Leading FM radio network Radio City 91.1FM has launched a new campaign “Rag Rag Mein Daude City†with 20 different city-specific tunes. With this new campaign, the brand focuses on being identified with local culture, sights and sounds.
The anthem Rag Rag Mein Daude City has Sukhwinder Singh, Keerthi Sagathia and Karthik lending their voice.
“City is not just in our name, it runs through our veins and that is the thought behind this campaign. The passion a person feels for his city and the pride associated with the spirit of the city is something that runs deep through the DNA of Radio City. Radio City is not just 1 national brand but 39 (soon-to-be) local brands, and to capture this ideology we launched Rag Rag Mein Daude City, yet another pioneering initiativeâ€, said Abraham Thomas, CEO, Radio City 91.1FM.
Talking about Rag Rag Mein Daude City, Kartik Kalla, EVP – National Programing, Creative and Marketing Head says “Since inception, Radio City has always strived towards connecting with its listeners across the length and breadth of various cities. With the Rag Rag Mein initiative, we aim to enhance this bond through countless activities engaging listeners and encouraging the proud localite in our listeners.â€