MxMIndia

Tag: Leo Burnett

  • HDFC Bank launches national campaign on ESG

    By Our Staff

     

    To observe World Environment Day, HDFC Bank has announced the launch of four films that highlight the bank’s social and environmental initiatives under its flagship programme Parivartan. These films are part of a nationwide ESG campaign and have been conceptualised by ad agency Leo Burnett.

     

    As part of the campaign, the bank has also planned a high-decibel activation in over 40 locations across the country. At over 125 busy traffic signals the bank will put up a short street play to encourage people waiting to turn off their engines to reduce air pollution.

     

    Said Ravi Santhanam, CMO, HDFC Bank: “HDFC Bank has always been committed to leading responsibly. We believe that as India’s largest private-sector bank, we must use our brand to create a positive social impact and make a difference in the lives of communities. With this campaign, we want to raise awareness on the simple steps we can take to prevent a catastrophic future. We need to come together and act now so we can create a better tomorrow.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “At Leo Burnett we pride ourselves on working with HumanKind brands. HDFC Bank has always empowered people by putting purpose at the heart of all their endeavours. With the latest campaign, we want to highlight the importance sustainable progress and our films reflect the brand’s commitment to sustainability. World Environment Day was the perfect time to launch our campaign.”

     

    Now if only the bank were to train its energies on making all its outposts (branches, ATM counters etc) truly accessible for Persons with Disabilities.

     

  • Celebrates board gaming culture in India with a campaign

    Leo Burnett promotes Zupee gaming

    By Our Staff

     

    Zupee, an online gaming start-up, announced the launch of its new brand campaign titled ‘Saara India Khelega’ aimed at revolutionising the gaming culture in the country. The film has been conceptualised by Leo Burnett.

     

    Speaking on the launch of the campaign, Dilsher Singh, Founder & CEO, Zupee said: “Zupee is is the largest company in the largest cohort of gaming, casual games. The gaming portfolio of Zupee is targeted at revitalising Indic, casual & board gaming culture and aims at promoting a culture of skill-based gaming. We have brought all our individual games under one app, Zupee. The campaign is a powerful investment behind the brand Zupee. It aims at bringing joy to peoples’ lives through purposeful games that can simplify, engage, and entertain. We innovate to ensure our games provide an intersection between skill and entertainment, enabling our users to earn while they play.”

     

  • Bhumi Pednekar supports menstrual hygiene education for young girls across India

    Whisper rolls out new film for ‘Keep Girls in School’ movement

    By Our Staff

     

    Whisper sanitary pads launched its new film titled ‘The Missing Chapter’ as part of its #KeepGirlsInSchool movement.

     

    Talking about the movement, Akhil Meshram, Senior Director, Category Leader, Whisper, Indian Subcontinent at Procter & Gamble, said: “At Whisper, we have been committed towards increasing awareness around menstrual hygiene management and period education for the past 25 years. The ‘Keep Girls in School’ (KGIS) movement, launched two years ago, has taken this commitment forward to also address how young girls and their families don’t need to look at periods as taboo. This year, by scaling up KGIS 3.0, we seek to ensure that 100% of all adolescent girls in the country are educated on menstrual hygiene so that no girl is forced to drop out of school due to her period.”

     

    Continuing to share her support for the movement, Bhumi Pednekar commented, “It has been a pleasure to work closely with Whisper®’s #KeepgirlsInSchool movement to drive awareness about the importance of menstrual hygiene education for young girls across India. The pandemic has prevented many young girls from gaining awareness and accessing menstrual education resources, which could have helped them understand what their bodies are going through. I am glad that in its third year, #KeepgirlsinSchool is addressing this imbalance in their educational experience, and I hope together we can help young girls across the nation understand their bodies and their menstrual health braising awareness about the Missing Chapter.”

     

    Speaking about the campaign Rajdeepak Das, CEO & Chief Strategy Officer – South Asia, Leo Burnett, said, “This year Project Missing Chapter addresses an important aspect of why 1 in 5 girls drop out of school – no menstrual education. A simple chapter on menstrual hygiene can make a huge impact for these girls. Our film narrates how three girls, armed with a symbolic red paper are spreading information and awareness on menstrual hygiene. Whisper® is the perfect example of a HumanKind brand, and we are very proud to be working with them on this mission.”

