MxMIndia

Tag: Leo Burnett

  • For the second year in a row with two Grand Prix and a truckload of metals

    Leo Burnett rules Abby @ Goafest 2023

    By Our Staff

     

    After winning a Grand Prix on Day 2, and an indirect one on Day 1 where EssenceMediacom bagged a Grand Prix for the P&G’s The Missing Chapter, Leo Burnett was crowned Creative Agency of the Year. Of the 24 metals that are included in the Creative Agency roster, Leo Burnett took home 5 Gold, 9 Silver, 4 Bronze, and 6 Merits. LI was also recognized as the Branded Content & Entertainment Specialist Agency of The Year with a total of 7 metals including 2 Gold, 3 Silver, and 2 Bronze. The agency also won the Brand Activation & Promotions Specialist Agency of The Year title with a total of 11 metals across 2 Gold, 2 Silver and 6 Bronze. Leo Burnett India also won a Grand Prix for Oreo India’s Oreo #BringBack2011 campaign.

     

     

    CEO Dheeraj Sinha and Chief Creative Officer Rajdeep Das were visibly ecstatic at the presentation of the Creative Agency of the Year, a title the agency bagged for the second year in a row. “Epic Brands, Epic Work and what an Epic Win,” exclaimed a tweet from the agency.

     

    Meanwhile, Good Morning Films was recognised as the Video Craft Specialist of The Year with a total of 20 metals that included 5 Gold, 6 Silver, 5 Bronze, and 4 Merits.

     

    The Young Maverick Gold Metal was awarded to Vasudha Roy, Abhijith SS, and Amaljith P of McCann Worldgroup India for Ujjivan Small Finance Bank’s Shagun Ka Lifafa campaign.

     

    The Diversity Equality & Inclusion was awarded to Leo Burnett India for P&G Whisper’s ‘The Missing Chapter’.

     

    VMLY&R won a Green Award for Unilever’ Smart Fill along with White Rivers Media for Astral Foundation’s Ice Stupas in Ladakh.

     

    Grey Group won the Red Abby for Netmeds’ SilenceCancerNotTheFight

     

  • The first set of Creative Abby awards were presented on Day 2 of the Abby. As also the Broadcaster award

    Leo Burnett bags a Grand Prix

     

     

    By Our Staff

     

    The big news on Day 2 of Goafest was the awarding of the second Grand Prix of the festival and the first amongst the Creative Awards. Leo Burnett India was awarded a Grand Prix for Airtel’s ‘Airtel 175 Replayed’ campaign. The agency was also recognised as Digital Specialist Agency of The Year with a total of 15 metals. The category saw a total of 6 Gold, 15 Silver, and 37 Bronze Metals. There were six merits in the category.

     

    Meanwhile, COG Culture was awarded as Design Specialist Agency of The Year, with a total of 16 metals. The category saw a total of 3 Gold, 13 Silver and 16 Bronze Metals along with 17 merits.

     

    With a total of three Metals, Mindshare was recognised as Mobile Specialist Agency of The Year. The category witnessed a total of 15 metals with 2 Gold, 5 Silver, 4 Bronze and 4 merits.

     

    Mindshare was also recognised as Specialist Agency of The Year with four metals. The category had 3 Gold, 6 Silver, 7 Bronze and 4 Merits being awarded.

     

    FCB Group India was recognised as Direct Specialist Agency of The Year with 10 Metals in total. The category saw a total of 3 Gold, 12 Silver, 13 Bronze and 10 Merits being awarded.

     

    FCB Group India was recognised as Public Relations Specialist Agency of The Year with 8 Metals. The category had 6 Gold, 9 Silver, 7 Bronze, and 4 Merits in total.

     

    Meanwhile, with a total of 9 metals, Zee Entertainment Enterprises Limited was awarded as the Broadcaster of The Year Award. The category witnessed a total of 6 Gold, 8 Silver, 4 Bronze and 1 Merit.

     

  • Creatives executed by Leo Burnett

    Saif is brand ambassador for Lay’s Gourmet

    By Our Staff

     

    Lay’s potato chips has roped in actor Saif Ali Khan as brand ambassador for its premium range slow-cooked kettle chips Lay’s Gourmet. A TVC showcasing Lay’s Gourmet chips as a flavour of the actor’s fine taste has been unveiled. He will continue to be a pivotal part of all future Lay’s Gourmet campaigns.

