MxMIndia

Tag: Leo Burnett

  • After working with TBWA for almost 4 months,yatra.com is again on a lookout for a creative partner. Sources close to the development have confirmed the news to MxM India.

    Yatra.com on lookout for a creative partner

    By Shubhangi Mehta

     

    After providing TBWA with its creative mandates in August last year, yatra.com, the travel porch has once again called for a creative pitch. The account size then was pegged to be around Rs15-20 crore.

     

    Before TBWA, Yatra.com had appointed Rediffusion Y&R as its creative agency in 2009; while Leo Burnett was the official agency in 2007.

     

    The online travel company entered the market in August 2006. It had initially appointed Everest Brand Solutions as its creative agency, and Mudra’s media agency, Optimum Media Solutions (which was re-christened Mudra Connext), handled its media duties.

     

    Yatra Online Pvt Ltd. is a travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5,000 large cities and small rural areas around the globe. It acts as a complete tour planner for travellers and is a one-stop shop for every travel need.

     

  • Arvind Sharma's end-of-year wish list for the ad industry – agencies, creatives, clients… oh, and the consumer.

    The Anchor: 6 wishes for Santa from the advertising industry

    By Arvind Sharma

     

    #1 A year of bountiful growth for the economy: We really need Santa’s intervention on this. Only if the economy is good will clients put money into new launches. And support their current businesses with confidence. And help the advertising industry thrive.

     

    #2 Many dozen outstanding campaigns across categories: These become tougher to sell in a tight economy, which I anticipate.

     

    #3 Hundreds of high-quality young people joining the industry next year: Talented young people are the lifeblood of our industry. We need lots of them.

     

    #4 Emergence of a real alternative to cricket:  There is just too much of cricket. Audience interest in it is flagging, and so are returns from it.

     

    #5 Penetration of high-speed broadband internet across the length and breadth of the country: After the cellphone revolution, this can be the next big driver of growth for the country and the advertising industry.

     

    #6 Many more global campaigns out of India: Global recognition for Indian advertising talent has been growing. This should now convert into India becoming a major centre that MNC clients regularly look to for their global campaigns.

     

    Arvind Sharma is the Chairman of India Subcontinent at Leo Burnett.

  • Young Guns 2011 announces the winners – India nets 3 bronze; 2 for Leo Burnett and 1 for Happy Creative.

    Leo Burnett bag two Young Guns bronzes

    By Shubhangi Mehta

     

    The winners for Young Gun Awards 2011 have been announced. Leo Burnett was awarded 2 Bronze Bullets and 2 Finalists, Happy Creative awarded one Bronze Bullet and Ogilvy&Mather managed 1 finalist, from India.

     

    Leo Burnett India has been awarded Bronze for Tide “Fold a Stain” Campaign in Art Direction categorty, team Ganesh Nayak, Amod Dani and a Bronze for Bajaj Irons “Fold Aide Box” Packaging in Design category,team Nadine Pereira, Zainab Karachiwala, Payal Juthani, Anirban Sanyal. Heinz “Sketchup” managed to be in the finalist category, team, Ganesh Nayak, Amod Dani.

     

    KV Sridhar aka Pops said, “it’s always good when young people are recognised since it is an assurance not just for the present but for a great future as well. We are happy that Leo Burnett worldwide has also won YoungGuns 2011 Network of the Year which proves that it is the agency encouraging the youth”.

     

    Ogilvy & Mather’s Anupama Sirsalewal, finalist for Unbearably Sour, Gun, Snake, Gullotine in the Illustration Campaigns category.

     

    Happy creative has been awarded Bronze Bullet.

     

    Agency Tally for India is as follows:

    Leo Burnett:                2 Bronzes + 2 Finalists

    Happy Creative:           1 Bronze

    Ogilvy:                             1 Finalist

  • Leo Burnett gets three nominations for Young Gun Advertising awards, Ogilvy & Mather has one.

    4 Indian names on Young Guns shortlists for 2011 awards

    By Shubhangi Mehta

     

    The shortlists for Young Guns 2011 have been announced and this year India has four nominations on the shortlist; Leo Burnett with three and Ogilvy with one.
    Leo Burnett’s Amod Dani and Ganesh Nayak have three nominations. Two for Tide Fold A Stain in the Art direction and Print Crafts category and one for Heinz Sketchup in the Consumer magazine campaigns category.

     

    Ogilvy & Mather’s Anupama Sirsalewal has received one for Unbearably Sour, Gun, Snake, Gullotine in the Illustration Campaigns category.

