. Good news is with the new behaviour CarDekho is becoming the first choice for most buyers. Having one of the finest Indian cricketing legends, Rahul Dravid onboard as our brand ambassador further cements our relationship with the audiences. We are working with CarDekho and Rahul to create a new blueprint for the car buying process and establish itself as the most trusted and preferred partner for new buyers. We can’t wait to create some magic with both these powerhouse brands.”

     

     

  • It’s a three-film integrated approach to showcase a vast repertoire of content available on the service

    Leo Burnett launches  ‘What’s your mood?’ campaign for Amazon Prime Video

    By A Correspondent

     

    Amazon Prime Video has unveiled a new marketing campaign ‘What’s your mood’, a three-film integrated approach to showcase a vast repertoire of content available on the service.  The campaign has been conceptualised and created by Leo Burnett India.

     

    Speaking about the campaign Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett said: “Amazon Prime Video has one of the most extensive content libraries and exciting range of titles. We wanted to connect with the audiences and talk about  its varied content which will appeal across all age groups and genre preferences. We realised most of the times people decide what to watch basis their moods, which is a combination of need, states and occasions, and our latest campaign reflect this with a light-hearted and fun films which we are sure will connect with our consumers. How you showcase the range in every film genre was the challenge. But I think the team did a great job in executing the creative ideas in an entertaining way.”

     

     

  • He will report to Dheeraj Sinha, Managing Director & Chief Strategy Officer, Leo Burnett, South Asia

    Leo Burnett India brings Sujay Rachh as ED

    By A Correspondent

     

    Leo Burnett India has announced the appointment of Sujay Rachh as Executive Director. Rachh will head multiple business groups in the Mumbai office. He will report to Dheeraj Sinha, Managing Director & Chief Strategy Officer, Leo Burnett, South Asia.

     

    Speaking on the appointment Dheeraj Sinha, Managing Director & Chief Strategy Officer, Leo Burnett, South Asia said: “We are very excited to welcome Sujay onboard albeit ‘virtually’. In the current scenario the need to build a strong leadership team is even more crucial and essential. With his depth of experience, especially his last stint where Sujay worked with start-ups, he will add valuable perspective and energy to the momentum we have at Leo Burnett India. Sujay’s appointment enhances our leadership team and will help us continue to grow our capacity to partner our clients.”

     

    Adding further, Rajdeepak Das, Managing Director & Chief Creative Officer, Leo Burnett, South Asia added: “Sujay has a very diverse and interesting professional background and his experience will definitely add a new perspective for both our teams and our clients. I look forward to working together and welcome him to the Leo Burnett family.”

     

    Sad Rachh: “Leo Burnett’s commitment and reputation on delivering new age thinking and creativity sets it apart and I am very excited to be a part of this dynamic team. I am looking forward to working closely with Dheeraj and Raj in driving this energy alongside our partners who have entrusted us with their businesses, strengthening the core capabilities, adding more perspective, contributing to Leo Burnett’s growth and in turn learning new things myself. Essentially ensuring it is all onwards and upwards for the stakeholders.”

     

    Rachh has spent several years at Lowe Lintas and his last assignment was with the Times Group heading the brand strategy team.

     

     

  • The campaign has been created by Leo Burnett

    HDFC Life campaign on Term Insurance Plans

    By A Correspondent

     

    HDFC Life has launched a campaign on television, direct-to-home and digital channels to drive the need for protection. Of one’s life, of course.

     

    Speaking on the idea, Pankaj Gupta Senior EVP (Sales) and Chief Marketing Officer said: “Recent surveys on Indian consumer sentiment reflect their concerns about their own as well as their family’s well being. There is a rising sentiment that in the current situation, one needs to be even more proactive about financial planning and securing their family’s future. Term insurance is a must-have product for every individual. It protects the family financially by playing the critical role of acting as an income replacement in case of an eventuality.

     

    Added Rajdeepak Das, Chief Creative Officer – South Asia & Managing Director – India, Leo Burnett: “These past few months have brought home the fact that life is uncertain at best and highly unpredictable. But one thing that stays steady through tough times is the love for our family. And keeping this in mind HDFC Life talks about the importance of insuring yourself and thereby, ensuring that if a crisis comes unexpectedly, your family is well prepared to tackle the fallout. While we always hope for the best, we should also be prepared for the worst. We hope this campaign reaches out to maximum people and nudges them to take the first step towards securing their loved ones.”