     

    Said Shailja Joshi, Director-Marketing, Potato Chips Category, PepsiCo India: “We are thrilled to welcome Saif once again as a member of the Lay’s family, this time as the face of our range of slow-cooked premium kettle chips, Lay’s Gourmet. His impeccable taste and refined choices in life make him the perfect partner to showcase the crafted experience of Lay’s Gourmet. Our new TV commercial seamlessly establishes this correlation as it gives a sneak peek into what actually defines Saif as the connoisseur of finer things. We’re confident that our fans will embrace him as the face of Lay’s Gourmet, just like they’ve been savouring the well-deserved experience and rich taste of these delightful chips.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer, South Asia, Leo Burnett: “When we think of royalty, we often associate it with opulence and grandeur. However, true royalty is characterized by a focus on quality and perfection, which is precisely what makes Lay’s Gourmet stand out. Crafted from fine ingredients, each chip is a testament to the pursuit of the best flavour and experience. And who better than the Nawab of Pataudi himself, Saif Ali Khan, who embodies the spirit of quality and sophistication, to bring alive the experience of Lays Gourmet.”

     

  • To launch new music video

    Leo Burnett gets Guru Randhawa for Mountain Dew

    By Our Staff

     

    Beverage brand Mountain Dew has unveiled a new music video with Punjabi singer and youth icon, Guru Randhawa. The video celebrates the indomitable spirit of Punjabis, an extension of Mountain Dew’s mantra of ‘Darr Ke Aage Jeet Hai’. The campaign has been conceptualised by Leo Burnett.

     

    Speaking on the anthem, Vineet Sharma, Category Director, Mountain Dew, PepsiCo India said: “Mountain Dew has always inspired youth to conquer their fears with courage, and win! Punjab and Punjabis have always been known for their bravery and courage. With the new anthem, we salute the land of Punjab and the people of Punjab for their courage. We are thrilled to have Guru Randhawa as the voice, Sneha Khanwalkar as the music director and Irshad Kamil as the lyricist for bringing alive this song of courage of Punjab. Nooran Sisters and Lazer X contributed towards the anthem. We hope that this song will inspire the youth of Punjab to believe in themselves, and conquer with courage, soaring higher than ever before!”

     

    Added Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett: “As Punjab is known as the land of the bravehearts and Mountain Dew is synonymous with courage, creating an anthem that integrates both, was an exciting brief to work on. We are proud to have brought it to life with this gripping anthem and it’s been amazing to work on such a powerful campaign that takes the brand proposition to the next level.

     

  • Conceptualised by Leo Burnett

    DBS Bank unveils brand film

    By Our Staff

     

    DBS Bank India unveiled its latest ‘One DBS’ brand campaign that captures the new benefits to customers from the expanded branch network across the country, with banking solutions for both individuals and businesses. Leo Burnett was the agency leading the film production and conceptualisation of the campaign.

     

    Said Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett. “DBS is a very different kind of bank that stands out in its approach to reimagining banking. Our film does a great job of illustrating the benefits from the bank’s impressive scale as ‘One DBS’. From an expanded presence in over 500 branches to being recognized as Asia’s safest bank for 14 years in a row, to being a trusted partner for small and big businesses; it’s truly a story of a bank that has a whole lot to offer, that lets you live more. A story told the DBS way.”

     

    Elaborating on the campaign, Shoma Narayanan, Managing Director – Group Strategic Marketing & Communications at DBS Bank India, added: “We are thrilled to announce the launch of our latest brand campaign that builds on the differentiator of our “phy-gital” offering. DBS occupies a unique space in the Indian market and is the largest foreign bank in India by branch presence. Our new campaign underscores how we can bring together the best of both our global expertise and wide, local network to leverage our enhanced scale and create the best customer experience. As a purpose-driven bank, DBS is now uniquely positioned to harness our deep, regional insights and digital proficiency to deliver exceptional value to not only individuals and businesses across the country, but also to the community at large.”

     

  • It features actor Mithila Palkar

    PepsiCo’s new campaign for Nimbooz

    By Our Staff

     

    PepsiCo India is has unveiled a new campaign for Nimbooz, featuring actor Mithila Palkar. The campaign has been conceptualised by Leo Burnett.

     

    Speaking about the new summer campaign, Anuj Goyal, Associate Director, Juices, PepsiCo India, said: “7UP Nimbooz has been inspired from Indian’s everlasting love for nimbu pani and is a perfect refresher for the long and hot summers ahead of us. Our new campaign beautifully captures the thought of ‘freshness in a bottle’ and transports you to a cool and rejuvenating place. We are confident that it will appeal to the masses and reinforce the brand’s superior taste offering.”