     

  • The film 'BounceBack Batch' highlights the importance of financial planning

    HDFC Life unveils latest brand campaign

    By Our Staff

     

    HDFC Life has launched a new brand film ‘BounceBack Batch’. The emphasis is to drive positivity and empower individuals to consider living their lives with financial security that resonates with brand’s motto ‘Sar Utha Ke Jiyo’.

     

    Speaking about the brand campaign, Vishal Subharwal, Head – Marketing, Digital Business, and E-commerce, HDFC Life, said: “The last two years have been difficult for everyone. This phase has been especially challenging for students as they have lost out on classroom learning, interpersonal skill-building and some of the best days of their lives.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “One of the biggest setbacks of the pandemic was the shutdown of educational institutions. The batch of 2022 is often referred to as the ‘COVID batch’, having had to complete their studies under lockdown. There is often a question whether these students are at par with the others who completed their school years offline. Our film takes the audiences on an emotional journey of the turmoil that these champions had to go through and the resilience they have shown in the face of the worst adversity humankind has ever seen. They have persevered and bounced back stronger from this challenge.”

     

  • For their no-gas deodorant range with Smart Perfume Burst

    Leo Burnett creates TVC for Cuticura Fragrance

    By Our Staff

     

    Cuticura, a beauty and personal care brand from Cholayil, has launched a new television commercial for their no-gas deodorant range with Smart Perfume Burst. The commercial designed by the Leo Burnett. The brand ambassador for Cuticura is actor Deepti Sati.

     

    Said Ashish Ohlyan, Vice President Sales and Marketing at Cholayil Private Limited: “We wanted to create something disrupting in the category of no gas deo popularly known as Body Perfume. There’s a huge need gap in the category right now where ordinary deodorant are not able to provide long lasting fragrance and consumers either have to carry deo in the purse or feel the constant fear of smelling bad due to ever evolving fast lifestyle. The newly launched Body Perfume range addresses this need gap and provides product that can give upto 24 hours fragrance. It gives mesmerizing fragrance when applied and works even better with sweat.”

     

    Added Sachin Kamble, National Creative Director, Leo Burnett: “Today’s generation is always on the go.  And while they are working hard and multi-tasking their way to their goals, they are also looking for solutions which help and support them in achieving their dreams. The latest range of body perfumes by Cuticura, with its groundbreaking smart perfume burst technology which releases fragrance every time you sweat, is the perfect partner to keep you fresh all day long. Our film featuring popular actor Deepti Sati, shows how the perfume works throughout the day whether you are outdoors, working out or at a party.”

     

  • A creator-led live, entertainment commerce platform

    Leo Burnett wins creative mandate for Roposo

    By Our Staff

     

    Leo Burnett India has won the integrated communications mandate for Roposo a creator driven, live, entertainment commerce platform and has created the first campaign for the brand – announcing the new brand identity. The brand which is a business unit under Google-backed Glance, an unconsolidated subsidiary of InMobi Group will be handled by the agency’s Delhi office.

     

    Speaking about the partnership, and the new campaign, Mansi Jain, Vice President & General Manager, Roposo said: “We are at an exciting juncture for the brand where we are creating an innovative and meaningful offering for both content creators and users. Our aim to is to build a single platform for creators, content, and commerce to come together, within a live virtual mall like environment. Leo Burnett has demonstrated an excellent understanding of the cultural pulse and consumer behaviour and translated it into impactful ideas for the brand.”

     

    Added Dheeraj Sinha, CEO and Chief Strategy Officer – South Asia, Leo Burnett: “Roposo not only has the homegrown advantage, it is one of the few premium hybrid apps that is bringing commerce and entertainment together through their tech and product innovation. This gives us the perfect  platform to build a data driven strategic approach for the brand, using relevant cultural insights to build a powerful narrative that resonates with its audiences. Our first piece of work reflects this as we bring together some of India’s most powerful content creators to introduce the brands refreshed offering. We are very excited to partner with team Roposo on this exciting journey and look forward to charting the brands success story together.”