     

    Speaking on the shortlists, Arvind Sharma, Chairman Leo Burnett said, “We always believe in giving responsibilities to young and upcoming talent. We shall continue to do the same. We are happy that Amod and Ganesh are shortlisted in three categories and glad that the world is also recognising their talent”.

     

    On being nominated Amod Dani, ECD, Leo Burnett India, said, “The Young Guns award is a very prestigious international award. It is an extreme honour to be shortlisted for our efforts. We hope to convert this into a metal and continue to pursue creative excellence. Leo Burnett has always been at the forefront of promoting young talent, and this honour speaks a lot about the same”.

     

    Anupama Sirsalewal, Copywriter, Ogilvy & Mather, on her nomination said, “It’s a great feeling to be nominated. Piyush Pandey is God for me and I have grown up watching his ads, and now working in Ogilvy is anyway an award for me. This year has been great for me, be it Cannes Lions or Abby’s. Hope this one falls into my kitty too but there is still a long way to go.”

     

    Young Guns International Advertising Award is the world’s first and only award forum that is specifically for 18-30 year olds.

     

    To be named “Young Gun of the Year” is to be named the best young creative under 30 in the world.

     

    The “Young Gun of the Year” gets invited to join next year’s Young Guns jury.

  • Amod Dani has been elevated from Creative Director to Associate Executive Creative Director, Leo Burnett India.

    Amod Dani is ECD, Leo Burnett

    By Shubhangi Mehta

     

    Leo Burnett India has promoted Amod Dani to Associate Executive Creative Director, Leo Burnett India. He will be based out of Delhi henceforth and will be directly reporting into K V ‘Pops’ Sridhar.

    Samir Gangahar, Executive Director, Leo Burnett, said, “Amod is one of the best talents of our country as well as a well awarded creative person. We are very excited to have him in the Delhi team and expect him to continue with the great work.”

    Mr Dani said, “The move is challenging, yet very humbling. It’s an absolute honour to be a part of Leo Burnett Delhi. Working with great people such as Nitish, Sam and Sai is truly exciting. Delhi is one of the fastest growing offices in the entire Burnett family. I hope to concentrate my efforts towards the upsurge and do justice to their faith in me”.

    Mr Dani has been in the industry for close to seven years. After completing his post-graduation from MICA, he joined Lowe, Doha as an intern. He then moved to Lowe, Mumbai, where he worked with Priti Nair for a year.

    He joined Leo Burnett in 2006, where he has worked on brands such as McDonald’s, Tata Capital and Reliance Mobile. The brands he handled at Lowe include Surf, Idea, Wheel and Liril.

  • Mahindra First Choice awards its creative duties to Leo Burnett India.

    Leo Burnett wins Mahindra creative mandates

    By A Correspondent

    Mahindra First Choice will now be working with Leo Burnett India as their creative agency.

    The incumbent on the business was Quadrant Communications.

    Though there was no official confirmation at the time of writing, agency sources close to the development have confirmed the news to MxM India.

    Mahindra First Choice Wheels Ltd is India’s largest multi-brand pre-owned car company which believes in selling high quality used cars to its customers with hassle-free documentation and car transfers.

    Founded in Chicago in 1935 with eight employees and three clients, Leo Burnett Worldwide, Inc. today operates a global network of over 200 operating units including a variety of specialty marketing services and 94 full-service advertising agencies in 83 countries. Leo Burnett helps build many of the world’s most valuable brands and successful marketers, including McDonald’s, Disney, Procter & Gamble, Marlboro, Kellogg, Samsung and Nintendo.

  • Games 24×7 have awarded their creative mandates to Leo Burnett India. The win is an outcome of a multi-agency pitch.

    Leo Burnett wins creative mandates for Games 24×7

    By Shubhangi Mehta

     

    Leo Burnett has bagged the creative mandates for Games 24×7, an online gaming site.

    Mr Kalyan Kumar, CMO Games 24×7.com, said, “The business was awarded to Leo Burnett due to the great insight they had. We were not really keen on hiring a big agency but Leo Burnett was so strong in their preparation and work even when it came to the pitch presentation that we were totally convinced to hire them.”

    When it comes to working with a proper creative agency this is the first time that Games 24×7 has provided an agency with its creative mandates.

    The win is an outcome of a multi agency pitch which took place a month ago.

    Games24x7.com was founded to bring to India the fun and excitement of on-line, multi-player competitive games of skill that can be enjoyed 24×7. Their unique knock out tournament format allows our players to match wits in fast paced competitions where winners earn actual cash prizes.

    Games24x7 tournaments can be joined by anyone who sets up a valid account from home, an internet café or any other location with internet access. Their games focus less on manual dexterity and more on mental challenge, while at the same time requiring quick reaction and decision-making.