     

     

     

    View this post on Instagram

     

    A post shared by Mithila Palkar (@mipalkarofficial)

  • Campaign created by Leo Burnett

    Rajkummar Rao loves Lay’s in new TVC

    By Our Staff

     

    Lay’s potato chip brand has launched a TVC campaign featuring actor Rajkummar Rao. The ‘Ghar Par Lay’s Always’ campaign speaks to the consumers on the perils of not stocking-up Lay’s at home.

     

    Shailja Joshi, Director-Marketing, Potato Chips Category, PepsiCo India said: “At Lay’s, we are committed to infuse a sense of joy into our consumers’ lives and uplift their consumption experiences with our distinct offerings and relatable storytelling. Our newest TVC film for ‘Ghar Par Lay’s Always’ perfectly captures the central role that Lay’s plays during at-home occasions. We’re thrilled to have associated with Rajkummar Rao for this campaign and he has fantastically brought this messaging to life in the film. We hope that it will prompt Lay’s fans to always keep their favourite Lay’s well-stocked at home and experience fun uninterrupted.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer, Leo Burnett – South Asia: “Lay’s has always been the perfect snack partner and with this film we wanted to reiterate to the audiences to stock up their favourite Lay’s at home. With this hilariously exaggerated cautionary tale starring Rajkumar Rao, our film gives people a glimpse into the perils of not having ‘Ghar Par Lay’s Always’! If you don’t have Lays, anything can happen.”

     

  • The film is conceptualized by Leo Burnett

    Whisper unveils fourth edition of its #KeepGirlsInSchool movement

    By Our Staff

     

    Feminine-care brand Whisper, from the house of Procter & Gamble, has unveiled a new film titled ‘The Missing Chapter’ as part of the fourth edition of its #KeepGirlsInSchool (KGIS) movement. This time, the new film aims to educate mothers on the biology of periods so that they, in turn, can educate their daughters on periods including menstrual hygiene and using sanitary pads during their monthly cycles. The film is conceptualized by Leo Burnett.

     

    Said Girish Kalyanaraman – Vice President and Category Leader, Feminine Care, Procter & Gamble India: “For a natural process like periods, it is very important that parents educate their young daughters correctly. In most parts of India, we’ve seen that mothers themselves are unaware about the biology of periods and the ways to manage it. As a result, menstrual hygiene is compromised. This leads to girls staying at home during their period days every month and they slowly start falling behind eventually dropping out of school altogether. Our film ‘The Missing chapter’ aims to address this and spread awareness among mothers so that the next generation of women is empowered and educated to manage their periods and keep girls in school.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer, Leo Burnett – South Asia: “A mother is the first teacher of a child, the one who imparts life’s most important lessons. Thus she could be a powerful ally in our journey with Whisper to Keep Girls in School. But in India, mothers themselves lack the education to teach their daughters about periods. Our focus this year is to educate mothers, create a chain of positive information, and break the cycle of ignorance.”

     

  • Highlights role of family and timely financial planning in overcoming challenges

    HDFC Life unveils new campaign

    By Our Staff

     

    HDFC Life Insurance has launched its latest brand campaign based on the core idea that ‘protection starts with self’. With this campaign, HDFC Life takes its brand promise ‘Sar utha ke jiyo’ a step further by delving deeper into the concept of ‘protection’. It highlights the need to ensure that we are able to secure our loved ones from any downfall in life while also securing their future.

     

    Speaking on the campaign, Vishal Subharwal, Chief Marketing Officer and Head E-commerce & Digital Business, HDFC Life, said: “Our aim has always been to showcase narratives that are engaging and relevant to our audiences. Last year’s campaign focused on the resilience of students and families amidst the challenges of the pandemic. This year, we have focused on the need for students to own their identities irrespective of how others perceive them. Family plays a critical role in enabling youngsters to recognise their self-worth and also in securing their future financially. This resonates with our philosophy of financially securing individuals and enabling them to face life’s uncertainties. It reinforces the need to be financially secure and prepare our future generation to cope with life’s challenges and uncertainties and live with pride.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “In today’s world we often see the youth struggling with their identity of who they are and where they belong. Our film narrates one such heart-warming story where a father not only gives his daughter the financial confidence to pursue her dreams but more importantly gives her the emotional support to stay true to herself. A valuable message that will resonate well, especially with the youth – Sar utha ke jiyo!”

     

  • Film created by Leo Burnett

    Zivame launches new brand campaign

    By Our Staff

     

    Zivame intimate wear announces the launch of its new brand campaign. In #WearYourConfidence film made by Leo Burnett, it encourages women to confidently seize the day. The core insight behind the campaign is that confidence is needed in every aspect of our lives, in our every day. And the right intimate wear designed for your body, empowers you to confidently take on any day.