     

  • Actors Vicky Kaushal and Rashmika Mandanna feature in ad

    Leo Burnett rolls out new TVC for Macho Sporto

    By Our Staff

     

    Macho Sporto, the men’s innerwear brand, has launched a new TVC featuring actors Vicky Kaushal and Rashmika Mandanna. Conceptualised by Leo Burnett and promoted by media agency Madison Media Omega; the Macho Sporto campaign films consist of three films.

     

    Said Navinn Seksaria, MD of JG Hosiery, parent company of Macho Sporto: “We are reviving our iconic campaign, ‘Yeh Toh Bada Toing Hai’, with a modern and trendier avatar of our brand, Macho Sporto. Although we are advertising men’s underwear, the campaign is centred around a young and confident woman who is empowered enough to gaze at a man she feels attracted to. Breaking patriarchal stereotypes, the campaign intends to highlight how today’s women don’t hesitate in making the first move. What better than a male underwear brand to convey this message and begin a fresh conversation.”

     

    Speaking about the campaign Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett added: “Through our campaign Yeh toh bada Toing Hai 2.0 – we wanted to address and break regressive old fashioned gender stereotypes. Typically innerwear brands portray conventional male dominant imagery, but our films depict a role reversal where we normalize and make the woman in control. This is probably the first time where a men’s wear brand is showing a woman taking the lead. The films are light hearted and have the brands signature tongue-in-cheek humour with Vicky and Rashmika playing their onscreen roles perfectly.”

     

  • Actor Ananya Panday features in TVC

    Leo Burnett creates campaign for Vega beauty products

    By Our Staff

     

    Vega, the personal and beauty care accessories brand, has launched new campaigns featuring their brand ambassador Ananya Panday.  The campaign has been conceptualised by Leo Burnett.

     

    Speaking about the campaign, Eiti Singhal, Chief Marketing Officer – Vega Industries said: “Vega takes pride in being the pioneer of at-home styling products, and our consistent approach of making our consumers self-reliant demarcates us.”

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “Vega as a brand is redefining the at-home styling in India. Our campaign highlights the fact that Vega products are not just for everyday hair care and styling but these are products that lets everyone whether a man or a women to truly love their hair. And who better than Ananya Panday who is a style icon herself to share this message.”

     

  • The film urges people to 'put Tide to work, make time for life'!

    Tide launches new campaign

    By Our Staff

     

    Tide, the laundry detergent from P&G, has launched a new campaign #TideforTime with a film. In this campaign, Tide is shining the spotlight on the story of many households, where everyday tasks take up most of the time, leaving little time for anything else. By raising an important question – ‘Are we spending our time on what’s really important?’ Tide aims to contextualise the importance of time for the families of today.

     

    Talking about the campaign, Sharat Verma, Chief Marketing Officer and Vice President, Fabric Care at P&G India said: “During Covid, we have been limited to the confines of our homes. But this physical proximity has not necessarily led to stronger emotional connection. Research shows 9 out of 10* people agree that Covid has made them realize the importance of togetherness. With #TideForTime, our endeavour is to bring to light a pertinent question, rendered even more important in the current context – ‘Are we spending our time on what’s really important?’. We also realize that families spend around 300^ hours every year doing laundry. This is also a reminder that by putting Tide to work and letting it deliver its superior cleaning, we can make some time for our lives and spend it on what we truly value – whether it is spending time with families, pursuing passions, finding some me-time or even exploring the entrepreneurial spirit. Because there’s only one thing more precious than our time, and that’s how we spend it.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “My late aunt was one of those people who always had time for everyone, and I used to often ask her how she managed to have time. Her standard reply to me was ‘Beta time milta nahi hai, time banana padhta hai’. When we started creating this movement, we realized we spend up to 300 hours on doing laundry. With #TideForTime movement, we want to encourage everyone to make time for all things that are really important by just saving on laundry time. This movement is a true HumanKind insight, a story which goes beyond words and we hope will inspire everyone to make more time for their loved ones.”

