By Our Staff
Leading GEC Colors has released a brand film that underlines the message of togetherness – ‘Zindagi Ke Rang, Apno Ke Sang!’
Conceptualised by Leo Burnett, the brand film captures members of a joint family bringing in the celebrations in separate houses and sharing them on a group chat window.
Said Sapangeet Rajwant, Head, Marketing and Digital, Hindi Mass Entertainment, Viacom18: “We, at Colors, believe in bringing families together and in all our endeavours we strongly support our country’s cultural ethos. We’re a nation that loves to celebrate the smallest joys and the biggest festivals together with our near and dear ones. Carrying this tradition forward, our latest brand film urges viewers to break the norm of celebrating festivals over the phone. It drops a heartfelt reminder to everyone to enjoy this Diwali by getting together with family and friends.”