     

    Lavanya Pachisia COO of Zivame, said: “Our campaign celebrates every Indian women and her diverse everydays, from the mundane to the special, and how with the right intimate wear by her side, she can put her most confident foot forward.”

     

    Sonal Chhajerh, Group Executive Creative Director, Leo Burnett, Mumbai, added: “The right intimate wear can give women the confidence to take on any day. The campaign brings alive how each day brings the need for a different kind of confidence, and there is a Zivame for her every need.”

     

     

  • Mondelez is Client of the Year, as Leo Burnett bags Grand Effie for Whisper

    Ogilvy is Effie Agency of the Year

     

     

    By Our Staff

     

    There was an unusually cool breeze at the lawns of Taj Landsend hotel in suburban Mumbai, the venue of choice for the Effie Awards each year. Conducted by The Advertising Club the Effie Awards are key for networked agencies as the performance in India adds up to the global performance, and when it comes to critical pitches, it’s Effectiveness (hence Effie) as against Creativity (the Creative Abby) that matters most.

     

    EFFIE India 2022 Client of the year

     

    So in the 2022 edition, it was favourites Ogilvy that took away the top honour of the Agency of the Year. Mondelez India was Client of the Year, while coveted Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign ‘Whisper: Changing the education system to keep girls in school.’

     

    Grand EFFIE India 2022

     

    Surpassing all its previous editions, Effie 2022 received 986 entries, the highest ever in 22 years, and saw participation from 53 agencies.

     

    Speaking at the awards night, Partha Sinha, President, The Advertising Club, said: “It is extremely heartening to witness Effie become the most coveted trophy within the marketing and advertising fraternity. Like every year, this year too, Effe has witnessed significant patronage from industry veterans and category leaders. I’d like to congratulate all the winners for crafting impactful campaigns that are now sheer examples of innovation and effectiveness.”

     

    Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, Effie India, said: “It gives me great joy to host the Effie Awards once again as a physical event, celebrating the best work of the year with the people who create them. A big thank you to 493 judges who judged a record-breaking 986 entries over three rounds of online judging. I also thank each participating agency and client for their support. And a huge shout out to our sponsors, The Ad Club managing committee, the Effie committee, Effie New York, and The Ad Club secretariat to make this event a huge success.”

     

    Adding on the enhancements in the award process this year, Pradeep Dwivedi, Co-Chairperson, Effie India, added, “We have built a sustainable trajectory as a leading Effie organising body, having successfully implemented the new Acclaim Platform for the jury process this year, in tandem with our worldwide peers and Effie Global team. The adoption and change management of the same by our industry members has been truly amazing!”

     

    A special award for creator marketing was awarded to Mondelez, Wavemaker and Ogilvy.

     

    EFFIE 2022 RESULTS

     

    EFFIE 2022 Agency of the Year

     

    EFFIE 2022 Client fo the Year

     

  • Campaign film created by Leo Burnett

    Kurkure launches new sub-brand ‘Kurkure Playz’

    By Our Staff

     

    Kurkure snacks has unveiled a new TVC campaign celebrating its new sub-brand – Kurkure Playz. Kurkure Playz comes in two international dairy flavoured offerings, Kurkure Playz Puffcorn and the all-new Kurkure Playz Pastax. Kurkure Playz Puffcorn has a distinct shape with a light texture and comes in cheese flavour whilst the all-new Kurkure Playz Pastax has a creamy, herb and onion flavour in a pasta-shaped bite.

     

    Speaking about the new film, Neha Prasad, Associate Director and Brand Lead, Kurkure said: “Kurkure has always kept its consumers at the centre and connected with them through innovative product offerings and quirky, masaledaar storytelling. The Kurkure Playz launch is a big entry in the rapidly growing soft texture snacks in two formats – puffed and pellet. We are excited about our new ‘Halke Mein Lo’ campaign, as it encourages the youth to not get hassled by the daily squabbles and to take a lighter approach to life by adding a dose of masti to any given situation.”

     

    Further discussing the campaign, Vikram Pandey (Spiky), National Creative Director – Leo Burnett added: “The film introduces the new Kurkure Playz and while we wanted to keep the light-hearted quirky tonality of Kurkure, we also wanted to add a playful dimension to the new products. We bring this alive with our ‘Halke Mein Lo’ proposition – where the film places the characters in extraordinary situation of finding a ghost in the room. However, the story takes an unusually cool and hilarious turn when the protagonist takes things lightly.”