     

  • The campaign builds on the original engine oil position

    Leo Burnett celebrates legacy of Valvoline in new TVC

    By Our Staff

     

    Valvoline Cummins Pvt ltd, supplier of premium branded lubricants and automotive services, announces its new TVC, ‘Baccho Jaisa Junoon’, to celebrate its passion to stay original, innovate and stay ahead of the curve while maintaining its 150-year old legacy.

     

    Said Sandeep Kalia, Managing Director, Valvoline Cummins Private Limited: “Changing with Time but Staying Original’ is our motto and with the same commitment & passion we have built trust with our channel and consumers over the years. We are one of the fastest-growing lubricant brands in India and the released campaign “Baccho Jaisa Junoon” is testimony to our 150 years of trust & credibility that the brand enjoys world over,”

     

    Added Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins Private Limited: “Our new campaign reinforces the brand’s promise of continuous innovation that has been a constant for us, for over 150 years, What keeps us going is our relentless passion and curiosity around evolving technology that helps us create offerings in tune with consumer trends. The creative inspiration came from the inherent curiosity and originality children have and the passion they exhibit. That in a way embodies our brand’s essence, making us the original engine oil.”
    passion to stay original and deliver the best engine oil for every automobile.”

     

  • #TideforTime brings forth a pertinent question – ‘what''s the value of our time?

    Leo Burnett films new campaign for Tide detergent

    By Our Staff

     

    Tide from P&G has announced its newest campaign #TideforTime with the launch of a new film. The campaign aims to contextualise the importance of time for families.

     

    Talking about the campaign, Sharat Verma, Chief Marketing Officer and Vice President, Fabric Care at P&G India said: “During Covid, we have been limited to the confines of our homes. But this physical proximity has not necessarily led to stronger emotional connection. Research shows 9 out of 10 people agree that Covid has made them realize the importance of togetherness. With #TideForTime, our endeavour is to bring to light a pertinent question, rendered even more important in the current context – ‘Are we spending our time on what’s really important?’. We also realise that families spend around 300 hours every year doing laundry. This is also a reminder that by putting Tide to work and letting it deliver its superior cleaning, we can make some time for our lives and spend it on what we truly value – whether it is spending time with families, pursuing passions, finding some me-time or even exploring the entrepreneurial spirit. Because there’s only one thing more precious than our time, and that’s how we spend it.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “My late aunt was one of those people who always had time for everyone, and I used to often ask her how she managed to have time. Her standard reply to me was ‘Beta time milta nahi hai, time banana padhta hai’. When we started creating this movement, we realized we spend up to 300 hours on doing laundry. With #TideForTime movement, we want to encourage everyone to make time for all things that are really important by just saving on laundry time. This movement is a true HumanKind insight, a story which goes beyond words and we hope will inspire everyone to make more time for their loved ones.

     

     

  • To leverage the brand across markets

    Leo Burnett appointed creative partner for Visa

    By Our Staff

     

    Visa credit cards has appointed Leo Burnett India as its creative communications partner. The account will be handled by the agency’s Mumbai office.

     

    Speaking about the appointment Sujatha V. Kumar, Head – Marketing, India and South Asia, Visa said: “The Indian payments landscape is at an inflection point with many new consumers and businesses going digital. To help execute our vision for the brand and stay relevant to our audiences, we were looking for the best-in-class innovative thinking and creative capabilities. We found the perfect fit with team Leo Burnett India and we look forward to a successful partnership and some great work.”

     

    Dheeraj Sinha
    Dheeraj Sinha

    Added Dheeraj Sinha, CEO & Chief Strategy Officer – South Asia, Leo Burnett: “Visa is one of the world’s biggest payment technology brands and is transforming the digital payments landscape in India. At Leo Burnett we always look forward to working with brands who use technology to fuel progress. Also, with Visa being aligned with the Publicis Groupe globally, this partnership helps us demonstrate and leverage our ‘Power of One’ capabilities and gives us the platform to build a seamless narrative for the brand across markets. We are looking forward to this journey.”